{"id":10397,"date":"2024-08-06T07:50:58","date_gmt":"2024-08-06T02:20:58","guid":{"rendered":"https:\/\/lmx.ai\/blog\/dooh-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%ec%97%90-%ec%a0%81%ed%95%a9%ed%95%9c-%ec%bd%98%ed%85%90%ec%b8%a0-%ea%b4%80%eb%a6%ac-%ec%8b%9c%ec%8a%a4%ed%85%9ccms-%ec%84%a0%ed%83%9d-%ea%b0%80%ec%9d%b4\/"},"modified":"2024-01-03T16:17:15","modified_gmt":"2024-01-03T10:47:15","slug":"choosing-the-right-content-management-system-cms-for-your-dooh","status":"publish","type":"blog","link":"https:\/\/lmx.ai\/ko\/blog\/choosing-the-right-content-management-system-cms-for-your-dooh\/","title":{"rendered":"DOOH \ube44\uc988\ub2c8\uc2a4\uc5d0 \uc801\ud569\ud55c \ucf58\ud150\uce20 \uad00\ub9ac \uc2dc\uc2a4\ud15c(CMS) \uc120\ud0dd \uac00\uc774\ub4dc"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p>\ub514\uc9c0\ud138 \uc0ac\uc774\ub2c8\uc9c0 \uc18c\uc720\uc790\uc758 \uacbd\uc6b0 \uc6b0\uc218\ud55c \ucf58\ud150\uce20 \uad00\ub9ac\ub97c \ud1b5\ud574 \uc720\ub8cc \uad11\uace0, \ub0a0\uc528 \uc5c5\ub370\uc774\ud2b8, \ub274\uc2a4 \ub610\ub294 \uae30\ud0c0 \uc815\ubcf4 \ub4f1 \uc62c\ubc14\ub978 \uad11\uace0 \uc18c\uc7ac\uac00 \ud654\uba74\uc5d0\uc11c \uc7ac\uc0dd\ub418\ub3c4\ub85d \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub124\ud2b8\uc6cc\ud06c\ub97c \uac15\ud654\ud560 \ucf58\ud150\uce20 \uad00\ub9ac \uc2dc\uc2a4\ud15c(CMS)\uc5d0 \ub300\ud55c \uacb0\uc815\uc744 \ub0b4\ub9ac\ub294 \uac83\uc740 \ud654\uba74\uc744 \ubcf4\ub294 \uc0ac\ub78c\ub4e4\uc5d0\uac8c \uc774\uc0c1\uc801\uc778 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\ub294 \ub370 \ub9e4\uc6b0 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>\ucf58\ud150\uce20 \uad00\ub9ac \uc2dc\uc2a4\ud15c(CMS)\uc774\ub780 \ubb34\uc5c7\uc785\ub2c8\uae4c?<\/strong><\/p>\n\n\n\n<p>CMS\ub294 \uc801\uc2dc\uc5d0 \uc801\uc808\ud55c \ub300\uc0c1\uc5d0\uac8c \uc801\uc808\ud55c \ucf58\ud150\uce20\ub97c \uc81c\uacf5\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\ub294 \ud50c\ub7ab\ud3fc \ub610\ub294 \uc18c\ud504\ud2b8\uc6e8\uc5b4\uc785\ub2c8\ub2e4. \uc885\ud569\uc801\uc778 <a href=\"https:\/\/lmx.ai\/ko\/\" target=\"_blank\" rel=\"noopener\" title=\"\ub514\uc9c0\ud138 \uac04\ud310 \uc18c\ud504\ud2b8\uc6e8\uc5b4\">\ub514\uc9c0\ud138 \uc0ac\uc774\ub2c8\uc9c0 \uc18c\ud504\ud2b8\uc6e8\uc5b4\ub97c<\/a> \uc0ac\uc6a9\ud558\uba74 \ub514\uc9c0\ud138 \ucf58\ud150\uce20\ub97c \uc6d0\uaca9\uc73c\ub85c \uc0dd\uc131, \ubcc0\uacbd, \ubc30\ud3ec\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud558\ub098\uc758 \ucef4\ud4e8\ud130 \ub610\ub294 \ubaa8\ubc14\uc77c \uc7a5\uce58\uc5d0\uc11c \ub124\ud2b8\uc6cc\ud06c\uc758 \ubaa8\ub4e0 \ub514\uc9c0\ud138 \uc2a4\ud06c\ub9b0\uc744 \ucd94\uc801\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>\uc62c\ubc14\ub978 CMS \uc120\ud0dd<\/strong><\/p>\n\n\n\n<p>\ud604\uc7ac \ubcf4\uc720\ud558\uace0 \uc788\ub294 \uc18c\ud504\ud2b8\uc6e8\uc5b4\uac00 \ud638\ud658 \uac00\ub2a5\ud558\uace0 \uadc0\ud558\uc758 \uc694\uad6c \uc0ac\ud56d\uc5d0 \uc801\ud569\ud55c\uc9c0 \uc5b4\ub5bb\uac8c \uc54c \uc218 \uc788\uc2b5\ub2c8\uae4c? \ub610\ub294 \uad6c\uc785\uc744 \uace0\ub824\ud558\uace0 \uc788\ub2e4\uba74 \uc8fc\uc758\ud574\uc57c \ud560 \uc8fc\uc694 \uae30\ub2a5\uc740 \ubb34\uc5c7\uc785\ub2c8\uae4c?<\/p>\n\n\n\n<p>\uc62c\ubc14\ub978 CMS\ub97c \uc120\ud0dd\ud560 \ub54c \uace0\ub824\ud574\uc57c \ud560 \uba87 \uac00\uc9c0 \uc0ac\ud56d\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\ud074\ub77c\uc6b0\ub4dc \uae30\ubc18 \ud50c\ub7ab\ud3fc<\/li>\n\n\n\n<li>\uc790\ub3d9\ud654\ub41c \ucf58\ud150\uce20 \uc804\ub2ec \uae30\ub2a5<\/li>\n\n\n\n<li>\ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uad11\uace0 \uae30\ub2a5<\/li>\n<\/ul>\n\n\n\n<p>\uc704\uc758 \ub0b4\uc6a9\uc744 \uc880 \ub354 \uc790\uc138\ud788 \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong><em>\ud074\ub77c\uc6b0\ub4dc \uae30\ubc18 \ud50c\ub7ab\ud3fc<\/em><\/strong><\/p>\n\n\n\n<p>\ud074\ub77c\uc6b0\ub4dc \uae30\ubc18 \ub610\ub294 \uc6f9 \uae30\ubc18 \ud50c\ub7ab\ud3fc\uc744 \uc0ac\uc6a9\ud558\uba74 \uc6f9\uc5d0 \ub85c\uadf8\uc778\ud558\uae30\ub9cc \ud558\uba74 \ubaa8\ub4e0 \uae30\ub2a5\uc5d0 \uc561\uc138\uc2a4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc124\uce58\uac00 \ud544\uc694\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc774\uc81c \uc5b8\uc81c \uc5b4\ub514\uc11c\ub098 \ucea0\ud398\uc778 \uad6c\ud604 \ubc0f \uc6b4\uc601 \ud1b5\ud654\uac00 \uac00\ub2a5\ud574\uc84c\uc2b5\ub2c8\ub2e4. \uc774\ub807\uac8c \ud558\uba74 \uc5ec\ub7ec \uc2dc\uc2a4\ud15c\uc774 \ud544\uc694\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \ub300\uaddc\ubaa8 \ub124\ud2b8\uc6cc\ud06c\uc758 \ub2e4\uc591\ud55c \ud654\uba74\uc744 \uac04\ud3b8\ud558\uac8c \uad00\ub9ac\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ud074\ub77c\uc6b0\ub4dc \uae30\ubc18 \ud50c\ub7ab\ud3fc\uc744 \uc0ac\uc6a9\ud558\uba74 \uc2dc\uac04\uc744 \uc808\uc57d\ud558\uace0 \ubd88\ud544\uc694\ud55c \ube44\uc6a9\uc744 \ud53c\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong><em>\uc790\ub3d9\ud654\ub41c \ucf58\ud150\uce20 \uc804\ub2ec \uae30\ub2a5<\/em><\/strong><\/p>\n\n\n\n<p>\uc5ed\ub3d9\uc801\uc774\uace0 \uc0c1\ud669\uc5d0 \ub9de\ub294 \ucf58\ud150\uce20\ub294 \uccad\uc911\uc758 \ucc38\uc5ec\ub97c \uc99d\uac00\uc2dc\ud0b5\ub2c8\ub2e4. \ubaa8\ub4e0 \uad11\uace0\uc8fc\uac00 \ubaa9\ud45c\ub85c \ud558\ub294 \uac83\uc774 \ubc14\ub85c \uc774\uac83\uc774\ub2e4. \uc774\ub97c \uc804\ub2ec\ud560 \uc218 \uc788\uc73c\uba74 \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\ub85c\uc11c \uc88b\uc740 \uc704\uce58\uc5d0 \uc788\uac8c \ub420 \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc624\ub298\ub0a0\uc758 \uae30\uc220\uc744 \ud1b5\ud574 \ud2b8\ub9ac\uac70\uc5d0 \ubc18\uc751\ud558\uc5ec \ubcc0\uacbd\ub418\ub294 \ucf58\ud150\uce20\ub97c \ud45c\uc2dc\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. 2020\ub144\uc5d0 <em>foodpanda<\/em> Philippines\ub294 \uad50\ud1b5 \uc0c1\ud669\uacfc \ub0a0\uc528 \uc694\uc778\uc744 \uacb0\ud569\ud55c \ucea0\ud398\uc778\uc744 \uc9c4\ud589\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc5f0\uad6c\uc5d0 \ub530\ub974\uba74 \uc0c1\ud669\uc5d0 \ub9de\ub294 \ucf58\ud150\uce20\uac00 \uccad\uc911\uc758 \uacf5\uac10\uc744 \ubd88\ub7ec\uc77c\uc73c\ud0a4\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \uc18c\ube44\uc790\uc758 80%\ub294 \uac1c\uc778\ud654\ub41c \uad11\uace0\ub97c \uc811\ud558\uba74 \uad6c\ub9e4\ud558\uaca0\ub2e4\uace0 \ub2f5\ud588\uc2b5\ub2c8\ub2e4. \uc774\uac83\uc774 \ubaa8\ub4e0 \uad11\uace0\uc8fc\uc758 \ucd5c\uc885 \ubaa9\ud45c\uc785\ub2c8\ub2e4. \uc774\uc640 \uac19\uc740 \uae30\ub2a5\uc744 \uc9c0\uc6d0\ud558\ub294 \uc2dc\uc2a4\ud15c\uc744 \uac16\ucd94\uba74 \ubbf8\ub798\ub97c \uc900\ube44\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong><em>\ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uad11\uace0 \uc9c0\uc6d0<\/em><\/strong><\/p>\n\n\n\n<p>\ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd \ud1b5\ud569\uc744 \ud1b5\ud569\ud55c CMS \uc18c\ud504\ud2b8\uc6e8\uc5b4\ub294 \uae30\ubcf8\uc801\uc73c\ub85c \uc778\ubca4\ud1a0\ub9ac \uc218\uc775 \ucc3d\ucd9c\uc5d0 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. \uad11\uace0\uc8fc\ub294 \uadc0\ud558\uc758 \uc778\ubca4\ud1a0\ub9ac\uc5d0 \uc2e4\uc2dc\uac04\uc73c\ub85c \uc561\uc138\uc2a4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub514\uc9c0\ud138 \uc0ac\uc774\ub2c8\uc9c0 \uc18c\ud504\ud2b8\uc6e8\uc5b4\uc758 \ud1b5\ucc30\ub825\uc744 \ubc14\ud0d5\uc73c\ub85c \uc694\uad6c \uc0ac\ud56d\uc744 \ucda9\uc871\ud558\ub294 \uac70\ub798\ub97c \uc131\uc0ac\uc2dc\ud0ac \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd\uc740 \uccad\uc911\uc758 \uc774\ub3d9 \ud328\ud134\uc744 \uae30\ubc18\uc73c\ub85c \uc9c0\ub9ac\uc801 \uc704\uce58 \ub370\uc774\ud130\ub97c \uce21\uc815\ud558\uace0 DOOH \uc778\ubca4\ud1a0\ub9ac\ub97c \uc2e4\uc2dc\uac04\uc73c\ub85c \ud65c\uc131\ud654\ud569\ub2c8\ub2e4. \ubbf8\ub514\uc5b4 \uad6c\ub9e4\uc790\uac00 \uadc0\ud558\uc758 \uc778\ubca4\ud1a0\ub9ac\ub97c \ub354 \uc27d\uac8c \ucc3e\uc744 \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc62c\ubc14\ub978 CMS\uc5d0 \ud22c\uc790\ud558\uba74 \uc6b4\uc601 \ud6a8\uc728\uc131\uc774 \ud5a5\uc0c1\ub418\uace0 \ucd5c\ucca8\ub2e8 \ucf58\ud150\uce20 \uc81c\uacf5\uc774 \ud5a5\uc0c1\ub429\ub2c8\ub2e4. <strong><a href=\"https:\/\/lmx.ai\/ko\/products\/ooh-content-management-system\/\" target=\"_blank\" rel=\"noopener\" title=\"LMX \ucf58\ud150\uce20\">LMX \ucf58\ud150\uce20<\/a><\/strong>\uac00 \uadc0\ud558\uc758 \ubb38\uc81c\uc5d0 \ub300\ud55c \ud574\uacb0\ucc45\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4..<\/p>\n\n\n\n<p>\uc704\uc5d0\uc11c \uc5b8\uae09\ud55c \ubaa8\ub4e0 \uae30\ub2a5\uacfc \uadf8 \uc774\uc0c1\uc744 \uac16\ucd98 <strong>LMX \ucf58\ud150\uce20<\/strong>\ub294 \uc5ec\ub7ec \ub124\ud2b8\uc6cc\ud06c\uc640 \uae30\uc220 \uc2a4\ud0dd\uc5d0\uc11c \uc2e4\ud589\ub429\ub2c8\ub2e4. \ub2e4\ub978 \uae30\uc220\ub85c \uc2e4\ud589\ub418\ub294 \uacbd\uc6b0\uc5d0\ub3c4 \ubaa8\ub4e0 \ud654\uba74\uc744 \uad00\ub9ac\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uadc0\ud558\uac00 \ud574\uc57c \ud560 \uc77c\uc740 \uc77c\uc815 \uc124\uc815\uc744 \uad00\ub9ac\ud558\ub294 \uac83\ubfd0\uc785\ub2c8\ub2e4. \uadf8\ub7ec\uba74 \uc18c\ud504\ud2b8\uc6e8\uc5b4\uac00 \ubaa8\ub4e0 \uc791\uc5c5\uc744 \uc218\ud589\ud569\ub2c8\ub2e4. \ucf58\ud150\uce20\ub97c \uc815\ud655\ud558\uac8c \ubc30\ud3ec\ud560 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n<p>\uc62c\ubc14\ub978 CMS \uc18c\ud504\ud2b8\uc6e8\uc5b4\uc5d0 \ud22c\uc790\ud558\uba74 \ube44\uc988\ub2c8\uc2a4\uc758 \ubbf8\ub798\ub97c \ubcf4\ud638\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n<p><a href=\"https:\/\/lmx.ai\/ebooks\/ebook-cms-for-media-owners\/\" target=\"_blank\" rel=\"noopener\" title=\"\uc774\uac83\uc744 \ub2e4\uc6b4\ub85c\ub4dc\ud558\uc138\uc694&nbsp;eBook\">\uc774 \uc804\uc790\ucc45\uc744 \ub2e4\uc6b4\ub85c\ub4dc\ud558\uc5ec<\/a> CMS \uc18c\ud504\ud2b8\uc6e8\uc5b4\uc640 \uadf8 \uc791\ub3d9 \ubc29\uc2dd\uc744 \ub354 \uc798 \uc774\ud574\ud560 \uc218 \uc788\ub3c4\ub85d \ub3c4\uc640\uc8fc\uc138\uc694.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ub514\uc9c0\ud138 \uc0ac\uc774\ub2c8\uc9c0 \uc18c\uc720\uc790\uc758 \uacbd\uc6b0 \uc6b0\uc218\ud55c \ucf58\ud150\uce20 \uad00\ub9ac\ub97c \ud1b5\ud574 \uc720\ub8cc \uad11\uace0, \ub0a0\uc528 \uc5c5\ub370\uc774\ud2b8, \ub274\uc2a4 \ub610\ub294 \uae30\ud0c0 \uc815\ubcf4 \ub4f1 \uc62c\ubc14\ub978 \uad11\uace0 \uc18c\uc7ac\uac00 [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/lmx.ai\/ko\/blog\/choosing-the-right-content-management-system-cms-for-your-dooh\/\">\ub354\ubcf4\uae30&#8230;<span class=\"screen-reader-text\"> from DOOH \ube44\uc988\ub2c8\uc2a4\uc5d0 \uc801\ud569\ud55c \ucf58\ud150\uce20 \uad00\ub9ac \uc2dc\uc2a4\ud15c(CMS) \uc120\ud0dd \uac00\uc774\ub4dc<\/span><\/a><\/p>\n","protected":false},"featured_media":10398,"template":"","categories":[],"class_list":["post-10397","blog","type-blog","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/blog\/10397","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/media\/10398"}],"wp:attachment":[{"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/media?parent=10397"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/categories?post=10397"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}