{"id":10310,"date":"2023-12-21T16:11:05","date_gmt":"2023-12-21T10:41:05","guid":{"rendered":"https:\/\/lmx.ai\/blog\/lmx%ec%9d%98-2023%eb%85%84-%ec%8a%b9%eb%a6%ac-%ec%84%b1%ec%9e%a5-%ed%98%81%ec%8b%a0-%ea%b8%80%eb%a1%9c%eb%b2%8c-%ec%98%81%ed%96%a5%eb%a0%a5%ec%9d%98-%ea%b5%90%ed%96%a5%ea%b3%a1\/"},"modified":"2024-04-08T09:42:58","modified_gmt":"2024-04-08T04:12:58","slug":"lmx-2023-triumph-growth-innovation-and-global-impact","status":"publish","type":"blog","link":"https:\/\/lmx.ai\/ko\/blog\/lmx-2023-triumph-growth-innovation-and-global-impact\/","title":{"rendered":"LMX\uc758 2023\ub144 \uc2b9\ub9ac: \uc131\uc7a5, \ud601\uc2e0, \uae00\ub85c\ubc8c \uc601\ud5a5\ub825\uc758 \uad50\ud5a5\uace1"},"content":{"rendered":"\n
2023\ub144 \ub9d0\uc774 \ub2e4\uac00\uc634\uc5d0 \ub530\ub77c \uc804\ub840 \uc5c6\ub294 \uc131\uc7a5, \ub9e4\ub825\uc801\uc778 \ucea0\ud398\uc778, \uc625\uc678(OOH) \uad11\uace0 \ud658\uacbd\uc744 \uc7ac\ud3b8\ud55c \ud68d\uae30\uc801\uc778 \ud601\uc2e0\uc73c\ub85c \ud2b9\uc9d5\uc9c0\uc5b4\uc9c0\ub294 \uc774\uc57c\uae30\uc778 LMX\uc758 \ub180\ub77c\uc6b4 \uc131\uacfc\ub97c \uc7ac\ud604\ud558\ub294 \ub9e4\ud639\uc801\uc778 \uc5ec\uc815\uc5d0 \ub3d9\ucc38\ud558\uc138\uc694.<\/p>\n\n\n\n
LMX\ub294 \ud55c \ud574\ub97c \uc131\uacf5\uc801\uc73c\ub85c \ub9c8\uac10\ud558\uba70 \uc804 \uc138\uacc4 \ub514\uc9c0\ud138 \uc625\uc678\uad11\uace0(DOOH) \ud654\uba74\uc774 175%\ub098 \uae09\uc99d\ud588\ub2e4\uace0 \uc790\ub791\uc2a4\ub7fd\uac8c \ubc1c\ud45c\ud588\uc2b5\ub2c8\ub2e4. 127,815\uac1c\uc758 \uc2a4\ud06c\ub9b0\uc744 \ubcf4\uc720\ud55c LMX\ub294 OOH \uad11\uace0 \ubd84\uc57c\uc5d0\uc11c \ub3c5\ubcf4\uc801\uc778 \ucc54\ud53c\uc5b8\uc73c\ub85c\uc11c\uc758 \uc785\uc9c0\ub97c \ud655\uace0\ud788 \ub2e4\uc84c\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 LMX\ub294 \ub2e8\uc21c\ud55c \ud1b5\uacc4\ub97c \ucd08\uc6d4\ud569\ub2c8\ub2e4. \uadf8\uac83\uc740 \uc2a4\ud1a0\ub9ac\ud154\ub9c1\uc5d0 \uad00\ud55c \uac83\uc785\ub2c8\ub2e4. LMX\ub294 \ud55c \ud574 \ub3d9\uc548 1\uc5b5 3\ucc9c\ub9cc \uac74\uc774 \ub118\ub294 \ub178\ucd9c\uc218\ub97c \uc138\uc2ec\ud558\uac8c \uc81c\uc791\ud558\uace0 \uacf5\uac1c\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ub2e8\uc21c\ud55c \uad11\uace0\uac00 \uc544\ub2c8\ub77c \ub300\ud654\ub97c \ucd09\ubc1c\ud558\ub294 \ub0b4\ub7ec\ud2f0\ube0c\uc600\uc73c\uba70 \ub3c4\uc2dc \uacf5\uac04\uc744 \ub2e4\uc591\ud55c \uccad\uc911\uc758 \uacf5\uac10\uc744 \ubd88\ub7ec\uc77c\uc73c\ud0a4\ub294 \ub9e4\ud639\uc801\uc778 \uac78\uc791\uc73c\ub85c \ubcc0\ud654\uc2dc\ucf30\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n
\uc2a4\ud3ec\ud2b8\ub77c\uc774\ud2b8\ub97c \ubc1b\ub294 \ub3d9\uc548 LMX\ub294 \uc804 \uc138\uacc4 \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\uc640\uc758 \uac15\ub825\ud55c \ud30c\ud2b8\ub108\uc2ed\uc744 \ud1b5\ud574 \ud654\uc81c\ub97c<\/a> \ubaa8\uc558\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud611\ub825\uc740 \ub2e8\uc21c\ud55c \ube44\uc988\ub2c8\uc2a4 \uac70\ub798\ub97c \ub118\uc5b4 \ud655\uc7a5\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uadf8\uac83\uc740 OOH \uad11\uace0\uc758 \uac00\ub2a5\uc131\uc744 \uc7ac\ud3b8\ud558\uba74\uc11c \ub3c4\uc2dc \uacbd\uad00\uc5d0 \ub9e4\ub044\ub7fd\uac8c \uc5ee\uc778 \uc774\uc57c\uae30\uc600\uc2b5\ub2c8\ub2e4. \ud2b9\ud788, \ubb34\ube59\uc6d4\uc988 \uadf8\ub8f9\uc740 JR East Marketing & Communications Inc.(Jeki)\uc640 \ud611\ub825\ud558\uc5ec \uc77c\ubcf8 \uc2dc\uc7a5\uc5d0 \ub9de\ucd98 \uc790\ub3d9\ud654\ub41c OOH \uad11\uace0 \ud50c\ub7ab\ud3fc\uc778 “MASTRUM”\uc744 \uc120\ubcf4\uc600\uc2b5\ub2c8\ub2e4. MASTRUM\uc740 \uc5c5\uacc4\uc758 \uc9c4\uc815\ud55c \ud601\uc2e0\uc778 \uad11\uace0 \uacf5\uac04 \uac70\ub798, \uad11\uace0 \uac8c\uc7ac \ubc0f \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd DOOH \uad11\uace0\ub97c \ucd09\uc9c4\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n LMX\ub294 \uc138\uacc4 \uc625\uc678\uad11\uace0\ud611\ud68c(WOO)\uac00 \uc8fc\ucd5c\ud558\ub294 \uc5c5\uacc4 \ud3ec\ub7fc\uc5d0 \uc2a4\ud3f0\uc11c\ub85c \uc801\uadf9\uc801\uc73c\ub85c \ucc38\uc5ec\ud588\uace0, \ub3d9\ub0a8\uc544\uc2dc\uc544\uc5d0\uc11c \uc5f4\ub9b0 Google DV360 \ud589\uc0ac\uc5d0\uc11c \ud2b8\ub80c\ub4dc\ub97c \uc81c\uc2dc\ud588\uc73c\uba70, \ubaa8\ub4e0 \uc8fc\uc694 \uc5c5\uacc4 \ubaa8\uc784\uc5d0<\/a> \uc5f4\uc815\uc801\uc73c\ub85c \ucc38\uc5ec\ud588\uc2b5\ub2c8\ub2e4. \uc5c5\uacc4\uc758 \ub5a0\ub4e4\uc369\ud55c \uc640\uc911\uc5d0\ub3c4 LMX\ub294 \uacc4\uc18d\ud574\uc11c \uba5c\ub85c\ub514\uc5d0 \ub9c8\ubc95 \uac19\uc740 \ube44\ud2b8\ub97c \ucd94\uac00\ud588\uc2b5\ub2c8\ub2e4. \ucc3d\ub9bd\uc790\uc774\uc790 \uadf8\ub8f9 CEO\uc778 Srikanth Ramachandran\uc740 \ubb44\ubc14\uc774\uc5d0\uc11c \uc5f4\ub9b0 \ucd5c\uace0\uc758 \ub514\uc9c0\ud138 \ub514\uc2a4\ud50c\ub808\uc774 \uc194\ub8e8\uc158 \uc1fc\ucf00\uc774\uc2a4\uc778 DDX Asia\uc5d0\uc11c \ub450 \ubc88\uc758 \ub300\ud654\ud615 \uc6cc\ud06c\uc20d\uc744 \uc9c4\ud589\ud588\uc2b5\ub2c8\ub2e4. \uc6cc\ud06c\uc0f5\uc740 ‘DOOH \ubbf8\ub514\uc5b4\ub85c \uc218\uc775\uc744 \ucc3d\ucd9c\ud558\ub294 \ubc29\ubc95’\uacfc ‘\ucd5c\uace0\uc758 DOOH \uad6c\ub9e4 \uad00\ud589’\uc5d0 \uc911\uc810\uc744 \ub450\uace0 \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\uac00 \ubbf8\ub514\uc5b4\uc640 \ub178\ucd9c\uc218 \ubc0f \uccad\uc911 \ub370\uc774\ud130\ub97c \ud1b5\ud569\ud558\ub294 \uc18c\ud504\ud2b8\uc6e8\uc5b4 \uc194\ub8e8\uc158\uc5d0 \ud22c\uc790\ud574\uc57c \ud55c\ub2e4\ub294 \uc810\uc744 \uac15\uc870\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n LMX\ub294 \uc22b\uc790\ubfd0 \uc544\ub2c8\ub77c \uad00\uacc4\uc5d0\uc11c\ub3c4 \uc131\uc7a5\uc744 \uc218\uc6a9\ud588\uc2b5\ub2c8\ub2e4. \ud68c\uc0ac\ub294 \uac70\uc758 30\uac1c\uc758 \uc0c8\ub85c\uc6b4 OOH \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790 \ud30c\ud2b8\ub108\ub97c \uc9c0\uc18d\uc801\uc73c\ub85c \ud655\uc7a5\ud558\ub294 \uac00\uc871\uc73c\ub85c \ub9de\uc774\ud588\uc2b5\ub2c8\ub2e4. \uc774\ubc88 \ud655\uc7a5\uc740 \uae00\ub85c\ubc8c \uce94\ubc84\uc2a4\ub97c \ub9cc\ub4e4\uc5b4 \uad11\uace0\uc8fc\uac00 \ub2e4\uc591\ud55c \ud48d\uacbd\uc5d0 \uac78\uccd0 \uc790\uc2e0\uc758 \uc774\uc57c\uae30\ub97c \uadf8\ub9b4 \uc218 \uc788\ub3c4\ub85d \ucd08\ub300\ud558\ub294 \uac83\uc774\uc5c8\uc2b5\ub2c8\ub2e4. DOmedia<\/a>\uc640\uc758 \uc804\ub7b5\uc801 \ud30c\ud2b8\ub108\uc2ed\uc744 \ud1b5\ud574 15,000\uac1c \uc774\uc0c1\uc758 OOH \ubbf8\ub514\uc5b4 \uc790\uc0b0\uc744 BillboardsIn.com\uc5d0 \uc81c\uacf5\ud558\uc5ec \uc2f1\uac00\ud3ec\ub974, \ub9d0\ub808\uc774\uc2dc\uc544, \uc778\ub3c4\uc640 \uac19\uc740 APAC \uad6d\uac00\uc758 \uad11\uace0\uc8fc\uac00 \uc628\ub77c\uc778\uc73c\ub85c \uc9c0\uc5ed \uad11\uace0 \ucea0\ud398\uc778\uc744 \uacc4\ud68d\ud558\uace0 \uad6c\ub9e4\ud560 \uc218 \uc788\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n LMX\uc758 \ube44\uc804 \uc788\ub294 \ub9ac\ub354\uc2ed \ud558\uc5d0 \uadf8\ub8f9 \ud68c\uc0ac\ub294 \uc804 \uc138\uacc4\uc801\uc73c\ub85c 50\uac1c \uc774\uc0c1\uc758 Waller\ub97c \ucd94\uac00\ud558\uc5ec \uc9c0\ud3c9\uc744 \ud655\uc7a5\ud588\uc2b5\ub2c8\ub2e4. \uc774\uac83\uc740 \ub2e8\uc21c\ud55c \ud655\uc7a5\uc774 \uc544\ub2c8\uc5c8\uc2b5\ub2c8\ub2e4. \uadf8\uac83\uc740 \uc625\uc678\uad11\uace0\ub77c\ub294 \ubcf4\ud3b8\uc801\uc778 \uc5b8\uc5b4\ub97c \ud1b5\ud574 \ub300\ub959\uc744 \uc5f0\uacb0\ud558\uace0 \ub2e4\uc591\ud55c \uccad\uc911\uacfc \ubb38\ud654\ub97c \uc5f0\uacb0\ud558\ub294 \ub124\ud2b8\uc6cc\ud06c\uc758 \ucc3d\uc870\uc600\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n