{"id":8831,"date":"2023-06-03T14:15:53","date_gmt":"2023-06-03T08:45:53","guid":{"rendered":"https:\/\/lmx.ai\/blog\/ooh%e3%83%a1%e3%83%87%e3%82%a3%e3%82%a2%e3%83%bb%e3%82%aa%e3%83%bc%e3%83%8a%e3%83%bc%e3%81%ae%e3%81%9f%e3%82%81%e3%81%ae%e3%82%a4%e3%83%b3%e3%83%97%e3%83%ac%e3%83%83%e3%82%b7%e3%83%a7%e3%83%b3\/"},"modified":"2023-11-22T12:44:36","modified_gmt":"2023-11-22T07:14:36","slug":"impression-based-sales-guide-for-ooh-media-owners","status":"publish","type":"blog","link":"https:\/\/lmx.ai\/ja\/blog\/impression-based-sales-guide-for-ooh-media-owners\/","title":{"rendered":"OOH\u30e1\u30c7\u30a3\u30a2\u30fb\u30aa\u30fc\u30ca\u30fc\u306e\u305f\u3081\u306e\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u30fb\u30d9\u30fc\u30b9\u8ca9\u58f2\u30ac\u30a4\u30c9"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_68_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor: pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 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href=\"https:\/\/lmx.ai\/ja\/blog\/impression-based-sales-guide-for-ooh-media-owners\/#OOH%E3%83%A1%E3%83%87%E3%82%A3%E3%82%A2%E3%82%AA%E3%83%BC%E3%83%8A%E3%83%BC%E3%81%AB%E3%82%A4%E3%83%B3%E3%83%97%E3%83%AC%E3%83%83%E3%82%B7%E3%83%A7%E3%83%B3%E3%83%BB%E3%83%9E%E3%83%AB%E3%83%81%E3%83%97%E3%83%A9%E3%82%A4%E3%83%A4%E3%83%BC%E3%81%8C%E5%BF%85%E8%A6%81%E3%81%AA%E7%90%86%E7%94%B1\" title=\"OOH\u30e1\u30c7\u30a3\u30a2\u30aa\u30fc\u30ca\u30fc\u306b\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u30fb\u30de\u30eb\u30c1\u30d7\u30e9\u30a4\u30e4\u30fc\u304c\u5fc5\u8981\u306a\u7406\u7531\">OOH\u30e1\u30c7\u30a3\u30a2\u30aa\u30fc\u30ca\u30fc\u306b\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u30fb\u30de\u30eb\u30c1\u30d7\u30e9\u30a4\u30e4\u30fc\u304c\u5fc5\u8981\u306a\u7406\u7531<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/lmx.ai\/ja\/blog\/impression-based-sales-guide-for-ooh-media-owners\/#%E6%B8%AC%E5%AE%9A%E3%81%A7OOH%E5%BA%83%E5%91%8A%E3%82%92%E6%88%90%E5%8A%9F%E3%81%AB%E5%B0%8E%E3%81%8F\" title=\"\u6e2c\u5b9a\u3067OOH\u5e83\u544a\u3092\u6210\u529f\u306b\u5c0e\u304f\">\u6e2c\u5b9a\u3067OOH\u5e83\u544a\u3092\u6210\u529f\u306b\u5c0e\u304f<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>\u76ee\u307e\u3050\u308b\u3057\u304f\u5909\u5316\u3059\u308b\u4eca\u65e5\u306e\u5e83\u544a\u306e\u4e16\u754c\u3067\u306f\u3001\u6d88\u8cbb\u8005\u306b\u52b9\u679c\u7684\u306b\u30ea\u30fc\u30c1\u3059\u308b\u3053\u3068\u304c\u5e38\u306b\u8ab2\u984c\u3068\u306a\u3063\u3066\u3044\u308b\u3002 \u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u304c\u9032\u5316\u3057\u7d9a\u3051\u308b\u306b\u3064\u308c\u3066\u3001\u79c1\u305f\u3061\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3084\u60c5\u5831\u6d88\u8cbb\u306e\u65b9\u6cd5\u3082\u9032\u5316\u3057\u3066\u3044\u308b\u3002 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\u7269\u7406\u7684\u306a\u74b0\u5883\u3067\u6d88\u8cbb\u8005\u3068\u3064\u306a\u304c\u308b\u3053\u3068\u3067\u3001OOH\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u3001\u9732\u51fa\u306e\u5f8c\u306b\u3082\u9577\u304f\u97ff\u304f\u6c38\u7d9a\u7684\u306a\u5370\u8c61\u3092\u6b8b\u3059\u529b\u3092\u6301\u3063\u3066\u3044\u308b\u3002<\/p>\n\n\n\n<p>\u3053\u3046\u3057\u305f\u9032\u5316\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u3084\u5e83\u544a\u4e3b\u306b\u3068\u3063\u3066\u3001OOH\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u52b9\u679c\u6e2c\u5b9a\u306f\u6839\u5f37\u3044\u8ab2\u984c\u3068\u306a\u3063\u3066\u3044\u308b\u3002 \u5f93\u6765\u3001\u6e2c\u5b9a\u306f\u4ea4\u901a\u91cf\u3068\u9038\u8a71\u7684\u8a3c\u62e0\u306b\u57fa\u3065\u3044\u3066\u304a\u308a\u3001\u4e0d\u78ba\u5b9f\u6027\u306e\u4f59\u5730\u304c\u5927\u304d\u304b\u3063\u305f\u3002 \u5e83\u544a\u696d\u754c\u304c\u30c7\u30fc\u30bf\u4e3b\u5c0e\u578b\u306b\u306a\u308b\u306b\u3064\u308c\u3001\u6295\u8cc7\u3092\u6b63\u5f53\u5316\u3057\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u6700\u9069\u5316\u3059\u308b\u305f\u3081\u306b\u3001\u6b63\u78ba\u3067\u4fe1\u983c\u3067\u304d\u308b\u6e2c\u5b9a\u6280\u8853\u304c\u5fc5\u8981\u3068\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u3002 \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306f\u3001<a href=\"https:\/\/www.movingwalls.com\/ja\/blog\/maximizing-ooh-advertising-impact-with-advanced-planning-capabilities\/\" target=\"_blank\" rel=\"noopener\" title=\"OOH\u5e83\u544a\u306e\u5f71\u97ff\">OOH\u5e83\u544a\u306e\u52b9\u679c\u3092<\/a>\u5b9f\u8a3c\u3057\u3001\u30ea\u30bd\u30fc\u30b9\u306e\u914d\u5206\u3092\u6b63\u5f53\u5316\u3059\u308b\u65b9\u6cd5\u3092\u5fc5\u8981\u3068\u3057\u3066\u3044\u305f\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%82%A4%E3%83%B3%E3%83%97%E3%83%AC%E3%83%83%E3%82%B7%E3%83%A7%E3%83%B3%E3%83%BB%E3%83%9E%E3%83%AB%E3%83%81%E3%83%97%E3%83%A9%E3%82%A4%E3%83%A4%E3%83%BC%E3%81%AE%E7%B4%B9%E4%BB%8B\"><\/span>\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u30fb\u30de\u30eb\u30c1\u30d7\u30e9\u30a4\u30e4\u30fc\u306e\u7d39\u4ecb<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u30fb\u30de\u30eb\u30c1\u30d7\u30e9\u30a4\u30e4\u30fc\u306f\u3001OOH\u3001\u7279\u306b\u30c7\u30b8\u30bf\u30ebOOH\uff08DOOH\uff09\u30b5\u30a4\u30c8\u306e\u4e00\u5bfe\u591a\u306e\u6027\u8cea\u306b\u5bfe\u51e6\u3059\u308b\u305f\u3081\u306e\u753b\u671f\u7684\u306a\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3068\u3057\u3066\u767b\u5834\u3057\u305f\u3002 \u3057\u304b\u3057\u3001\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u30fb\u30de\u30eb\u30c1\u30d7\u30e9\u30a4\u30e4\u30fc\u3068\u306f\u4e00\u4f53\u4f55\u306a\u306e\u304b\u3001\u305d\u3057\u3066\u3069\u306e\u3088\u3046\u306b\u6a5f\u80fd\u3059\u308b\u306e\u304b\u3002 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\u3053\u306e\u30c7\u30fc\u30bf\u3092\u4eba\u53e3\u7d71\u8a08\u5b66\u7684\u60c5\u5831\u3068\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306f\u30ea\u30fc\u30c1\u3059\u308b\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u69cb\u6210\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002 \u4f8b\u3048\u3070\u3001\u8cd1\u3084\u304b\u306a\u8857\u306e\u4e2d\u5fc3\u90e8\u306b\u3042\u308b\u30c7\u30b8\u30bf\u30eb\u770b\u677f\u306f\u3001\u82e5\u3044\u30d7\u30ed\u30d5\u30a7\u30c3\u30b7\u30e7\u30ca\u30eb\u304b\u3089\u5bb6\u65cf\u9023\u308c\u307e\u3067\u3001\u305d\u308c\u305e\u308c\u306b\u30e6\u30cb\u30fc\u30af\u306a\u8da3\u5473\u3084\u55dc\u597d\u3092\u6301\u3064\u591a\u69d8\u306a\u4eba\u3005\u306e\u6ce8\u76ee\u3092\u96c6\u3081\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"OOH%E3%83%A1%E3%83%87%E3%82%A3%E3%82%A2%E3%82%AA%E3%83%BC%E3%83%8A%E3%83%BC%E3%81%AB%E3%82%A4%E3%83%B3%E3%83%97%E3%83%AC%E3%83%83%E3%82%B7%E3%83%A7%E3%83%B3%E3%83%BB%E3%83%9E%E3%83%AB%E3%83%81%E3%83%97%E3%83%A9%E3%82%A4%E3%83%A4%E3%83%BC%E3%81%8C%E5%BF%85%E8%A6%81%E3%81%AA%E7%90%86%E7%94%B1\"><\/span>OOH\u30e1\u30c7\u30a3\u30a2\u30aa\u30fc\u30ca\u30fc\u306b\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u30fb\u30de\u30eb\u30c1\u30d7\u30e9\u30a4\u30e4\u30fc\u304c\u5fc5\u8981\u306a\u7406\u7531<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306e\u898b\u7a4d\u3082\u308a\u3001\u7279\u306b<a href=\"https:\/\/lmx.ai\/ja\/blog\/boost-advertiser-trust-self-serve-portal-reliable-impression-multiplier-drive-ad-spend\/\" target=\"_blank\" rel=\"noopener\" title=\"\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u30fb\u30de\u30eb\u30c1\u30d7\u30e9\u30a4\u30e4\u30fc\">\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u500d\u7387\u306f<\/a>\u3001\u5a92\u4f53\u4e3b\u304c\u5e83\u544a\u4e3b\u3084\u9867\u5ba2\u3068\u306e\u4fe1\u983c\u95a2\u4fc2\u3092\u69cb\u7bc9\u3059\u308b\u305f\u3081\u306e\u624b\u6bb5\u3068\u306a\u308b\u3002 OOH\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30ea\u30fc\u30c1\u3068\u30a4\u30f3\u30d1\u30af\u30c8\u306b\u95a2\u3059\u308b\u6b63\u78ba\u306a\u30c7\u30fc\u30bf\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u30e1\u30c7\u30a3\u30a2\u30aa\u30fc\u30ca\u30fc\u306f\u5e83\u544a\u30b9\u30da\u30fc\u30b9\u306e\u52b9\u679c\u3092\u5b9f\u8a3c\u3057\u3001\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u3068\u306e\u3088\u308a\u5f37\u3044\u95a2\u4fc2\u3092\u7bc9\u304f\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n\n\n\n<p>\u30e1\u30c7\u30a3\u30a2\u30fb\u30aa\u30fc\u30ca\u30fc\u306f\u3001\u30c7\u30fc\u30bf\u30fb\u30d7\u30ed\u30d0\u30a4\u30c0\u30fc\u3068\u63d0\u643a\u3057\u305f\u308a\u3001\u52d5\u7684\u306a\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u63a8\u5b9a\u3092\u63d0\u4f9b\u3059\u308b\u72ec\u81ea\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u69cb\u7bc9\u3057\u305f\u308a\u3059\u308b\u3053\u3068\u304c\u5897\u3048\u3066\u3044\u308b\u3002 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class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p><\/p>\n\n\n\n<p>OOH\u5e83\u544a\u304c\u9032\u5316\u3057\u7d9a\u3051\u308b\u306b\u3064\u308c\u3066\u3001\u6e2c\u5b9a\u6280\u8853\u3082\u9032\u5316\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3002 \u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u30fb\u30de\u30eb\u30c1\u30d7\u30e9\u30a4\u30e4\u30fc\u306f\u3001OOH\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u52b9\u679c\u306b\u95a2\u3059\u308b\u6b63\u78ba\u3067\u30c7\u30fc\u30bf\u4e3b\u5c0e\u306e\u6d1e\u5bdf\u3092\u6c42\u3081\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u3084\u5e83\u544a\u4e3b\u306b\u3001\u6700\u5148\u7aef\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002 <\/p>\n\n\n\n<p>\u3053\u3053LMX\u3067\u306f\u3001\u30e1\u30c7\u30a3\u30a2\u30aa\u30fc\u30ca\u30fc\u304cOOH\u30d3\u30b8\u30cd\u30b9\u3092\u6b21\u306e\u30ec\u30d9\u30eb\u306b\u5f15\u304d\u4e0a\u3052\u308b\u305f\u3081\u306e\u3001\u30af\u30e9\u30b9\u6700\u9ad8\u306e\u30c4\u30fc\u30eb\u3068\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u69cb\u7bc9\u306b\u53d6\u308a\u7d44\u3093\u3067\u3044\u307e\u3059\u3002 <a href=\"https:\/\/lmx.ai\/ja\/products\/measure-ooh-audiences\/\" target=\"_blank\" rel=\"noopener\" title=\"LMX\u6e2c\u5b9a\u6cd5\">LMX Measure\u3092<\/a>\u4f7f\u7528\u3059\u308c\u3070\u3001\u5e83\u544a\u4e3b\u306b\u30af\u30e9\u30b9\u6700\u9ad8\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u4e88\u6e2c\u3068\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30ec\u30dd\u30fc\u30c8\u3092\u63d0\u4f9b\u3057\u3001\u5e83\u544a\u4e3b\u306b\u611f\u52d5\u3068\u559c\u3073\u3092\u4e0e\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 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href=\"https:\/\/lmx.ai\/ja\/blog\/impression-based-sales-guide-for-ooh-media-owners\/\">\u7d9a\u304d\u3092\u8aad\u3080&#8230;<span class=\"screen-reader-text\"> from 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