{"id":8841,"date":"2023-09-18T09:10:42","date_gmt":"2023-09-18T03:40:42","guid":{"rendered":"https:\/\/lmx.ai\/blog\/ooh%e5%ba%83%e5%91%8a%e3%81%ae%e6%88%90%e5%8a%9f%e3%82%92%e8%a7%a3%e3%81%8d%e6%98%8e%e3%81%8b%e3%81%99%ef%bc%9a-%e3%82%b9%e3%83%9d%e3%83%83%e3%83%88-vs-%e3%82%a4%e3%83%b3%e3%83%97%e3%83%ac%e3%83%83\/"},"modified":"2023-10-27T19:12:09","modified_gmt":"2023-10-27T13:42:09","slug":"unlocking-ooh-advertising-success-spots-vs-impressions-why-data-matters","status":"publish","type":"blog","link":"https:\/\/lmx.ai\/ja\/blog\/unlocking-ooh-advertising-success-spots-vs-impressions-why-data-matters\/","title":{"rendered":"OOH\u5e83\u544a\u306e\u6210\u529f\u3092\u89e3\u304d\u660e\u304b\u3059\uff1a \u30b9\u30dd\u30c3\u30c8 vs. \u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3 &#8211; \u30c7\u30fc\u30bf\u304c\u91cd\u8981\u306a\u7406\u7531"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_68_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor: pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lmx.ai\/ja\/blog\/unlocking-ooh-advertising-success-spots-vs-impressions-why-data-matters\/#%E3%82%B9%E3%83%9D%E3%83%83%E3%83%88%E3%81%A8%E3%82%A4%E3%83%B3%E3%83%97%E3%83%AC%E3%83%83%E3%82%B7%E3%83%A7%E3%83%B3%EF%BC%9A%E7%B0%A1%E5%8D%98%E3%81%AA%E8%AA%AC%E6%98%8E\" title=\"\u30b9\u30dd\u30c3\u30c8\u3068\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\uff1a\u7c21\u5358\u306a\u8aac\u660e\">\u30b9\u30dd\u30c3\u30c8\u3068\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\uff1a\u7c21\u5358\u306a\u8aac\u660e<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/lmx.ai\/ja\/blog\/unlocking-ooh-advertising-success-spots-vs-impressions-why-data-matters\/#%E5%8D%B0%E8%B1%A1%E3%81%8C%E3%82%B2%E3%83%BC%E3%83%A0%E3%82%92%E5%A4%89%E3%81%88%E3%82%8B%E7%90%86%E7%94%B1\" title=\"\u5370\u8c61\u304c\u30b2\u30fc\u30e0\u3092\u5909\u3048\u308b\u7406\u7531\">\u5370\u8c61\u304c\u30b2\u30fc\u30e0\u3092\u5909\u3048\u308b\u7406\u7531<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/lmx.ai\/ja\/blog\/unlocking-ooh-advertising-success-spots-vs-impressions-why-data-matters\/#%E3%82%A4%E3%83%B3%E3%83%97%E3%83%AC%E3%83%83%E3%82%B7%E3%83%A7%E3%83%B3%E3%83%BB%E3%83%9E%E3%83%AB%E3%83%81%E3%83%97%E3%83%A9%E3%82%A4%E3%83%A4%E3%83%BC%E3%81%AE%E5%8A%9B\" title=\"\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u30fb\u30de\u30eb\u30c1\u30d7\u30e9\u30a4\u30e4\u30fc\u306e\u529b\">\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u30fb\u30de\u30eb\u30c1\u30d7\u30e9\u30a4\u30e4\u30fc\u306e\u529b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/lmx.ai\/ja\/blog\/unlocking-ooh-advertising-success-spots-vs-impressions-why-data-matters\/#LMX_Measure_%E3%83%87%E3%83%BC%E3%82%BF%E7%B5%B1%E5%90%88%E3%82%BD%E3%83%AA%E3%83%A5%E3%83%BC%E3%82%B7%E3%83%A7%E3%83%B3\" title=\"LMX Measure: \u30c7\u30fc\u30bf\u7d71\u5408\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\">LMX Measure: \u30c7\u30fc\u30bf\u7d71\u5408\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/lmx.ai\/ja\/blog\/unlocking-ooh-advertising-success-spots-vs-impressions-why-data-matters\/#%E4%BB%8A%E6%97%A5%E3%82%92%E3%81%A4%E3%81%8B%E3%82%80\" title=\"\u4eca\u65e5\u3092\u3064\u304b\u3080\">\u4eca\u65e5\u3092\u3064\u304b\u3080<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>\u65e5\u9032\u6708\u6b69\u306e\u5e83\u544a\u306e\u4e16\u754c\u3067\u306f\u3001\u5a92\u4f53\u4e3b\u306f\u7af6\u4e89\u529b\u3092\u7dad\u6301\u3059\u308b\u305f\u3081\u306b\u30c8\u30ec\u30f3\u30c9\u306e\u5909\u5316\u306b\u5bfe\u5fdc\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002 \u8fd1\u5e74\u306e\u6c7a\u5b9a\u7684\u306a\u5909\u5316\u306f\u3001\u30b9\u30dd\u30c3\u30c8\u306e\u8ca9\u58f2\u304b\u3089\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306e\u8ca9\u58f2\u3078\u306e\u79fb\u884c\u3067\u3042\u308b\u3002 \u3053\u306e\u5909\u5bb9\u3092\u7406\u89e3\u3057\u3001\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u30fb\u30de\u30eb\u30c1\u30d7\u30e9\u30a4\u30e4\u30fc\u306b\u6295\u8cc7\u3059\u308b\u3053\u3068\u306f\u3001\u30a2\u30a6\u30c8\u30fb\u30aa\u30d6\u30fb\u30db\u30fc\u30e0\uff08OOH\uff09\u30e1\u30c7\u30a3\u30a2\u306e\u30aa\u30fc\u30ca\u30fc\u306b\u3068\u3063\u3066\u30b2\u30fc\u30e0\u30c1\u30a7\u30f3\u30b8\u30e3\u30fc\u3068\u306a\u308a\u3046\u308b\u3002 \u306a\u305c\u3067\u3059\u304b\uff1f \u30c7\u30fc\u30bf\u306f\u3001\u5e83\u544a\u8cbb\u3092\u6b63\u5f53\u5316\u3057\u3001\u4fe1\u983c\u3092\u7bc9\u304d\u3001\u7d99\u7d9a\u7684\u306a\u30d3\u30b8\u30cd\u30b9\u3092\u78ba\u4fdd\u3059\u308b\u305f\u3081\u306b\u3001\u5e83\u544a\u4e3b\u304c\u6c42\u3081\u308b\u9ec4\u91d1\u306e\u9375\u3067\u3042\u308b\u3002 \u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u30b9\u30dd\u30c3\u30c8\u3068\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306e\u8ca9\u58f2\u65b9\u6cd5\u306e\u9055\u3044\u3068\u3001\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u610f\u601d\u6c7a\u5b9a\u304c\u9032\u3080\u3079\u304d\u9053\u3067\u3042\u308b\u7406\u7531\u3092\u8aac\u660e\u3059\u308b\u3002<\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%82%B9%E3%83%9D%E3%83%83%E3%83%88%E3%81%A8%E3%82%A4%E3%83%B3%E3%83%97%E3%83%AC%E3%83%83%E3%82%B7%E3%83%A7%E3%83%B3%EF%BC%9A%E7%B0%A1%E5%8D%98%E3%81%AA%E8%AA%AC%E6%98%8E\"><\/span>\u30b9\u30dd\u30c3\u30c8\u3068\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\uff1a\u7c21\u5358\u306a\u8aac\u660e<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>\u4ea4\u901a\u91cf\u306e\u591a\u3044\u5e79\u7dda\u9053\u8def\u6cbf\u3044\u306b\u770b\u677f\u3092\u6240\u6709\u3057\u3066\u3044\u308b\u3068\u3057\u3088\u3046\u3002 \u5f93\u6765\u306e\u5e83\u544a\u306e\u4e16\u754c\u3067\u306f\u3001\u770b\u677f\u306e\u30b9\u30da\u30fc\u30b9\u3092\u300c\u30b9\u30dd\u30c3\u30c8\u300d\u3084\u300c\u30a2\u30c9\u30d7\u30ec\u30fc\u300d\u3068\u3057\u3066\u8ca9\u58f2\u3059\u308b\u3002 \u5e83\u544a\u4e3b\u306f\u30011\u30f6\u6708\u306a\u3069\u306e\u4e00\u5b9a\u671f\u9593\u3001\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u8868\u793a\u3059\u308b\u305f\u3081\u306b\u4e00\u5b9a\u306e\u91d1\u984d\u3092\u652f\u6255\u3046\u3002 \u4e00\u30f6\u6708\u9593\u90e8\u5c4b\u3092\u501f\u308a\u308b\u3088\u3046\u306a\u3082\u306e\u3067\u3001\u5e83\u544a\u304c\u3069\u308c\u3060\u3051\u306e\u6f5c\u5728\u7684\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3092\u5f97\u3066\u3082\u4e00\u5f8b\u6599\u91d1\u3060\u3002<\/p>\n\n<p>\u3067\u306f\u3001\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3092\u58f2\u308b\u3053\u3068\u3092\u8003\u3048\u3066\u307f\u3088\u3046\u3002 \u56fa\u5b9a\u6599\u91d1\u3067\u306f\u306a\u304f\u3001\u5e83\u544a\u306e\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u6570\u306b\u5fdc\u3058\u3066\u8ab2\u91d1\u3059\u308b\u3002 \u8ab0\u304b\u304c\u3042\u306a\u305f\u306e\u30b5\u30a4\u30c8\u3092\u901a\u308a\u904e\u304e\u308b\u305f\u3073\u306b\u3001\u305d\u308c\u306f\u5370\u8c61\u3068\u3057\u3066\u30ab\u30a6\u30f3\u30c8\u3055\u308c\u308b\u3002 \u3053\u306e\u30e2\u30c7\u30eb\u306f\u30011\u6cca\u3054\u3068\u306b\u30db\u30c6\u30eb\u306e\u90e8\u5c4b\u4ee3\u3092\u652f\u6255\u3046\u3088\u3046\u306a\u3082\u306e\u3060\u3002<\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%8D%B0%E8%B1%A1%E3%81%8C%E3%82%B2%E3%83%BC%E3%83%A0%E3%82%92%E5%A4%89%E3%81%88%E3%82%8B%E7%90%86%E7%94%B1\"><\/span>\u5370\u8c61\u304c\u30b2\u30fc\u30e0\u3092\u5909\u3048\u308b\u7406\u7531<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>1.<strong>\u30c7\u30fc\u30bf\u4e3b\u5c0e\u306e\u6d1e\u5bdf<\/strong>\uff1a\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3092\u8ca9\u58f2\u3059\u308b\u3068\u3044\u3046\u3053\u3068\u306f\u3001\u4f55\u4eba\u304c\u5e83\u544a\u3092\u898b\u305f\u304b\u3068\u3044\u3046\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3067\u304d\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002 \u3053\u306e\u30c7\u30fc\u30bf\u306f\u5e83\u544a\u4e3b\u306b\u3068\u3063\u3066\u5b9d\u306e\u5c71\u3067\u3042\u308b\u3002 \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u52b9\u679c\u3092\u8ffd\u8de1\u3057\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u3088\u308a\u3088\u304f\u7406\u89e3\u3057\u3001\u4eca\u5f8c\u306e\u5e83\u544a\u306b\u3064\u3044\u3066\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u6c7a\u5b9a\u3092\u4e0b\u3059\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n\n<p>2.<strong>\u4fe1\u983c\u69cb\u7bc9<\/strong>\uff1a\u5e83\u544a\u4e3b\u304c\u30c7\u30fc\u30bf\u3092\u597d\u3080\u306e\u306f\u3001ROI\u3092\u6e2c\u5b9a\u3059\u308b\u5177\u4f53\u7684\u306a\u65b9\u6cd5\u3060\u304b\u3089\u3060\u3002 \u5e83\u544a\u304c\u4f55\u5343\u4eba\u3082\u306e\u6f5c\u5728\u9867\u5ba2\u306b\u898b\u3089\u308c\u3066\u3044\u308b\u3053\u3068\u3092\u8a3c\u660e\u3067\u304d\u308c\u3070\u3001\u4fe1\u983c\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002 \u4fe1\u983c\u306f\u30ea\u30d4\u30fc\u30bf\u30fc\u306e\u5897\u52a0\u306b\u3064\u306a\u304c\u308b\u3002<\/p>\n\n<p>3.<strong>\u67d4\u8edf\u6027<\/strong>\uff1a\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306e\u5834\u5408\u3001\u5e83\u544a\u4e3b\u306f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u5fae\u8abf\u6574\u3067\u304d\u308b\u3002 \u5e83\u544a\u304c\u3046\u307e\u304f\u6a5f\u80fd\u3057\u3066\u3044\u306a\u3044\u3053\u3068\u306b\u6c17\u3065\u3044\u305f\u3089\u3001\u3059\u3050\u306b\u8abf\u6574\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002 \u3053\u306e\u654f\u6377\u6027\u306f\u3001\u3081\u307e\u3050\u308b\u3057\u304f\u5909\u5316\u3059\u308b\u5e83\u544a\u306e\u4e16\u754c\u3067\u306f\u5927\u304d\u306a\u30a2\u30c9\u30d0\u30f3\u30c6\u30fc\u30b8\u3068\u306a\u308b\u3002<\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%82%A4%E3%83%B3%E3%83%97%E3%83%AC%E3%83%83%E3%82%B7%E3%83%A7%E3%83%B3%E3%83%BB%E3%83%9E%E3%83%AB%E3%83%81%E3%83%97%E3%83%A9%E3%82%A4%E3%83%A4%E3%83%BC%E3%81%AE%E5%8A%9B\"><\/span>\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u30fb\u30de\u30eb\u30c1\u30d7\u30e9\u30a4\u30e4\u30fc\u306e\u529b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p><a href=\"https:\/\/lmx.ai\/ja\/blog\/impression-based-sales-guide-for-ooh-media-owners\/\">\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u30fb\u30de\u30eb\u30c1\u30d7\u30e9\u30a4\u30e4\u30fc\u3068\u306f<\/a>\u3001OOH\u30e1\u30c7\u30a3\u30a2\u304c\u751f\u307f\u51fa\u3059\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u6570\u3092\u5897\u5e45\u3055\u305b\u308b\u30c4\u30fc\u30eb\u3084\u6226\u7565\u306e\u3053\u3068\u3067\u3059\u3002 \u3053\u308c\u306b\u306f\u3001\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306a\u5e83\u544a\u914d\u7f6e\u3001\u5e83\u544a\u304c\u56de\u8ee2\u3059\u308b\u30c7\u30b8\u30bf\u30eb\u30fb\u30b9\u30af\u30ea\u30fc\u30f3\u306e\u4f7f\u7528\u3001\u3042\u308b\u3044\u306f\u901a\u884c\u4eba\u306e\u95a2\u5fc3\u3092\u5f15\u304f\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u306a\u8981\u7d20\u306e\u6d3b\u7528\u306a\u3069\u304c\u3042\u308b\u3002<\/p>\n\n<p>\u4f8b\u3048\u3070\u3001\u30d3\u30eb\u30dc\u30fc\u30c9\u306bQR\u30b3\u30fc\u30c9\u3092\u8ffd\u52a0\u3059\u308b\u3053\u3068\u3067\u3001\u4eba\u3005\u306b\u5e83\u544a\u3068\u306e\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u3092\u4fc3\u3057\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306b\u95a2\u3059\u308b\u8cb4\u91cd\u306a\u30c7\u30fc\u30bf\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002 \u6642\u9593\u5e2f\u3084\u5929\u5019\u306a\u3069\u306e\u8981\u56e0\u306b\u57fa\u3065\u3044\u3066\u5909\u5316\u3059\u308b<a href=\"https:\/\/lmx.ai\/ja\/blog\/why-your-cms-is-key-to-unlock-potential-of-digital-signage\/\">\u52d5\u7684\u30b3\u30f3\u30c6\u30f3\u30c4\u3092<\/a>\u4f7f\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u9bae\u5ea6\u3068\u95a2\u9023\u6027\u3092\u7dad\u6301\u3057\u3001\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3092\u9ad8\u3081\u308b\u3053\u3068\u3082\u3067\u304d\u308b\u3002<\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"LMX_Measure_%E3%83%87%E3%83%BC%E3%82%BF%E7%B5%B1%E5%90%88%E3%82%BD%E3%83%AA%E3%83%A5%E3%83%BC%E3%82%B7%E3%83%A7%E3%83%B3\"><\/span>LMX Measure: \u30c7\u30fc\u30bf\u7d71\u5408\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>\u3055\u3066\u3001\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u30fb\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u3092\u52b9\u679c\u7684\u306b\u5b9f\u65bd\u3059\u308b\u306b\u306f\u3069\u3046\u3059\u308c\u3070\u3044\u3044\u306e\u304b\u3001\u60a9\u3093\u3067\u3044\u308b\u4eba\u3082\u3044\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u3002 \u305d\u3053\u3067<a href=\"https:\/\/lmx.ai\/ja\/products\/measure-ooh-audiences\/\">LMX\u6e2c\u5b9a\u306e<\/a>\u51fa\u756a\u3068\u306a\u308b\u3002 \u304a\u5ba2\u69d8\u306e\u30cb\u30fc\u30ba\u306b\u5408\u308f\u305b\u305f\u6700\u5148\u7aef\u306e\u6e2c\u5b9a\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002 \u5f53\u793e\u306e\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306f\u3001\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3092\u6b63\u78ba\u306b\u30ab\u30a6\u30f3\u30c8\u3057\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u8ffd\u8de1\u3057\u3001\u5e83\u544a\u4e3b\u306e\u5fc3\u3092\u8e8d\u3089\u305b\u308b\u8a73\u7d30\u306a\u30ec\u30dd\u30fc\u30c8\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n<p>LMX\u3092\u4f7f\u3048\u3070\u3001OOH\u30e1\u30c7\u30a3\u30a2\u306e\u4fa1\u5024\u3092\u8a3c\u660e\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u5e83\u544a\u4e3b\u304c\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u6700\u9069\u5316\u3059\u308b\u306e\u306b\u5f79\u7acb\u3064\u30c7\u30fc\u30bf\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u5165\u624b\u3067\u304d\u307e\u3059\u3002 \u3088\u308a\u591a\u304f\u306e\u4fe1\u983c\u3001\u3088\u308a\u591a\u304f\u306e\u30d3\u30b8\u30cd\u30b9\u3001\u305d\u3057\u3066\u7e41\u6804\u3059\u308b\u5e83\u544a\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u3002<\/p>\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E4%BB%8A%E6%97%A5%E3%82%92%E3%81%A4%E3%81%8B%E3%82%80\"><\/span>\u4eca\u65e5\u3092\u3064\u304b\u3080<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n<p>\u4eca\u65e5\u306e\u5e83\u544a\u696d\u754c\u3067\u306f\u3001\u30b9\u30dd\u30c3\u30c8\u3092\u58f2\u308b\u3053\u3068\u306f\u3001\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u306e\u4e16\u754c\u3067\u30bf\u30a4\u30d7\u30e9\u30a4\u30bf\u30fc\u3092\u4f7f\u3046\u3088\u3046\u306a\u3082\u306e\u3060\u3002 \u95a2\u9023\u6027\u3092\u4fdd\u3061\u3001\u5e83\u544a\u4e3b\u3092\u60f9\u304d\u3064\u3051\u308b\u305f\u3081\u306b\u3001OOH\u30e1\u30c7\u30a3\u30a2\u306e\u30aa\u30fc\u30ca\u30fc\u306f\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3092\u53d7\u3051\u5165\u308c\u3001\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u30fb\u30de\u30eb\u30c1\u30d7\u30e9\u30a4\u30e4\u30fc\u306b\u6295\u8cc7\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002 \u30c7\u30fc\u30bf\u306f\u4fe1\u983c\u306e\u901a\u8ca8\u3067\u3042\u308a\u3001\u4fe1\u983c\u306f\u6c38\u7d9a\u7684\u306a\u30d3\u30b8\u30cd\u30b9\u95a2\u4fc2\u306e\u57fa\u76e4\u3067\u3042\u308b\u3002<\/p>\n\n<p>LMX\u304c\u3042\u306a\u305f\u306eOOH\u30e1\u30c7\u30a3\u30a2\u30fb\u30d3\u30b8\u30cd\u30b9\u306b\u3069\u306e\u3088\u3046\u306a\u9769\u547d\u3092\u3082\u305f\u3089\u3059\u304b\u77e5\u308a\u305f\u3044\u306a\u3089\u3001\u8ff7\u3046\u5fc5\u8981\u306f\u306a\u3044\u3002 \u30c7\u30fc\u30bf\u304c\u5e83\u544a\u306e\u6210\u529f\u3092\u76ee\u6307\u3059\u3042\u306a\u305f\u306e\u6700\u5927\u306e\u5473\u65b9\u306b\u306a\u308b\u3053\u3068\u3092\u304a\u898b\u305b\u3057\u307e\u3057\u3087\u3046\u3002 \u3042\u306a\u305f\u306e\u30d3\u30b8\u30cd\u30b9\u306e\u672a\u6765\u306f\u3001<a href=\"https:\/\/lmx.ai\/ja\/book-a-demo\/\">\u30af\u30ea\u30c3\u30af\u3072\u3068\u3064\u3067\u898b\u3048\u3066<\/a>\u304d\u307e\u3059\uff01<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u65e5\u9032\u6708\u6b69\u306e\u5e83\u544a\u306e\u4e16\u754c\u3067\u306f\u3001\u5a92\u4f53\u4e3b\u306f\u7af6\u4e89\u529b [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/lmx.ai\/ja\/blog\/unlocking-ooh-advertising-success-spots-vs-impressions-why-data-matters\/\">\u7d9a\u304d\u3092\u8aad\u3080&#8230;<span class=\"screen-reader-text\"> from OOH\u5e83\u544a\u306e\u6210\u529f\u3092\u89e3\u304d\u660e\u304b\u3059\uff1a \u30b9\u30dd\u30c3\u30c8 vs. \u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3 &#8211; \u30c7\u30fc\u30bf\u304c\u91cd\u8981\u306a\u7406\u7531<\/span><\/a><\/p>\n","protected":false},"featured_media":8664,"template":"","categories":[126],"class_list":["post-8841","blog","type-blog","status-publish","has-post-thumbnail","hentry","category-ooh"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/lmx.ai\/ja\/wp-json\/wp\/v2\/blog\/8841","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lmx.ai\/ja\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/lmx.ai\/ja\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lmx.ai\/ja\/wp-json\/wp\/v2\/media\/8664"}],"wp:attachment":[{"href":"https:\/\/lmx.ai\/ja\/wp-json\/wp\/v2\/media?parent=8841"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lmx.ai\/ja\/wp-json\/wp\/v2\/categories?post=8841"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}