{"id":8834,"date":"2023-06-26T09:27:02","date_gmt":"2023-06-26T03:57:02","guid":{"rendered":"https:\/\/lmx.ai\/blog\/lmx%e3%80%81%e3%83%aa%e3%82%b9%e3%83%9c%e3%83%b3%e3%81%a7%e9%96%8b%e5%82%ac%e3%81%95%e3%82%8c%e3%81%9fwoo%e4%b8%96%e7%95%8c%e4%bc%9a%e8%ad%b0%e3%81%a7%e3%83%a1%e3%83%87%e3%82%a3%e3%82%a2%e3%82%aa\/"},"modified":"2023-11-22T13:06:52","modified_gmt":"2023-11-22T07:36:52","slug":"lmx-self-serve-advertising-woo-congress-lisbon","status":"publish","type":"blog","link":"https:\/\/lmx.ai\/ja\/blog\/lmx-self-serve-advertising-woo-congress-lisbon\/","title":{"rendered":"LMX\u3001\u30ea\u30b9\u30dc\u30f3\u3067\u958b\u50ac\u3055\u308c\u305fWOO\u4e16\u754c\u4f1a\u8b70\u3067\u30e1\u30c7\u30a3\u30a2\u30aa\u30fc\u30ca\u30fc\u5411\u3051\u30bb\u30eb\u30d5\u30b5\u30fc\u30d6\u5e83\u544a\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u767a\u8868"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_68_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor: pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-6' ><li class='ez-toc-heading-level-6'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lmx.ai\/ja\/blog\/lmx-self-serve-advertising-woo-congress-lisbon\/#1%E6%97%A5%E7%9B%AE%EF%BC%9A%E3%82%BB%E3%82%AF%E3%82%BF%E3%83%BC%E3%81%AE%E6%88%90%E9%95%B7%E3%81%A8%E6%8C%81%E7%B6%9A%E5%8F%AF%E8%83%BD%E6%80%A7%E3%81%AE%E5%8F%97%E3%81%91%E5%85%A5%E3%82%8C\" 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href=\"https:\/\/lmx.ai\/ja\/blog\/lmx-self-serve-advertising-woo-congress-lisbon\/#%E3%82%A2%E3%82%A6%E3%83%88%E3%83%BB%E3%82%AA%E3%83%96%E3%83%BB%E3%83%9B%E3%83%BC%E3%83%A0%E5%BA%83%E5%91%8A%E3%81%AE%E6%9C%AA%E6%9D%A5%E3%82%92%E8%A6%8B%E3%81%9B%E3%82%8B\" title=\"\u30a2\u30a6\u30c8\u30fb\u30aa\u30d6\u30fb\u30db\u30fc\u30e0\u5e83\u544a\u306e\u672a\u6765\u3092\u898b\u305b\u308b\">\u30a2\u30a6\u30c8\u30fb\u30aa\u30d6\u30fb\u30db\u30fc\u30e0\u5e83\u544a\u306e\u672a\u6765\u3092\u898b\u305b\u308b<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><\/p>\n\n\n\n<p>2023\u5e746\u67087\u65e5\u304b\u30899\u65e5\u306b\u304b\u3051\u3066\u3001\u30dd\u30eb\u30c8\u30ac\u30eb\u306e\u30ea\u30b9\u30dc\u30f3\u3067WOO\uff08World Out of Home Organization\uff09\u306e\u5e74\u6b21\u5927\u4f1a\u304c\u958b\u50ac\u3055\u308c\u305f\u3002 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3\u3064\u76ee\u306e\u8981\u7d20\u306f\u3001\u30d6\u30e9\u30a6\u30b6\u3001\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u3001DSP\u3001\u30a8\u30fc\u30b8\u30a7\u30f3\u30b7\u30fc\u30c4\u30fc\u30eb\u3001\u30de\u30fc\u30b1\u30c3\u30c8\u30d7\u30ec\u30a4\u30b9\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u30d5\u30ed\u30f3\u30c8\u30a8\u30f3\u30c9\u306e\u30a4\u30f3\u30bf\u30fc\u30d5\u30a7\u30a4\u30b9\u304b\u3089\u30e1\u30c7\u30a3\u30a2\u306b\u7c21\u5358\u306b\u30a2\u30af\u30bb\u30b9\u3067\u304d\u308b\u3088\u3046\u306b\u3059\u308b\u3053\u3068\u306b\u91cd\u70b9\u3092\u7f6e\u3044\u305f\u3002 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alt=\"WOO\u5e74\u6b21\u5927\u4f1a\u306b\u767b\u58c7\u3059\u308b\u30e0\u30fc\u30d3\u30f3\u30b0\u30fb\u30a6\u30a9\u30fc\u30eb\u30ba\u306eCEO\"\/><\/figure><\/div>\n\n\n<p><em>\u753b\u50cf1\uff1a2023\u5e746\u6708\u3001\u4e16\u754c\u30a2\u30a6\u30c8\u30fb\u30aa\u30d6\u30fb\u30db\u30fc\u30e0\u6a5f\u69cb\u306e\u5e74\u6b21\u5927\u4f1a\u306b\u767b\u58c7\u3059\u308bMoving Walls\u306e\u5275\u8a2d\u8005\u517c\u30b0\u30eb\u30fc\u30d7CEO\u3002<\/em><\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%82%A2%E3%82%A6%E3%83%88%E3%83%BB%E3%82%AA%E3%83%96%E3%83%BB%E3%83%9B%E3%83%BC%E3%83%A0%E5%BA%83%E5%91%8A%E3%81%AE%E6%9C%AA%E6%9D%A5%E3%82%92%E8%A6%8B%E3%81%9B%E3%82%8B\"><\/span>\u30a2\u30a6\u30c8\u30fb\u30aa\u30d6\u30fb\u30db\u30fc\u30e0\u5e83\u544a\u306e\u672a\u6765\u3092\u898b\u305b\u308b<span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<p>\u30a4\u30d9\u30f3\u30c8\u3092\u901a\u3058\u3066\u3001\u3044\u304f\u3064\u304b\u306e\u51fa\u5c55\u8005\u306f\u6700\u5148\u7aef\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u7d39\u4ecb\u3059\u308b\u6a5f\u4f1a\u3092\u5f97\u305f\u3002 \u79c1\u305f\u3061\u306f\u3001\u5e83\u544a\u4e3b\u3084\u30e1\u30c7\u30a3\u30a2\u304c\u7c21\u5358\u306b\u30a4\u30f3\u30d1\u30af\u30c8\u306e\u3042\u308b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u4f5c\u6210\u3057\u3001\u5b9f\u884c\u3067\u304d\u308b\u3088\u3046\u306b\u3059\u308b\u30bb\u30eb\u30d5\u30b5\u30fc\u30d6\u6a5f\u80fd\u300c<a href=\"https:\/\/lmx.ai\/ja\/products\/self-serve-advertising-ooh\/\" target=\"_blank\" rel=\"noopener\" title=\"\">LMX\u30aa\u30f3\u30e9\u30a4\u30f3\u30fb\u30bb\u30eb\u30d5\u30b5\u30fc\u30d6<\/a>\u300d\u3092\u767a\u8868\u3057\u307e\u3057\u305f\u3002 \u3053\u306e\u88fd\u54c1\u306e\u30e6\u30fc\u30b6\u30fc\u30d5\u30ec\u30f3\u30c9\u30ea\u30fc\u306a\u30a4\u30f3\u30bf\u30fc\u30d5\u30a7\u30fc\u30b9\u3068\u9ad8\u5ea6\u306a\u6a5f\u80fd\u306f\u3001OOH\u30b9\u30da\u30fc\u30b9\u306b\u304a\u3044\u3066\u30d6\u30e9\u30f3\u30c9\u3084\u5e83\u544a\u4e3b\u304c\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u306a\u308b\u8996\u8074\u8005\u3068\u3064\u306a\u304c\u308b\u65b9\u6cd5\u3092\u3001\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u304c\u3069\u306e\u3088\u3046\u306b\u5909\u9769\u3067\u304d\u308b\u304b\u3092\u5b9f\u8a3c\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u3055\u3089\u306b\u3001OOH\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u7ba1\u7406\u3068\u66f4\u65b0\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u5408\u7406\u5316\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0\uff08CMS\uff09\u3001<a href=\"https:\/\/lmx.ai\/ja\/products\/ooh-content-management-system\/\" target=\"_blank\" rel=\"noopener\" title=\"\">LMX Content\u3082<\/a>\u5c55\u793a\u3057\u305f\u3002 \u76f4\u611f\u7684\u306a\u30a4\u30f3\u30bf\u30fc\u30d5\u30a7\u30fc\u30b9\u3068\u30b7\u30fc\u30e0\u30ec\u30b9\u306a\u7d71\u5408\u306b\u3088\u308a\u3001LMX Content\u306f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u7ba1\u7406\u306e\u52b9\u7387\u6027\u3068\u67d4\u8edf\u6027\u3092\u9ad8\u3081\u308b\u53ef\u80fd\u6027\u3092\u793a\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>CMS\u306b\u52a0\u3048\u3001\u5e83\u544a\u4e3b\u306b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30fb\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3068\u8996\u8074\u8005\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306b\u95a2\u3059\u308b\u8cb4\u91cd\u306a\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3059\u308b\u9769\u65b0\u7684\u306a\u6e2c\u5b9a\u30c4\u30fc\u30eb\u300c<a href=\"https:\/\/lmx.ai\/ja\/products\/measure-ooh-audiences\/\" target=\"_blank\" rel=\"noopener\" title=\"\">LMX Measure<\/a>\u300d\u3082\u7d39\u4ecb\u3057\u307e\u3057\u305f\u3002 \u30c7\u30fc\u30bf\u5206\u6790\u3068\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u30ec\u30dd\u30fc\u30c6\u30a3\u30f3\u30b0\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u3053\u306e\u30c4\u30fc\u30eb\u306f\u30e1\u30c7\u30a3\u30a2\u30aa\u30fc\u30ca\u30fc\u306b\u3001\u5e83\u544a\u4e3b\u304c\u6226\u7565\u3092\u6700\u9069\u5316\u3057\u3001OOH\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u52b9\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306e\u529b\u3092\u4e0e\u3048\u308b\u3002<\/p>\n\n\n\n<p>\u30ea\u30b9\u30dc\u30f3\u3067\u958b\u50ac\u3055\u308c\u305fWOO\u4e16\u754c\u4f1a\u8b70\u306f\u5927\u6210\u529f\u3092\u53ce\u3081\u3001\u30a2\u30a6\u30c8\u30fb\u30aa\u30d6\u30fb\u30db\u30fc\u30e0\u5e83\u544a\u306e\u672a\u6765\u3092\u57a3\u9593\u898b\u308b\u3053\u3068\u304c\u3067\u304d\u305f\u3002 \u3053\u306e\u30a4\u30d9\u30f3\u30c8\u306f\u3001\u3088\u308a\u6301\u7d9a\u53ef\u80fd\u3067\u3001\u30c7\u30fc\u30bf\u99c6\u52d5\u578b\u3067\u3001\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306aOOH\u306e\u5c55\u671b\u3092\u5f62\u4f5c\u308b\u305f\u3081\u306b\u3001\u696d\u754c\u306e\u30ea\u30fc\u30c0\u30fc\u305f\u3061\u3001\u9769\u65b0\u7684\u306a\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3001\u793a\u5506\u306b\u5bcc\u3080\u30c7\u30a3\u30b9\u30ab\u30c3\u30b7\u30e7\u30f3\u3092\u4e00\u5802\u306b\u96c6\u3081\u305f\u3002<\/p>\n\n\n\n<p>\u5927\u4f1a\u306b\u53c2\u52a0\u3067\u304d\u306a\u304b\u3063\u305f\u65b9\u306f\u3001<a href=\"https:\/\/lmx.ai\/ja\/contact-us\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u3053\u3053\u3067<\/a>\u79c1\u305f\u3061\u306b\u9023\u7d61\u3092\u53d6\u308a\u3001\u79c1\u305f\u3061\u306e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u3064\u3044\u3066\u3082\u3063\u3068\u77e5\u308a\u3001\u79c1\u305f\u3061\u306e\u753b\u671f\u7684\u306a\u6280\u8853\u3092\u76f4\u63a5\u4f53\u9a13\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>2023\u5e746\u67087\u65e5\u304b\u30899\u65e5\u306b\u304b\u3051\u3066\u3001\u30dd\u30eb [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/lmx.ai\/ja\/blog\/lmx-self-serve-advertising-woo-congress-lisbon\/\">\u7d9a\u304d\u3092\u8aad\u3080&#8230;<span class=\"screen-reader-text\"> from 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