{"id":10374,"date":"2023-06-03T12:49:38","date_gmt":"2023-06-03T07:19:38","guid":{"rendered":"https:\/\/lmx.ai\/blog\/%ec%88%98%ec%9d%b5-%ea%b4%80%eb%a6%ac-%ec%8b%9c%ec%8a%a4%ed%85%9c%ec%9d%b4%eb%9e%80-%eb%ac%b4%ec%97%87%ec%9d%b4%eb%a9%b0-ooh-%eb%af%b8%eb%94%94%ec%96%b4-%ec%86%8c%ec%9c%a0%ec%9e%90%ec%97%90%ea%b2%8c\/"},"modified":"2024-01-03T10:31:24","modified_gmt":"2024-01-03T05:01:24","slug":"what-is-revenue-management-system-how-does-it-benefit-ooh-media-owners","status":"publish","type":"blog","link":"https:\/\/lmx.ai\/ko\/blog\/what-is-revenue-management-system-how-does-it-benefit-ooh-media-owners\/","title":{"rendered":"\uc218\uc775 \uad00\ub9ac \uc2dc\uc2a4\ud15c\uc774\ub780 \ubb34\uc5c7\uc774\uba70 OOH \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\uc5d0\uac8c \uc5b4\ub5a4 \uc774\uc810\uc744 \uc81c\uacf5\ud569\ub2c8\uae4c?"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p>\uc9c0\ub09c \uba87 \ub144\uc740 OOH(Out-of-Home) \ubbf8\ub514\uc5b4 \uc0b0\uc5c5\uc5d0 \uc7a5\uc560\ubb3c\uc774\uc5c8\uc74c\uc774 \uc785\uc99d\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ud32c\ub370\ubbf9\uacfc \uae00\ub85c\ubc8c \ubd09\uc1c4\ub85c \uc778\ud574 OOH\ub294 \uad11\uace0\uc8fc\ub4e4\uc774 \ucea0\ud398\uc778\uc744 \uc77c\uc2dc \uc911\uc9c0\ud558\uac70\ub098 \ucde8\uc18c\ud558\uba74\uc11c \uac00\uc7a5 \ud070 \ud0c0\uaca9\uc744 \uc785\uc740 \uad11\uace0 \ucc44\ub110 \uc911 \ud558\ub098\uc600\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n<p>\uc774\uc81c \uc704\uae30\uac00 \uad00\ub9ac\ub418\uace0 \ubd09\uc1c4\uac00 \uc644\ud654\ub418\uc5c8\uc73c\ubbc0\ub85c OOH \uc0b0\uc5c5\uc740 \uc810\uc9c4\uc801\uc778 \uc131\uc7a5\uc744 \ubcf4\uc600\uc73c\uba70 \uae00\ub85c\ubc8c \uc2dc\uc7a5\uc740 <a href=\"https:\/\/www.prnewswire.com\/news-releases\/global-digital-ooh-out-of-home-market-report-2022-market-to-reach-24-9-billion-by-2024---eco-friendly-designs-sleeker-hardware--smarter-software-proliferate-dooh-domain-301547768.html#:%7E:text=Global%20Digital%20OOH%20Market%20to%2C9.9%25%20over%20the%20analysis%20period.\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">2024<\/a>\ub144\uae4c\uc9c0 \uac70\uc758 25\uc5b5 \ub2ec\ub7ec\uc5d0 \uc774\ub97c \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<p>OOH \uc778\ubca4\ud1a0\ub9ac\ub294 \ud615\uc2dd\uacfc \uc7a5\uc18c\uac00 \ub2e4\uc591\ud55c \uac83\uc73c\ub85c \uc54c\ub824\uc838 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uad11\uace0\ud310\uacfc \ud654\uba74\uc740 \ub3c4\uc2dc \uc911\uc2ec\ubd80\uc758 \uc0c1\uc9d5\uc801\uc778 \ub300\ud615 \uc7a5\uc18c\ubd80\ud130 \ucc28\ub7c9 \uacf5\uc720 \ucc28\ub7c9\uc5d0\uc11c \ubcfc \uc218 \uc788\ub294 \uc791\uc740 \ud0dc\ube14\ub9bf \ud654\uba74\uae4c\uc9c0 \ub2e4\uc591\ud55c \ud615\ud0dc\uc640 \ud06c\uae30\ub85c \uc81c\uacf5\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uc2a4\ud06c\ub9b0\uc740 \uac1c\ubcc4\uc801\uc73c\ub85c \ud310\ub9e4\ud558\uac70\ub098 \ud328\ud0a4\uc9c0\ub85c \ubb36\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\uc218\uc775 \uad00\ub9ac \uc2dc\uc2a4\ud15c(RMS)\uc758 \uc5ed\ud560<\/h2>\n\n\n\n<p>\uc5ec\ub7ec \uc218\uc694\uce21 \ud50c\ub7ab\ud3fc(DSP) \ubc0f \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\uc640 \uc5f0\uacb0\ub418\ub294 \ud50c\ub7ab\ud3fc\uc744 \uc0ac\uc6a9\ud558\uc5ec \ub9ce\uc740 \ud654\uba74\uc744 \uc18c\uc720\ud558\uba74 \uc5b4\ub5a4 \ud310\ub9e4 \ucc44\ub110\uc774 \uac00\uc7a5 \ub9ce\uc740 \uc218\uc775\uc744 \ucc3d\ucd9c\ud558\ub294\uc9c0 \uc2dd\ubcc4\ud558\uae30 \uc5b4\ub824\uc6b8 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n<p>\uc218\uc775 \uad00\ub9ac \uc2dc\uc2a4\ud15c(RMS), \uc904\uc5ec\uc11c <strong>RMS<\/strong>\uac00 \uc791\ub3d9\ud558\ub294 \uacf3\uc774 \ubc14\ub85c \uc5ec\uae30\uc785\ub2c8\ub2e4. \uc218\uc775 \uad00\ub9ac\uc640 \uad00\ub828\ub41c \uc9c0\ub8e8\ud55c \uc791\uc5c5\uc744 \ud6a8\uacfc\uc801\uc774\uace0 \ud6a8\uc728\uc801\uc73c\ub85c \uc218\ud589\ud560 \uc218 \uc788\ub294 \uc18c\ud504\ud2b8\uc6e8\uc5b4 \uc194\ub8e8\uc158\uc785\ub2c8\ub2e4. \ubaa8\ub4e0 OOH \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\uac00 \uc790\uc2e0\uc758 \ube44\uc988\ub2c8\uc2a4\uc640 \uad00\ub828\ub41c \uac01 \uc218\uc775 \ud750\ub984\uc744 \uc218\ub3d9\uc73c\ub85c \uc0b4\ud3b4\ubcf4\uace0 \ube44\uc988\ub2c8\uc2a4\uc5d0\uc11c \uc5b4\ub5a4 \uc601\uc5ed\uc5d0 \uc8fc\uc758\uac00 \ud544\uc694\ud55c\uc9c0 \ubd84\uc11d\ud558\uace0 \uacb0\uc815\ud560 \uc5ec\uc720\uac00 \uc788\ub294 \uac83\uc740 \uc544\ub2d9\ub2c8\ub2e4.<\/p>\n\n\n\n<p>OOH \ube44\uc988\ub2c8\uc2a4 \uc18c\uc720\uc790\ub97c \uc704\ud55c \uc644\ubcbd\ud55c RMS\ub294 \ube0c\ub79c\ub4dc \uc9c1\uc811 \uad6c\ub9e4, \uc790\ub3d9\ud654 \ubc0f \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd \ubbf8\ub514\uc5b4 \uad6c\ub9e4, \uc628\ub77c\uc778 \ud654\uba74 \uc608\uc57d \ub4f1\uacfc \uac19\uc740 \ub2e4\uc591\ud55c \ud310\ub9e4 \ucc44\ub110\uc5d0 \uac78\uccd0 \uc5f0\uacb0\ud560 \uc218 \uc788\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\ub85c\uc11c RMS\ub294 \uc7ac\uace0 \uac00\uc6a9\uc131 \ucd5c\uc801\ud654, \uc608\uc57d \ubc0f \ud310\ub9e4 \uc6cc\ud06c\ud50c\ub85c \uad00\ub9ac, \uc7ac\uace0 \ubc0f \ud328\ud0a4\uc9c0 \uad00\ub9ac, \uc1a1\uc7a5 \uc0dd\uc131 \ub4f1\uc744 \uc9c0\uc6d0\ud574\uc57c \ud569\ub2c8\ub2e4. \uadc0\ud558\uac00 \uc6d0\ud558\ub294 \uae30\ub984\uce60\uc774 \uc798 \ub41c \uae30\uacc4\ucc98\ub7fc \uadc0\ud558\uc758 \ube44\uc988\ub2c8\uc2a4\uac00 \uc6d0\ud65c\ud558\uac8c \uc6b4\uc601\ub418\ub3c4\ub85d \ud558\uc2ed\uc2dc\uc624.<\/p>\n\n\n\n<p>RMS\uc5d0 \uac00\uc785\ud558\uba74 \uc218\uc775\uacfc \uc218\uc775\uc131\uc744 \uadf9\ub300\ud654\ud558\ub294 \ub3d9\uc2dc\uc5d0 OOH \ube44\uc988\ub2c8\uc2a4\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \uad00\ub9ac\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. \uadc0\ud558\uc758 \ud22c\uc790\uac00 \ud6a8\uacfc\uac00 \uc788\uace0 \uc5b4\ub5a4 \ud22c\uc790\uc5d0 \ubcc0\ud654\uac00 \ud544\uc694\ud55c\uc9c0\uc5d0 \ub300\ud55c \uba85\ud655\ud55c \uadf8\ub9bc\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. <\/p>\n\n\n\n<p>\uc624\ub298 \uc218\uc775 \uad00\ub9ac\uc5d0 \ub3c4\uc6c0\uc774 \ub418\ub294 LMX\uc758 <a href=\"https:\/\/lmx.ai\/ko\/products\/revenue-management-system\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\uc218\uc775 \uad00\ub9ac \uc81c\ud488\uad70<\/a>\uc5d0 \ub300\ud574 \uc790\uc138\ud788 \uc54c\uc544\ubcf4\uc138\uc694!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\uc9c0\ub09c \uba87 \ub144\uc740 OOH(Out-of-Home) \ubbf8\ub514\uc5b4 \uc0b0\uc5c5\uc5d0 \uc7a5\uc560\ubb3c\uc774\uc5c8\uc74c\uc774 \uc785\uc99d\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ud32c\ub370\ubbf9\uacfc \uae00\ub85c\ubc8c \ubd09\uc1c4\ub85c \uc778\ud574 OOH\ub294 \uad11\uace0\uc8fc\ub4e4\uc774 \ucea0\ud398\uc778\uc744 \uc77c\uc2dc \uc911\uc9c0\ud558\uac70\ub098 \ucde8\uc18c\ud558\uba74\uc11c \uac00\uc7a5 \ud070 [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/lmx.ai\/ko\/blog\/what-is-revenue-management-system-how-does-it-benefit-ooh-media-owners\/\">\ub354\ubcf4\uae30&#8230;<span class=\"screen-reader-text\"> from \uc218\uc775 \uad00\ub9ac \uc2dc\uc2a4\ud15c\uc774\ub780 \ubb34\uc5c7\uc774\uba70 OOH \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\uc5d0\uac8c \uc5b4\ub5a4 \uc774\uc810\uc744 \uc81c\uacf5\ud569\ub2c8\uae4c?<\/span><\/a><\/p>\n","protected":false},"featured_media":10928,"template":"","categories":[],"class_list":["post-10374","blog","type-blog","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/blog\/10374"}],"collection":[{"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/media\/10928"}],"wp:attachment":[{"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/media?parent=10374"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/categories?post=10374"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}