{"id":10418,"date":"2023-06-03T13:41:07","date_gmt":"2023-06-03T08:11:07","guid":{"rendered":"https:\/\/lmx.ai\/blog\/%ea%b3%b5%ea%b8%89%ec%b8%a1-%ed%94%8c%eb%9e%ab%ed%8f%bcssp-%ec%86%8c%ea%b0%9c\/"},"modified":"2024-01-03T16:50:41","modified_gmt":"2024-01-03T11:20:41","slug":"introduction-to-supply-side-platform","status":"publish","type":"blog","link":"https:\/\/lmx.ai\/ko\/blog\/introduction-to-supply-side-platform\/","title":{"rendered":"\uacf5\uae09\uce21 \ud50c\ub7ab\ud3fc(SSP) \uc18c\uac1c"},"content":{"rendered":"\n<p>\uad11\uace0 \uae30\uc220 \ud22c\uc790\ub294 \ub514\uc9c0\ud138 \uad11\uace0 \ub9e4\uccb4\uc5d0 \ub354 \uac00\uae4c\uc6cc\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubcc0\ud654\ub294 \ucd9c\ud310 \uacf5\uac04\uc5d0\uc11c \uad11\uace0 \ucf58\ud150\uce20 \ud560\ub2f9\uc744 \uc911\uc7ac\ud558\ub294 \uc5ed\ud560\uc744 \ud558\ub294 \uacf5\uae09\uce21 \ud50c\ub7ab\ud3fc(SSP)\uc758 \uc0ac\uc6a9\uc5d0 \ud06c\uac8c \uc88c\uc6b0\ub429\ub2c8\ub2e4. <\/p>\n\n\n\n<p>SPS\ub294 \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\uac00 \uad11\uace0 \uc778\ubca4\ud1a0\ub9ac\ub97c \uad00\ub9ac\ud558\uace0 \ucd5c\uc801\ud654\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\ub294 \uad11\uace0 \ub3c4\uad6c \ubc0f \uae30\uc220\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ud50c\ub7ab\ud3fc\uc740 \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\uc758 \uad11\uace0 \uacf5\uac04 \uc815\ubcf4\ub97c \uad00\ub9ac\ud558\uace0 \uc778\ubca4\ud1a0\ub9ac \ud310\ub9e4 \ud504\ub85c\uc138\uc2a4\ub97c \uc790\ub3d9\ud654\ud558\uace0 \uad11\uace0\uc8fc\uc640\uc758 \uc778\ubca4\ud1a0\ub9ac \uacf5\uae09 \ubc0f \ubc30\ud3ec\ub97c \uc870\uc815\ud560 \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc774\uc804\uc5d0\ub294 \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\uac00 \ud310\ub9e4 \uac70\ub798\ub97c \uc218\ud589\ud560 \ub54c \uc218\ub3d9 \uc218\ub2e8\uc744 \uc0ac\uc6a9\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc774\ub97c \uc704\ud574\uc11c\ub294 \uac01 OOH \uacf5\uac04\uc5d0 \uc218\ub3d9\uc73c\ub85c \uad11\uace0\ub97c \ud560\ub2f9\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uadf8\ub7ec\ub098 \ub514\uc9c0\ud138 OOH \ubc0f \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd \uad11\uace0\uc758 \ucc44\ud0dd\uc774 \uc99d\uac00\ud568\uc5d0 \ub530\ub77c \ub2e4\uc218\uc758 \uacbd\uc7c1 \uad11\uace0\uc8fc\ub97c \uc218\uc6a9\ud558\uae30 \uc704\ud574\uc11c\ub294 \ud6a8\uacfc\uc801\uc778 SSP\uac00 \ub9e4\uc6b0 \ud544\uc694\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub514\uc9c0\ud138 \uad11\uace0\ub294 \uc804 \uc138\uacc4 \ucd1d \uad11\uace0 \uc9c0\ucd9c\uc758 \uac70\uc758 \uc808\ubc18\uc744 \ucc28\uc9c0\ud558\uba70, \uc774 \uc911 \uc0c1\ub2f9 \ubd80\ubd84\uc740 \uacf5\uae09\uce21 \ud50c\ub7ab\ud3fc\uc5d0 \ub2ec\ub824 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\ub294 SSP\ub97c \ud65c\uc6a9\ud558\uc5ec \uc778\ubca4\ud1a0\ub9ac \uc0ac\uc6a9\uc744 \ucd5c\uc801\ud654\ud568\uc73c\ub85c\uc368 \ubbf8\ub514\uc5b4 \ub0ad\ube44\ub97c \ubc29\uc9c0\ud558\uace0 \ube44\uc6a9 \ud6a8\uc728\uc131\uc744 \ub192\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uacf5\uae09\uce21 \ud50c\ub7ab\ud3fc\uc740 \ub514\uc9c0\ud138 \uad11\uace0\uc8fc\uc640 \uac8c\uc2dc\uc790\uc5d0\uac8c \uc911\uc694\ud55c \uae30\ub2a5\uc744 \uc218\ud589\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc790\ub3d9\ud654\uac00 \uc5c6\uc73c\uba74 \uac8c\uc2dc\uc790\ub294 \uc790\ub3d9\ud654 \uc5c6\uc774 \ub108\ubb34 \ub9ce\uc740 \uc785\ucc30\uc744 \ud3c9\uac00\ud560 \uc218 \uc5c6\uae30 \ub54c\ubb38\uc5d0 \uc18c\uc218\uc758 \uad11\uace0\uc8fc\ub85c \uc81c\ud55c\ub420 \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.movingwalls.com\/ko\/dsp\/\" target=\"_blank\" rel=\"noopener\" title=\"\uc218\uc694\uce21 \ud50c\ub7ab\ud3fc\u00a0(DSP)\">\uc218\uc694\uce21 \ud50c\ub7ab\ud3fc(DSP)<\/a>\uacfc \uc720\uc0ac\ud55c \uae30\uc220\uc744 \uc0ac\uc6a9\ud558\uc5ec \ud611\ub825\ud558\ub294 SSP\ub294 \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\uc758 \uc804\uccb4 \uc778\ubca4\ud1a0\ub9ac\ub97c \uc870\uc0ac\ud558\uace0 \uc0ac\uc6a9 \uac00\ub2a5\ud55c \uad11\uace0\uc8fc\uc640 \ucf58\ud150\uce20\ub97c \ud3c9\uac00\ud558\uba70 \ubaa8\ub4e0 OOH \uacf5\uac04\uc5d0 \uac00\uc7a5 \uc801\ud569\ud55c \uac83\uc744 \ucd94\ucc9c\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uacf5\uae09\uce21 \ud50c\ub7ab\ud3fc\uc740 \uad11\uace0\uc8fc\ub97c \ud3c9\uac00\ud558\uace0 \uc785\ucc30 \ubc94\uc704\ub97c \uc124\uc815\ud558\uba70 \uc2e4\uc2dc\uac04\uc73c\ub85c \ucf58\ud150\uce20\ub97c \ubc30\uce58\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc774\ub294 \ub514\uc9c0\ud138 \uad11\uace0 \uacf5\uae09\ub9dd \uc804\ubc18\uc5d0 \uac78\uccd0 \uc5ec\ub7ec \uc18c\uc561 \uac70\ub798\ub97c \ud1b5\ud574 \ubc1c\uc0dd\ud569\ub2c8\ub2e4. \uc77c\ubc18\uc801\uc778 \uacf5\uae09\uce21 \ud50c\ub7ab\ud3fc\uc740 \uc644\ubcbd\ud55c \uc801\ud569\uc131\uc5d0 \ub3c4\ub2ec\ud560 \ub54c\uae4c\uc9c0 \uac01 \uc785\ucc30\uc744 \ud655\uc778\ud558\uc5ec \ud55c \ub2e8\uacc4\uc5d0\uc11c \ub2e4\uc74c \ub2e8\uacc4\ub85c \uc804\ub2ec\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub610\ud55c SSP\ub97c \uc0ac\uc6a9\ud558\uc9c0 \uc54a\ub294 \ub370\uc5d0\ub294 \ub2e4\ub978 \ubb38\uc81c\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd \uad11\uace0\uc758 \uae09\uc18d\ud55c \ubc1c\uc804\ubd80\ud130 \uc704\uce58 \uc778\ud154\ub9ac\uc804\uc2a4 \ubc0f \ubaa8\ubc14\uc77c \ub9ac\ud0c0\uac9f\ud305\uc5d0 \uc774\ub974\uae30\uae4c\uc9c0 SSP \uae30\uc220\uc740 \ub9ce\uc740 \ubc1c\uc804\uc744 \uc774\ub8e8\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>LMX\ub294 <a href=\"https:\/\/lmx.ai\/ko\/\" target=\"_blank\" rel=\"noopener\" title=\"\ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\ub97c \uc704\ud55c \uacf5\uae09\uce21 \uc194\ub8e8\uc158\">\ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\uac00 \uc7ac\uace0 \uad00\ub9ac\ub97c<\/a> \ucd5c\uc801\ud654\ud558\uace0 OOH \ud310\ub9e4 \ubc0f \uad6c\ub9e4 \ud504\ub85c\uc138\uc2a4\ub97c \uc790\ub3d9\ud654\ud560 \uc218 \uc788\ub3c4\ub85d \ud601\uc2e0\uc801\uc778 \uacf5\uae09\uce21 \uc194\ub8e8\uc158\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ubcf4\uc548\uc744 \uc720\uc9c0\ud558\uba74\uc11c \uc6cc\ud06c\ud50c\ub85c \uc790\ub3d9\ud654\ub97c \ud1b5\ud574 \uc6b4\uc601 \ud6a8\uc728\uc131\uc744 \ub2ec\uc131\ud558\ub824\ub294 \uae30\uc5c5\uc744 \uc704\ud574 LMX\ub294 \uc790\ub3d9\ud654\ub41c \ub3d9\uc801 \ucf58\ud150\uce20 \uc608\uc57d \ubc0f \uc2e4\uc2dc\uac04 \uad11\uace0 \uc81c\uacf5\uc744 \uac16\ucd98 \uc62c\ubc14\ub978 \uc194\ub8e8\uc158\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub610\ud55c \uc774 \ud50c\ub7ab\ud3fc\uc740 \uae30\uc5c5\uc774 \uc644\uc804\ud55c \ud1b5\uc81c\uad8c\uc744 \uac00\uc9c8 \uc218 \uc788\ub3c4\ub85d \ud37c\ube14\ub9ad \ud074\ub77c\uc6b0\ub4dc\uc640 \ud504\ub77c\uc774\ube57 \ud074\ub77c\uc6b0\ub4dc \uc635\uc158\uc744 \ubaa8\ub450 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub2e4\uc591\ud55c \uc720\ud615\uacfc \ud615\uc2dd\uc73c\ub85c \uc81c\uacf5\ub418\ub294 DOOH \ucea0\ud398\uc778\uc740 \uc804\ud1b5\uc801, \ub3d9\uc801, \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd\uc73c\ub85c \uc9c0\uc6d0\ub418\uace0 \uc81c\uacf5\ub420 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\uad11\uace0 \uae30\uc220 \ud22c\uc790\ub294 \ub514\uc9c0\ud138 \uad11\uace0 \ub9e4\uccb4\uc5d0 \ub354 \uac00\uae4c\uc6cc\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubcc0\ud654\ub294 \ucd9c\ud310 \uacf5\uac04\uc5d0\uc11c \uad11\uace0 \ucf58\ud150\uce20 \ud560\ub2f9\uc744 \uc911\uc7ac\ud558\ub294 \uc5ed\ud560\uc744 \ud558\ub294 \uacf5\uae09\uce21 [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/lmx.ai\/ko\/blog\/introduction-to-supply-side-platform\/\">\ub354\ubcf4\uae30&#8230;<span class=\"screen-reader-text\"> from \uacf5\uae09\uce21 \ud50c\ub7ab\ud3fc(SSP) \uc18c\uac1c<\/span><\/a><\/p>\n","protected":false},"featured_media":10419,"template":"","categories":[],"class_list":["post-10418","blog","type-blog","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/blog\/10418"}],"collection":[{"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/media\/10419"}],"wp:attachment":[{"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/media?parent=10418"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/categories?post=10418"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}