It has been a difficult year for our industry as we experienced lockdowns and different levels of movement restrictions. Despite this, many of our partners have taken important steps to adopt data and technology across their business processes.
Here are some of the important milestones and announcements from 2021!
Partnered Media Specialists Association of the Philippines (MSAP) and Out-of-Home Advertising Association of the Philippines (OHAAP) to establish a common measurement currency. Click here for the full article
Tech MVP 2021: MOST VALUABLE PRODUCT
Also awarded for top grades for scalability, strategy and continuous investment
Click here for more info
Bringing effective brand exposure and accountability to all clients by accelerating adoption of audience measurement across Primedia Outdoor’s DOOH networks. Click here for more information