{"id":10378,"date":"2023-06-03T12:55:15","date_gmt":"2023-06-03T07:25:15","guid":{"rendered":"https:\/\/lmx.ai\/blog\/out-of-home%ec%97%90%ec%84%9c-sspsupply-side-platform%ec%9d%98-4%ea%b0%80%ec%a7%80-%ec%a3%bc%ec%9a%94-%ed%8a%b9%ec%a7%95\/"},"modified":"2024-01-03T16:12:12","modified_gmt":"2024-01-03T10:42:12","slug":"4-key-features-of-ssp-in-out-of-home","status":"publish","type":"blog","link":"https:\/\/lmx.ai\/ko\/blog\/4-key-features-of-ssp-in-out-of-home\/","title":{"rendered":"Out-of-Home\uc5d0\uc11c SSP(Supply Side Platform)\uc758 4\uac00\uc9c0 \uc8fc\uc694 \ud2b9\uc9d5"},"content":{"rendered":"

Table of Contents<\/p>\nToggle<\/span>

\uacf5\uae09\uce21 \ud50c\ub7ab\ud3fc\uc774\ub780 \ubb34\uc5c7\uc785\ub2c8\uae4c?<\/a><\/li>
\uacb0\ub860<\/a><\/li><\/ul><\/nav><\/div>\n\n
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\uacbd\uc7c1\uc774 \uce58\uc5f4\ud558\uace0 \ud63c\uc7a1\ud55c \uc5c5\uacc4\uc5d0\uc11c\ub294 \uacf5\uae09\uce21 \ud50c\ub7ab\ud3fc(SSP)\uc5d0 \ub300\ud574 \uc790\uc138\ud788 \uc54c\uba74 \uc6b0\uc704\ub97c \uc810\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub354 \ub098\uc544\uac00, \uc5b4\ub5a4 \uc8fc\uc694 \uae30\ub2a5\uc744 \ucc3e\uc544\uc57c \ud558\ub294\uc9c0 \uc54c\uba74 \ub354 \uad6c\uccb4\uc801\uc774\uace0 \ucea0\ud398\uc778\uc744 \ub354 \ud6a8\uacfc\uc801\uc73c\ub85c \ub9cc\ub4dc\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. <\/p>\n\n\n\n
\uc804 \uc138\uacc4 pDOOH(Programmatic Digital Out-of-Home) \uc2dc\uc7a5\uc740 2027\ub144\uae4c\uc9c0 44\uc5b5 8\ucc9c\ub9cc \ub2ec\ub7ec\uc5d0 \uc774\ub97c \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4. \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd\uc73c\ub85c \uc608\uc57d\ub41c \ucea0\ud398\uc778\uc5d0\uc11c \ube0c\ub79c\ub4dc\uc640 \ubbf8\ub514\uc5b4 \ub300\ud589\uc0ac \ubaa8\ub450\uc758 \uac70\ub798 \uc99d\uac00\ub294 \uc5c5\uacc4 \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\uac00 \uc0c8\ub85c\uc6b4 \uc218\uc775\uc5d0 \uc811\uadfc\ud558\uace0 \ucd1d \uad11\uace0 \uc9c0\ucd9c\uc5d0\uc11c \ub354 \ud070 \ubd80\ubd84\uc744 \uc5bb\uc744 \uc218 \uc788\ub294 \uae30\ud68c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n
pDOOH \ucea0\ud398\uc778\uc744 \ud65c\uc131\ud654\ud558\ub294 \uac83\uc740 \uad00\ub828 \uacc4\ud68d \ubc0f \uac70\ub798 \uc2dc\uc2a4\ud15c\uacfc \uc18c\ud504\ud2b8\uc6e8\uc5b4\ub97c \ubcf4\uc720\ud558\uace0 \uc788\ub2e4\uba74 \ud398\uc774\uc2a4\ubd81\uc5d0\uc11c \uce5c\uad6c \uc694\uccad\uc744 \uc2b9\uc778\ud558\ub294 \uac83\ub9cc\ud07c \uac04\ub2e8\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub807\ub2e4\uba74 \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd\uc744 \uc2dc\uc791\ud558\ub824\uba74 \uc5b4\ub5a4 \uc2dc\uc2a4\ud15c\uc774 \ud544\uc694\ud569\ub2c8\uae4c?<\/p>\n\n\n\n
\ubbf8\ub514\uc5b4 \uad6c\ub9e4\uc790\uac00 \uc778\ubca4\ud1a0\ub9ac\ub97c \uc0ac\uc6a9\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\uc8fc\ub294 \uc18c\ud504\ud2b8\uc6e8\uc5b4, \uc989 SSP(\uacf5\uae09\uce21 \ud50c\ub7ab\ud3fc)\uac00 \ud544\uc694\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n
<\/span>\uacf5\uae09\uce21 \ud50c\ub7ab\ud3fc\uc774\ub780 \ubb34\uc5c7\uc785\ub2c8\uae4c?<\/span><\/h2>\n\n\n\n
<\/p>\n\n\n\n
SSP\ub294 DOOH \uc778\ubca4\ud1a0\ub9ac\uc758 \ud310\ub9e4 \ud504\ub85c\uc138\uc2a4\ub97c \uac04\uc18c\ud654\ud558\uace0 \uc790\ub3d9\ud654\ud560 \uc218 \uc788\ub294 \uad11\uace0 \uae30\uc220(AdTech)\uc785\ub2c8\ub2e4. \uc774\ub294 \uadc0\ud558\uc758 \uc2a4\ud06c\ub9b0\uc744 \uc0c8\ub85c\uc6b4 \uc2dc\uc7a5 \ubc0f \ub2e4\uc591\ud55c \ubbf8\ub514\uc5b4 \uad6c\ub9e4\uc790\uc640 \uc5f0\uacb0\ud569\ub2c8\ub2e4. <\/p>\n\n\n\n
SSP\uc758 \uc8fc\uc694 \uce21\uba74 \uc911 \ud558\ub098\ub294 \ubc1b\uc740 \uc785\ucc30\uc744 \uae30\ubc18\uc73c\ub85c \uac00\ub2a5\ud55c \uac00\uc7a5 \ub192\uc740 \uac00\uaca9\uc73c\ub85c \uc7ac\uace0\ub97c \ud310\ub9e4\ud558\ub3c4\ub85d \uc124\uacc4\ub418\uc5c8\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4. \uc2e4\uc81c \uacbd\ub9e4\uc5d0\uc11c\uc640 \ub9c8\ucc2c\uac00\uc9c0\ub85c \ucd5c\uace0 \uc785\ucc30\uc790\uac00 \uc785\ucc30\ud55c \ud488\ubaa9\uc744 \ub099\ucc30\ubc1b\uc73c\uba70 \uadc0\ud558\uc758 \uc7ac\uace0\ub294 \ucd5c\uace0 \uc785\ucc30\uc790\uc5d0\uac8c \ud560\ub2f9\ub418\ubbc0\ub85c \ub354 \ub9ce\uc740 \ub3c8\uc744 \ubc8c \uc218 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n
\uc774\uc640 \uac19\uc740 \ud50c\ub7ab\ud3fc\uc744 \uc0ac\uc6a9\ud558\uba74 \uba40\ub9ac\uc11c\ub3c4 \uc7ac\uace0\ub97c \uc608\uc57d\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ubc88\uac70\ub85c\uc6b4 \ud611\uc0c1 \uc5c6\uc774 \uad6d\uacbd \uac04 \uac70\ub798\ub97c \uc131\uc0ac\uc2dc\ud0ac \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n
\ud55c \uac00\uc9c0 \uba85\uc2ec\ud574\uc57c \ud560 \uc810\uc740 \ubaa8\ub4e0 SSP\uac00 \ub3d9\uc77c\ud55c \ubc29\uc2dd\uc73c\ub85c \uc0dd\uc131\ub418\uc9c0\ub294 \uc54a\ub294\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4. \uc77c\ubd80\ub294 DOOH \uc0b0\uc5c5\uc758 \ud2b9\uc815 \ub258\uc559\uc2a4\ub97c \ucda9\uc871\ud558\ub294 \uae30\ub2a5\uc774 \uc5c6\uc744 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n
\uadc0\ud558\uc758 \ube44\uc988\ub2c8\uc2a4\uc5d0 \ub9de\ub294 SSP\ub97c \uc120\ud0dd\ud560 \ub54c \uace0\ub824\ud574\uc57c \ud560 \uba87 \uac00\uc9c0 \uc8fc\uc694 \uae30\ub2a5\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n
\uc5ec\ub7ec DSP\uc5d0 \uc778\ubca4\ud1a0\ub9ac \uc5f0\uacb0<\/em><\/strong><\/p>\n\n\n\n
\ube0c\ub79c\ub4dc \ubc0f \ubbf8\ub514\uc5b4 \ub300\ud589\uc0ac\uc640 \uac19\uc740 \uad11\uace0\uc8fc\ub294 DSP(\uc218\uc694\uce21 \ud50c\ub7ab\ud3fc)\ub97c \uc0ac\uc6a9\ud558\uc5ec \uc911\uc559 \ud55c \uacf3\uc5d0\uc11c \ucea0\ud398\uc778\uc744 \uc608\uc57d, \uad6c\ucd95, \uad00\ub9ac \ubc0f \ubd84\uc11d\ud569\ub2c8\ub2e4. <\/p>\n\n\n\n
\ub2e4\uc591\ud55c DSP\uc5d0 \uc5f0\uacb0\ub418\ub294 SSP\ub97c \ubcf4\uc720\ud558\uba74 \uadc0\ud558\uc758 \uc7ac\uace0\uac00 \ub354 \uc798 \ubcf4\uc774\uace0 \ub354 \ub9ce\uc740 \uc7a0\uc7ac \uad6c\ub9e4\uc790\uc5d0\uac8c \ub2e4\uac00\uac08 \uc218 \uc788\uc5b4 \uc625\uc678 \uc2a4\ud06c\ub9b0\uc758 \ud310\ub9e4 \uac00\ub2a5\uc131\uc774 \ub192\uc544\uc9d1\ub2c8\ub2e4.<\/p>\n\n\n\n
\ud310\ub9e4 \ud504\ub85c\uc138\uc2a4\uc758 \ud6a8\uc728\uc131 \ud5a5\uc0c1<\/em><\/strong><\/p>\n\n\n\n
SSP\ub97c \uc0ac\uc6a9\ud558\uba74 \uadc0\ud558\uc640 \uac19\uc740 \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\uac00 \uc7ac\uace0 \ud310\ub9e4 \ud504\ub85c\uc138\uc2a4\ub97c \uc790\ub3d9\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud55c \uc704\uce58\uc5d0\uc11c \uad11\uace0\uc8fc\uc5d0 \ub300\ud55c \ud654\uba74 \ubc30\ud3ec\ub97c \uad00\ub9ac\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n
\uc774\ub97c \uc218\ud589\ud558\ub294 \uc804\ud1b5\uc801\uc778 \ubc29\ubc95\uc740 \ubb3c\ub9ac\uc801\uc73c\ub85c \uc874\uc7ac\ud558\uc5ec \uc120\ud0dd\ud55c \uc0ac\uc774\ud2b8\uc5d0 \uad11\uace0\ub97c \uc218\ub3d9\uc73c\ub85c \ud560\ub2f9\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n
\ube44\uc988\ub2c8\uc2a4\ub97c \uc790\ub3d9\ud654\ud558\uba74 \uc2dc\uac04\uc744 \uc808\uc57d\ud560 \uc218 \uc788\uc744 \ubfd0\ub9cc \uc544\ub2c8\ub77c \uc6b4\uc601 \ube44\uc6a9\ub3c4 \uc808\uac10\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n
\ud1b5\ud569 \ucf58\ud150\uce20 \uad00\ub9ac \uc2dc\uc2a4\ud15c(CMS)<\/em><\/strong><\/p>\n\n\n\n
CMS<\/a>\ub294 \uc801\uc808\ud55c \ucf58\ud150\uce20\ub97c \uc801\uc808\ud55c \uccad\uc911\uc5d0\uac8c \uc801\uc2dc\uc5d0 \uc804\ub2ec\ud560 \uc218 \uc788\ub294 \uc18c\ud504\ud2b8\uc6e8\uc5b4 \ub610\ub294 \ud50c\ub7ab\ud3fc\uc785\ub2c8\ub2e4. \uc6d0\uaca9\uc73c\ub85c \ucf58\ud150\uce20\ub97c \uc0dd\uc131, \uc218\uc815 \ubc0f \ubc30\ud3ec\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n
\ub610\ud55c \ucef4\ud4e8\ud130\ub098 \ubaa8\ubc14\uc77c \uc7a5\uce58\uc5d0\uc11c \ub124\ud2b8\uc6cc\ud06c\uc758 \ubaa8\ub4e0 \ub514\uc9c0\ud138 \ud654\uba74\uc744 \ubaa8\ub2c8\ud130\ub9c1\ud560 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n
\ub514\uc9c0\ud138 \ud654\uba74 \uc18c\uc720\uc790\ub85c\uc11c \ud574\uc57c \ud560 \uc77c\uc740 \ucf58\ud150\uce20 \uc77c\uc815\uc744 \uad00\ub9ac\ud558\uace0 \ub098\uba38\uc9c0\ub294 CMS\uc5d0 \ub9e1\uae30\ub294 \uac83\ubfd0\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n
\uccad\uc911 \uce21\uc815\uc5d0 \ub300\ud55c \ud1b5\ud569\uc744 \uc81c\uacf5\ud558\uac70\ub098 \ud65c\uc131\ud654\ud569\ub2c8\ub2e4.<\/em><\/strong><\/p>\n\n\n\n
\ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd DOOH\uac00 \uc625\uc678 \uad11\uace0 \ud65c\uc131\ud654\uc5d0 \uc788\uc5b4 \uc120\ud638\ub418\ub294 \uc120\ud0dd\uc774 \ub418\ub294 \uc804\ud658\uc810\uc740 \ub370\uc774\ud130 \uac00\uc6a9\uc131\uc5d0 \ub530\ub77c \uacb0\uc815\ub420 \uac83\uc785\ub2c8\ub2e4. \uc774\ub294 \ub178\ucd9c\uc218, \uccad\uc911 \uc758\ub3c4 \ub370\uc774\ud130 \ub4f1\uc5d0 \ub300\ud55c \uc5c5\uacc4 \ud45c\uc900 \ub370\uc774\ud130\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n
\uae30\uc220\uc774 \ubc1c\uc804\ud568\uc5d0 \ub530\ub77c \uc778\ubca4\ud1a0\ub9ac\uac00 \ub4f1\ub85d\ub418\uc5b4 \uc788\ub294 SSP\uc5d0 \uc624\ub514\uc5b8\uc2a4 \uae30\ubc18 \uce21\uc815<\/a> \uae30\ub2a5\uc774 \uc788\ub294 \uacbd\uc6b0, \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\ub294 \uc624\ub514\uc5b8\uc2a4 \ub370\uc774\ud130\uc5d0 \uc9c1\uc811 \uc561\uc138\uc2a4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n
\uadc0\ud558\ub294 SSP\uc5d0\uc11c \uc9c1\uc811 \ud3b8\uacac \uc5c6\ub294 \uc704\uce58\ubcc4 \ub370\uc774\ud130\uc5d0 \uc561\uc138\uc2a4\ud560 \uc218 \uc788\uc73c\uba70 \uc774\ub294 \uad11\uace0\uc8fc\ub97c \uc704\ud55c \uc790\uc138\ud55c \uc81c\uc548 \ubc0f \ubcf4\uace0\uc11c\ub97c \uc900\ube44\ud558\ub294 \uae30\ucd08 \uc5ed\ud560\uc744 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n
<\/span>\uacb0\ub860<\/span><\/h2>\n\n\n\n
\uacf5\uae09\uce21 \ud50c\ub7ab\ud3fc\uc740 \uc99d\uac00\ud558\ub294 \uc625\uc678 \uad11\uace0 \uc218\uc694\ub97c \ucc98\ub9ac\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. \uc62c\ubc14\ub978 \uae30\ub2a5\uc744 \uac16\ucd98 \uc62c\ubc14\ub978 \ud50c\ub7ab\ud3fc\uc744 \uc0ac\uc6a9\ud558\uba74 \uc218\uc775\uc744 \ub192\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n
\ub610\ud55c \uc62c\ubc14\ub978 SSP\ub294 \uadc0\ud558\uc758 \ube44\uc988\ub2c8\uc2a4\uac00 \ud56d\uc0c1 \ubcf4\ud638\ub418\ub3c4\ub85d \uc2dc\ub300\uc5d0 \ub530\ub77c \uacc4\uc18d \ubc1c\uc804\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"
\uacbd\uc7c1\uc774 \uce58\uc5f4\ud558\uace0 \ud63c\uc7a1\ud55c \uc5c5\uacc4\uc5d0\uc11c\ub294 \uacf5\uae09\uce21 \ud50c\ub7ab\ud3fc(SSP)\uc5d0 \ub300\ud574 \uc790\uc138\ud788 \uc54c\uba74 \uc6b0\uc704\ub97c \uc810\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub354 \ub098\uc544\uac00, \uc5b4\ub5a4 \uc8fc\uc694 \uae30\ub2a5\uc744 \ucc3e\uc544\uc57c \ud558\ub294\uc9c0 […]<\/p>\n
\ub354\ubcf4\uae30… from Out-of-Home\uc5d0\uc11c SSP(Supply Side Platform)\uc758 4\uac00\uc9c0 \uc8fc\uc694 \ud2b9\uc9d5<\/span><\/a><\/p>\n","protected":false},"featured_media":10379,"template":"","categories":[],"class_list":["post-10378","blog","type-blog","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/blog\/10378","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/media\/10379"}],"wp:attachment":[{"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/media?parent=10378"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/categories?post=10378"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}