{"id":10313,"date":"2023-05-29T16:48:58","date_gmt":"2023-05-29T11:18:58","guid":{"rendered":"https:\/\/lmx.ai\/blog\/%eb%94%94%ec%a7%80%ed%84%b8-%ec%98%a5%ec%99%b8%ea%b4%91%ea%b3%a0dooh-%ec%86%8c%ea%b0%9c\/"},"modified":"2024-01-03T09:18:19","modified_gmt":"2024-01-03T03:48:19","slug":"introduction-to-digital-out-of-home-dooh","status":"publish","type":"blog","link":"https:\/\/lmx.ai\/ko\/blog\/introduction-to-digital-out-of-home-dooh\/","title":{"rendered":"\ub514\uc9c0\ud138 \uc625\uc678\uad11\uace0(DOOH) \uc18c\uac1c"},"content":{"rendered":"\n<p><\/p>\n\n<p>\uc6b0\ub9ac \ubaa8\ub450\ub294 OOH(Out-of-Home) \ubbf8\ub514\uc5b4\uac00 \uc678\ubd80\uc5d0 \uc788\uc744 \ub54c \uc2dc\uc120\uc744 \ub044\ub294 \uad11\uace0\ud310\uacfc \ub514\uc2a4\ud50c\ub808\uc774 \uc7a5\uce58\ubcf4\ub2e4 \ub354 \ud06c\ub2e4\ub294 \uac83\uc744 \uc54c\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ub300\uaddc\ubaa8 \uc778\uc9c0\ub3c4\uc640 \ud68c\uc0c1\ub960\uc744 \ub192\uc774\ub294 \uac00\uc7a5 \uc88b\uc740 \ubc29\ubc95 \uc911 \ud558\ub098\uc600\uc9c0\ub9cc, \uc8fc\uc694 \uacfc\uc81c \uc911 \ud558\ub098\ub294 \uce21\uc815\uc774\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n<p>\ub514\uc9c0\ud138 \uae30\uc220\uc740 \ub2e4\uc591\ud55c \ubc29\uc2dd\uc73c\ub85c \uad11\uace0\ub97c \ubcc0\ud654\uc2dc\ucf30\uc2b5\ub2c8\ub2e4. AdTech\uc758 \ubc1c\uc804 \ub355\ubd84\uc5d0 OOH\ub294 \ud6e8\uc52c \ub354 \uc5ed\ub3d9\uc801\uc774\uace0 \uc815\ub7c9\ud654 \uac00\ub2a5\ud55c \ub9e4\uccb4\ub85c \ubcc0\ubaa8\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n<h4 class=\"wp-block-heading\"><strong>DOOH\ub780 \ubb34\uc5c7\uc778\uac00\uc694?<\/strong><\/h4>\n\n<p><\/p>\n\n<p>\uc804\ud1b5\uc801\uc778 OOH\ub294 \uc815\uc801\uc778 \uad11\uace0\ud310\uacfc \ub514\uc2a4\ud50c\ub808\uc774 \uc7a5\uce58\uac00 \uc774\uc81c \uc778\ud130\ub137\uc5d0 \uc5f0\uacb0\ub418\uc5b4 \uad11\uace0\ub098 \ube44\ub514\uc624\ub97c \ub3d9\uc801\uc73c\ub85c \uc7ac\uc0dd\ud560 \uc218 \uc788\ub294 \ub514\uc9c0\ud138 \ud654\uba74\uc774 \ub418\ub294 \ub514\uc9c0\ud138 \uc625\uc678\uad11\uace0(DOOH)\ub85c \ube60\ub974\uac8c \ubcc0\ubaa8\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uac01 \ud654\uba74\uc740 \ucf58\ud150\uce20\ub97c \uc2e4\uc2dc\uac04\uc73c\ub85c \uc81c\uacf5\ud558\uc5ec DOOH \ub610\ub294 Outernet\uc744 \uc0dd\uc131\ud560 \uc218 \uc788\ub294 \uc8fc\uc18c \uc9c0\uc815 \uac00\ub2a5\ud55c \ub2e8\uc704\uc785\ub2c8\ub2e4!<\/p>\n\n<p><a href=\"https:\/\/assets.ctfassets.net\/1l6si2vnlb2k\/prYTEyCOohmEnBpXJph9C\/669d807d6aeb93c7fc6c0e9ccdba3f57\/Nielsen-OOH-Online-Activation-Study-2017.pdf\">AC Nielsen<\/a>\uc758 \uc870\uc0ac\uc5d0 \ub530\ub974\uba74 \uc0ac\uc6a9\uc790\ub294 TV, \ub77c\ub514\uc624 \ub4f1 \ub2e4\ub978 \uc624\ud504\ub77c\uc778 \ubbf8\ub514\uc5b4\ubcf4\ub2e4 OOH \uba54\uc2dc\uc9c0\uc5d0 \ub178\ucd9c\ub41c \ud6c4 \uc628\ub77c\uc778\uc5d0\uc11c \ubc18\uc751\ud560 \uac00\ub2a5\uc131\uc774 4\ubc30 \ub354 \ub192\uc740 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \ub530\ub77c\uc11c OOH\ub294 \uc989\uac01\uc801\uc778 \ube0c\ub79c\ub4dc \ub9ac\ucf5c\uacfc \uc778\uc9c0\ub3c4\ub97c \uc720\ubc1c\ud558\ub294 \ub370 \ud0c1\uc6d4\ud560 \ubfd0\ub9cc \uc544\ub2c8\ub77c \uc989\uac01\uc801\uc778 \uc870\uce58\ub97c \ucde8\ud558\ub294 \uacb0\uacfc\ub3c4 \ub0b3\uc2b5\ub2c8\ub2e4.<\/p>\n\n<p>DOOH\ub97c \ud1b5\ud574 \uc5c5\uacc4\ub294 \ub354 \ud070 \uc608\uc0b0\uacfc \ube44\ub514\uc624 \uae30\ubc18 \ucea0\ud398\uc778\uc744 \ud65c\uc6a9\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. OOH \uc8fc\ub3c4\ud615 \ubbf8\ub514\uc5b4 \ud601\uc2e0\uacfc \ucc38\uc5ec\ub97c \ud1b5\ud574 \uad11\uace0\uc8fc\ub294 \ud0c0\uac9f \uace0\uac1d\uc758 \uad00\uc2ec\uc744 \ub04c \uc218 \uc788\uc2b5\ub2c8\ub2e4. OOH\uc640 AdTech\uc758 \uc774\ub7ec\ud55c \uacb0\ud569\uc73c\ub85c \uc778\ud574 \ub9e4\uccb4\uc758 \uce21\uc815 \uac00\ub2a5\uc131\uc774 \ub354\uc6b1 \ub192\uc544\uc84c\uc73c\uba70 \uae30\uad00\uc5d0 OOH\uc5d0 \ud22c\uc785\ub418\ub294 \ub354 \ub9ce\uc740 \uc608\uc0b0\uc744 \uc815\ub2f9\ud654\ud558\ub294 \ub370 \ud544\uc694\ud55c \ubb34\uae30\uac00 \uc81c\uacf5\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n<p>\uc774\ub7ec\ud55c \uae30\uc220\uc774 \ub354\uc6b1 \ubcf5\uc7a1\ud574\uc9c0\uace0 \uc790\uc728\ud654\ub418\uba74\uc11c \uc6d0\ub798 \ub514\uc9c0\ud138 \uad11\uace0\uc5d0 \uc0ac\uc6a9\ub418\uc5c8\ub358 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uad11\uace0 \uae30\uc220\ub3c4 \ub514\uc9c0\ud138 \uad11\uace0(DOOH)\ub85c \uc62e\uaca8\uc84c\uc2b5\ub2c8\ub2e4. LMX\uc5d0\uc11c\ub294 OOH \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\ub97c \uc704\ud55c \uc5d4\ub4dc \ud22c \uc5d4\ub4dc \uc194\ub8e8\uc158\uc744 \uc81c\uacf5\ud558\uc5ec \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd\uc73c\ub85c \uc790\uc2e0\uc758 \uc790\ub9ac\ub97c \uac70\ub798\ud558\uace0 \ub354 \ub9ce\uc740 \uad11\uace0\uc8fc\uc5d0\uac8c \ub2e4\uac00\uac08 \uc218 \uc788\ub294 \uae30\ud68c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\uc6b0\ub9ac \ubaa8\ub450\ub294 OOH(Out-of-Home) \ubbf8\ub514\uc5b4\uac00 \uc678\ubd80\uc5d0 \uc788\uc744 \ub54c \uc2dc\uc120\uc744 \ub044\ub294 \uad11\uace0\ud310\uacfc \ub514\uc2a4\ud50c\ub808\uc774 \uc7a5\uce58\ubcf4\ub2e4 \ub354 \ud06c\ub2e4\ub294 \uac83\uc744 \uc54c\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ub300\uaddc\ubaa8 \uc778\uc9c0\ub3c4\uc640 [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/lmx.ai\/ko\/blog\/introduction-to-digital-out-of-home-dooh\/\">\ub354\ubcf4\uae30&#8230;<span class=\"screen-reader-text\"> from \ub514\uc9c0\ud138 \uc625\uc678\uad11\uace0(DOOH) \uc18c\uac1c<\/span><\/a><\/p>\n","protected":false},"featured_media":10314,"template":"","categories":[],"class_list":["post-10313","blog","type-blog","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/blog\/10313","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/media\/10314"}],"wp:attachment":[{"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/media?parent=10313"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/categories?post=10313"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}