{"id":8838,"date":"2023-08-07T09:31:27","date_gmt":"2023-08-07T04:01:27","guid":{"rendered":"https:\/\/lmx.ai\/blog\/%e6%97%85%e8%a1%8c%e3%81%a8%e3%83%9b%e3%83%aa%e3%83%87%e3%83%bc%e3%82%b7%e3%83%bc%e3%82%ba%e3%83%b3%e3%81%ab%e3%81%8a%e3%81%91%e3%82%8booh%e3%83%a1%e3%83%87%e3%82%a3%e3%82%a2%e5%8f%8e%e5%85%a5\/"},"modified":"2023-11-22T15:06:08","modified_gmt":"2023-11-22T09:36:08","slug":"maximizing-ooh-media-revenue-for-travel-holiday-season","status":"publish","type":"blog","link":"https:\/\/lmx.ai\/ja\/blog\/maximizing-ooh-media-revenue-for-travel-holiday-season\/","title":{"rendered":"\u65c5\u884c\u3068\u30db\u30ea\u30c7\u30fc\u30b7\u30fc\u30ba\u30f3\u306b\u304a\u3051\u308bOOH\u30e1\u30c7\u30a3\u30a2\u53ce\u5165\u306e\u6700\u5927\u5316"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_68_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor: pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 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href=\"https:\/\/lmx.ai\/ja\/blog\/maximizing-ooh-media-revenue-for-travel-holiday-season\/#%E5%8C%85%E6%8B%AC%E7%9A%84%E6%B8%AC%E5%AE%9A%E3%81%AE%E5%AE%9F%E6%96%BD\" title=\"\u5305\u62ec\u7684\u6e2c\u5b9a\u306e\u5b9f\u65bd\">\u5305\u62ec\u7684\u6e2c\u5b9a\u306e\u5b9f\u65bd<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/lmx.ai\/ja\/blog\/maximizing-ooh-media-revenue-for-travel-holiday-season\/#%E8%A6%8F%E6%A8%A1%E3%81%AB%E5%BF%9C%E3%81%98%E3%81%9F%E5%BA%83%E5%91%8A%E4%B8%BB%E3%81%A8%E3%81%AE%E7%9B%B4%E6%8E%A5%E5%AF%BE%E8%A9%B1%E3%81%AE%E4%BF%83%E9%80%B2\" title=\"\u898f\u6a21\u306b\u5fdc\u3058\u305f\u5e83\u544a\u4e3b\u3068\u306e\u76f4\u63a5\u5bfe\u8a71\u306e\u4fc3\u9032\">\u898f\u6a21\u306b\u5fdc\u3058\u305f\u5e83\u544a\u4e3b\u3068\u306e\u76f4\u63a5\u5bfe\u8a71\u306e\u4fc3\u9032<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/lmx.ai\/ja\/blog\/maximizing-ooh-media-revenue-for-travel-holiday-season\/#OOH%E3%83%A1%E3%83%87%E3%82%A3%E3%82%A2%E5%90%91%E3%81%91%E3%82%A8%E3%83%B3%E3%82%BF%E3%83%BC%E3%83%97%E3%83%A9%E3%82%A4%E3%82%BA%E3%83%BB%E3%82%BD%E3%83%95%E3%83%88%E3%82%A6%E3%82%A7%E3%82%A2\" title=\"OOH\u30e1\u30c7\u30a3\u30a2\u5411\u3051\u30a8\u30f3\u30bf\u30fc\u30d7\u30e9\u30a4\u30ba\u30fb\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\">OOH\u30e1\u30c7\u30a3\u30a2\u5411\u3051\u30a8\u30f3\u30bf\u30fc\u30d7\u30e9\u30a4\u30ba\u30fb\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>\u30db\u30ea\u30c7\u30fc\u30b7\u30fc\u30ba\u30f3\u304c\u8fd1\u3065\u304f\u306b\u3064\u308c\u3001\u65c5\u884c\u71b1\u304c\u4e16\u754c\u4e2d\u306e\u4eba\u3005\u3092\u8972\u3044\u59cb\u3081\u3066\u3044\u308b\u3002 \u30d3\u30fc\u30c1\u3067\u306e\u30ea\u30e9\u30af\u30bc\u30fc\u30b7\u30e7\u30f3\u3092\u6c42\u3081\u308b\u30ec\u30b8\u30e3\u30fc\u65c5\u884c\u8005\u304b\u3089\u3001\u65b0\u305f\u306a\u4f53\u9a13\u3092\u6c42\u3081\u308b\u5192\u967a\u65c5\u884c\u8005\u307e\u3067\u3001\u65c5\u884c\u3084\u4f11\u6687\u65c5\u884c\u306e\u9700\u8981\u306f\u6025\u5897\u3059\u308b\u3002 \u65c5\u884c\u4ee3\u7406\u5e97\u3001\u822a\u7a7a\u4f1a\u793e\u3001\u305d\u306e\u4ed6\u89b3\u5149\u7523\u696d\u306b\u643a\u308f\u308b\u4f01\u696d\u306b\u3068\u3063\u3066\u3001\u3053\u308c\u306f\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u3092\u60f9\u304d\u3064\u3051\u3001\u3053\u306e\u5b63\u7bc0\u306e\u6d88\u8cbb\u71b1\u3092\u5229\u7528\u3059\u308b\u7d76\u597d\u306e\u6a5f\u4f1a\u3068\u306a\u308b\u3002 \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u78ba\u5b9f\u306b\u52b9\u679c\u7684\u306a\u3082\u306e\u306b\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306bOOH\uff08\u30a2\u30a6\u30c8\u30fb\u30aa\u30d6\u30fb\u30db\u30fc\u30e0\uff09\u30e1\u30c7\u30a3\u30a2\u3092\u53d6\u308a\u5165\u308c\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3068\u306a\u308b\u3002 OOH\u30e1\u30c7\u30a3\u30a2\u306e\u30aa\u30fc\u30ca\u30fc\u306b\u3068\u3063\u3066\u3001\u3053\u306e\u65c5\u884c\u30b7\u30fc\u30ba\u30f3\u3068\u30db\u30ea\u30c7\u30fc\u30b7\u30fc\u30ba\u30f3\u3092\u6d3b\u7528\u3059\u308b\u305f\u3081\u306b\u30d3\u30b8\u30cd\u30b9\u3068\u8cc7\u7523\u3092\u6e96\u5099\u3059\u308b\u3053\u3068\u306f\u3001\u975e\u5e38\u306b\u6709\u76ca\u3067\u3042\u308b\u3002 <\/p>\n\n\n\n<p>\u65c5\u884c\u30b7\u30fc\u30ba\u30f3\u3084\u30db\u30ea\u30c7\u30fc\u30b7\u30fc\u30ba\u30f3\u306b\u5411\u3051\u3066\u6e96\u5099\u3059\u308b\u524d\u306b\u3001OOH\u30e1\u30c7\u30a3\u30a2\u306e\u30aa\u30fc\u30ca\u30fc\u306f\u6700\u65b0\u306e\u30c8\u30ec\u30f3\u30c9\u3084\u5e02\u5834\u306e\u52d5\u304d\u3092\u719f\u77e5\u3057\u3066\u304a\u304f\u5fc5\u8981\u304c\u3042\u308b\u3002 \u904e\u53bb\u306e\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u3001\u5e02\u5834\u8abf\u67fb\u3092\u5b9f\u65bd\u3059\u308b\u3053\u3068\u3067\u3001\u65c5\u884c\u8005\u306e\u55dc\u597d\u3001\u4eba\u6c17\u306e\u76ee\u7684\u5730\u3001\u65b0\u305f\u306a\u65c5\u884c\u30c8\u30ec\u30f3\u30c9\u306b\u95a2\u3059\u308b\u8cb4\u91cd\u306a\u6d1e\u5bdf\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002 \u3053\u306e\u3088\u3046\u306a\u50be\u5411\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u30e1\u30c7\u30a3\u30a2\u30fb\u30aa\u30fc\u30ca\u30fc\u306f\u3001\u7279\u5b9a\u306e\u65c5\u884c\u5c64\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3059\u308b\u5e83\u544a\u4e3b\u306e\u9700\u8981\u306b\u6cbf\u3046\u3088\u3046\u3001\u63d0\u4f9b\u3059\u308b\u5546\u54c1\u3092\u8abf\u6574\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%83%97%E3%83%AD%E3%82%B0%E3%83%A9%E3%83%9E%E3%83%86%E3%82%A3%E3%83%83%E3%82%AF%E6%A9%9F%E8%83%BD%E3%81%AE%E5%B0%8E%E5%85%A5\"><\/span>\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u6a5f\u80fd\u306e\u5c0e\u5165<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>\u5e83\u544a\u696d\u754c\u306e\u30c7\u30b8\u30bf\u30eb\u5909\u9769\u306b\u3088\u308a\u3001<a href=\"https:\/\/lmx.ai\/ja\/blog\/grow-your-digital-signage-revenues-with-programmatic-digital-out-of-home-pdooh\/\">\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af<\/a>\u5e83\u544a\u306f\u3001\u9069\u5207\u306a\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u9069\u5207\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u30ea\u30fc\u30c1\u3059\u308b\u305f\u3081\u306e\u5f37\u529b\u306a\u30c4\u30fc\u30eb\u3068\u306a\u3063\u305f\u3002 OOH\u30e1\u30c7\u30a3\u30a2\u306e\u30aa\u30fc\u30ca\u30fc\u306f\u3001\u8996\u8074\u8005\u30d9\u30fc\u30b9\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3068\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u5e83\u544a\u63b2\u8f09\u3092\u597d\u3080\u5e83\u544a\u4e3b\u306b\u5bfe\u5fdc\u3059\u308b\u305f\u3081\u306b\u3001\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u30fb\u30c7\u30b8\u30bf\u30eb\u30fb\u30a2\u30a6\u30c8\u30fb\u30aa\u30d6\u30fb\u30db\u30fc\u30e0\uff08pDOOH\uff09\u306e\u6e96\u5099\u72b6\u6cc1\u3092\u8a55\u4fa1\u3059\u3079\u304d\u3067\u3042\u308b\u3002 \u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u30fb\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306b\u6295\u8cc7\u3059\u308b\u3053\u3068\u3067\u3001\u30e1\u30c7\u30a3\u30a2\u30fb\u30aa\u30fc\u30ca\u30fc\u306f\u3001\u3088\u308a\u5927\u304d\u306a\u67d4\u8edf\u6027\u3001\u74b0\u5883\u30c8\u30ea\u30ac\u30fc\u306b\u57fa\u3065\u304f\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u5909\u66f4\u3001\u5e83\u544a\u4e3b\u306b\u5bfe\u3059\u308b\u6b63\u78ba\u306a\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u6e2c\u5b9a\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%8C%85%E6%8B%AC%E7%9A%84%E6%B8%AC%E5%AE%9A%E3%81%AE%E5%AE%9F%E6%96%BD\"><\/span>\u5305\u62ec\u7684\u6e2c\u5b9a\u306e\u5b9f\u65bd  <span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>\u7af6\u4e89\u306e\u6fc0\u3057\u3044\u5e83\u544a\u696d\u754c\u3067\u306f\u3001\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u610f\u601d\u6c7a\u5b9a\u304c\u6975\u3081\u3066\u91cd\u8981\u3067\u3042\u308b\u3002 OOH\u30e1\u30c7\u30a3\u30a2\u306e\u30aa\u30fc\u30ca\u30fc\u306f\u3001\u305d\u306e\u8cc7\u7523\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u6b63\u78ba\u306b\u8ffd\u8de1\u3059\u308b\u305f\u3081\u306b\u3001<a href=\"https:\/\/lmx.ai\/ja\/blog\/impression-based-sales-guide-for-ooh-media-owners\/\">\u3057\u3063\u304b\u308a\u3068\u3057\u305f\u6e2c\u5b9a\u30b7\u30b9\u30c6\u30e0\u3092<\/a>\u6301\u3064\u3079\u304d\u3067\u3042\u308b\u3002 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id=\"%E8%A6%8F%E6%A8%A1%E3%81%AB%E5%BF%9C%E3%81%98%E3%81%9F%E5%BA%83%E5%91%8A%E4%B8%BB%E3%81%A8%E3%81%AE%E7%9B%B4%E6%8E%A5%E5%AF%BE%E8%A9%B1%E3%81%AE%E4%BF%83%E9%80%B2\"><\/span>\u898f\u6a21\u306b\u5fdc\u3058\u305f\u5e83\u544a\u4e3b\u3068\u306e\u76f4\u63a5\u5bfe\u8a71\u306e\u4fc3\u9032<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>\u65c5\u884c\u30b7\u30fc\u30ba\u30f3\u306f\u5e83\u544a\u8cbb\u304c\u304b\u3055\u3080\u305f\u3081\u3001OOH\u30e1\u30c7\u30a3\u30a2\u306e\u30aa\u30fc\u30ca\u30fc\u306f\u5e83\u544a\u4e3b\u3068\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u52b9\u7387\u5316\u3059\u308b\u3053\u3068\u306b\u6ce8\u529b\u3059\u3079\u304d\u3067\u3042\u308b\u3002 \u7b2c\u4e09\u8005\u306e\u4ecb\u5165\u3092\u5fc5\u8981\u3068\u305b\u305a\u3001\u30e1\u30c7\u30a3\u30a2\u8cc7\u7523\u3078\u306e\u76f4\u63a5\u30a2\u30af\u30bb\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u306f\u3001\u5927\u304d\u306a\u5229\u70b9\u3068\u306a\u308a\u5f97\u308b\u3002 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