<\/p>\n\n\n\n
\ucf58\ud150\uce20\ub294 \ud604\ub300 \uc0dd\ud65c\uc5d0 \ub110\ub9ac \ud37c\uc838 \uc788\ub294 \uc6a9\uc5b4\uc785\ub2c8\ub2e4. \uc6b0\ub9ac\ub294 \ud734\ub300\ud3f0\uc744 \uac80\uc0c9\ud558\uac70\ub098, \uc18c\uc15c \ubbf8\ub514\uc5b4\ub97c \uc2a4\ud06c\ub864\ud558\uac70\ub098, \uad00\uc2ec \uc788\ub294 \uc8fc\uc81c\uc5d0 \ub300\ud55c \uae30\uc0ac\ub97c \uc77d\ub294 \ub4f1 \uc5b4\ub514\ub97c \uac00\ub4e0 \uc77c\uc815\ud55c \ud615\ud0dc\uc758 \ucf58\ud150\uce20\ub97c \uc811\ud558\uac8c \ub429\ub2c8\ub2e4. \ucf58\ud150\uce20\ub294 \uc6b0\ub9ac \uc8fc\ubcc0 \uc5b4\ub514\uc5d0\ub098 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n
\uc774\uc81c DOOH(Digital Out-of-Home) \uc0b0\uc5c5\uc5d0\uc11c \ucf58\ud150\uce20\uc758 \uc5ed\ud560\uc744 \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4. \uc774\uc81c DOOH(Digital Out-of-Home) \uc0b0\uc5c5\uc5d0\uc11c \ucf58\ud150\uce20\uc758 \uc5ed\ud560\uc744 \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4. \ud55c\ub54c \ub514\uc2a4\ud1a0\ud53c\uc544\uc801\uc778 \ubbf8\ub798\uc758 \ube44\uc804\uc774\uc5c8\ub358 \uac83\uc774 \uc774\uc81c\ub294 \uc6b0\ub9ac\uc758 \ud604\uc2e4\uc774 \ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n
DOOH \uc0b0\uc5c5\uc740 \uc804\ud1b5\uc801\uc73c\ub85c \uc81c\ud488\uacfc \uc11c\ube44\uc2a4\ub97c \ud64d\ubcf4\ud558\uace0, \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\ub97c \ub192\uc774\uace0, \ub300\uc911\uc5d0\uac8c \uacf5\uc9c0\ud558\ub294 \ub4f1 \ub300\uc911\uc5d0\uac8c \ud2b9\uc815 \uba54\uc2dc\uc9c0\ub97c \uc804\ub2ec\ud558\ub294 \ub370 \uc0ac\uc6a9\ub418\uc5b4 \uc654\uc2b5\ub2c8\ub2e4. \ub3c4\ub2ec \ubc94\uc704\uac00 \ub113\uae30 \ub54c\ubb38\uc5d0 DOOH \uad11\uace0\ub294 \uc81c3\uc790 \ucfe0\ud0a4\ub098 \uad11\uace0 \ucc28\ub2e8 \ud504\ub85c\uadf8\ub7a8\uc758 \uc601\ud5a5\uc744 \ubc1b\uc9c0 \uc54a\uc73c\uba70 \uc5c5\uacc4\ub294 \uad11\uace0\uc8fc\uc758 \uc694\uad6c\ub97c \ucda9\uc871\ud558\uae30 \uc704\ud574 \ub04a\uc784\uc5c6\uc774 \ubc1c\uc804\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n
\ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uc774 \uc778\uad6c \ud1b5\uacc4\ub97c \uae30\ubc18\uc73c\ub85c \uc0ac\uc6a9\uc790\ub97c \ud0c0\uac9f\ud305\ud560 \uc218 \uc788\ub294 \uc138\uc0c1\uc5d0\uc11c DOOH\ub294 \ud0c0\uac9f\ud305 \uad11\uace0\ub3c4 \uc81c\uacf5\ud558\uae30 \uc704\ud574 \uac8c\uc784\uc744 \uac15\ud654\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uad11\uace0 \uae30\uc220 \ud68c\uc0ac \ub355\ubd84\uc5d0 \uc774\uc81c \uad11\uace0\uc8fc\ub294 \uc5f0\ub839, \uad00\uc2ec\uc0ac, \uc704\uce58 \ub4f1\uacfc \uac19\uc740 \uc778\uad6c\ud1b5\uacc4\ub97c \uae30\ubc18\uc73c\ub85c \uc7a0\uc7ac\uace0\uac1d\uc744 \ud0c0\uac9f\ud305\ud558\ub294 \ucea0\ud398\uc778\uc744 \uc608\uc57d\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 OOH \uc0b0\uc5c5\uc774 \uac15\uc138\uc758 \uacb0\ub2e8\ub825\uc73c\ub85c \uadf8 \uae38\uc5d0 \uc788\ub294 \uc5b4\ub5a4 \uc5b4\ub824\uc6c0\ub3c4 \uadf9\ubcf5\ud560 \uac83\uc784\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/p>\n\n\n\n
\ub2e4\ub978 \uc5c5\uacc4\ub3c4 \uc774\ub7ec\ud55c \ucd94\uc138\ub97c \ub530\ub77c\uac00\uba70 \ucd5c\uc2e0 \uac70\ub798 \ubc0f \ucd5c\uc2e0 \ucd9c\uc2dc\uc640 \uac19\uc740 \ube0c\ub79c\ub4dc \ubc0f \uc81c\ud488\uacfc \uad00\ub828\ub41c \ucf58\ud150\uce20\ub97c \uc2e4\uc81c \ub9e4\uc7a5\uacfc \ub808\uc2a4\ud1a0\ub791, \uc740\ud589, \ub300\ud559, \uc8fc\uc720\uc18c\uc640 \uac19\uc740 \uc7a5\uc18c\uc758 \ud654\uba74\uc5d0\uc11c \ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n
\ud558\uc9c0\ub9cc \uc774\uac83\uc774 \ub514\uc9c0\ud138 \uc0ac\uc774\ub2c8\uc9c0 \uc18c\uc720\uc790\uc5d0\uac8c \ubb34\uc5c7\uc744 \uc758\ubbf8\ud560\uae4c\uc694? \uc774\ub7ec\ud55c \ud654\uba74\uc5d0\ub294 \uc5b4\ub5a4 \ucf58\ud150\uce20 \ub514\uc2a4\ud50c\ub808\uc774 \uae30\ub2a5\uc774 \ud544\uc694\ud569\ub2c8\uae4c?<\/p>\n\n\n\n
\uc624\ub298\ub0a0 \ub04a\uc784\uc5c6\uc774 \ubcc0\ud654\ud558\ub294 \ub514\uc9c0\ud138 \uc0ac\uc774\ub2c8\uc9c0 \ud658\uacbd\uc5d0\uc11c \uc2a4\ud06c\ub9b0 \uc18c\uc720\uc790\ub294 \ub514\uc9c0\ud138 \uc0ac\uc774\ub2c8\uc9c0 \uac8c\uc784\uc744 \ud5a5\uc0c1\uc2dc\ud0a4\uae30 \uc704\ud574 \uc0c8\ub85c\uc6b4 \uae30\uc220\uc744 \ucc44\ud0dd\ud574\uc57c \ud558\ub294 \uba87 \uac00\uc9c0 \ud604\ub300\uc801 \uacfc\uc81c\uc5d0 \uc9c1\uba74\ud574 \uc788\uc2b5\ub2c8\ub2e4. \uc774\uc81c \ube0c\ub79c\ub4dc\uc640 \uad11\uace0\uc8fc\ub294 \ud6a8\uacfc\uc801\uc778 \ud0c0\uac9f\ud305\uc744 \uc694\uad6c\ud558\ubbc0\ub85c \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\ub294 \uae30\uc874\uc758 \ub2e8\uc21c\ud55c \uc811\uadfc \ubc29\uc2dd\uc744 \ub6f0\uc5b4\ub118\ub294 \ub2e4\uc591\ud55c \ucea0\ud398\uc778\uc744 \uc81c\uacf5\ud574\uc57c \ud569\ub2c8\ub2e4. \uc774\ub85c \uc778\ud574 \uc9c1\uac70\ub798, \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd\uc73c\ub85c \uc608\uc57d\ub41c \ucea0\ud398\uc778, \uc2dc\uac04\ub300\ubcc4 \uad11\uace0 \ubc0f \ud2b9\uc815 \uaddc\uce59\uc5d0 \ub530\ub77c \ud45c\uc2dc\ub418\ub294 \ub2e4\uc591\ud55c \uad11\uace0 \uc18c\uc7ac\uac00 \ub4f1\uc7a5\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n
\uccad\uc911\uc740 \uc591\ubc29\ud5a5\uc801\uc774\uace0 \uc5ed\ub3d9\uc801\uc778 \uc625\uc678 \uad11\uace0\uc5d0 \uae4a\uc740 \uc778\uc0c1\uc744 \ubc1b\uc744 \uc218 \uc788\uc9c0\ub9cc \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\uc758 \uc5ec\uc815\uc740 \uc774\uac83\uc774 \ub05d\uc774 \uc544\ub2d9\ub2c8\ub2e4. \uc5ec\uae30\uc11c \ucf58\ud150\uce20 \uad00\ub9ac \uc2dc\uc2a4\ud15c(CMS)\uc774 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4. DOOH \uad11\uace0 \uac8c\uc7ac \uc694\uad6c \uc0ac\ud56d\uc740 \ub2e8\uc21c\ud55c \uad11\uace0 \uc18c\uc7ac \uc608\uc57d \uadf8 \uc774\uc0c1\uc785\ub2c8\ub2e4. \uc774\uc81c \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\uac00 \ucea0\ud398\uc778 \uc608\uc57d\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \uad00\ub9ac\ud558\uae30 \uc704\ud574 \ub3c4\uad6c\uc640 \uc18c\ud504\ud2b8\uc6e8\uc5b4\ub97c \uc0ac\uc6a9\ud574\uc57c \ud558\ub294 \ucc3d\uc758\uc801\uc778 \uaddc\uce59, \uac80\uc99d \ubc0f \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd \uc5f0\uacb0\uc774 \uc788\uc2b5\ub2c8\ub2e4. CMS\ub294 \ud45c\uc2dc\ub418\ub294 \uad11\uace0\uac00 \uc815\ud655\ud558\uace0 \uc77c\uc815\uc744 \ub530\ub974\ub3c4\ub85d \ubcf4\uc7a5\ud558\uba70, \uc2e4\uc2dc\uac04 \ud3b8\uc9d1 \ub610\ub294 \uad11\uace0 \uc18c\uc7ac \uc804\ud658 \uae30\ub2a5\uc744 \ud1b5\ud574 \ubaa8\ub4e0 \ud615\uc2dd\uc744 \uc9c0\uc6d0\ud558\uc5ec \ubb38\uc81c\ub97c \ubc29\uc9c0\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n
\uc704\uc5d0\uc11c \uc5b8\uae09\ud55c \ubc14\uc640 \uac19\uc774 \uc18c\ub9e4\uc810, \ub808\uc2a4\ud1a0\ub791, \uc740\ud589 \ub4f1\uacfc \uac19\uc740 \ub2e4\ub978 \uc704\uce58\uc5d0\uc11c\ub3c4 \ucf58\ud150\uce20 \ubc30\ud3ec\uac00 \ub110\ub9ac \ud37c\uc838 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc704\uce58\ub294 \ucd5c\uc2e0 \uac70\ub798 \ubc0f \uc81c\ud488\uc744 \ud45c\uc2dc\ud558\uc5ec \ubc29\ubb38\uc790\uc5d0\uac8c \ub3c5\ud2b9\ud55c \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\uace0 \ud0c0\uac9f \uace0\uac1d\uc758 \uad00\uc2ec\uc744 \uc720\ub3c4\ud569\ub2c8\ub2e4. \uad6c\ub9e4 \ubc0f \ub9e4\uc7a5.<\/p>\n\n\n\n
\ub530\ub77c\uc11c CMS\ub294 \uc774\ub7ec\ud55c \uc5c5\uacc4\uc5d0\uc11c \ud654\uba74 \uc18c\uc720\uc790\uac00 \uac04\uacfc\ud560 \uc218 \uc5c6\ub294 \ud544\uc218 \ub3c4\uad6c\uc785\ub2c8\ub2e4. \ub124\ud2b8\uc6cc\ud06c\uc758 \ubaa8\ub4e0 \ub514\uc9c0\ud138 \ud654\uba74\uc744 \ucd94\uc801\ud558\uc5ec \ub2e8\uc77c \uc911\uc559 \uc561\uc138\uc2a4 \uc9c0\uc810\uc5d0\uc11c \uad11\uace0 \uc790\ub8cc \ubc30\ud3ec\ub97c \uad00\ub9ac\ud558\ub294 \uc18c\ud504\ud2b8\uc6e8\uc5b4\uc785\ub2c8\ub2e4. \uc8fc\uc694 \uae30\ub2a5\uc740 \ub124\ud2b8\uc6cc\ud06c\uac00 \ubaa8\ub4e0 \uc704\uce58\uc640 \uc7a5\uce58\uc5d0\uc11c \uc62c\ubc14\ub974\uac8c \uc2e4\ud589\ub418\ub3c4\ub85d \ud558\uba74\uc11c \ud654\uba74 \ub124\ud2b8\uc6cc\ud06c\uc5d0 \ub514\uc9c0\ud138 \uc790\ub8cc\ub97c \ud45c\uc2dc\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. CMS\ub97c \uc0ac\uc6a9\ud558\uba74 \ud654\uba74 \uc18c\uc720\uc790\ub294 \uc2dc\uac04\ub300\ubcc4 \uc608\uc57d, \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd, \uc9c1\uc811 \uc608\uc57d \ub4f1 \ub2e4\uc591\ud55c \ucea0\ud398\uc778\uacfc \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \uc720\ud615\uc744 \uad00\ub9ac\ud558\uc5ec \uc778\ubca4\ud1a0\ub9ac\uac00 \uc790\uc2e0\uacfc \uace0\uac1d\uc758 \uc694\uad6c \uc0ac\ud56d\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \ucda9\uc871\ud558\ub3c4\ub85d \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n
\uc88b\uc740 CMS \uc2dc\uc2a4\ud15c\uc740 \uc5ec\ub7ec \uae30\ub2a5\uc744 \ud65c\uc6a9\ud558\uc5ec \ubaa8\ub4e0 \uc774\ud574\uad00\uacc4\uc790\uc758 \uacbd\ud5d8\uc744 \ud5a5\uc0c1\uc2dc\ud0ac \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uac00\uc7a5 \uc911\uc694\ud55c \uae30\ub2a5 \uc911 \ud558\ub098\ub294 \ud074\ub77c\uc6b0\ub4dc \uae30\ubc18 \ud50c\ub7ab\ud3fc\uc744 \uc0ac\uc6a9\ud55c\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \ubcf5\uc7a1\ud55c \uc124\uce58\uac00 \ud544\uc694 \uc5c6\uace0 \uac04\ub2e8\ud55c \ub85c\uadf8\uc778\uc744 \ud1b5\ud574 \ubaa8\ub4e0 \uae30\ub2a5\uc5d0 \uc27d\uac8c \uc811\uadfc\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uc2dc\uac04\uacfc \ube44\uc6a9\uc774 \uc808\uc57d\ub418\uace0, \uc0ac\uc6a9\uc790\uac00 \ub300\uaddc\ubaa8 \ub124\ud2b8\uc6cc\ud06c\uc758 \ub2e4\uc591\ud55c \ud654\uba74\uc744 \uc27d\uac8c \uad00\ub9ac\ud560 \uc218 \uc788\uc73c\uba70, \uc5b8\uc81c \uc5b4\ub514\uc11c\ub098 \uc6b4\uc601 \ud638\ucd9c\uc774 \uac00\ub2a5\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n
\ub610 \ub2e4\ub978 \uc911\uc694\ud55c \uae30\ub2a5\uc740 \uc790\ub3d9\ud654\ub41c \ucf58\ud150\uce20 \uc804\ub2ec\uc744 \uc9c0\uc6d0\ud558\ub294 \uae30\ub2a5\uc785\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\ub294 \ud2b8\ub9ac\uac70\uc5d0 \uc751\ub2f5\ud558\ub294 \ub3d9\uc801 \ubc0f \uc0c1\ud669\ubcc4 \ucf58\ud150\uce20\ub97c \ud45c\uc2dc\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uae30\ub2a5\uc744 \uc0ac\uc6a9\ud558\uba74 \uccad\uc911\uc758 \uacf5\uac10\uc744 \ubd88\ub7ec\uc77c\uc73c\ud0a4\ub294 \uac1c\uc778\ud654\ub41c \uad11\uace0\ub97c \ub9cc\ub4e4\uc5b4 \ucc38\uc5ec\ub3c4\ub97c \ub192\uc774\uace0 \uad6c\ub9e4\ub97c \ub298\ub9b4 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc778\ub3c4\ub124\uc2dc\uc544\uc5d0\uc11c \uc9c4\ud589\ub41c Aqua\uc758 DOOH \ucea0\ud398\uc778 \uc0ac\ub840\ub294 \ud504\ub85c\uadf8\ub798\ubc0d \uae30\ub2a5\uacfc \ub0a0\uc528 \ud328\ud134\uc758 \ubcc0\ud654\ub97c \uc0ac\uc6a9\ud558\uc5ec \uccad\uc911\uc758 \uc218\ubd84\uacfc \uac74\uac15\uc744 \uc720\uc9c0\ud558\ub294 \ubc29\ubc95\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \uc774\ub294 CMS \uc5c6\uc774\ub294 \ubd88\uac00\ub2a5\ud588\uc744 \uc77c\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n
\ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd\uc758 \uad11\uace0 \uc9c0\uc6d0\uc740 \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\uac00 \uc778\ubca4\ud1a0\ub9ac\ub85c \uc218\uc775\uc744 \ucc3d\ucd9c\ud558\uace0 \uad11\uace0\uc8fc\uc5d0\uac8c \uc2e4\uc2dc\uac04 \uc561\uc138\uc2a4\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\uc8fc\uae30 \ub54c\ubb38\uc5d0 CMS \uc2dc\uc2a4\ud15c\uc5d0\ub3c4 \uc911\uc694\ud569\ub2c8\ub2e4. \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd\uc740 \uc9c0\ub9ac\uc801 \uc704\uce58 \ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud558\uc5ec \uccad\uc911\uc758 \uc774\ub3d9 \ud328\ud134\uc744 \uce21\uc815\ud568\uc73c\ub85c\uc368 \ubbf8\ub514\uc5b4 \uad6c\ub9e4\uc790\uac00 \ubcf4\ub2e4 \uc27d\uac8c \uc778\ubca4\ud1a0\ub9ac\ub97c \uad6c\ub9e4\ud560 \uc218 \uc788\ub3c4\ub85d \ub3d5\uc2b5\ub2c8\ub2e4. LMX Content<\/a>\ub85c \uc54c\ub824\uc9c4 LMX\uc758 CMS\ub294 \uc704\uc758 \ubaa8\ub4e0 \uae30\ub2a5\uacfc \uadf8 \uc774\uc0c1\uc744 \ucda9\uc871\ud569\ub2c8\ub2e4. \uc0ac\uc6a9\uc790\uac00 \uad6d\uac00 \uc804\ubc18\uc5d0 \uac78\uccd0 \uc218\ucc9c \uac1c\uc758 \ud654\uba74\uc5d0 \uba40\ud2f0\ubbf8\ub514\uc5b4 \ucf58\ud150\uce20\ub97c \uc5c5\ub85c\ub4dc, \uc608\uc57d \ubc0f \uac8c\uc2dc\ud560 \uc218 \uc788\ub294 \ud074\ub77c\uc6b0\ub4dc \uae30\ubc18 \ucf58\ud150\uce20 \uad00\ub9ac \uc2dc\uc2a4\ud15c\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n
\uc774 CMS \uc804\uc790\ucc45\uc744 \ub2e4\uc6b4\ub85c\ub4dc\ud558\uc5ec<\/a> \uc790\uc138\ud788 \uc54c\uc544\ubcf4\uac70\ub098 \uc9c0\uae08 \ubc14\ub85c \ub370\ubaa8\ub97c \uc608\uc57d\ud558\uc5ec<\/a> CMS\uc758 \uc774\uc810\uc744 \uc9c1\uc811 \uccb4\ud5d8\ud574 \ubcf4\uc138\uc694.<\/p>\n","protected":false},"excerpt":{"rendered":"