{"id":8810,"date":"2023-06-03T13:30:12","date_gmt":"2023-06-03T08:00:12","guid":{"rendered":"https:\/\/lmx.ai\/blog\/why-do-you-need-a-cms-solution-in-your-ad-campaign-strategy\/"},"modified":"2023-11-30T11:54:46","modified_gmt":"2023-11-30T06:24:46","slug":"why-do-you-need-a-cms-solution-in-your-ad-campaign-strategy","status":"publish","type":"blog","link":"https:\/\/lmx.ai\/ja\/blog\/why-do-you-need-a-cms-solution-in-your-ad-campaign-strategy\/","title":{"rendered":"\u306a\u305c\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u6226\u7565\u306bCMS\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u304c\u5fc5\u8981\u306a\u306e\u304b\uff1f"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_68_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor: pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lmx.ai\/ja\/blog\/why-do-you-need-a-cms-solution-in-your-ad-campaign-strategy\/#%E3%83%93%E3%83%83%E3%82%B0%E3%83%87%E3%83%BC%E3%82%BF%EF%BC%8B%E5%88%86%E6%9E%90%E3%83%84%E3%83%BC%E3%83%AB\" title=\"\u30d3\u30c3\u30b0\u30c7\u30fc\u30bf\uff0b\u5206\u6790\u30c4\u30fc\u30eb\">\u30d3\u30c3\u30b0\u30c7\u30fc\u30bf\uff0b\u5206\u6790\u30c4\u30fc\u30eb<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/lmx.ai\/ja\/blog\/why-do-you-need-a-cms-solution-in-your-ad-campaign-strategy\/#%E3%83%80%E3%82%A4%E3%83%8A%E3%83%9F%E3%83%83%E3%82%AF%E3%81%A7%E3%83%95%E3%83%AC%E3%82%AD%E3%82%B7%E3%83%96%E3%83%AB\" title=\"\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u3067\u30d5\u30ec\u30ad\u30b7\u30d6\u30eb\">\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u3067\u30d5\u30ec\u30ad\u30b7\u30d6\u30eb<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/lmx.ai\/ja\/blog\/why-do-you-need-a-cms-solution-in-your-ad-campaign-strategy\/#CMS%E3%81%A7%E4%B8%80%E6%AD%A9%E5%85%88%E3%82%92%E8%A1%8C%E3%81%8F\" title=\"CMS\u3067\u4e00\u6b69\u5148\u3092\u884c\u304f\">CMS\u3067\u4e00\u6b69\u5148\u3092\u884c\u304f<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><\/p>\n\n\n\n<p>Grand View Research, Inc.\u306e\u65b0\u3057\u3044\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001\u4e16\u754c\u306eOOH\u5e02\u5834\u898f\u6a21\u306f2025\u5e74\u307e\u3067\u306b<a href=\"https:\/\/www.grandviewresearch.com\/press-release\/global-digital-signage-market\"> 317\u51041000\u4e07<\/a>\u30c9\u30eb\u306b\u9054\u3059\u308b\u3068\u4e88\u6e2c\u3055\u308c\u3066\u3044\u308b\u3002  <\/p>\n\n\n\n<p>OOH\u306e\u6210\u9577\u306f\u3001\u30b9\u30dd\u30fc\u30c4\u30fb\u30b9\u30bf\u30b8\u30a2\u30e0\u3001\u5c4b\u5185\u30a2\u30ea\u30fc\u30ca\u3001\u7a7a\u6e2f\u3001\u30d0\u30b9\uff0f\u9244\u9053\u99c5\u3001\u5c0f\u58f2\u5e97\u3001\u5b66\u6821\u3001\u30db\u30c6\u30eb\u3001\u30ec\u30b9\u30c8\u30e9\u30f3\u306a\u3069\u3067\u3001\u9ad8\u5ea6\u306b\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u306a\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u6280\u8853\u304c\u4f7f\u7528\u3055\u308c\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u727d\u5f15\u3055\u308c\u3066\u3044\u308b\u3002<\/p>\n\n\n\n<p>\u5c0f\u58f2\u696d\u304c\u30a8\u30f3\u30c9\u30e6\u30fc\u30b6\u30fc\u696d\u754c\u3092\u652f\u914d\u3057\u3066\u3044\u305f\u4e00\u65b9\u3067\u3001OOH\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u3067\u6539\u5584\u3055\u308c\u305f\u6a5f\u80fd\u306f\u3001\u63a1\u7528\u3092\u3055\u3089\u306b\u63a8\u3057\u9032\u3081\u305f\u3002<\/p>\n\n\n\n<p>OOH\u306f\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u3092\u9ad8\u3081\u3001\u9867\u5ba2\u4f53\u9a13\u3092\u5411\u4e0a\u3055\u305b\u3001\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u4fc3\u9032\u3059\u308b\u7d20\u6674\u3089\u3057\u3044\u30c4\u30fc\u30eb\u3067\u3042\u308b\u3053\u3068\u304c\u8a3c\u660e\u3055\u308c\u3066\u3044\u308b\u3002 <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%83%93%E3%83%83%E3%82%B0%E3%83%87%E3%83%BC%E3%82%BF%EF%BC%8B%E5%88%86%E6%9E%90%E3%83%84%E3%83%BC%E3%83%AB\"><\/span>\u30d3\u30c3\u30b0\u30c7\u30fc\u30bf\uff0b\u5206\u6790\u30c4\u30fc\u30eb <span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>IoT\u5bfe\u5fdc\u30c7\u30d0\u30a4\u30b9\u306e\u51fa\u73fe\u306f\u3001<a href=\"https:\/\/lmx.ai\/ja\/blog\/promote-active-audience-participation-with-location-based-ooh\/\" target=\"_blank\" rel=\"noopener\" title=\"\u00a0\u30ed\u30b1\u30fc\u30b7\u30e7\u30f3\u30fb\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30b9\u306e\u63a1\u7528\u5897\u52a0\">\u30ed\u30b1\u30fc\u30b7\u30e7\u30f3\u30fb\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30b9\u306e\u666e\u53ca\u3068<\/a>\u76f8\u307e\u3063\u3066\u3001\u6d88\u8cbb\u8005\u30c7\u30fc\u30bf\u3068\u30ed\u30b1\u30fc\u30b7\u30e7\u30f3\u30fb\u30c7\u30fc\u30bf\u306e\u81a8\u5927\u306a\u53ce\u96c6\u3092\u53ef\u80fd\u306b\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u3053\u308c\u3089\u306e\u30c7\u30fc\u30bf\u3092\u7dbf\u5bc6\u306a\u5206\u6790\u30c4\u30fc\u30eb\u3068\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u306f\u3001\u5b8c\u74a7\u306a\u30c7\u30b8\u30bf\u30eb\u6226\u7565\u3092\u8a08\u753b\u3059\u308b\u969b\u306b\u91cd\u8981\u306a\u691c\u8a0e\u4e8b\u9805\u3068\u306a\u308b\u3002<\/p>\n\n\n\n<p>\u30c7\u30fc\u30bf\u3092\u53d6\u5f97\u3057\u3001\u91cd\u8981\u306a\u6d1e\u5bdf\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3059\u308b\u6d88\u8cbb\u8005\u306e\u884c\u52d5\u306b\u5909\u63db\u3059\u308b\u80fd\u529b\u306f\u3001\u3053\u308c\u3089\u306e\u30c4\u30fc\u30eb\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u3053\u308c\u307e\u3067\u4ee5\u4e0a\u306b\u5bb9\u6613\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3084\u30af\u30e9\u30a6\u30c9\u30d9\u30fc\u30b9\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0\uff08CMS\uff09\u3092\u4ecb\u3057\u305f\u63a5\u7d9a\u6027\u3092\u8ffd\u52a0\u3059\u308b\u3053\u3068\u3067\u3001\u3053\u308c\u3089\u306eOOH\u30b9\u30af\u30ea\u30fc\u30f3\u306f\u3088\u308a\u52b9\u7387\u7684\u3067\u52b9\u679c\u7684\u306a\u3082\u306e\u306b\u306a\u308b\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%83%80%E3%82%A4%E3%83%8A%E3%83%9F%E3%83%83%E3%82%AF%E3%81%A7%E3%83%95%E3%83%AC%E3%82%AD%E3%82%B7%E3%83%96%E3%83%AB\"><\/span>\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u3067\u30d5\u30ec\u30ad\u30b7\u30d6\u30eb<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>\u4eca\u65e5\u306e\u30c7\u30fc\u30bf\u99c6\u52d5\u578bCMS\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u8a55\u4fa1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u52d5\u7684\u3067\u67d4\u8edf\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u914d\u4fe1\u306f\u3001\u3088\u308a\u826f\u3044\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u751f\u307f\u51fa\u3059\u305f\u3081\u306b\u5f37\u5316\u3055\u308c\u308b\u3002<\/p>\n\n\n\n<p>\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u3001\u5929\u5019\u3001\u30d4\u30fc\u30af\u6642\u3001\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u30d9\u30fc\u30b9\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u52d5\u304d\u3001\u597d\u307f\u306a\u3069\u306e\u30c8\u30ea\u30ac\u30fc\u306b\u57fa\u3065\u3044\u3066\u914d\u4fe1\u3055\u308c\u308b\u3002<\/p>\n\n\n\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u6539\u5584\u3057\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u6226\u7565\u306e\u52b9\u679c\u3092\u3055\u3089\u306b\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308b\u3002<\/p>\n\n\n\n<p>\u3053\u308c\u306f\u307e\u305f\u3001\u9b45\u529b\u7684\u306a\u9867\u5ba2\u4f53\u9a13\u3092\u63d0\u4f9b\u3057\u3001\u6d88\u8cbb\u8005\u3068\u30d6\u30e9\u30f3\u30c9\u3068\u306e\u3088\u308a\u826f\u3044\u7d50\u3073\u3064\u304d\u3092\u3082\u305f\u3089\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"CMS%E3%81%A7%E4%B8%80%E6%AD%A9%E5%85%88%E3%82%92%E8%A1%8C%E3%81%8F\"><\/span>CMS\u3067\u4e00\u6b69\u5148\u3092\u884c\u304f<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>OOH\u306f\u901f\u3044\u30da\u30fc\u30b9\u3067\u6210\u9577\u3057\u3066\u3044\u308b\u3002<\/p>\n\n\n\n<p>\u666e\u53ca\u3092\u52a0\u901f\u3055\u305b\u308b\u6b21\u306e\u91cd\u8981\u306a\u30b9\u30c6\u30c3\u30d7\u306f\u3001\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u65ad\u7247\u3092\u540c\u6642\u306b\u4f7f\u7528\u3057\u3001OOH\u304c\u5e02\u5834\u306b\u63d0\u4f9b\u3067\u304d\u308b\u4ed8\u52a0\u4fa1\u5024\u3092\u898b\u6975\u3081\u308b\u3053\u3068\u3060\u3002<\/p>\n\n\n\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306f\u3001OOH\u304c\u6301\u3064\u591a\u304f\u306e\u5229\u70b9\u3068\u80fd\u529b\u3092\u8a8d\u8b58\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u3001\u30c7\u30fc\u30bf\u4e3b\u5c0e\u306eCMS\u3092\u63a1\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u65c5\u306b\u3069\u306e\u3088\u3046\u306a\u52b9\u679c\u3092\u3082\u305f\u3089\u3059\u304b\u3092\u7406\u89e3\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002 <\/p>\n\n\n\n<p>\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u306a\u4f53\u9a13\u3068\u3057\u3066\u30c7\u30b6\u30a4\u30f3\u3055\u308c\u305f\u3082\u306e\u3067\u3042\u308c\u3001\u8cb7\u3044\u7269\u5ba2\u3092\u58f2\u308a\u5834\u5468\u8fba\u306b\u4e0a\u624b\u306b\u8a98\u5c0e\u3059\u308b\u305f\u3081\u306e\u65b9\u6cd5\u3067\u3042\u308c\u3001\u5358\u306b\u300c\u30ef\u30aa\u300d\u30d5\u30a1\u30af\u30bf\u30fc\u3092\u6301\u3064\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u306a\u5e83\u544a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u914d\u4fe1\u3059\u308b\u305f\u3081\u306e\u65b9\u6cd5\u3067\u3042\u308c\u3001CMS\u3092\u642d\u8f09\u3057\u305fOOH\u306f\u3001\u3042\u306a\u305f\u306e\u30d3\u30b8\u30cd\u30b9\u306e\u5370\u8c61\u7684\u306a\u4e00\u90e8\u3068\u306a\u308b\u3088\u3046\u306b\u7d44\u307f\u8fbc\u3080\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>LMX\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u307e\u3055\u306b\u3053\u308c\u3092\u5b9f\u8df5\u3057\u3066\u3044\u308b\uff01<\/strong><\/p>\n\n\n\n<p>\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u30b3\u30f3\u30c6\u30f3\u30c4\u914d\u4fe1\u3067\u3001\u5e83\u544a\u3092\u63b2\u8f09\u3059\u308b\u9069\u5207\u306a\u6642\u9593\u3092\u9078\u629e\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>LMX\u306e<a href=\"https:\/\/lmx.ai\/ja\/products\/programmatic-supply-side-platform\/\" target=\"_blank\" rel=\"noopener\" title=\"\u9769\u65b0\u7684\u306a\u4f9b\u7d66\u5074\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\">\u9769\u65b0\u7684\u306a\u30b5\u30d7\u30e9\u30a4\u30b5\u30a4\u30c9\u30fb\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306b\u3088\u308a<\/a>\u3001\u30aa\u30da\u30ec\u30fc\u30b7\u30e7\u30f3\u306e\u52b9\u7387\u5316\u3092\u5b9f\u73fe\u3067\u304d\u307e\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Grand View Research, [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/lmx.ai\/ja\/blog\/why-do-you-need-a-cms-solution-in-your-ad-campaign-strategy\/\">\u7d9a\u304d\u3092\u8aad\u3080&#8230;<span class=\"screen-reader-text\"> from 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