\ud604\ub300\uc758 \ub514\uc9c0\ud138 \uae30\ubc18 \uad11\uace0\uc8fc\ub294 \ud56d\uc0c1 \ub9e4\uc6b0 \ud6a8\uacfc\uc801\uc774\uace0 \ud0c0\uac9f\uc774 \ubd84\uba85\ud55c \ucea0\ud398\uc778\uc744 \uc6b4\uc601\ud558\uae30\ub97c \uc6d0\ud569\ub2c8\ub2e4. \uc989, \uc801\uc808\ud55c \uba54\uc2dc\uc9c0\ub97c \uc801\uc808\ud55c \uc2dc\uae30\uc5d0 \uc801\uc808\ud55c \uccad\uc911\uc5d0\uac8c \uc804\ub2ec\ud558\ub294 \uac83\uc785\ub2c8\ub2e4! \ub514\uc9c0\ud138 \uad11\uace0\ub97c \uac8c\uc7ac\ud55c\ub2e4\uba74 \uc27d\uc9c0\ub9cc OOH \ud654\uba74\uc5d0\uc11c \uadf8\ub807\uac8c \ud560 \uc218 \uc788\uc744\uae4c\uc694?<\/p>\n\n

\uadf8\ub807\uc2b5\ub2c8\ub2e4. \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd DOOH\ub294 \uc774\uc81c \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\uc640 \uad11\uace0\uc8fc \ubaa8\ub450\uc5d0\uac8c \uae30\ud68c\uc758 \uc138\uacc4\ub97c \uc5f4\uc5b4\uc8fc\ub294 \ud558\ub098\uc758 \ud604\uc0c1\uc774 \ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n

pDOOH\ub780 \ubb34\uc5c7\uc785\ub2c8\uae4c?<\/strong><\/p>\n\n

DOOH \uc7ac\uace0\uac00 \ucef4\ud4e8\ud130\ub97c \ud1b5\ud574 \uc2e4\uc2dc\uac04\uc73c\ub85c \uc790\ub3d9 \ud310\ub9e4\ub418\uace0 \uad6c\ub9e4\ub418\ub294 \uacf3\uc785\ub2c8\ub2e4. \uae30\ubcf8\uc801\uc73c\ub85c DOOH \uc778\ubca4\ud1a0\ub9ac\ub294 \uad6c\ub9e4\uc790\uac00 \uc815\uc758\ud55c \uad6c\ub9e4 \uae30\uc900\uacfc \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\uac00 \uc81c\uc2dc\ud55c \uc870\uac74\uc5d0 \ub530\ub77c \uc2e4\uc2dc\uac04\uc73c\ub85c \uac70\ub798\ub429\ub2c8\ub2e4. pDOOH \ud50c\ub7ab\ud3fc\uc740 \uc2e4\uc2dc\uac04 \uc2e0\ud638\ub97c \ud65c\uc6a9\ud558\uc5ec \uad11\uace0\uc8fc\uac00 \ud544\uc694\ub85c \ud558\ub294 \uc7a0\uc7ac\uace0\uac1d\uc744 \ud0c0\uac9f\ud305\ud569\ub2c8\ub2e4.<\/p>\n\n

\ub370\uc774\ud130\uc758 \ud798<\/strong><\/p>\n\n

\uc77c\ubc18 DOOH\uc640 pDOOH\uc758 \uc8fc\uc694 \ucc28\uc774\uc810 \uc911 \ud558\ub098\ub294 \uad11\uace0\uc8fc\uac00 \uc815\ubcf4\uc5d0 \uc785\uac01\ud55c \uacb0\uc815\uc744 \ub0b4\ub824 \uc6d0\ud558\ub294 \ucea0\ud398\uc778 \uacb0\uacfc\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\ub294 \ub370\uc774\ud130 \uacc4\uce35\uc785\ub2c8\ub2e4. \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\uac00 \uc774\ub7ec\ud55c \ub370\uc774\ud130\uc758 \ud798\uc744 \uc218\ud655\ud560 \uc218 \uc788\ub3c4\ub85d \uc62c\ubc14\ub978 \uae30\uc220 \uc194\ub8e8\uc158 \uc81c\uacf5\uc5c5\uccb4\uc640 \ud611\ub825\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. <\/p>\n\n

\ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\uc5d0 \ub300\ud55c pDOOH\uc758 \uc7a5\uc810<\/strong><\/p>\n\n

\u00b7 \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd OOH\ub294 \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd\uc758 \ub0a0\uce74\ub85c\uc6b4 \uc7a0\uc7ac\uace0\uac1d \ud0c0\uac9f\ud305 \ubc0f \ud3b8\ub9ac\ud55c \ubbf8\ub514\uc5b4 \uad6c\ub9e4 \uae30\ub2a5\uacfc OOH\uc758 \ub192\uc740 \uc601\ud5a5\ub825 \ubc0f \ub3c4\ub2ec \ubc94\uc704\ub97c \uacb0\ud569\ud569\ub2c8\ub2e4.<\/p>\n\n

\u00b7 \uc804 \uc138\uacc4 \uc5b4\ub514\uc5d0\uc11c\ub098 pDOOH \uc9c0\uc6d0 \ud654\uba74\uc5d0 \uad11\uace0\ub97c \uac8c\uc7ac\ud560 \uc218 \uc788\ub294 \ub354 \ub9ce\uc740 \uad6c\ub9e4\uc790 \uae30\ubc18\uc5d0 \uc0ac\uc6a9 \uac00\ub2a5\ud55c \uc778\ubca4\ud1a0\ub9ac\ub97c \uacf5\uac1c\ud568\uc73c\ub85c\uc368 OOH \ubbf8\ub514\uc5b4 \uad6c\ub9e4\uc758 \ubcf5\uc7a1\uc131\uc744 \uc904\uc785\ub2c8\ub2e4.<\/p>\n\n

\u00b7 \uccad\uc911\uc758 \ud5a5\uc0c1\ub41c \ud0c0\uac9f\ud305 \uae30\ub2a5\uacfc \ud5a5\uc0c1\ub41c \ucea0\ud398\uc778 \uce21\uc815\uc744 \ud1b5\ud574 \uc131\uacfc \uc911\uc2ec\uc758 \uad11\uace0\uc8fc \ubc0f \uc804\ubb38 \ub514\uc9c0\ud138 \ub300\ud589\uc0ac\ub85c\ubd80\ud130 \ub354 \ub9ce\uc740 \uc608\uc0b0\uc744 \uc720\uce58\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n

\u00b7 \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\ub294 \uc790\uc2e0\uc758 \uc778\ubca4\ud1a0\ub9ac\uc5d0 \ub300\ud574 \ub6f0\uc5b4\ub09c \uc720\uc5f0\uc131\uacfc \ud1b5\uc81c\ub825\uc744 \uac16\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud504\ub9ac\ubbf8\uc5c4 \uc778\ubca4\ud1a0\ub9ac\ub294 \ud504\ub77c\uc774\ube57 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\ub97c \ud1b5\ud574 \ud310\ub9e4\ub420 \uc218 \uc788\ub294 \ubc18\uba74, \ud310\ub9e4\ub418\uc9c0 \uc54a\uc740 \uc778\ubca4\ud1a0\ub9ac\ub294 \uc5ec\ub7ec DSP\ub97c \ud1b5\ud574 \uc218\uc775\uc744 \ucc3d\ucd9c\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n

pDOOH\ub294 \uc5b4\ub5bb\uac8c \uc791\ub3d9\ud558\ub098\uc694?<\/strong><\/p>\n\n

<\/figure>\n\n

\u00b7 \uad11\uace0\uc8fc\ub294 \ub300\ud589\uc0ac\uc5d0\uac8c \ucea0\ud398\uc778 \ubaa9\ud45c, \uc131\uacfc \ub9e4\uac1c\ubcc0\uc218 \ubc0f \ub300\uc0c1 \uace0\uac1d\uc5d0 \ub300\ud574 \ube0c\ub9ac\ud551\ud569\ub2c8\ub2e4.<\/p>\n\n

\u00b7 \uac1c\uc694\ub97c \uae30\ubc18\uc73c\ub85c \uc5d0\uc774\uc804\uc2dc\ub294 \ubaa9\ud45c \uc704\uce58, \uae30\ud0c0 \ub370\uc774\ud130 \ub9e4\uac1c\ubcc0\uc218 \ubc0f \ucd5c\uace0 \uac00\uaca9\uacfc \uac19\uc740 \ucea0\ud398\uc778 \ub9e4\uac1c\ubcc0\uc218\ub97c \uc815\uc758\ud569\ub2c8\ub2e4.<\/p>\n\n

\u00b7 \uc774 \uad6c\ub9e4 \uc694\uccad\uc740 \uc5ec\ub7ec SSP\uc5d0\uc11c \uad11\uace0\uc8fc \uc694\uad6c \uc0ac\ud56d\uc5d0 \ub9de\ub294 \uc801\uc808\ud55c \uc778\ubca4\ud1a0\ub9ac\ub97c \ucc3e\ub294 DSP\ub97c \ud1b5\ud574 \uc804\uc1a1\ub429\ub2c8\ub2e4.<\/p>\n\n

\u00b7 \uc774\ub294 \uacf5\uac1c \uacbd\ub9e4(Open RTB) \ub610\ub294 \ube44\uacf5\uac1c \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4(PMP)\uc5d0\uc11c DSP\ub97c \uac70\uccd0 \ud569\uc758\ub41c \uc785\ucc30 \ub610\ub294 \ud310\ub9e4\ub97c \uc704\ud574 Exchange \ub610\ub294 SSP\uc640 \uac70\ub798\ub429\ub2c8\ub2e4.<\/p>\n\n

\u00b7 \uadf8\ub7ec\uba74 \uad11\uace0\uac00 \ud574\ub2f9 \ud654\uba74\uc5d0 \uac8c\uc7ac\ub418\uace0 \uac70\ub798\uac00 \uc644\ub8cc\ub429\ub2c8\ub2e4.<\/p>\n\n

\u00b7 \uc2a4\ud31f\uc774 \uc2e4\ud589\ub420 \ub54c \ucea0\ud398\uc778\uc758 \ub370\uc774\ud130\uac00 \uae30\ub85d\ub418\uace0 \uce21\uc815 \ub370\uc774\ud130\uac00 \uad11\uace0\uc8fc\uc5d0\uac8c \ub2e4\uc2dc \uc804\uc1a1\ub429\ub2c8\ub2e4.<\/p>\n\n

pDOOH \uc2dc\uc791\ud558\uae30<\/strong><\/p>\n\n

\uc644\ubcbd\ud55c \uc194\ub8e8\uc158\uc744 \uc81c\uacf5\ud558\ub294 \uc62c\ubc14\ub978 \ud30c\ud2b8\ub108\uc640 \ud611\ub825\ud558\ub294 \uac83\uc740 \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\uac00 \uc778\ubca4\ud1a0\ub9ac\uc5d0\uc11c \ucd5c\ub300 \uac00\uce58\ub97c \uc5bb\ub294 \ub370 \ud544\uc218\uc801\uc785\ub2c8\ub2e4. OOH \ubbf8\ub514\uc5b4 \ube44\uc988\ub2c8\uc2a4\uc758 \ubaa8\ub4e0 \uce21\uba74\uc744 \uc790\ub3d9\ud654\ud558\uae30 \uc704\ud55c \ub3c5\uc810 \uae30\uc220 \uc2a4\ud0dd\uc744 \uac16\ucd98 LMX(Location Media Xchange)\ub294 \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\uac00 \uc790\uc2e0\uc758 \uc778\ubca4\ud1a0\ub9ac\ub97c \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd \uad6c\ub9e4\uc5d0 \uc0ac\uc6a9\ud560 \uc218 \uc788\ub3c4\ub85d \ud558\uace0 \uc774\ub97c \uac00\uc7a5 \ud06c\uace0 \uc778\uae30 \uc788\ub294 \ubbf8\ub514\uc5b4\uc5d0 \ub178\ucd9c\ud560 \uc218 \uc788\ub294 \uc5d4\ub4dc\ud22c\uc5d4\ub4dc \uc194\ub8e8\uc158\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc634\ub2c8\ucc44\ub110 \ubc0f \uc804\ubb38 \uc218\uc694\uce21 \ud50c\ub7ab\ud3fc \ub610\ub294 DSP.<\/p>\n","protected":false},"excerpt":{"rendered":"

\ud604\ub300\uc758 \ub514\uc9c0\ud138 \uae30\ubc18 \uad11\uace0\uc8fc\ub294 \ud56d\uc0c1 \ub9e4\uc6b0 \ud6a8\uacfc\uc801\uc774\uace0 \ud0c0\uac9f\uc774 \ubd84\uba85\ud55c \ucea0\ud398\uc778\uc744 \uc6b4\uc601\ud558\uae30\ub97c \uc6d0\ud569\ub2c8\ub2e4. \uc989, \uc801\uc808\ud55c \uba54\uc2dc\uc9c0\ub97c \uc801\uc808\ud55c \uc2dc\uae30\uc5d0 \uc801\uc808\ud55c \uccad\uc911\uc5d0\uac8c \uc804\ub2ec\ud558\ub294 […]<\/p>\n

\ub354\ubcf4\uae30… from \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd\uc758 \ub514\uc9c0\ud138 \uc625\uc678\uad11\uace0(pDOOH)<\/span><\/a><\/p>\n","protected":false},"featured_media":10316,"template":"","categories":[],"class_list":["post-10315","blog","type-blog","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/blog\/10315","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/media\/10316"}],"wp:attachment":[{"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/media?parent=10315"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/categories?post=10315"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}