{"id":10432,"date":"2023-06-03T14:00:55","date_gmt":"2023-06-03T08:30:55","guid":{"rendered":"https:\/\/lmx.ai\/blog\/%ec%85%80%ed%94%84-%ec%84%9c%eb%b9%84%ec%8a%a4-%ea%b4%91%ea%b3%a0-%ec%a7%80%ec%97%ad-%ea%b8%b0%ec%97%85%ec%9d%b4-oohout-of-home-%eb%af%b8%eb%94%94%ec%96%b4%ec%97%90-%ec%a0%91%ea%b7%bc%ed%95%a0\/"},"modified":"2024-01-03T17:46:15","modified_gmt":"2024-01-03T12:16:15","slug":"self-serve-advertising-making-out-of-home-ooh-media-accessible","status":"publish","type":"blog","link":"https:\/\/lmx.ai\/ko\/blog\/self-serve-advertising-making-out-of-home-ooh-media-accessible\/","title":{"rendered":"\uc140\ud504 \uc11c\ube44\uc2a4 \uad11\uace0: \uc9c0\uc5ed \uae30\uc5c5\uc774 OOH(Out-of-Home) \ubbf8\ub514\uc5b4\uc5d0 \uc811\uadfc\ud560 \uc218 \uc788\ub3c4\ub85d \ub9cc\ub4e4\uae30"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_68_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor: pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lmx.ai\/ko\/blog\/self-serve-advertising-making-out-of-home-ooh-media-accessible\/#%ED%95%98%EC%9D%B4%ED%8D%BC%EB%A1%9C%EC%BB%AC_%EC%98%A5%EC%99%B8_%EA%B4%91%EA%B3%A0\" title=\"\ud558\uc774\ud37c\ub85c\uceec \uc625\uc678 \uad11\uace0\">\ud558\uc774\ud37c\ub85c\uceec \uc625\uc678 \uad11\uace0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/lmx.ai\/ko\/blog\/self-serve-advertising-making-out-of-home-ooh-media-accessible\/#%EC%B4%88%EC%A7%80%EC%97%AD_%EA%B4%91%EA%B3%A0%EC%97%90%EC%84%9C_%EC%85%80%ED%94%84_%EC%84%9C%EB%B9%84%EC%8A%A4_%EA%B4%91%EA%B3%A0%EC%9D%98_%EC%97%AD%ED%95%A0\" title=\"\ucd08\uc9c0\uc5ed \uad11\uace0\uc5d0\uc11c \uc140\ud504 \uc11c\ube44\uc2a4 \uad11\uace0\uc758 \uc5ed\ud560\">\ucd08\uc9c0\uc5ed \uad11\uace0\uc5d0\uc11c \uc140\ud504 \uc11c\ube44\uc2a4 \uad11\uace0\uc758 \uc5ed\ud560<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><\/p>\n\n\n\n<p>2022\ub144\uc740 OOH(Out-of-Home) \uc0b0\uc5c5\uc758 \uc0c8\ub85c\uc6b4 \uc2dc\uc791\uc785\ub2c8\ub2e4. \uc804 \uc138\uacc4\uc801\uc73c\ub85c \uc5ec\ud589 \uc81c\ud55c\uc774 \ud574\uc81c\ub418\uace0 \uc0ac\ub78c\ub4e4\uc774 \ub2e4\uc2dc \ub098\uac00\uace0 \uc788\uc73c\uba70 OOH \ub9e4\uccb4\uac00 \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\uc5d0\uac8c \ub2e4\uc2dc \uad00\ub828\uc774 \uc788\uc2b5\ub2c8\ub2e4. <a href=\"https:\/\/www.researchandmarkets.com\/reports\/5578318\/digital-out-of-home-market-by-format-type?utm_source=BW&amp;utm_medium=PressRelease&amp;utm_code=3nvdcw&amp;utm_campaign=1696359%2B-%2BGlobal%2BDigital%2BOut%2Bof%2BHome%2B%28DooH%29%2BMarket%2BReport%2B2022%3a%2B%2454.83%2BBn%2BOpportunity%2BAnalysis%2Band%2BIndustry%2BForecasts%2c%2B2021-2030%2B-%2BRapid%2BDigitization%2B%26%2BDecline%2Bin%2BDemand%2Bfor%2BTraditional%2BBillboards&amp;utm_exec=chdo54prd\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">\ub9ac\uc11c\uce58 \uc564 \ub9c8\ucf13\uc758 \ubcf4\uace0\uc11c\uc5d0 \ub530\ub974\uba74<\/a> \uc804 \uc138\uacc4 \ub514\uc9c0\ud138 \uc625\uc678\uad11\uace0(DOOH) \uc2dc\uc7a5\uc740 2030\ub144\uae4c\uc9c0 548\uc5b5 3\ucc9c\ub9cc \ub2ec\ub7ec\uc5d0 \ub2ec\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub418\uba70, 2021\ub144\ubd80\ud130 2030\ub144\uae4c\uc9c0 \uc5f0\ud3c9\uade0 \uc131\uc7a5\ub960(CAGR)\uc740 11.6%\uc5d0 \ub2ec\ud560 \uac83\uc73c\ub85c \uc804\ub9dd\ub429\ub2c8\ub2e4. \uadf8\ub7fc\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 <a href=\"https:\/\/www.exchangewire.com\/blog\/2022\/07\/08\/ooh-the-trends-of-2022\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">OOH\uc758 \ud558\uc774\ud37c\ub85c\uceec \uad11\uace0\ub294<\/a> \uc5ec\uc804\ud788 \ub9c8\ucf00\ud130\ub4e4\uc774 \uac00\uc7a5 \ub9ce\uc774 \ucc3e\uace0 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n<p>\uc801\uc808\ud55c \ud0c0\uac9f \uace0\uac1d\uc5d0\uac8c \ub3c4\ub2ec\ud558\ub294 \ub2a5\ub825\uc740 \uad11\uace0\uc8fc\uc758 \uad81\uadf9\uc801\uc778 \ubaa9\ud45c\uc785\ub2c8\ub2e4. \uc624\ub298\ub0a0 OOH\uc5d0\uc11c \uc0ac\uc6a9\ud560 \uc218 \uc788\ub294 \uae30\uc220\uc744 \ud1b5\ud574 \uad11\uace0\uc8fc\ub294 \uc774 \uad11\uace0 \ub9e4\uccb4\ub97c \ucd5c\ub300\ud55c \ud65c\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud558\uc774\ud37c\ub85c\uceec\ub9ac\ud2f0(Hyperlocality)\ub97c \ud1b5\ud574 \uad11\uace0\uc8fc\ub294 \ud2b9\uc815 \ub3c4\uc2dc\uc758 \ud2b9\uc815 \uc8fc\ubbfc \uadf8\ub8f9\uc774\ub098 \uc9c0\uc5ed \ub300\ud615\ub9c8\ud2b8\uc758 \uc2dd\ub8cc\ud488 \uc1fc\ud551\uac1d\uacfc \uac19\uc740 \ud2b9\uc815 \uc704\uce58\uc758 \ud2c8\uc0c8 \uc7a0\uc7ac\uace0\uac1d\uc5d0\uac8c \ub3c4\ub2ec\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud558\uc774\ud37c\ub85c\uceec \uc778\uad6c\ud1b5\uacc4\ub97c \ud1b5\ud574 \uad11\uace0\uc8fc\ub294 \ud0c0\uac9f\ud305\ud558\ub294 \uc704\uce58\uc640 \uccad\uc911\uc744 \uae30\ubc18\uc73c\ub85c \ucf58\ud150\uce20\ub97c \ub9de\ucda4 \uc124\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%ED%95%98%EC%9D%B4%ED%8D%BC%EB%A1%9C%EC%BB%AC_%EC%98%A5%EC%99%B8_%EA%B4%91%EA%B3%A0\"><\/span>\ud558\uc774\ud37c\ub85c\uceec \uc625\uc678 \uad11\uace0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\uc8fc\uc694 \ub3c4\uc2dc\uc758 \uc0c1\uc9d5\uc801\uc778 \uad11\uace0\ud310\uc5d0 \ud45c\uc2dc\ub418\ub294 \uad11\uace0\ub294 \uc77c\ubd80 \ud558\uc774\ud37c\ub85c\uceec \uc0ac\uc774\ud2b8\uc5d0\uc11c \uc2e4\ud589\ub418\ub294 \uad11\uace0\uc640 \uc0c1\ub300\uc801\uc73c\ub85c \ub2e4\ub974\ub2e4\ub294 \uac83\uc744 \uc54c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub9d0\ub808\uc774\uc2dc\uc544\uc758 \uc218\ub3c4 \ucfe0\uc54c\ub77c\ub8f8\ud478\ub974 \uc911\uc2ec\ubd80\uc758 \uc2a4\ud06c\ub9b0\uc5d0 \ubcf4\uc774\ub294 \uad11\uace0\ub294 \uac19\uc740 \ub3c4\uc2dc\uc758 \uc791\uc740 \ub3d9\ub124\ub85c \uc774\uc5b4\uc9c0\ub294 \uae38\uc744 \uc81c\uc678\ud558\uace0 \uc2a4\ud06c\ub9b0\uc5d0 \ub098\uc624\ub294 \uad11\uace0\uc640\ub294 \ub9e4\uc6b0 \ub2e4\ub97c \uac83\uc774\ub2e4. \uad11\uace0\ub294 \ud2b9\ud788 \ud604\uc9c0 \uccad\uc911\uc744 \ub300\uc0c1\uc73c\ub85c \uc120\ubcc4\ub418\ub294 \uacbd\ud5a5\uc774 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n<p>\ud558\uc774\ud37c\ub85c\uceec \uad11\uace0\ud310\uacfc \uc2a4\ud06c\ub9b0\uc740 \ub514\uc9c0\ud138\ud654\uc640 \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd \uad11\uace0\uc758 \uc774\uc810\uc744 \ub204\ub9ac\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \ub54c\ub85c\ub294 \ud65c\uc6a9\ub3c4\uac00 \ub0ae\uc744 \uc218 \uc788\uc73c\uba70 \uc608\uc57d\ub418\uc9c0 \uc54a\uc740 \uc790\ub9ac\ub97c \ucc44\uc6b0\uae30 \uc704\ud574 \ud544\ub7ec \uad11\uace0\uac00 \uc815\uae30\uc801\uc73c\ub85c \uc0ac\uc6a9\ub429\ub2c8\ub2e4. \ud574\ub2f9 \uc9c0\uc810\uc774 \uc218\uc775\uc744 \ucc3d\ucd9c\ud558\ub294\uc9c0 \uc5ec\ubd80\uc5d0 \uad00\uacc4\uc5c6\uc774 \ud654\uba74\uc744 \ucc44\uc6b0\ub294 \uac83\uc774 \ube48 \ud654\uba74\ubcf4\ub2e4 \ub0ab\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ud558\uc774\ud37c\ub85c\uceec \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\uac00 \uc9c1\uba74\ud55c \uc8fc\uc694 \uacfc\uc81c\uc785\ub2c8\ub2e4. <\/p>\n\n\n\n<p>\ud558\uc774\ud37c\ub85c\uceec \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\uac00 \ud65c\uc6a9\ub3c4\uac00 \ub0ae\uc740 \uc790\uc0b0\uc744 \ub418\ub3cc\ub9b4 \uc218 \uc788\ub294 \uac00\uc7a5 \uc88b\uc740 \ubc29\ubc95\uc740 \uad11\uace0 \uc608\uc0b0\uc774 \ub354 \uc801\uc740 \uc9c0\uc5ed \ube44\uc988\ub2c8\uc2a4 \ubc0f \uc18c\uaddc\ubaa8 \uc911\uc18c\uae30\uc5c5\uc5d0 \uc811\uadfc\ud560 \uc218 \uc788\uac8c \ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \ud604\uc9c0 \uccad\uc911\uc73c\ub85c\ubd80\ud130 \uc774\uc775\uc744 \uc5bb\uc744 \uae30\uc5c5 \ubc0f \uad11\uace0\uc8fc. \uac00\uc7a5 \uac00\uae4c\uc6b4 \uc5d0\ub974\uba54\uc2a4 \ub9e4\uc7a5\uc774 70km \ub5a8\uc5b4\uc9c4 \uc791\uc740 \ub9c8\uc744\uc5d0\uc11c \uc5d0\ub974\uba54\uc2a4\uac00 \uad11\uace0\ud310\uc5d0 \ud55c \ub2ec \ub3d9\uc548 \ucea0\ud398\uc778\uc744 \ud55c\ub2e4\ub294 \uac83\uc740 \ub9d0\uc774 \ub418\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \ub2e4\ub098\uc6b0 \ucf54\ud0c0(Danau Kota)\uc5d0 \uc788\ub294 \uc0c8\ub85c\uc6b4 Zus Coffee \uc9c0\uc810\uc740 \uce74\ud398\uc5d0\uc11c \uadf8\ub9ac \uba40\uc9c0 \uc54a\uc740 \uc9c0\uc5ed \uc2a4\ud06c\ub9b0\uc744 \ud65c\uc6a9\ud558\uc5ec \ud574\ub2f9 \uc704\uce58\ub85c \ud2b8\ub798\ud53d\uc744 \uc720\ub3c4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ud2b9\uc815 \uc0ac\uc774\ud2b8 \uadfc\ucc98\uc5d0 \uc704\uce58\ud55c \uc5c5\uccb4\uc758 \uad11\uace0\uac00 \uc788\uc73c\uba74 \uc2dc\uccad\uc790\uc640 \uad11\uace0\uc8fc\uc5d0\uac8c \ub354 \ud070 \uc601\ud5a5\uc744 \ubbf8\uce60 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc18c\uaddc\ubaa8 \uae30\uc5c5\uc740 \ud0c0\uac9f \uace0\uac1d\uc5d0\uac8c \ub2e4\uac00\uac08 \uc218 \uc788\uc73c\uba70, \uc790\uc2e0\uacfc \uad00\ub828\ub41c \uad11\uace0\ub97c \ubcf4\ub294 \ud2b9\uc815 \uc9c0\uc5ed\uc758 \uc18c\ube44\uc790\ub294 \uc790\uc2e0\uc774 \ubcf8 \ud074\ub9ad \uc720\ub3c4 \ubb38\uad6c\uc5d0 \ub530\ub77c \ud589\ub3d9\ud560 \uac00\ub2a5\uc131\uc774 \ub354 \ub192\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%EC%B4%88%EC%A7%80%EC%97%AD_%EA%B4%91%EA%B3%A0%EC%97%90%EC%84%9C_%EC%85%80%ED%94%84_%EC%84%9C%EB%B9%84%EC%8A%A4_%EA%B4%91%EA%B3%A0%EC%9D%98_%EC%97%AD%ED%95%A0\"><\/span>\ucd08\uc9c0\uc5ed \uad11\uace0\uc5d0\uc11c \uc140\ud504 \uc11c\ube44\uc2a4 \uad11\uace0\uc758 \uc5ed\ud560<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\uad11\uace0 \uae30\uc220\uc758 \ubc1c\uc804\uc73c\ub85c \uc774\uc81c \uc2a4\ud06c\ub9b0\uacfc \uad11\uace0\ud310\uc740 \uc2a4\uc2a4\ub85c \uad6c\ub9e4\uc790\ub97c \ucc3e\uc744 \uc218 \uc788\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ub370\uc774\ud2b8 \uc0ac\uc774\ud2b8\uc758 \ud504\ub85c\ud544\ucc98\ub7fc \uc624\ub298\ub0a0 \ud654\uba74\uc758 \uc138\ubd80 \uc0ac\ud56d\uc774 \uc628\ub77c\uc778\uc5d0 \uac8c\uc2dc\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc140\ud504 \uc11c\ube44\uc2a4 \uad11\uace0\ub97c \ud1b5\ud574 \uad11\uace0\ud310\uc740 \uc774\uc81c \uc2e4\uc81c \uc601\uc5c5 \ub2f4\ub2f9\uc790\uc758 \ub3c4\uc6c0 \uc5c6\uc774\ub3c4 \uc77c\uce58\ud558\ub294 \ud56d\ubaa9\uc744 \ucc3e\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>LMX\uc5d0\uc11c\ub294 OOH \uc5c5\uacc4\uc758 <a href=\"https:\/\/lmx.ai\/ko\/products\/self-serve-advertising-ooh\/\" target=\"_blank\" rel=\"noopener\" title=\"LMX \uc628\ub77c\uc778 \uc140\ud504 \uc11c\ube44\uc2a4\">\ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\uac00<\/a> \uc774\ucee4\uba38\uc2a4\uc640 \uc720\uc0ac\ud55c \uc790\uccb4 \ud3ec\ud138\uc744 \ud1b5\ud574 \uc6f9\uc0ac\uc774\ud2b8\uc5d0\uc11c \uac70\ub798\ub97c \uccb4\uacb0\ud560 \uc218 \uc788\ub3c4\ub85d \uc140\ud504 \uc11c\ube44\uc2a4 \ud3ec\ud138 \uc744 \ub9cc\ub4e4\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc0ac\ub78c\ub4e4\uc774 Amazon\uc5d0\uc11c \ucc2c\uc7a5 \uc815\ub9ac\ud568\uc744 \uad6c\uc785\ud558\ub294 \uac83\uacfc \ub9c8\ucc2c\uac00\uc9c0\ub85c \uc911\uc18c\uae30\uc5c5\uacfc \uad11\uace0\uc8fc\ub294 \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\uc758 \uc6f9\uc0ac\uc774\ud2b8\uc5d0 \uc5f0\uacb0\ub41c \uc628\ub77c\uc778 \ud3ec\ud138\uc5d0\uc11c \uad11\uace0 \uacf5\uac04\uc744 \uad6c\uc785\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \ud3ec\ud138\uc744 \ud1b5\ud574 \uad11\uace0\uc8fc\ub294 \uba87 \ubd84 \uc548\uc5d0 \ub9de\ucda4\ud615 \uad11\uace0 \ucea0\ud398\uc778\uc744 \uacc4\ud68d, \uc608\uc57d \ubc0f \uc2dc\uc791\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/esoH30SORq5q_G5y2WVZ_KjRZLspki5ZiTxpo2UOToUx7xkbB7FCeLxrrQf0tbwPVCTCn_CUO3BFCWregYbj7-GsVvMkub8bOXIUMemC5mEmyMUsG3daUSffL3BAYky3DDfsf4oetLkjO0O__bwNFP-fF0v1LEr4QW_TPhNzCu4dc8W0OBIpNVts\" alt=\"\uc140\ud504 \uc11c\ube44\uc2a4 \ud3ec\ud138\uc758 \ub85c\uadf8\uc778 \ud398\uc774\uc9c0\"\/><\/figure>\n\n\n\n<p><em>\uc140\ud504 \uc11c\ube44\uc2a4 \ud3ec\ud138\uc758 \ub85c\uadf8\uc778 \ud398\uc774\uc9c0<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/IuObDhXAbThIXCUtdpblprK3350Kqqcduor038LEiPGfbNpwwbInRX3iz-KsysYnVskBiLcejYYI3LjgjAgpRxXbL9371q5Di6otLVO511pa1984r2u_-UmIRTL6CniMiAapanL61Rsc28SmN6yhrN7kvHX-zTdKy_Jfa-PAaBdeoQcMt9gefo5T\" alt=\"\uc140\ud504 \uc11c\ube44\uc2a4 \ud3ec\ud138\uc5d0\uc11c \ucea0\ud398\uc778 \ub9cc\ub4e4\uae30\"\/><\/figure>\n\n\n\n<p><em>\uc140\ud504 \uc11c\ube44\uc2a4 \ud3ec\ud138\uc5d0\uc11c \uad11\uace0 \ucea0\ud398\uc778 \uacc4\ud68d<\/em><\/p>\n\n\n\n<p>\uc774 \uc140\ud504 \uc11c\ube44\uc2a4 \ud50c\ub7ab\ud3fc\uc740 \ud574\ub2f9 \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\uc758 \ube0c\ub79c\ub529 \ubc0f \uc694\uad6c \uc0ac\ud56d\uc5d0 \ub530\ub77c \ud654\uc774\ud2b8 \ub77c\ubca8\uc774 \uc9c0\uc815\ub429\ub2c8\ub2e4. <\/p>\n\n\n\n<p>\ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\ub294 \uc778\ubca4\ud1a0\ub9ac \uc0ac\uc591, \ub300\uc0c1 \uace0\uac1d \uc138\ubd84\ud654, \uac00\uaca9 \ubc0f \ud328\ud0a4\uc9c0 \ub4f1\uc744 \ud3ec\ud568\ud558\uc5ec \ud3ec\ud138\uc5d0 \ud45c\uc2dc\ub418\ub294 \uc815\ubcf4\uc5d0 \ub300\ud55c \ubaa8\ub4e0 \uad8c\ud55c\uc744 \uac16\uc2b5\ub2c8\ub2e4. \uc774\uc81c \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\ub294 \uc778\ubca4\ud1a0\ub9ac\uc5d0 \ub300\ud55c \ud1b5\uc81c\uad8c\uc744 \ub418\ucc3e\uace0 \uc218\uc775\uc744 \ub298\ub9b4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc5ec\uae30\uc5d0\uc11c <a href=\"https:\/\/lmx.ai\/ko\/blog\/ooh-media-owners-can-reach-new-advertisers-with-self-serve-advertising\/\" target=\"_blank\" rel=\"noopener\" title=\"\uc625\uc678 \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\ub294 \uc774\uc81c \uc140\ud504 \uc11c\ube44\uc2a4 \uad11\uace0\ub97c \ud1b5\ud574 \uc0c8\ub85c\uc6b4 \uad11\uace0\uc8fc\uc5d0\uac8c \ub2e4\uac00\uac08 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\">\uc140\ud504 \uc11c\ube44\uc2a4 \uad11\uace0\uc5d0 \ub300\ud574 \uc790\uc138\ud788 \uc54c\uc544<\/a> \ubcf4\uace0 \ub370\ubaa8\ub97c \uc608\uc57d\ud558\uc5ec \uc9c1\uc811 \ud655\uc778\ud574 \ubcf4\uc138\uc694.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>2022\ub144\uc740 OOH(Out-of-Home) \uc0b0\uc5c5\uc758 \uc0c8\ub85c\uc6b4 \uc2dc\uc791\uc785\ub2c8\ub2e4. \uc804 \uc138\uacc4\uc801\uc73c\ub85c \uc5ec\ud589 \uc81c\ud55c\uc774 \ud574\uc81c\ub418\uace0 \uc0ac\ub78c\ub4e4\uc774 \ub2e4\uc2dc \ub098\uac00\uace0 \uc788\uc73c\uba70 OOH \ub9e4\uccb4\uac00 \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\uc5d0\uac8c \ub2e4\uc2dc \uad00\ub828\uc774 [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/lmx.ai\/ko\/blog\/self-serve-advertising-making-out-of-home-ooh-media-accessible\/\">\ub354\ubcf4\uae30&#8230;<span class=\"screen-reader-text\"> from \uc140\ud504 \uc11c\ube44\uc2a4 \uad11\uace0: \uc9c0\uc5ed \uae30\uc5c5\uc774 OOH(Out-of-Home) \ubbf8\ub514\uc5b4\uc5d0 \uc811\uadfc\ud560 \uc218 \uc788\ub3c4\ub85d \ub9cc\ub4e4\uae30<\/span><\/a><\/p>\n","protected":false},"featured_media":10433,"template":"","categories":[],"class_list":["post-10432","blog","type-blog","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/blog\/10432","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/media\/10433"}],"wp:attachment":[{"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/media?parent=10432"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/categories?post=10432"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}