{"id":8819,"date":"2023-06-03T13:41:07","date_gmt":"2023-06-03T08:11:07","guid":{"rendered":"https:\/\/lmx.ai\/blog\/%e3%82%b5%e3%83%97%e3%83%a9%e3%82%a4%e3%83%bb%e3%82%b5%e3%82%a4%e3%83%89%e3%83%bb%e3%83%97%e3%83%a9%e3%83%83%e3%83%88%e3%83%95%e3%82%a9%e3%83%bc%e3%83%a0%ef%bc%88ssp%ef%bc%89%e5%85%a5%e9%96%80\/"},"modified":"2023-11-22T12:04:01","modified_gmt":"2023-11-22T06:34:01","slug":"an-introduction-to-supply-side-platform-ssp","status":"publish","type":"blog","link":"https:\/\/lmx.ai\/ja\/blog\/an-introduction-to-supply-side-platform-ssp\/","title":{"rendered":"\u30b5\u30d7\u30e9\u30a4\u30fb\u30b5\u30a4\u30c9\u30fb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\uff08SSP\uff09\u5165\u9580"},"content":{"rendered":"\n<p>\u5e83\u544a\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3078\u306e\u6295\u8cc7\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u30e1\u30c7\u30a3\u30a2\u306b\u8fd1\u3065\u3044\u3066\u3044\u308b\u3002 \u3053\u306e\u30b7\u30d5\u30c8\u306f\u3001\u51fa\u7248\u30b9\u30da\u30fc\u30b9\u306b\u304a\u3051\u308b\u5e83\u544a\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u5272\u308a\u5f53\u3066\u3092\u4ef2\u4ecb\u3059\u308b\u5f79\u5272\u3092\u62c5\u3046\u30b5\u30d7\u30e9\u30a4\u30b5\u30a4\u30c9\u30fb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\uff08SSP\uff09\u306e\u5229\u7528\u306b\u5927\u304d\u304f\u4f9d\u5b58\u3057\u3066\u3044\u308b\u3002 <\/p>\n\n\n\n<p>SSP\u306f\u3001\u30e1\u30c7\u30a3\u30a2\u30fb\u30aa\u30fc\u30ca\u30fc\u306e\u5e83\u544a\u5728\u5eab\u306e\u7ba1\u7406\u3068\u6700\u9069\u5316\u3092\u652f\u63f4\u3059\u308b\u5e83\u544a\u30c4\u30fc\u30eb\u3068\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3067\u3042\u308b\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u3001\u30e1\u30c7\u30a3\u30a2\u30aa\u30fc\u30ca\u30fc\u306e\u5e83\u544a\u67a0\u60c5\u5831\u3092\u7ba1\u7406\u3057\u3001\u5728\u5eab\u8ca9\u58f2\u30d7\u30ed\u30bb\u30b9\u306e\u81ea\u52d5\u5316\u3001\u5e83\u544a\u4e3b\u3078\u306e\u5728\u5eab\u4f9b\u7d66\u3068\u5e83\u544a\u4e3b\u304b\u3089\u306e\u5728\u5eab\u5206\u914d\u306e\u8abf\u6574\u3092\u53ef\u80fd\u306b\u3059\u308b\u3002<\/p>\n\n\n\n<p>\u4ee5\u524d\u306f\u3001\u30e1\u30c7\u30a3\u30a2\u30fb\u30aa\u30fc\u30ca\u30fc\u306f\u8ca9\u58f2\u53d6\u5f15\u3092\u884c\u3046\u969b\u3001\u624b\u4f5c\u696d\u3067\u884c\u3063\u3066\u3044\u305f\u3002<\/p>\n\n\n\n<p>\u305d\u306e\u305f\u3081\u3001\u5404OH\u30b9\u30da\u30fc\u30b9\u306b\u624b\u4f5c\u696d\u3067\u5e83\u544a\u3092\u5272\u308a\u5f53\u3066\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002<\/p>\n\n\n\n<p>\u3057\u304b\u3057\u3001\u30c7\u30b8\u30bf\u30ebOOH\u3084\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u306e\u5c0e\u5165\u304c\u9032\u3080\u4e2d\u3001\u7af6\u4e89\u529b\u306e\u3042\u308b\u591a\u6570\u306e\u5e83\u544a\u4e3b\u306b\u5bfe\u5fdc\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u52b9\u679c\u7684\u306aSSP\u304c\u975e\u5e38\u306b\u5fc5\u8981\u3068\u3055\u308c\u3066\u3044\u308b\u3002<\/p>\n\n\n\n<p>\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306f\u4e16\u754c\u306e\u7dcf\u5e83\u544a\u8cbb\u306e\u534a\u5206\u8fd1\u304f\u3092\u5360\u3081\u3001\u305d\u306e\u591a\u304f\u306f\u30b5\u30d7\u30e9\u30a4\u30b5\u30a4\u30c9\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306b\u4f9d\u5b58\u3057\u3066\u3044\u308b\u3002<\/p>\n\n\n\n<p>\u30e1\u30c7\u30a3\u30a2\u30fb\u30aa\u30fc\u30ca\u30fc\u306f\u3001SSP\u3092\u6d3b\u7528\u3057\u3066\u5728\u5eab\u306e\u5229\u7528\u3092\u6700\u9069\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u30e1\u30c7\u30a3\u30a2\u306e\u7121\u99c4\u3092\u7701\u304d\u3001\u30b3\u30b9\u30c8\u52b9\u7387\u3092\u9ad8\u3081\u3066\u3044\u308b\u3002<\/p>\n\n\n\n<p>\u30b5\u30d7\u30e9\u30a4\u30b5\u30a4\u30c9\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u4e3b\u3084\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306b\u3068\u3063\u3066\u91cd\u8981\u306a\u6a5f\u80fd\u3092\u679c\u305f\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u308c\u304c\u306a\u3051\u308c\u3070\u3001\u81ea\u52d5\u5316\u306a\u3057\u3067\u306f\u591a\u304f\u306e\u5165\u672d\u3092\u8a55\u4fa1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u306a\u3044\u305f\u3081\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306f\u5c11\u6570\u306e\u5e83\u544a\u4e3b\u306b\u9650\u5b9a\u3055\u308c\u3066\u3057\u307e\u3046\u3060\u308d\u3046\u3002<\/p>\n\n\n\n<p>SSP\u306f\u3001<a href=\"https:\/\/www.movingwalls.com\/ja\/dsp\/\" target=\"_blank\" rel=\"noopener\" title=\"\u30c7\u30de\u30f3\u30c9\u30b5\u30a4\u30c9\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u00a0(DSP)\">\u30c7\u30de\u30f3\u30c9\u30fb\u30b5\u30a4\u30c9\u30fb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\uff08DSP\uff09<\/a>\u3068\u9023\u643a\u3057\u3001DSP\u3068\u540c\u69d8\u306e\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3067\u3001\u30e1\u30c7\u30a3\u30a2\u30fb\u30aa\u30fc\u30ca\u30fc\u306e\u7dcf\u5728\u5eab\u3092\u628a\u63e1\u3057\u3001\u5229\u7528\u53ef\u80fd\u306a\u5e83\u544a\u4e3b\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u8a55\u4fa1\u3057\u3001\u3059\u3079\u3066\u306eOOH\u30b9\u30da\u30fc\u30b9\u306b\u6700\u9069\u306a\u30de\u30c3\u30c1\u30f3\u30b0\u3092\u63d0\u6848\u3059\u308b\u3002<\/p>\n\n\n\n<p>\u4f9b\u7d66\u5074\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u3001\u5e83\u544a\u4e3b\u3092\u8a55\u4fa1\u3057\u3001\u5165\u672d\u7bc4\u56f2\u3092\u8a2d\u5b9a\u3057\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u914d\u7f6e\u3059\u308b\u3002<\/p>\n\n\n\n<p>\u3053\u308c\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306e\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u5168\u4f53\u3067\u3001\u3044\u304f\u3064\u304b\u306e\u30de\u30a4\u30af\u30ed\u30c8\u30e9\u30f3\u30b6\u30af\u30b7\u30e7\u30f3\u3092\u901a\u3058\u3066\u884c\u308f\u308c\u308b\u3002 \u5178\u578b\u7684\u306a\u30b5\u30d7\u30e9\u30a4\u30b5\u30a4\u30c9\u30fb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u3001\u5b8c\u74a7\u306b\u30d5\u30a3\u30c3\u30c8\u3059\u308b\u5165\u672d\u306b\u5230\u9054\u3059\u308b\u307e\u3067\u3001\u5165\u672d\u3092\u30c1\u30a7\u30c3\u30af\u3057\u3001\u6b21\u304b\u3089\u6b21\u3078\u3068\u5165\u672d\u3092\u884c\u3046\u3002<\/p>\n\n\n\n<p>\u3055\u3089\u306b\u3001SSP\u3092\u4f7f\u308f\u306a\u3044\u5834\u5408\u306e\u8ab2\u984c\u306f\u4ed6\u306b\u3082\u3042\u308b\u3002\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u306e\u6025\u901f\u306a\u9032\u5316\u304b\u3089\u3001\u30ed\u30b1\u30fc\u30b7\u30e7\u30f3\u30fb\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30b9\u3084\u30e2\u30d0\u30a4\u30eb\u30fb\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u307e\u3067\u3001SSP\u306e\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306f\u9577\u3044\u9053\u306e\u308a\u3092\u6b69\u3093\u3067\u304d\u305f\u3002<\/p>\n\n\n\n<p>LMX\u306f\u3001<a href=\"https:\/\/lmx.ai\/ja\/\" target=\"_blank\" rel=\"noopener\" title=\"\u30e1\u30c7\u30a3\u30a2\u30aa\u30fc\u30ca\u30fc\u5411\u3051\u30b5\u30d7\u30e9\u30a4\u30b5\u30a4\u30c9\u30fb\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\">\u30e1\u30c7\u30a3\u30a2\u30aa\u30fc\u30ca\u30fc\u306b<\/a>\u5728\u5eab\u7ba1\u7406\u3092\u6700\u9069\u5316\u3057\u3001OOH\u306e\u8ca9\u58f2\u30fb\u8cfc\u5165\u30d7\u30ed\u30bb\u30b9\u3092\u81ea\u52d5\u5316\u3059\u308b\u9769\u65b0\u7684\u306a\u30b5\u30d7\u30e9\u30a4\u30b5\u30a4\u30c9\u30fb\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30ef\u30fc\u30af\u30d5\u30ed\u30fc\u306e\u81ea\u52d5\u5316\u306b\u3088\u308b\u696d\u52d9\u52b9\u7387\u5316\u3068\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u306e\u4e21\u7acb\u3092\u76ee\u6307\u3059\u4f01\u696d\u306b\u3068\u3063\u3066\u3001LMX\u306f\u81ea\u52d5\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u30b3\u30f3\u30c6\u30f3\u30c4\u30b9\u30b1\u30b8\u30e5\u30fc\u30ea\u30f3\u30b0\u3068\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u5e83\u544a\u914d\u4fe1\u306b\u3088\u308b\u6700\u9069\u306a\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u307e\u305f\u3001\u4f01\u696d\u304c\u5b8c\u5168\u306b\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3067\u304d\u308b\u3088\u3046\u3001\u30d1\u30d6\u30ea\u30c3\u30af\u30af\u30e9\u30a6\u30c9\u3068\u30d7\u30e9\u30a4\u30d9\u30fc\u30c8\u30af\u30e9\u30a6\u30c9\u306e\u4e21\u65b9\u306e\u30aa\u30d7\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u3002<\/p>\n\n\n\n<p>\u3055\u307e\u3056\u307e\u306a\u30bf\u30a4\u30d7\u3084\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u306eDOOH\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3082\u30b5\u30dd\u30fc\u30c8\u3057\u3001\u5f93\u6765\u901a\u308a\u3001\u52d5\u7684\u306b\u3001\u30d7\u30ed\u30b0\u30e9\u30e0\u7684\u306b\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5e83\u544a\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3078\u306e\u6295\u8cc7\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u5e83\u544a [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/lmx.ai\/ja\/blog\/an-introduction-to-supply-side-platform-ssp\/\">\u7d9a\u304d\u3092\u8aad\u3080&#8230;<span class=\"screen-reader-text\"> from \u30b5\u30d7\u30e9\u30a4\u30fb\u30b5\u30a4\u30c9\u30fb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\uff08SSP\uff09\u5165\u9580<\/span><\/a><\/p>\n","protected":false},"featured_media":8688,"template":"","categories":[],"class_list":["post-8819","blog","type-blog","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/lmx.ai\/ja\/wp-json\/wp\/v2\/blog\/8819","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lmx.ai\/ja\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/lmx.ai\/ja\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lmx.ai\/ja\/wp-json\/wp\/v2\/media\/8688"}],"wp:attachment":[{"href":"https:\/\/lmx.ai\/ja\/wp-json\/wp\/v2\/media?parent=8819"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lmx.ai\/ja\/wp-json\/wp\/v2\/categories?post=8819"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}