{"id":8794,"date":"2023-05-29T16:50:46","date_gmt":"2023-05-29T11:20:46","guid":{"rendered":"https:\/\/lmx.ai\/blog\/programmatic-digital-out-of-home-pdooh\/"},"modified":"2023-11-24T10:54:24","modified_gmt":"2023-11-24T05:24:24","slug":"programmatic-digital-out-of-home-pdooh","status":"publish","type":"blog","link":"https:\/\/lmx.ai\/ja\/blog\/programmatic-digital-out-of-home-pdooh\/","title":{"rendered":"\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u30fb\u30c7\u30b8\u30bf\u30eb\u30fb\u30a2\u30a6\u30c8\u30fb\u30aa\u30d6\u30fb\u30db\u30fc\u30e0\uff08pDOOH\uff09"},"content":{"rendered":"\n

\u73fe\u4ee3\u306e\u30c7\u30b8\u30bf\u30eb\u30cd\u30a4\u30c6\u30a3\u30d6\u5e83\u544a\u4e3b\u306f\u3001\u5e38\u306b\u975e\u5e38\u306b\u52b9\u679c\u7684\u3067\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u305f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5b9f\u65bd\u3057\u305f\u3044\u3068\u8003\u3048\u3066\u3044\u308b\u3002 \u3064\u307e\u308a\u3001\u9069\u5207\u306a\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u3001\u9069\u5207\u306a\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u3001\u9069\u5207\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u4f1d\u3048\u308b\u3068\u3044\u3046\u3053\u3068\u3060\uff01 \u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306a\u3089\u7c21\u5358\u3060\u304c\u3001OOH\u30b9\u30af\u30ea\u30fc\u30f3\u3067\u305d\u308c\u304c\u3067\u304d\u308b\u3060\u308d\u3046\u304b\uff1f<\/p>\n\n

\u305d\u3046\u3001\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30afDOOH\u306f\u4eca\u3084\u73fe\u8c61\u3067\u3042\u308a\u3001\u30e1\u30c7\u30a3\u30a2\u30aa\u30fc\u30ca\u30fc\u3068\u5e83\u544a\u4e3b\u306e\u53cc\u65b9\u306b\u30c1\u30e3\u30f3\u30b9\u306e\u4e16\u754c\u3092\u958b\u3044\u3066\u3044\u308b\u3002<\/p>\n\n

pDOOH\u3068\u306f\u4f55\u304b\uff1f<\/strong><\/p>\n\n

\u305d\u3053\u3067\u306f\u3001DOOH\u306e\u5728\u5eab\u304c\u30b3\u30f3\u30d4\u30e5\u30fc\u30bf\u30fc\u306b\u3088\u3063\u3066\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u81ea\u52d5\u7684\u306b\u58f2\u8cb7\u3055\u308c\u308b\u3002 \u57fa\u672c\u7684\u306b\u3001DOOH\u306e\u5728\u5eab\u306f\u3001\u8cb7\u3044\u624b\u304c\u5b9a\u7fa9\u3057\u305f\u8cfc\u5165\u57fa\u6e96\u3068\u30e1\u30c7\u30a3\u30a2\u6240\u6709\u8005\u304c\u63d0\u793a\u3057\u305f\u6761\u4ef6\u306b\u57fa\u3065\u3044\u3066\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u53d6\u5f15\u3055\u308c\u307e\u3059\u3002 pDOOH\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u30b7\u30b0\u30ca\u30eb\u3092\u5229\u7528\u3057\u3066\u3001\u5e83\u544a\u4e3b\u304c\u5fc5\u8981\u3068\u3059\u308b\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3059\u308b\u3002<\/p>\n\n

\u30c7\u30fc\u30bf\u306e\u529b<\/strong><\/p>\n\n

\u30d7\u30ec\u30fc\u30f3DOOH\u3068pDOOH\u306e\u4e3b\u306a\u9055\u3044\u306e\u4e00\u3064\u306f\u3001\u5e83\u544a\u4e3b\u304c\u60c5\u5831\u306b\u57fa\u3065\u3044\u305f\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3044\u3001\u671b\u307e\u3057\u3044\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u7d50\u679c\u3092\u5f97\u3089\u308c\u308b\u3088\u3046\u306b\u3059\u308b\u30c7\u30fc\u30bf\u306e\u30ec\u30a4\u30e4\u30fc\u3067\u3042\u308b\u3002 \u30e1\u30c7\u30a3\u30a2\u30fb\u30aa\u30fc\u30ca\u30fc\u306f\u3001\u9069\u5207\u306a\u6280\u8853\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u30fb\u30d7\u30ed\u30d0\u30a4\u30c0\u30fc\u3068\u63d0\u643a\u3057\u3001\u3053\u306e\u30c7\u30fc\u30bf\u306e\u529b\u3092\u78ba\u5b9f\u306b\u6d3b\u7528\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3042\u308b\u3002 <\/p>\n\n

\u30e1\u30c7\u30a3\u30a2\u30fb\u30aa\u30fc\u30ca\u30fc\u306b\u3068\u3063\u3066\u306epDOOH\u306e\u5229\u70b9<\/strong><\/p>\n\n

– \u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30afOOH\u306f\u3001\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u306e\u92ed\u3044\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3068\u4fbf\u5229\u306a\u30e1\u30c7\u30a3\u30a2\u30d0\u30a4\u30a4\u30f3\u30b0\u6a5f\u80fd\u3092\u3001OOH\u306e\u9ad8\u3044\u30a4\u30f3\u30d1\u30af\u30c8\u3068\u30ea\u30fc\u30c1\u306b\u878d\u5408\u3055\u305b\u305f\u3082\u306e\u3067\u3059\u3002<\/p>\n\n

– \u4e16\u754c\u4e2d\u306e\u3069\u3053\u304b\u3089\u3067\u3082pDOOH\u5bfe\u5fdc\u30b9\u30af\u30ea\u30fc\u30f3\u306b\u5e83\u544a\u3092\u63b2\u8f09\u3067\u304d\u308b\u3001\u3088\u308a\u591a\u304f\u306e\u30d0\u30a4\u30e4\u30fc\u306b\u5229\u7528\u53ef\u80fd\u306a\u5728\u5eab\u3092\u958b\u653e\u3059\u308b\u3053\u3068\u3067\u3001OOH\u30e1\u30c7\u30a3\u30a2\u8cfc\u5165\u306e\u8907\u96d1\u3055\u3092\u8efd\u6e1b\u3059\u308b\u3002<\/p>\n\n

– \u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u6a5f\u80fd\u304c\u5411\u4e0a\u3057\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u6e2c\u5b9a\u304c\u6539\u5584\u3055\u308c\u308c\u3070\u3001\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u91cd\u8996\u306e\u5e83\u544a\u4e3b\u3084\u5c02\u9580\u306e\u30c7\u30b8\u30bf\u30eb\u30a8\u30fc\u30b8\u30a7\u30f3\u30b7\u30fc\u304b\u3089\u3001\u3088\u308a\u591a\u304f\u306e\u4e88\u7b97\u304c\u96c6\u307e\u308b\u3060\u308d\u3046\u3002<\/p>\n\n

– \u30e1\u30c7\u30a3\u30a2\u30fb\u30aa\u30fc\u30ca\u30fc\u306f\u3001\u30a4\u30f3\u30d9\u30f3\u30c8\u30ea\u30fc\u3092\u67d4\u8edf\u306b\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3067\u304d\u308b\u3002 \u30d7\u30ec\u30df\u30a2\u30e0\u5728\u5eab\u306f\u30d7\u30e9\u30a4\u30d9\u30fc\u30c8\u30de\u30fc\u30b1\u30c3\u30c8\u30d7\u30ec\u30a4\u30b9\u3092\u901a\u3058\u3066\u8ca9\u58f2\u3067\u304d\u3001\u58f2\u308c\u6b8b\u3063\u305f\u5728\u5eab\u306f\u8907\u6570\u306eDSP\u3092\u901a\u3058\u3066\u53ce\u76ca\u5316\u3067\u304d\u308b\u3002<\/p>\n\n

pDOOH\u306f\u3069\u306e\u3088\u3046\u306b\u6a5f\u80fd\u3059\u308b\u306e\u304b\uff1f<\/strong><\/p>\n\n

\"pDOOHはどのように機能するのか？\"\/<\/figure>\n\n

– \u5e83\u544a\u4e3b\u306f\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u76ee\u7684\u3001\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30d1\u30e9\u30e1\u30fc\u30bf\u30fc\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u306b\u3064\u3044\u3066\u4ee3\u7406\u5e97\u306b\u8aac\u660e\u3059\u308b\u3002<\/p>\n\n

– \u30d6\u30ea\u30fc\u30d5\u306b\u57fa\u3065\u304d\u3001\u30a8\u30fc\u30b8\u30a7\u30f3\u30b7\u30fc\u306f\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3059\u308b\u30ed\u30b1\u30fc\u30b7\u30e7\u30f3\u3084\u305d\u306e\u4ed6\u306e\u30c7\u30fc\u30bf\u30d1\u30e9\u30e1\u30fc\u30bf\u30fc\u3001\u4e0a\u9650\u4fa1\u683c\u306a\u3069\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u30fc\u3092\u5b9a\u7fa9\u3059\u308b\u3002<\/p>\n\n

– \u3053\u306e\u8cfc\u5165\u30ea\u30af\u30a8\u30b9\u30c8\u306fDSP\u3092\u901a\u3058\u3066\u9001\u4fe1\u3055\u308c\u3001DSP\u306f\u8907\u6570\u306eSSP\u304b\u3089\u5e83\u544a\u4e3b\u306e\u8981\u4ef6\u306b\u5408\u3063\u305f\u9069\u5207\u306a\u5728\u5eab\u3092\u63a2\u3059\u3002<\/p>\n\n

– \u3053\u308c\u306f\u3001\u30aa\u30fc\u30d7\u30f3\u30fb\u30aa\u30fc\u30af\u30b7\u30e7\u30f3\uff08\u30aa\u30fc\u30d7\u30f3RTB\uff09\u307e\u305f\u306f\u30d7\u30e9\u30a4\u30d9\u30fc\u30c8\u30fb\u30de\u30fc\u30b1\u30c3\u30c8\u30d7\u30ec\u30a4\u30b9\uff08PMP\uff09\u306e\u3044\u305a\u308c\u304b\u3067DSP\u3092\u7d4c\u7531\u3057\u3001\u5408\u610f\u3055\u308c\u305f\u5165\u672d\u307e\u305f\u306f\u58f2\u5374\u306e\u305f\u3081\u306b\u53d6\u5f15\u6240\u307e\u305f\u306fSSP\u3068\u53d6\u5f15\u3059\u308b\u3002<\/p>\n\n

– \u305d\u306e\u5f8c\u3001\u5e83\u544a\u304c\u9069\u5207\u306a\u753b\u9762\u5168\u4f53\u306b\u914d\u4fe1\u3055\u308c\u3001\u53d6\u5f15\u304c\u5b8c\u4e86\u3059\u308b\u3002<\/p>\n\n

– \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30c7\u30fc\u30bf\u306f\u3001\u30b9\u30dd\u30c3\u30c8\u306e\u5b9f\u884c\u6642\u306b\u8a18\u9332\u3055\u308c\u3001\u6e2c\u5b9a\u30c7\u30fc\u30bf\u306f\u5e83\u544a\u4e3b\u306b\u9001\u308a\u8fd4\u3055\u308c\u308b\u3002<\/p>\n\n

pDOOH\u3092\u59cb\u3081\u308b<\/strong><\/p>\n\n

\u30e1\u30c7\u30a3\u30a2\u30aa\u30fc\u30ca\u30fc\u304c\u5728\u5eab\u304b\u3089\u6700\u5927\u9650\u306e\u4fa1\u5024\u3092\u5f97\u308b\u305f\u3081\u306b\u306f\u3001\u5b8c\u5168\u306a\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3059\u308b\u9069\u5207\u306a\u30d1\u30fc\u30c8\u30ca\u30fc\u3068\u306e\u5354\u529b\u304c\u4e0d\u53ef\u6b20\u3067\u3042\u308b\u3002 Location Media Xchange\uff08LMX\uff09\u306f\u3001OOH\u30e1\u30c7\u30a3\u30a2\u30fb\u30d3\u30b8\u30cd\u30b9\u306e\u3042\u3089\u3086\u308b\u5074\u9762\u3092\u81ea\u52d5\u5316\u3059\u308b\u72ec\u81ea\u306e\u6280\u8853\u30b9\u30bf\u30c3\u30af\u3092\u5099\u3048\u3001\u30e1\u30c7\u30a3\u30a2\u30fb\u30aa\u30fc\u30ca\u30fc\u304c\u5728\u5eab\u3092\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u30fb\u30d0\u30a4\u30a4\u30f3\u30b0\u306b\u5229\u7528\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u3001\u6700\u5927\u304b\u3064\u6700\u3082\u4eba\u6c17\u306e\u3042\u308b\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u304a\u3088\u3073\u5c02\u9580\u7684\u306a\u30c7\u30de\u30f3\u30c9\u30b5\u30a4\u30c9\u30fb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\uff08DSP\uff09\u306b\u516c\u958b\u3059\u308b\u305f\u3081\u306e\u30a8\u30f3\u30c9\u30c4\u30fc\u30a8\u30f3\u30c9\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

\u73fe\u4ee3\u306e\u30c7\u30b8\u30bf\u30eb\u30cd\u30a4\u30c6\u30a3\u30d6\u5e83\u544a\u4e3b\u306f\u3001\u5e38\u306b\u975e […]<\/p>\n

\u7d9a\u304d\u3092\u8aad\u3080… from \u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u30fb\u30c7\u30b8\u30bf\u30eb\u30fb\u30a2\u30a6\u30c8\u30fb\u30aa\u30d6\u30fb\u30db\u30fc\u30e0\uff08pDOOH\uff09<\/span><\/a><\/p>\n","protected":false},"featured_media":8699,"template":"","categories":[],"class_list":["post-8794","blog","type-blog","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/lmx.ai\/ja\/wp-json\/wp\/v2\/blog\/8794","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lmx.ai\/ja\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/lmx.ai\/ja\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lmx.ai\/ja\/wp-json\/wp\/v2\/media\/8699"}],"wp:attachment":[{"href":"https:\/\/lmx.ai\/ja\/wp-json\/wp\/v2\/media?parent=8794"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lmx.ai\/ja\/wp-json\/wp\/v2\/categories?post=8794"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}