{"id":8817,"date":"2023-06-03T13:36:45","date_gmt":"2023-06-03T08:06:45","guid":{"rendered":"https:\/\/lmx.ai\/blog\/what-are-the-key-features-of-a-supply-side-platform-ssp\/"},"modified":"2023-10-26T09:57:13","modified_gmt":"2023-10-26T04:27:13","slug":"what-are-the-key-features-of-a-supply-side-platform-ssp","status":"publish","type":"blog","link":"https:\/\/lmx.ai\/ja\/blog\/what-are-the-key-features-of-a-supply-side-platform-ssp\/","title":{"rendered":"\u30b5\u30d7\u30e9\u30a4\u30b5\u30a4\u30c9\u30fb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\uff08SSP\uff09\u306e\u4e3b\u306a\u7279\u5fb4\u3068\u306f\uff1f"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_68_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor: pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lmx.ai\/ja\/blog\/what-are-the-key-features-of-a-supply-side-platform-ssp\/#%E3%82%BF%E3%83%BC%E3%82%B2%E3%83%83%E3%83%88%E3%82%AA%E3%83%BC%E3%83%87%E3%82%A3%E3%82%A8%E3%83%B3%E3%82%B9%E3%81%AE%E9%81%B8%E6%8A%9E\" title=\"\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u9078\u629e\">\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u9078\u629e<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/lmx.ai\/ja\/blog\/what-are-the-key-features-of-a-supply-side-platform-ssp\/#%E3%83%AA%E3%82%A2%E3%83%AB%E3%82%BF%E3%82%A4%E3%83%A0%E5%8F%96%E5%BC%95\" title=\"\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u53d6\u5f15\">\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u53d6\u5f15<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/lmx.ai\/ja\/blog\/what-are-the-key-features-of-a-supply-side-platform-ssp\/#%E3%83%87%E3%83%BC%E3%82%BF%E8%B1%8A%E5%AF%8C%E3%81%AA%E5%8D%B0%E8%B1%A1\" title=\"\u30c7\u30fc\u30bf\u8c4a\u5bcc\u306a\u5370\u8c61\">\u30c7\u30fc\u30bf\u8c4a\u5bcc\u306a\u5370\u8c61<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/lmx.ai\/ja\/blog\/what-are-the-key-features-of-a-supply-side-platform-ssp\/#%E7%A7%81%E3%81%9F%E3%81%A1%E3%81%AF%E4%BD%95%E3%82%92%E6%8F%90%E4%BE%9B%E3%81%97%E3%81%BE%E3%81%99%E3%81%8B%EF%BC%9F\" title=\"\u79c1\u305f\u3061\u306f\u4f55\u3092\u63d0\u4f9b\u3057\u307e\u3059\u304b\uff1f\">\u79c1\u305f\u3061\u306f\u4f55\u3092\u63d0\u4f9b\u3057\u307e\u3059\u304b\uff1f<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><\/p>\n\n<p>\u30b5\u30d7\u30e9\u30a4\u30b5\u30a4\u30c9\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u4e3b\u3084\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306b\u81ea\u52d5\u5316\u6a5f\u80fd\u3092\u63d0\u4f9b\u3057\u305f\u3002 \u30a2\u30c9\u30a8\u30af\u30b9\u30c1\u30a7\u30f3\u30b8\u30b9\u30da\u30fc\u30b9\u306f\u5e38\u306b\u5909\u5316\u3057\u3066\u3044\u308b\u305f\u3081\u3001SSP\u304c\u7279\u5b9a\u306e\u5e83\u544a\u30a4\u30f3\u30d9\u30f3\u30c8\u30ea\u306b\u8868\u793a\u3059\u308b\u5e83\u544a\u3092\u3069\u306e\u3088\u3046\u306b\u9078\u629e\u3059\u308b\u304b\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3042\u308b\u3002<\/p>\n\n<p>\u3053\u306e\u30d7\u30ed\u30bb\u30b9\u306f\u3001<a href=\"https:\/\/lmx.ai\/ja\/blog\/the-4-key-features-of-a-ssp-in-dooh\/\" target=\"_blank\" rel=\"noopener\" title=\"&#x4F9B;&#x7D66;&#x5074;&#x30D7;&#x30E9;&#x30C3;&#x30C8;&#x30D5;&#x30A9;&#x30FC;&#x30E0;&#x306E;&#x7279;&#x5FB4;\">\u30b5\u30d7\u30e9\u30a4\u30b5\u30a4\u30c9\u30fb<\/a>\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u4ee5\u4e0b\u306e\u3088\u3046\u306a<a href=\"https:\/\/lmx.ai\/ja\/blog\/the-4-key-features-of-a-ssp-in-dooh\/\" target=\"_blank\" rel=\"noopener\" title=\"&#x4F9B;&#x7D66;&#x5074;&#x30D7;&#x30E9;&#x30C3;&#x30C8;&#x30D5;&#x30A9;&#x30FC;&#x30E0;&#x306E;&#x7279;&#x5FB4;\">\u7279\u5fb4\u306b<\/a>\u4f9d\u5b58\u3059\u308b\u304b\u3089\u3060\uff1a<\/p>\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%82%BF%E3%83%BC%E3%82%B2%E3%83%83%E3%83%88%E3%82%AA%E3%83%BC%E3%83%87%E3%82%A3%E3%82%A8%E3%83%B3%E3%82%B9%E3%81%AE%E9%81%B8%E6%8A%9E\"><\/span>\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u9078\u629e<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n<p>SSP\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306f\u7279\u5b9a\u306e\u30ed\u30fc\u30ab\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3084\u5e83\u544a\u4e3b\u306e\u30cb\u30fc\u30ba\u306b\u5fdc\u3058\u3066\u5e83\u544a\u67a0\u3092\u7ba1\u7406\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n\n<p>SSP\u306f\u3001\u4f4d\u7f6e\u60c5\u5831\u306b\u3088\u3063\u3066\u5225\u306e\u610f\u5473\u306e\u30ec\u30a4\u30e4\u30fc\u3092\u8ffd\u52a0\u3059\u308b\u3053\u3068\u3067\u3001\u8996\u8074\u8005\u306e\u5305\u62ec\u7684\u306a\u30dd\u30fc\u30c8\u30ec\u30fc\u30c8\u3092\u69cb\u7bc9\u3059\u308b\u306e\u306b\u5f79\u7acb\u3064\u3002<\/p>\n\n<p>\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306f\u3001\u4e16\u754c\u4e2d\u306e\u3055\u307e\u3056\u307e\u306a\u30d9\u30f3\u30c0\u30fc\u304c\u540c\u3058\u5e83\u544a\u30b9\u30da\u30fc\u30b9\u306b\u30a2\u30af\u30bb\u30b9\u3067\u304d\u308b\u3088\u3046\u306b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n<p>\u307e\u305f\u3001SSP\u306f\u4fe1\u983c\u6027\u306e\u9ad8\u3044\u30c7\u30fc\u30bf\u7ba1\u7406\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\uff08<a href=\"https:\/\/admixer.com\/dmp\/\">DMP<\/a>\uff09\u3067\u30c7\u30fc\u30bf\u7ba1\u7406\u6a5f\u80fd\u3092\u5f37\u5316\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306f\u9700\u8981\u306e\u9ad8\u3044\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3084\u30cb\u30c3\u30c1\u306a\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u5bfe\u3057\u3066\u3088\u308a\u9ad8\u3044CPM\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n\n<p>\u3053\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u901a\u5e38\u3001\u9ad8\u5ea6\u306a\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u5206\u6790\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3001\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306e\u305f\u3081\u306e\u5916\u90e8\u30c7\u30fc\u30bf\u30bd\u30fc\u30b9\u3078\u306e\u8ffd\u52a0\u63a5\u7d9a\u3092\u6301\u3063\u3066\u3044\u308b\u3002<\/p>\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%83%AA%E3%82%A2%E3%83%AB%E3%82%BF%E3%82%A4%E3%83%A0%E5%8F%96%E5%BC%95\"><\/span>\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u53d6\u5f15<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n<p>\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u5165\u672d\uff08RTB\uff09\u306e\u4e92\u63db\u6027\u306f\u3001\u304a\u305d\u3089\u304f\u30b5\u30d7\u30e9\u30a4\u30b5\u30a4\u30c9\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u6700\u3082\u91cd\u8981\u306a\u6a5f\u80fd\u3067\u3042\u308b\u3002<\/p>\n\n<p>\u5e83\u544a\u4e3b\u306fDSP\u3092\u4f7f\u3063\u3066\u3001\u4eba\u6c17\u306e\u3042\u308b\u8a18\u4e8b\u3084\u52d5\u753b\u306e\u5e83\u544a\u67a0\u306b\u5165\u672d\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002 SSP\u304c\u30d3\u30c3\u30c9\u30ec\u30f3\u30b8\u3092\u5b9a\u7fa9\u3059\u308b\u3068\u3001DSP\u306f\u81ea\u52d5\u7684\u306b\u76f8\u4e92\u306b\u6709\u5229\u306a\u4fa1\u683c\u3092\u63d0\u793a\u3059\u308b\u3002<\/p>\n\n<p>\u305d\u306e\u5f8c\u3001SSP\u306f\u5229\u7528\u53ef\u80fd\u306a\u5165\u672d\u3092\u898b\u3066\u3001\u6700\u9069\u306a\u5e83\u544a\u3092\u9078\u629e\u3059\u308b\u3002<\/p>\n\n<p>\u3057\u304b\u3057\u3001\u5e83\u544a\u4e3b\u306e\u8981\u6c42\u3068\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306e\u90fd\u5408\u3068\u306e\u9593\u306b\u30df\u30b9\u30de\u30c3\u30c1\u304c\u751f\u3058\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002<\/p>\n\n<p>\u3053\u306e\u3088\u3046\u306a\u5834\u5408\u3001SSP\u306f\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u5909\u66f4\u3057\u3001\u5728\u5eab\u304c\u5229\u7528\u3055\u308c\u306a\u3044\u53ef\u80fd\u6027\u3092\u6700\u5c0f\u9650\u306b\u6291\u3048\u308b\u3002 SSP\u306f\u3001\u5e83\u544a\u4e3b\u304b\u3089\u306e\u904e\u53bb\u306e\u30c7\u30fc\u30bf\uff08\u5e73\u5747\u5165\u672d\u984d\u306a\u3069\uff09\u3092\u6d3b\u7528\u3057\u3001\u305d\u308c\u306b\u5fdc\u3058\u3066\u30d1\u30e9\u30e1\u30fc\u30bf\u30fc\u3092\u5fae\u8abf\u6574\u3059\u308b\u306e\u306b\u5f79\u7acb\u3064\u3002 <\/p>\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%83%87%E3%83%BC%E3%82%BF%E8%B1%8A%E5%AF%8C%E3%81%AA%E5%8D%B0%E8%B1%A1\"><\/span>\u30c7\u30fc\u30bf\u8c4a\u5bcc\u306a\u5370\u8c61<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n<p>\u30b5\u30d7\u30e9\u30a4\u30b5\u30a4\u30c9\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u3084\u5e83\u544a\u4e3b\u306b\u6b63\u78ba\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30aa\u30d7\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3059\u308b\u305f\u3081\u306b\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306e\u30c7\u30fc\u30bf\u3092\u6574\u7406\u3059\u308b\u3002<\/p>\n\n<p>\u30b5\u30d7\u30e9\u30a4\u30b5\u30a4\u30c9\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u52a9\u3051\u3092\u501f\u308a\u3066\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306f\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u3084\u55dc\u597d\u306b\u57fa\u3065\u3044\u305f\u5e83\u7bc4\u306a\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u3067\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3059\u308b\u3002 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id=\"%E7%A7%81%E3%81%9F%E3%81%A1%E3%81%AF%E4%BD%95%E3%82%92%E6%8F%90%E4%BE%9B%E3%81%97%E3%81%BE%E3%81%99%E3%81%8B%EF%BC%9F\"><\/span>\u79c1\u305f\u3061\u306f\u4f55\u3092\u63d0\u4f9b\u3057\u307e\u3059\u304b\uff1f<span 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[&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/lmx.ai\/ja\/blog\/what-are-the-key-features-of-a-supply-side-platform-ssp\/\">\u7d9a\u304d\u3092\u8aad\u3080&#8230;<span class=\"screen-reader-text\"> from 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