{"id":10408,"date":"2023-06-03T13:30:12","date_gmt":"2023-06-03T08:00:12","guid":{"rendered":"https:\/\/lmx.ai\/blog\/%ea%b4%91%ea%b3%a0-%ec%ba%a0%ed%8e%98%ec%9d%b8-%ec%a0%84%eb%9e%b5%ec%97%90-cms-%ec%86%94%eb%a3%a8%ec%85%98%ec%9d%b4-%ed%95%84%ec%9a%94%ed%95%9c-%ec%9d%b4%ec%9c%a0%eb%8a%94-%eb%ac%b4%ec%97%87%ec%9e%85\/"},"modified":"2024-01-03T16:34:51","modified_gmt":"2024-01-03T11:04:51","slug":"why-do-you-need-cms-solution-in-your-ad-campaign-strategy","status":"publish","type":"blog","link":"https:\/\/lmx.ai\/ko\/blog\/why-do-you-need-cms-solution-in-your-ad-campaign-strategy\/","title":{"rendered":"\uad11\uace0 \ucea0\ud398\uc778 \uc804\ub7b5\uc5d0 CMS \uc194\ub8e8\uc158\uc774 \ud544\uc694\ud55c \uc774\uc720\ub294 \ubb34\uc5c7\uc785\ub2c8\uae4c?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_68_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor: pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lmx.ai\/ko\/blog\/why-do-you-need-cms-solution-in-your-ad-campaign-strategy\/#%EB%B9%85%EB%8D%B0%EC%9D%B4%ED%84%B0_%EB%B6%84%EC%84%9D_%EB%8F%84%EA%B5%AC\" title=\"\ube45\ub370\uc774\ud130 + \ubd84\uc11d \ub3c4\uad6c\">\ube45\ub370\uc774\ud130 + \ubd84\uc11d \ub3c4\uad6c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/lmx.ai\/ko\/blog\/why-do-you-need-cms-solution-in-your-ad-campaign-strategy\/#%EC%97%AD%EB%8F%99%EC%A0%81%EC%9D%B4%EA%B3%A0_%EC%9C%A0%EC%97%B0%ED%95%A8\" title=\"\uc5ed\ub3d9\uc801\uc774\uace0 \uc720\uc5f0\ud568\">\uc5ed\ub3d9\uc801\uc774\uace0 \uc720\uc5f0\ud568<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/lmx.ai\/ko\/blog\/why-do-you-need-cms-solution-in-your-ad-campaign-strategy\/#CMS%EB%A1%9C_%ED%95%9C_%EB%B0%9C_%EC%95%9E%EC%84%9C_%EB%82%98%EA%B0%80%EC%84%B8%EC%9A%94\" title=\"CMS\ub85c \ud55c \ubc1c \uc55e\uc11c \ub098\uac00\uc138\uc694\">CMS\ub85c \ud55c \ubc1c \uc55e\uc11c \ub098\uac00\uc138\uc694<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><\/p>\n\n\n\n<p>\uc758 \uc0c8\ub85c\uc6b4 \uc5f0\uad6c\uc5d0 \ub530\ub974\uba74 \uc804 \uc138\uacc4 OOH \uc2dc\uc7a5 \uaddc\ubaa8\ub294 2025\ub144\uae4c\uc9c0<a href=\"https:\/\/www.grandviewresearch.com\/press-release\/global-digital-signage-market\"> 317\uc5b5 1,000\ub9cc \ub2ec\ub7ec\uc5d0<\/a> \ub2ec\ud560 \uac83\uc73c\ub85c \uc608\uce21\ub429\ub2c8\ub2e4. <\/p>\n\n\n\n<p>OOH\uc758 \uc131\uc7a5\uc740 \uc2a4\ud3ec\uce20 \uacbd\uae30\uc7a5, \uc2e4\ub0b4 \uacbd\uae30\uc7a5, \uacf5\ud56d, \ubc84\uc2a4\/\ucca0\ub3c4\uc5ed, \uc18c\ub9e4\uc810, \ud559\uad50, \ud638\ud154, \ub808\uc2a4\ud1a0\ub791 \ub4f1\uc5d0\uc11c \uace0\ub3c4\uc758 \ub300\ud654\ud615 \ub514\uc2a4\ud50c\ub808\uc774 \uae30\uc220\uc758 \uc0ac\uc6a9\uc5d0 \uc758\ud574 \uc8fc\ub3c4\ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc18c\ub9e4\uc5c5\uc774 \ucd5c\uc885 \uc0ac\uc6a9\uc790 \uc0b0\uc5c5\uc744 \uc9c0\ubc30\ud558\uace0 \uc788\ub294 \ub3d9\uc548 OOH \uc0ac\uc6a9 \uae30\ub2a5\uc774 \ud5a5\uc0c1\ub418\uba74\uc11c OOH \ucc44\ud0dd\uc774 \ub354\uc6b1 \ucd09\uc9c4\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>OOH\ub294 \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\ub97c \ub192\uc774\uace0 \uace0\uac1d \uacbd\ud5d8\uc744 \uac1c\uc120\ud558\uba70 \uace0\uac1d \ucc38\uc5ec\ub97c \ucd09\uc9c4\ud558\ub294 \ud6cc\ub96d\ud55c \ub3c4\uad6c\uc784\uc774 \uc785\uc99d\ub418\uc5c8\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%EB%B9%85%EB%8D%B0%EC%9D%B4%ED%84%B0_%EB%B6%84%EC%84%9D_%EB%8F%84%EA%B5%AC\"><\/span>\ube45\ub370\uc774\ud130 + \ubd84\uc11d \ub3c4\uad6c <span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>IoT \uc9c0\uc6d0 \ub514\ubc14\uc774\uc2a4\uc758 \ub4f1\uc7a5\uacfc <a href=\"https:\/\/lmx.ai\/ko\/blog\/promote-active-audience-participation-with-location-based-ooh\/\" target=\"_blank\" rel=\"noopener\" title=\"\uc704\uce58 \uc778\ud154\ub9ac\uc804\uc2a4 \ub3c4\uc785 \uc99d\uac00\u00a0\">\uc704\uce58 \uc778\ud154\ub9ac\uc804\uc2a4 \ub3c4\uc785\uc758 \uc99d\uac00\ub85c<\/a> \uc18c\ube44\uc790 \ub370\uc774\ud130\uc640 \uc704\uce58 \ub370\uc774\ud130\uac00 \ubc29\ub300\ud558\uac8c \uc218\uc9d1\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc644\ubcbd\ud55c \ub514\uc9c0\ud138 \uc804\ub7b5\uc744 \uacc4\ud68d\ud560 \ub54c \uc774\ub7ec\ud55c \ub370\uc774\ud130\ub97c \uc2ec\uce35 \ubd84\uc11d \ub3c4\uad6c\uc640 \uacb0\ud569\ud558\ub294 \uac83\uc774 \uc8fc\uc694 \uace0\ub824 \uc0ac\ud56d\uc774 \ub420 \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc774\ub7ec\ud55c \ub3c4\uad6c\ub97c \uc0ac\uc6a9\ud558\uba74 \ub370\uc774\ud130\ub97c \ucea1\ucc98\ud558\uace0 \uc8fc\uc694 \ud1b5\ucc30\ub825\uc744 \ub300\uc0c1 \uc18c\ube44\uc790 \ud589\ub3d9\uc73c\ub85c \ubcc0\ud658\ud558\ub294 \uae30\ub2a5\uc774 \uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4 \uc26c\uc6cc\uc84c\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub124\ud2b8\uc6cc\ud06c \ub610\ub294 \ud074\ub77c\uc6b0\ub4dc \uae30\ubc18 \ucf58\ud150\uce20 \uad00\ub9ac \uc2dc\uc2a4\ud15c(CMS)\uc744 \ud1b5\ud55c \ucd94\uac00 \uc5f0\uacb0\uc744 \ud1b5\ud574 \uc774\ub7ec\ud55c OOH \ud654\uba74\uc740 \ub354\uc6b1 \ud6a8\uc728\uc801\uc774\uace0 \ud6a8\uacfc\uc801\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%EC%97%AD%EB%8F%99%EC%A0%81%EC%9D%B4%EA%B3%A0_%EC%9C%A0%EC%97%B0%ED%95%A8\"><\/span>\uc5ed\ub3d9\uc801\uc774\uace0 \uc720\uc5f0\ud568<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>\uc624\ub298\ub0a0\uc758 \ub370\uc774\ud130 \uae30\ubc18 CMS \uae30\uc220\uc740 \ucf58\ud150\uce20\uc758 \uc131\ub2a5\uc744 \ud3c9\uac00\ud560 \uc218 \uc788\uc73c\uba70, \uc774\ub97c \ud1b5\ud574 \uc5ed\ub3d9\uc801\uc774\uace0 \uc720\uc5f0\ud55c \ucf58\ud150\uce20 \uc804\ub2ec\uc774 \ud5a5\uc0c1\ub418\uc5b4 \ub354 \ub098\uc740 \ucc38\uc5ec\ub97c \uc720\ub3c4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uad11\uace0 \ucea0\ud398\uc778\uc740 \ub0a0\uc528, \ud53c\ud06c \uc2dc\uac04\ub300, \uc0c1\ud669 \uae30\ubc18, \uccad\uc911 \uc774\ub3d9, \uc120\ud638\ub3c4 \ub4f1\uc758 \ud2b8\ub9ac\uac70\ub97c \uae30\ubc18\uc73c\ub85c \uc81c\uacf5\ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc774\uc81c \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\ub294 \ucea0\ud398\uc778\uc744 \uac1c\uc120\ud558\uace0 \ucea0\ud398\uc778 \uc804\ub7b5\uc758 \ud6a8\uacfc\ub97c \ub354\uc6b1 \ud5a5\uc0c1\uc2dc\ud0ac \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc774\ub294 \ub610\ud55c \uc18c\ube44\uc790\uc640 \ube0c\ub79c\ub4dc \uac04\uc758 \ub354 \ub098\uc740 \uc5f0\uacb0\uc744 \uac00\uc838\uc62c \ub9e4\ub825\uc801\uc778 \uace0\uac1d \uacbd\ud5d8\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"CMS%EB%A1%9C_%ED%95%9C_%EB%B0%9C_%EC%95%9E%EC%84%9C_%EB%82%98%EA%B0%80%EC%84%B8%EC%9A%94\"><\/span>CMS\ub85c \ud55c \ubc1c \uc55e\uc11c \ub098\uac00\uc138\uc694<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>OOH\ub294 \ube60\ub978 \uc18d\ub3c4\ub85c \uc131\uc7a5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ucc44\ud0dd\uc744 \uac00\uc18d\ud654\ud558\uae30 \uc704\ud55c \ub2e4\uc74c \uc911\uc694\ud55c \ub2e8\uacc4\ub294 \ubd84\uc11d \uc694\uc18c\ub97c \ub3d9\uc2dc\uc5d0 \uc0ac\uc6a9\ud558\uace0 OOH\uac00 \uc2dc\uc7a5\uc5d0 \uc81c\uacf5\ud560 \uc218 \uc788\ub294 \ucd94\uac00 \uac00\uce58\ub97c \ud655\uc778\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub9c8\ucf00\ud130\ub294 OOH\uac00 \ubcf4\uc720\ud55c \ub9ce\uc740 \uc774\uc810\uacfc \uae30\ub2a5\uc744 \uc778\uc2dd\ud558\uace0 \ub370\uc774\ud130 \uae30\ubc18 CMS\ub97c \ucc44\ud0dd\ud558\uba74 \uace0\uac1d \ucc38\uc5ec \uc5ec\uc815\uc5d0 \uc5b4\ub5bb\uac8c \ub354 \ub9ce\uc740 \ud6a8\uacfc\ub97c \uac00\uc838\uc62c \uc218 \uc788\ub294\uc9c0 \uc778\uc2dd\ud574\uc57c \ud569\ub2c8\ub2e4. <\/p>\n\n\n\n<p>\ub300\ud654\ud615 \uacbd\ud5d8\uc73c\ub85c \uc124\uacc4\ud588\ub4e0, \uc18c\ub9e4 \uacf5\uac04\uc5d0\uc11c \uc1fc\ud551\uac1d\uc744 \ub354 \uc798 \uc548\ub0b4\ud558\uae30 \uc704\ud55c \ubc29\ubc95\uc73c\ub85c\ub4e0, \ub2e8\uc21c\ud788 &#8216;\ub180\ub77c\uc6b4&#8217; \uc694\uc18c\uac00 \uc788\ub294 \ub3d9\uc801 \uad11\uace0 \ucf58\ud150\uce20\ub97c \uc804\ub2ec\ud558\uae30 \uc704\ud574 \uc124\uacc4\ud588\ub4e0 \uc0c1\uad00\uc5c6\uc774 CMS\uac00 \ud0d1\uc7ac\ub41c OOH\ub294 \uadc0\ud558\uc758 \ube44\uc988\ub2c8\uc2a4\uc5d0\uc11c \uae30\uc5b5\uc5d0 \ub0a8\ub294 \ubd80\ubd84\uc774 \ub418\ub3c4\ub85d \ud1b5\ud569\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>LMX \ucf58\ud150\uce20\uac00 \ubc14\ub85c \uc774 \uae30\ub2a5\uc744 \uc218\ud589\ud569\ub2c8\ub2e4!<\/strong><\/p>\n\n\n\n<p>\uc774\uc81c \ub3d9\uc801 \ucf58\ud150\uce20 \uc804\ub2ec\uc744 \ud1b5\ud574 \uad11\uace0\ub97c \uac8c\uc7ac\ud560 \uc801\uc808\ud55c \uc2dc\uae30\ub97c \uc120\ud0dd\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>LMX\uc758 <a href=\"https:\/\/lmx.ai\/ko\/products\/programmatic-supply-side-platform\/\" target=\"_blank\" rel=\"noopener\" title=\"\ud601\uc2e0\uc801\uc778 \uacf5\uae09\uce21 \uc194\ub8e8\uc158\">\ud601\uc2e0\uc801\uc778 \uacf5\uae09 \uce21\uba74 \uc194\ub8e8\uc158\uc744<\/a> \ud1b5\ud574 \uc6b4\uc601 \ud6a8\uc728\uc131\uc744 \ub2ec\uc131\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\uc758 \uc0c8\ub85c\uc6b4 \uc5f0\uad6c\uc5d0 \ub530\ub974\uba74 \uc804 \uc138\uacc4 OOH \uc2dc\uc7a5 \uaddc\ubaa8\ub294 2025\ub144\uae4c\uc9c0 317\uc5b5 1,000\ub9cc \ub2ec\ub7ec\uc5d0 \ub2ec\ud560 \uac83\uc73c\ub85c \uc608\uce21\ub429\ub2c8\ub2e4. OOH\uc758 \uc131\uc7a5\uc740 \uc2a4\ud3ec\uce20 \uacbd\uae30\uc7a5, [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/lmx.ai\/ko\/blog\/why-do-you-need-cms-solution-in-your-ad-campaign-strategy\/\">\ub354\ubcf4\uae30&#8230;<span class=\"screen-reader-text\"> from \uad11\uace0 \ucea0\ud398\uc778 \uc804\ub7b5\uc5d0 CMS \uc194\ub8e8\uc158\uc774 \ud544\uc694\ud55c \uc774\uc720\ub294 \ubb34\uc5c7\uc785\ub2c8\uae4c?<\/span><\/a><\/p>\n","protected":false},"featured_media":10409,"template":"","categories":[],"class_list":["post-10408","blog","type-blog","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/blog\/10408","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/media\/10409"}],"wp:attachment":[{"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/media?parent=10408"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/categories?post=10408"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}