{"id":10414,"date":"2023-06-03T13:36:45","date_gmt":"2023-06-03T08:06:45","guid":{"rendered":"https:\/\/lmx.ai\/blog\/%ea%b3%b5%ea%b8%89%ec%b8%a1-%ed%94%8c%eb%9e%ab%ed%8f%bcssp%ec%9d%98-%ec%a3%bc%ec%9a%94-%ea%b8%b0%eb%8a%a5%ec%9d%80-%eb%ac%b4%ec%97%87%ec%9e%85%eb%8b%88%ea%b9%8c\/"},"modified":"2024-01-03T16:46:36","modified_gmt":"2024-01-03T11:16:36","slug":"what-are-key-features-of-supply-side-platform","status":"publish","type":"blog","link":"https:\/\/lmx.ai\/ko\/blog\/what-are-key-features-of-supply-side-platform\/","title":{"rendered":"\uacf5\uae09\uce21 \ud50c\ub7ab\ud3fc(SSP)\uc758 \uc8fc\uc694 \uae30\ub2a5\uc740 \ubb34\uc5c7\uc785\ub2c8\uae4c?"},"content":{"rendered":"

Table of Contents<\/p>\nToggle<\/span>

\ub300\uc0c1 \uace0\uac1d \uc120\ud0dd<\/a><\/li>
\uc2e4\uc2dc\uac04 \uac70\ub798<\/a><\/li>
\ub370\uc774\ud130\uac00 \ud48d\ubd80\ud55c \ub178\ucd9c\uc218<\/a><\/li>
\uc6b0\ub9ac\ub294 \ubb34\uc5c7\uc744 \uc81c\uacf5\ud569\ub2c8\uae4c?<\/a><\/li><\/ul><\/nav><\/div>\n\n
<\/p>\n\n\n\n
\uacf5\uae09\uce21 \ud50c\ub7ab\ud3fc\uc740 \ub514\uc9c0\ud138 \uad11\uace0\uc8fc\uc640 \uac8c\uc2dc\uc790\uc5d0\uac8c \uc790\ub3d9\ud654 \uae30\ub2a5\uc744 \uc81c\uacf5\ud588\uc2b5\ub2c8\ub2e4. \uad11\uace0 \uad50\ud658 \uacf5\uac04\uc740 \ub04a\uc784\uc5c6\uc774 \ubcc0\ud654\ud558\ubbc0\ub85c SSP\uac00 \ud2b9\uc815 \uad11\uace0 \uc778\ubca4\ud1a0\ub9ac\uc5d0 \ud45c\uc2dc\ud560 \uad11\uace0\ub97c \uc120\ud0dd\ud558\ub294 \ubc29\ubc95\uc744 \uc774\ud574\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n
\uc774\ub294 \ud504\ub85c\uc138\uc2a4\uac00 \uacf5\uae09 \uce21 \ud50c\ub7ab\ud3fc\uc758 \ub2e4\uc74c \uae30\ub2a5\uc5d0<\/a> \ub530\ub77c \ub2ec\ub77c\uc9c0\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4:<\/p>\n\n\n\n
<\/span>\ub300\uc0c1 \uace0\uac1d \uc120\ud0dd<\/span><\/h4>\n\n\n\n
SSP\ub97c \uc0ac\uc6a9\ud558\uba74 \uac8c\uc2dc\uc790\ub294 \ud604\uc9c0\ud654\ub41c \ud2b9\uc815 \uccad\uc911\uacfc \uad11\uace0\uc8fc\uc758 \uc694\uad6c\uc5d0 \ub530\ub77c \uad11\uace0 \uc2ac\ub86f\uc744 \uad00\ub9ac\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n
SSP\ub294 \uc704\uce58 \ub370\uc774\ud130\uc5d0 \ub610 \ub2e4\ub978 \uc758\ubbf8 \uacc4\uce35\uc744 \ucd94\uac00\ud558\uc5ec \uccad\uc911\uc758 \ud3ec\uad04\uc801\uc778 \ucd08\uc0c1\ud654\ub97c \uad6c\ucd95\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/p>\n\n\n\n
\uac8c\uc2dc\uc790\ub294 \uc804 \uc138\uacc4\uc758 \ub2e4\uc591\ud55c \uacf5\uae09\uc5c5\uccb4\uac00 \ub3d9\uc77c\ud55c \uad11\uace0 \uacf5\uac04\uc5d0 \uc561\uc138\uc2a4\ud560 \uc218 \uc788\ub3c4\ub85d \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n
\ub610\ud55c SSP\ub294 \uc548\uc815\uc801\uc778 \ub370\uc774\ud130 \uad00\ub9ac \ud50c\ub7ab\ud3fc(DMP<\/a>)\uc744 \ud1b5\ud574 \ub370\uc774\ud130 \uad00\ub9ac \uae30\ub2a5\uc744 \ud5a5\uc0c1\ud558\ubbc0\ub85c \uac8c\uc2dc\uc790\ub294 \uc218\uc694\uac00 \ub9ce\uc740 \ub178\ucd9c \ubc0f \ud2c8\uc0c8 \uc7a0\uc7ac\uace0\uac1d\uc5d0 \ub300\ud574 \ub354 \ub192\uc740 CPM\uc744 \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n
\uc774 \ud50c\ub7ab\ud3fc\uc740 \uc77c\ubc18\uc801\uc73c\ub85c \uace0\uae09 \ud2b8\ub798\ud53d \ubd84\uc11d, \uc7a0\uc7ac\uace0\uac1d \uc138\ubd84\ud654 \ubc0f \ub178\ucd9c\uc744 \uc704\ud574 \uc678\ubd80 \ub370\uc774\ud130 \uc18c\uc2a4\uc5d0 \ub300\ud55c \ucd94\uac00 \uc5f0\uacb0\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n
<\/span>\uc2e4\uc2dc\uac04 \uac70\ub798<\/span><\/h4>\n\n\n\n
\uc2e4\uc2dc\uac04 \uc785\ucc30(RTB)\uc5d0 \ub300\ud55c \ud638\ud658\uc131\uc740 \uc544\ub9c8\ub3c4 \uacf5\uae09\uce21 \ud50c\ub7ab\ud3fc\uc758 \uac00\uc7a5 \uc911\uc694\ud55c \uae30\ub2a5\uc77c \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n
\uad11\uace0\uc8fc\ub294 DSP\ub97c \uc0ac\uc6a9\ud558\uc5ec \uc778\uae30 \uae30\uc0ac\ub098 \ub3d9\uc601\uc0c1\uc758 \uad11\uace0 \uacf5\uac04\uc5d0 \uc785\ucc30\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. SSP\uac00 \uc785\ucc30 \ubc94\uc704\ub97c \uc815\uc758\ud558\uba74 DSP\ub294 \uc790\ub3d9\uc73c\ub85c \uc0c1\ud638 \uc774\uc775\uc774 \ub418\ub294 \uac00\uaca9\uc744 \uc81c\uc2dc\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n
\uadf8\ub7f0 \ub2e4\uc74c SSP\ub294 \uc0ac\uc6a9 \uac00\ub2a5\ud55c \uc785\ucc30\uac00\ub97c \uc0b4\ud3b4\ubcf4\uace0 \ucd5c\uace0\uc758 \uad11\uace0\ub97c \uc120\ud0dd\ud569\ub2c8\ub2e4. \uc774 \ubaa8\ub4e0 \uac83\uc774 \uc2e4\uc2dc\uac04\uc73c\ub85c \uc774\ub8e8\uc5b4\uc9d1\ub2c8\ub2e4.<\/p>\n\n\n\n
\uadf8\ub7ec\ub098 \uad11\uace0\uc8fc\uc758 \uc694\uad6c \uc0ac\ud56d\uacfc \uac8c\uc2dc\uc790\uc758 \uac00\uc6a9\uc131\uc774 \uc77c\uce58\ud558\uc9c0 \uc54a\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n
\uc774\ub7f0 \uc77c\uc774 \ubc1c\uc0dd\ud558\uba74 SSP\ub294 \ub9e4\uac1c\ubcc0\uc218\ub97c \uc218\uc815\ud558\uc5ec \uc7ac\uace0\uac00 \ud65c\uc6a9\ub418\uc9c0 \uc54a\uc744 \uac00\ub2a5\uc131\uc744 \ucd5c\uc18c\ud654\ud569\ub2c8\ub2e4. SSP\ub294 \uad11\uace0\uc8fc\uc758 \uacfc\uac70 \ub370\uc774\ud130(\uc608: \ud3c9\uade0 \uc785\ucc30\uac00)\ub97c \ud65c\uc6a9\ud558\uc5ec \uadf8\uc5d0 \ub530\ub77c \ub9e4\uac1c\ubcc0\uc218\ub97c \ubbf8\uc138 \uc870\uc815\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. <\/p>\n\n\n\n
<\/span>\ub370\uc774\ud130\uac00 \ud48d\ubd80\ud55c \ub178\ucd9c\uc218<\/span><\/h4>\n\n\n\n
\uacf5\uae09\uce21 \ud50c\ub7ab\ud3fc\uc740 \uac8c\uc2dc\uc790\uc758 \ub370\uc774\ud130\ub97c \uad6c\uc131\ud558\uc5ec \ube0c\ub79c\ub4dc\uc640 \uad11\uace0\uc8fc\uc5d0\uac8c \uc815\ud655\ud55c \ud0c0\uac9f\ud305 \uc635\uc158\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n
\uacf5\uae09 \uce21 \ud50c\ub7ab\ud3fc\uc758 \ub3c4\uc6c0\uc73c\ub85c \uac8c\uc2dc\uc790\ub294 \uc0ac\uc6a9\uc790 \ud589\ub3d9\uacfc \uc120\ud638\ub3c4\ub97c \uae30\ubc18\uc73c\ub85c \uad11\ubc94\uc704\ud55c \ub9e5\ub77d\uc744 \uac16\ucd98 \ub178\ucd9c\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. <\/p>\n\n\n\n
\ub610\ud55c SSP\ub294 \uc9c0\ub9ac\uc801 \uc704\uce58 \ub370\uc774\ud130\ub97c \uc81c\uacf5\ud558\uc5ec \ub178\ucd9c\uc5d0 \uc9c0\ub9ac\uc801 \ucc28\uc6d0\uc744 \ucd94\uac00\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n
\ubaa8\ubc14\uc77c SSP<\/a>\ub294 \uc7a5\uce58\uc758 \uc5f0\uacb0 \uc720\ud615\uc5d0 \ub530\ub77c \ubcf4\ub2e4 \uc815\ud655\ud55c \uc9c0\uc5ed \ud0c0\uac9f\ud305\uc744 \uc81c\uacf5\ud560 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n
<\/span>\uc6b0\ub9ac\ub294 \ubb34\uc5c7\uc744 \uc81c\uacf5\ud569\ub2c8\uae4c?<\/span><\/h4>\n\n\n\n
LMX\ub294 \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\uac00 \uc7ac\uace0 \uad00\ub9ac\ub97c \ucd5c\uc801\ud654\ud558\uace0 OOH \ud310\ub9e4 \ubc0f \uad6c\ub9e4 \ud504\ub85c\uc138\uc2a4\ub97c \uc790\ub3d9\ud654\ud560 \uc218 \uc788\ub3c4\ub85d \ud601\uc2e0\uc801\uc778 \uacf5\uae09\uce21 \uc194\ub8e8\uc158\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n
LMX\ub294 \uc6b4\uc601 \ud6a8\uc728\uc131\uc744 \ub2ec\uc131\ud558\ub824\ub294 \uae30\uc5c5\uc744 \uc704\ud574 \uc790\ub3d9\ud654\ub41c \ub3d9\uc801 \ucf58\ud150\uce20 \uc608\uc57d \ubc0f \uc2e4\uc2dc\uac04 \uad11\uace0 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n
\ub610\ud55c \uc774 \ud50c\ub7ab\ud3fc\uc740 \uae30\uc5c5\uc774 \uc644\uc804\ud55c \ud1b5\uc81c\uad8c\uc744 \uac00\uc9c8 \uc218 \uc788\ub3c4\ub85d \ud37c\ube14\ub9ad \ud074\ub77c\uc6b0\ub4dc\uc640 \ud504\ub77c\uc774\ube57 \ud074\ub77c\uc6b0\ub4dc\uc758 \ub450 \uac00\uc9c0 \uc635\uc158\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n
\ub2e4\uc591\ud55c \uc720\ud615\uacfc \ud615\uc2dd\uc73c\ub85c \uc81c\uacf5\ub418\ub294 DOOH \ucea0\ud398\uc778\uc740 \uc804\ud1b5\uc801, \ub3d9\uc801, \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd\uc73c\ub85c \uc9c0\uc6d0\ub418\uace0 \uc81c\uacf5\ub420 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"
\uacf5\uae09\uce21 \ud50c\ub7ab\ud3fc\uc740 \ub514\uc9c0\ud138 \uad11\uace0\uc8fc\uc640 \uac8c\uc2dc\uc790\uc5d0\uac8c \uc790\ub3d9\ud654 \uae30\ub2a5\uc744 \uc81c\uacf5\ud588\uc2b5\ub2c8\ub2e4. \uad11\uace0 \uad50\ud658 \uacf5\uac04\uc740 \ub04a\uc784\uc5c6\uc774 \ubcc0\ud654\ud558\ubbc0\ub85c SSP\uac00 \ud2b9\uc815 \uad11\uace0 \uc778\ubca4\ud1a0\ub9ac\uc5d0 \ud45c\uc2dc\ud560 \uad11\uace0\ub97c \uc120\ud0dd\ud558\ub294 […]<\/p>\n
\ub354\ubcf4\uae30… from \uacf5\uae09\uce21 \ud50c\ub7ab\ud3fc(SSP)\uc758 \uc8fc\uc694 \uae30\ub2a5\uc740 \ubb34\uc5c7\uc785\ub2c8\uae4c?<\/span><\/a><\/p>\n","protected":false},"featured_media":10415,"template":"","categories":[],"class_list":["post-10414","blog","type-blog","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/blog\/10414","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/media\/10415"}],"wp:attachment":[{"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/media?parent=10414"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/categories?post=10414"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}