{"id":8797,"date":"2024-08-05T12:54:15","date_gmt":"2024-08-05T07:24:15","guid":{"rendered":"https:\/\/lmx.ai\/blog\/moving-walls-and-dentsu-africa-growing-the-role-of-ooh-through-automation-and-accountability\/"},"modified":"2023-11-22T09:59:35","modified_gmt":"2023-11-22T04:29:35","slug":"moving-walls-and-dentsu-africa-growing-the-role-of-ooh-through-automation-and-accountability","status":"publish","type":"blog","link":"https:\/\/lmx.ai\/ja\/blog\/moving-walls-and-dentsu-africa-growing-the-role-of-ooh-through-automation-and-accountability\/","title":{"rendered":"Moving Walls\u3068\u96fb\u901a\u30a2\u30d5\u30ea\u30ab\uff1a \u81ea\u52d5\u5316\u3068\u30a2\u30ab\u30a6\u30f3\u30bf\u30d3\u30ea\u30c6\u30a3\u3067OOH\u306e\u5f79\u5272\u3092\u9ad8\u3081\u308b"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_68_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor: pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lmx.ai\/ja\/blog\/moving-walls-and-dentsu-africa-growing-the-role-of-ooh-through-automation-and-accountability\/#%E3%81%93%E3%82%8C%E3%81%AFOOH%E3%83%A1%E3%83%87%E3%82%A3%E3%82%A2%E3%82%AA%E3%83%BC%E3%83%8A%E3%83%BC%E3%81%AB%E3%81%A8%E3%81%A3%E3%81%A6%E4%BD%95%E3%82%92%E6%84%8F%E5%91%B3%E3%81%99%E3%82%8B%E3%81%AE%E3%81%8B%EF%BC%9F\" title=\"\u3053\u308c\u306fOOH\u30e1\u30c7\u30a3\u30a2\u30aa\u30fc\u30ca\u30fc\u306b\u3068\u3063\u3066\u4f55\u3092\u610f\u5473\u3059\u308b\u306e\u304b\uff1f\">\u3053\u308c\u306fOOH\u30e1\u30c7\u30a3\u30a2\u30aa\u30fc\u30ca\u30fc\u306b\u3068\u3063\u3066\u4f55\u3092\u610f\u5473\u3059\u308b\u306e\u304b\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/lmx.ai\/ja\/blog\/moving-walls-and-dentsu-africa-growing-the-role-of-ooh-through-automation-and-accountability\/#LMX%E3%81%8C%E3%83%A1%E3%83%87%E3%82%A3%E3%82%A2%E3%82%AA%E3%83%BC%E3%83%8A%E3%83%BC%E3%81%AB%E3%82%82%E3%81%9F%E3%82%89%E3%81%99%E6%A9%9F%E4%BC%9A\" title=\"LMX\u304c\u30e1\u30c7\u30a3\u30a2\u30aa\u30fc\u30ca\u30fc\u306b\u3082\u305f\u3089\u3059\u6a5f\u4f1a\">LMX\u304c\u30e1\u30c7\u30a3\u30a2\u30aa\u30fc\u30ca\u30fc\u306b\u3082\u305f\u3089\u3059\u6a5f\u4f1a<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><\/p>\n\n\n\n<p>\u30a2\u30a6\u30c8\u30fb\u30aa\u30d6\u30fb\u30db\u30fc\u30e0\uff08OOH\uff09\u5e83\u544a\u306f\u3001\u9577\u3044\u9593\u30de\u30fc\u30b1\u30c3\u30bf\u30fc\u306b\u3068\u3063\u3066\u5f37\u529b\u306a\u30c4\u30fc\u30eb\u3067\u3042\u3063\u305f\u3002 \u6ce8\u76ee\u3092\u96c6\u3081\u3001\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u3092\u9ad8\u3081\u3001\u6d88\u8cbb\u8005\u306e\u884c\u52d5\u3092\u4fc3\u3059\u529b\u304c\u3042\u308b\u3002 \u3057\u304b\u3057\u3001\u5f93\u6765\u306e\u5c4b\u5916\u5e83\u544a\u306e\u58f2\u8cb7\u65b9\u6cd5\u3067\u306f\u3001\u9650\u3089\u308c\u305f\u5e83\u544a\u4e3b\u3057\u304b\u3053\u306e\u5a92\u4f53\u3092\u6d3b\u7528\u3067\u304d\u306a\u3044\u3053\u3068\u304c\u591a\u304b\u3063\u305f\u3002 \u3057\u304b\u3057\u3001\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u30fb\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u51fa\u73fe\u306b\u3088\u308a\u3001\u30b2\u30fc\u30e0\u306f\u5909\u308f\u308a\u3064\u3064\u3042\u308b\u3002<\/p>\n\n\n\n<p>\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u30fb\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u63a1\u7528\u306f\u3001\u5e83\u544a\u4e3b\u304c\u3088\u308a\u52b9\u7387\u7684\u304b\u3064\u52b9\u679c\u7684\u306b\u30bf\u30fc\u30b2\u30c3\u30c8\u30fb\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u30ea\u30fc\u30c1\u3067\u304d\u308b\u3088\u3046\u306b\u3059\u308b\u3053\u3068\u3067\u3001\u30a2\u30a6\u30c8\u30fb\u30aa\u30d6\u30fb\u30db\u30fc\u30e0\uff08OOH\uff09\u5e83\u544a\u696d\u754c\u306b\u9769\u547d\u3092\u3082\u305f\u3089\u3057\u305f\u3002 \u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u30fb\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306f\u3001\u5e83\u544a\u4e3b\u304cOOH\u5e83\u544a\u3092\u6d3b\u7528\u3057\u3001\u3053\u308c\u307e\u3067\u4ee5\u4e0a\u306b\u5e45\u5e83\u3044\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u30ea\u30fc\u30c1\u3059\u308b\u65b0\u305f\u306a\u6a5f\u4f1a\u3092\u958b\u3044\u305f\u3002<\/p>\n\n\n\n<p>\u305d\u3053\u3067\u3001<a href=\"https:\/\/www.brandtimes.com.ng\/moving-walls-dentsu-africa-partner-to-launch-dooh-tech-solution-in-africa\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">\u96fb\u901a\u30a2\u30d5\u30ea\u30ab\u3068\u30e0\u30fc\u30d3\u30f3\u30b0\u30fb\u30a6\u30a9\u30fc\u30eb\u30ba\u30fb\u30b0\u30eb\u30fc\u30d7\u3068\u306e\u63d0\u643a\u304c<\/a>\u5b9f\u73fe\u3057\u305f\u3002 \u3053\u306e\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u30fb\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u306f\u3001\u30a2\u30d5\u30ea\u30ab\u5927\u9678\u306b\u304a\u3051\u308b\u81ea\u52d5\u5316\u3068\u30a2\u30ab\u30a6\u30f3\u30bf\u30d3\u30ea\u30c6\u30a3\u3092\u901a\u3058\u3066\u3001OOH\u306e\u5f79\u5272\u306e\u62e1\u5927\u306b\u53d6\u308a\u7d44\u3093\u3067\u3044\u308b\u3002 \u4e21\u793e\u306e\u5c02\u9580\u77e5\u8b58\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u30d5\u30eb\u30b9\u30bf\u30c3\u30af\u306eOOH\u5e83\u544a\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u30fb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u69cb\u7bc9\u3057\u3001\u696d\u754c\u306b\u9769\u547d\u3092\u8d77\u3053\u305d\u3046\u3068\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%81%93%E3%82%8C%E3%81%AFOOH%E3%83%A1%E3%83%87%E3%82%A3%E3%82%A2%E3%82%AA%E3%83%BC%E3%83%8A%E3%83%BC%E3%81%AB%E3%81%A8%E3%81%A3%E3%81%A6%E4%BD%95%E3%82%92%E6%84%8F%E5%91%B3%E3%81%99%E3%82%8B%E3%81%AE%E3%81%8B%EF%BC%9F\"><\/span>\u3053\u308c\u306fOOH\u30e1\u30c7\u30a3\u30a2\u30aa\u30fc\u30ca\u30fc\u306b\u3068\u3063\u3066\u4f55\u3092\u610f\u5473\u3059\u308b\u306e\u304b\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>LMX\u3068\u547c\u3070\u308c\u308b\u3053\u306e\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u306e\u539f\u52d5\u529b\u3068\u306a\u308b\u30b5\u30d7<a href=\"https:\/\/lmx.ai\/ja\/products\/programmatic-supply-side-platform\/\" target=\"_blank\" rel=\"noopener\" title=\"\u30d7\u30ed\u30b0\u30e9\u30e0SSP\">\u30e9\u30a4\u30b5\u30a4\u30c9\u30fb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0<\/a>\uff08SSP\uff09\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u3001\u304b\u3064\u3066\u306f\u591a\u304f\u306e\u4eba\u306b\u3068\u3063\u3066\u624b\u306e\u5c4a\u304b\u306a\u304b\u3063\u305f\u81ea\u52d5\u5316\u3068\u30a2\u30ab\u30a6\u30f3\u30bf\u30d3\u30ea\u30c6\u30a3\u306e\u305f\u3081\u306e\u30c4\u30fc\u30eb\u3092\u63d0\u4f9b\u3059\u308b\u3002 LMX\u306b\u3088\u3063\u3066\u3001OOH\u30e1\u30c7\u30a3\u30a2\u306e\u30aa\u30fc\u30ca\u30fc\u306f\u3001OOH\u5728\u5eab\u306e\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u7ba1\u7406\u3001\u8cfc\u5165\u3001\u8ca9\u58f2\u3092\u53ef\u80fd\u306b\u3059\u308b\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306b\u30a2\u30af\u30bb\u30b9\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002 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LMX\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306b\u306f\u6e2c\u5b9a\u30c4\u30fc\u30eb\u304c\u3042\u308a\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306a\u3069\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u52b9\u679c\u3092\u6e2c\u5b9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 \u3053\u306e\u30c7\u30fc\u30bf\u304c\u3042\u308c\u3070\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u6700\u9069\u5316\u3057\u3001\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306bOOH\u5e83\u544a\u306eROI\u3092\u793a\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"LMX%E3%81%8C%E3%83%A1%E3%83%87%E3%82%A3%E3%82%A2%E3%82%AA%E3%83%BC%E3%83%8A%E3%83%BC%E3%81%AB%E3%82%82%E3%81%9F%E3%82%89%E3%81%99%E6%A9%9F%E4%BC%9A\"><\/span>LMX\u304c\u30e1\u30c7\u30a3\u30a2\u30aa\u30fc\u30ca\u30fc\u306b\u3082\u305f\u3089\u3059\u6a5f\u4f1a<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u3053\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u63a1\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u512a\u308c\u305f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3068\u6e2c\u5b9a\u53ef\u80fd\u306a\u7d50\u679c\u3092\u53ef\u80fd\u306b\u3059\u308b\u6700\u5148\u7aef\u306e\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3092\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306b\u63d0\u4f9b\u3057\u3001\u5e02\u5834\u3067\u5dee\u5225\u5316\u3092\u56f3\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 <\/p>\n\n\n\n<p>\u3055\u3089\u306b\u3001OOH\u5728\u5eab\u306e\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u58f2\u8cb7\u3092\u901a\u3058\u3066\u3001\u65b0\u305f\u306a\u5e02\u5834\u3078\u306e\u30a2\u30af\u30bb\u30b9\u3092\u7372\u5f97\u3057\u3001\u53ce\u76ca\u6e90\u3092\u5897\u3084\u3059\u3053\u3068\u304c\u3067\u304d\u308b\u3002 LMX\u306f\u307e\u305f\u3001\u73fe\u5728\u306e\u696d\u754c\u306b\u306f\u306a\u3044\u30ec\u30d9\u30eb\u306e\u900f\u660e\u6027\u3068\u8aac\u660e\u8cac\u4efb\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u7af6\u4e89\u4e0a\u306e\u512a\u4f4d\u6027\u3092\u3082\u305f\u3089\u3059\u3002<\/p>\n\n\n\n<p>LMX\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u3001\u5168\u4e16\u754c\u3067200\u4ee5\u4e0a\u306e\u30e1\u30c7\u30a3\u30a2\u30fb\u30aa\u30fc\u30ca\u30fc\u306b\u5229\u7528\u3055\u308c\u3066\u304a\u308a\u3001\u30e0\u30fc\u30d3\u30f3\u30b0\u30fb\u30e1\u30c7\u30a3\u30a2\u3092\u542b\u3080\u3059\u3079\u3066\u306eOOH\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u306b\u5bfe\u5fdc\u3059\u308b\u3088\u3046\u69cb\u7bc9\u3055\u308c\u3066\u3044\u308b\u3002 \u307e\u305f\u3001\u304a\u5ba2\u69d8\u306e\u65e2\u5b58\u306e\u8ca1\u52d9\u30b7\u30b9\u30c6\u30e0\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0\u306b\u30b7\u30fc\u30e0\u30ec\u30b9\u306b\u7d71\u5408\u3067\u304d\u308b\u3088\u3046\u3001\u7279\u6ce8\u306e\u7d71\u5408\u30b5\u30fc\u30d3\u30b9\u3082\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002 <\/p>\n\n\n\n<p>LMX\u3092\u4f7f\u3048\u3070\u3001\u3053\u308c\u307e\u3067\u624b\u306e\u5c4a\u304b\u306a\u304b\u3063\u305f\u81ea\u52d5\u5316\u3084\u30a2\u30ab\u30a6\u30f3\u30bf\u30d3\u30ea\u30c6\u30a3\u306e\u305f\u3081\u306e\u30c4\u30fc\u30eb\u306b\u30a2\u30af\u30bb\u30b9\u3067\u304d\u3001\u7af6\u5408\u4ed6\u793e\u306b\u5dee\u3092\u3064\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002 \u696d\u52d9\u3092\u52b9\u7387\u5316\u3057\u3001\u3088\u308a\u52b9\u7387\u7684\u306b\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u30ea\u30fc\u30c1\u3057\u3001<a href=\"https:\/\/www.movingwalls.com\/ja\/blog\/the-metrics-that-define-dooh-roi\/\" target=\"_blank\" rel=\"noopener\" title=\"OOH\u5e83\u544a\u306eROI\">OOH\u5e83\u544a\u306eROI\u3092<\/a>\u5b9f\u8a3c\u3057\u305f\u3044\u3068\u8003\u3048\u3066\u3044\u308b\u30e1\u30c7\u30a3\u30a2\u30aa\u30fc\u30ca\u30fc\u306a\u3089\u3001LMX\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u9593\u9055\u3044\u306a\u304f\u691c\u8a0e\u306b\u5024\u3059\u308b\u3002<\/p>\n\n\n\n<p>LMX\u304c\u8cb4\u793e\u306e\u30d3\u30b8\u30cd\u30b9\u306b\u3069\u306e\u3088\u3046\u306a\u30e1\u30ea\u30c3\u30c8\u3092\u3082\u305f\u3089\u3059\u304b\u3001\u3054\u8208\u5473\u306e\u3042\u308b\u65b9\u306f\u3001<a href=\"https:\/\/lmx.ai\/ja\/book-a-demo\/\" target=\"_blank\" rel=\"noopener\" title=\"\u7121\u6599\u4f53\u9a13\u7248&nbsp;\u3092\u3054\u4e88\u7d04\u304f\u3060\u3055\u3044\u3002\">\u4eca\u3059\u3050\u7121\u6599\u30c7\u30e2\u3092<\/a>\u3054\u4e88\u7d04\u304f\u3060\u3055\u3044\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u30a2\u30a6\u30c8\u30fb\u30aa\u30d6\u30fb\u30db\u30fc\u30e0\uff08OOH\uff09\u5e83\u544a\u306f\u3001\u9577 [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/lmx.ai\/ja\/blog\/moving-walls-and-dentsu-africa-growing-the-role-of-ooh-through-automation-and-accountability\/\">\u7d9a\u304d\u3092\u8aad\u3080&#8230;<span class=\"screen-reader-text\"> from Moving Walls\u3068\u96fb\u901a\u30a2\u30d5\u30ea\u30ab\uff1a \u81ea\u52d5\u5316\u3068\u30a2\u30ab\u30a6\u30f3\u30bf\u30d3\u30ea\u30c6\u30a3\u3067OOH\u306e\u5f79\u5272\u3092\u9ad8\u3081\u308b<\/span><\/a><\/p>\n","protected":false},"featured_media":12076,"template":"","categories":[],"class_list":["post-8797","blog","type-blog","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/lmx.ai\/ja\/wp-json\/wp\/v2\/blog\/8797","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lmx.ai\/ja\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/lmx.ai\/ja\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lmx.ai\/ja\/wp-json\/wp\/v2\/media\/12076"}],"wp:attachment":[{"href":"https:\/\/lmx.ai\/ja\/wp-json\/wp\/v2\/media?parent=8797"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lmx.ai\/ja\/wp-json\/wp\/v2\/categories?post=8797"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}