Build a Strong Customer Base with a Highly Flexible CMS

Build a Strong Customer Base with a Highly Flexible CMS

Out-of-Home (OOH) advertising is ever-present where people spend most of their time. They easily adapt to how audiences move in the physical world. This is especially true for dynamic digital billboards, which allow for content changes based on what is happening at...
Build Stronger Offline Presence for Small Businesses

Build Stronger Offline Presence for Small Businesses

Outdoor advertising is considered the ultimate drum-beating media channel. Big, bold, beautiful, and now, capable of delivering contextual and real-time-based content. It has also become accessible for businesses of all sizes, including growing businesses with smaller...
What are the Key Features of a Supply-Side Platform (SSP)?

What are the Key Features of a Supply-Side Platform (SSP)?

A supply-side platform has blessed digital advertisers and publishers with automation functionality. The ad exchange space is constantly changing, hence it is critical to understand how an SSP selects an ad to be displayed on a specific ad inventory. This is because...
An Introduction to Supply-Side Platform (SSP).

An Introduction to Supply-Side Platform (SSP).

Advertising technology investments have been moving closer to digital advertising media. This shift hugely depends on the usage of supply-side platforms (SSPs), where it is responsible for mediating the allocation of ad content in the publishing space.    SSPs is an...