{"id":10448,"date":"2023-06-03T14:18:47","date_gmt":"2023-06-03T08:48:47","guid":{"rendered":"https:\/\/lmx.ai\/blog\/location-media-xchange-%ed%94%84%eb%a1%9c%ea%b7%b8%eb%9e%98%eb%b0%8d-%eb%b0%a9%ec%8b%9d-dooh-%ec%88%98%ec%9d%b5%ec%9d%84-%ec%b0%bd%ec%b6%9c%ed%95%98%eb%8a%94-%ed%8c%8c%ed%8a%b8%eb%84%88\/"},"modified":"2024-01-03T18:05:23","modified_gmt":"2024-01-03T12:35:23","slug":"your-partner-to-unlock-programmatic-dooh-revenues","status":"publish","type":"blog","link":"https:\/\/lmx.ai\/ko\/blog\/your-partner-to-unlock-programmatic-dooh-revenues\/","title":{"rendered":"Location Media Xchange: \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd DOOH \uc218\uc775\uc744 \ucc3d\ucd9c\ud558\ub294 \ud30c\ud2b8\ub108"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_68_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor: pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lmx.ai\/ko\/blog\/your-partner-to-unlock-programmatic-dooh-revenues\/#%ED%94%84%EB%A1%9C%EA%B7%B8%EB%9E%98%EB%B0%8D_%EB%B0%A9%EC%8B%9D%EC%9D%98_%EB%94%94%EC%A7%80%ED%84%B8_%EC%98%A5%EC%99%B8_%EA%B4%91%EA%B3%A0_%EC%9D%B4%ED%95%B4\" title=\"\ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd\uc758 \ub514\uc9c0\ud138 \uc625\uc678 \uad11\uace0 \uc774\ud574\">\ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd\uc758 \ub514\uc9c0\ud138 \uc625\uc678 \uad11\uace0 \uc774\ud574<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/lmx.ai\/ko\/blog\/your-partner-to-unlock-programmatic-dooh-revenues\/#pDOOH%EC%9D%98_%EC%9E%A5%EC%A0%90%EC%9D%84_%EC%95%8C%EC%95%84%EB%B3%B4%EC%84%B8%EC%9A%94\" title=\"pDOOH\uc758 \uc7a5\uc810\uc744 \uc54c\uc544\ubcf4\uc138\uc694\">pDOOH\uc758 \uc7a5\uc810\uc744 \uc54c\uc544\ubcf4\uc138\uc694<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/lmx.ai\/ko\/blog\/your-partner-to-unlock-programmatic-dooh-revenues\/#%EC%84%B1%EA%B3%B5%EC%A0%81%EC%9D%B8_pDOOH_%EA%B4%91%EA%B3%A0%EB%A5%BC_%EC%9C%84%ED%95%9C_%EC%98%AC%EB%B0%94%EB%A5%B8_%ED%8C%8C%ED%8A%B8%EB%84%88_%EC%B0%BE%EA%B8%B0\" title=\"\uc131\uacf5\uc801\uc778 pDOOH \uad11\uace0\ub97c \uc704\ud55c \uc62c\ubc14\ub978 \ud30c\ud2b8\ub108 \ucc3e\uae30\">\uc131\uacf5\uc801\uc778 pDOOH \uad11\uace0\ub97c \uc704\ud55c \uc62c\ubc14\ub978 \ud30c\ud2b8\ub108 \ucc3e\uae30<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>\uc625\uc678 \uad11\uace0(OOH)\ub294 \ucd5c\ucd08\uc758 \uc190\uc73c\ub85c \uadf8\ub9b0 \uad11\uace0\ud310\ubd80\ud130 \ud604\uc7ac \ub3c4\uc2dc \ud48d\uacbd\uc744 \uc9c0\ubc30\ud558\uace0 \uc788\ub294 \ud604\ub300\uc801\uc774\uace0 \ub514\uc9c0\ud138\ud654\ub41c \uad11\uace0\ud310\uacfc \uc2a4\ud06c\ub9b0\uc5d0 \uc774\ub974\uae30\uae4c\uc9c0 \uac70\uc758 100\ub144\uc5d0 \uac78\uce5c \ud48d\ubd80\ud55c \uc5ed\uc0ac\ub97c \uac00\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. OOH \uad11\uace0\ub294 \ub2e4\uc591\uc131\uc744 \ubc14\ud0d5\uc73c\ub85c \ubcc0\ud654\ud558\ub294 \uc2dc\ub300\uc640 \ud658\uacbd\uc5d0 \uc801\uc751\ud560 \uc218 \uc788\uc5c8\uc73c\uba70, \uc5ec\uc804\ud788 \ube0c\ub79c\ub4dc \ub178\ucd9c\uacfc \ud64d\ubcf4\ub97c \uc704\ud55c \uac15\ub825\ud55c \ub9e4\uccb4\ub85c \ub0a8\uc544 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n<p>\uc624\ub298\ub0a0 OOH \uad11\uace0\ub294 \ubc84\uc2a4, \uae30\ucc28, \uacf5\ud56d, \uc1fc\ud551\ubab0, \uac70\ub9ac \uc2dc\uc124\ubb3c \ub4f1 \ub2e4\uc591\ud55c \ud615\ud0dc\uc640 \uc7a5\uc18c\uc5d0\uc11c \ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub514\uc9c0\ud138 \uae30\uc220\uc758 \uc131\uc7a5\uc73c\ub85c OOH \uad11\uace0\ub294 \ub354\uc6b1 \uc5ed\ub3d9\uc801\uc774\uace0 \uc0c1\ud638\uc791\uc6a9\uc801\uc73c\ub85c \ubcc0\ud574 \uad11\uace0\uc8fc\uc5d0\uac8c \uccad\uc911\uacfc \uc18c\ud1b5\ud560 \uc218 \uc788\ub294 \uc0c8\ub85c\uc6b4 \ubc29\ubc95\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%ED%94%84%EB%A1%9C%EA%B7%B8%EB%9E%98%EB%B0%8D_%EB%B0%A9%EC%8B%9D%EC%9D%98_%EB%94%94%EC%A7%80%ED%84%B8_%EC%98%A5%EC%99%B8_%EA%B4%91%EA%B3%A0_%EC%9D%B4%ED%95%B4\"><\/span>\ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd\uc758 \ub514\uc9c0\ud138 \uc625\uc678 \uad11\uace0 \uc774\ud574 <span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>\uc625\uc678 \uad11\uace0\uc758 \ud310\ub3c4\ub97c \ubc14\uafb8\uace0 \uc788\ub294 <a href=\"https:\/\/lmx.ai\/ko\/p-dooh\/\" target=\"_blank\" rel=\"noopener\" title=\"\ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd\uc758 \ub514\uc9c0\ud138 \uc625\uc678\uad11\uace0(pDOOH)\">\ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \ub514\uc9c0\ud138 \uc625\uc678 \uad11\uace0(pDOOH)<\/a> \ub97c \uacbd\ud5d8\ud574 \ubcf4\uc138\uc694. \ub514\uc9c0\ud138 \uae30\uc220\uc774 \ubc1c\uc804\ud568\uc5d0 \ub530\ub77c \uc804\ud1b5\uc801\uc778 OOH \uad11\uace0\ub294 \uad00\ub828\uc131\uc744 \uc720\uc9c0\ud558\uae30 \uc704\ud574 \uc801\uc751\ud574\uc57c \ud588\uc2b5\ub2c8\ub2e4. pDOOH \uad11\uace0\ub294 \uae30\uc874 OOH \uad11\uace0\ubcf4\ub2e4 \ud6e8\uc52c \ud6a8\uc728\uc801\uc774\uace0 \ud6a8\uacfc\uc801\uc778 \ubc29\uc2dd\uc73c\ub85c \ub514\uc9c0\ud138 \uad11\uace0\ud310\uacfc \ud654\uba74\uc758 \uad11\uace0 \uacf5\uac04\uc744 \uc0ac\uace0 \ud30c\ub294 \uac83\uc744 \uac00\ub2a5\ud558\uac8c \ud588\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n<p>pDOOH \uad11\uace0\ub294 \uc2e4\uc2dc\uac04 \uc785\ucc30 \ubc0f \uc790\ub3d9\ud654 \uae30\uc220\uc744 \uc0ac\uc6a9\ud558\uc5ec \ubcf4\ub2e4 \uc815\ud655\ud55c \ud0c0\uac9f\ud305, \ubcf4\ub2e4 \uc815\ud655\ud55c \ucea0\ud398\uc778 \uce21\uc815 \ubc0f \ube44\ud589 \uc911 \ucd5c\uc801\ud654\ub97c \uac00\ub2a5\ud558\uac8c \ud569\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uad11\uace0\uc8fc\uc758 ROI\uac00 \ub192\uc544\uc9c0\uace0 \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\uc758 \uc218\uc775\uc774 \uc99d\uac00\ud558\ub294 \ubcf4\ub2e4 \uc131\uacf5\uc801\uc778 \ucea0\ud398\uc778\uc774 \uac00\ub2a5\ud574\uc9d1\ub2c8\ub2e4. pDOOH \uad11\uace0\ub294 \ube60\ub974\uac8c OOH \uad11\uace0\uc758 \ubbf8\ub798\uac00 \ub418\uc5c8\uc73c\uba70, \uc62c\ubc14\ub978 \uae30\uc220\uacfc \uc778\ud504\ub77c\uc5d0 \ud22c\uc790\ud558\ub294 \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\ub294 \uad11\uace0\uc5d0 \ub300\ud55c \uc774\ub7ec\ud55c \ud601\uc2e0\uc801\uc778 \uc811\uadfc \ubc29\uc2dd\uc758 \uc774\uc810\uc744 \ub204\ub9b4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"pDOOH%EC%9D%98_%EC%9E%A5%EC%A0%90%EC%9D%84_%EC%95%8C%EC%95%84%EB%B3%B4%EC%84%B8%EC%9A%94\"><\/span>pDOOH\uc758 \uc7a5\uc810\uc744 \uc54c\uc544\ubcf4\uc138\uc694<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p><a href=\"https:\/\/www.movingwalls.com\/ko\/blog\/what-are-the-benefits-of-programmatic-dooh\/\" target=\"_blank\" rel=\"noopener\" title=\"pDOOH \uad11\uace0\ub294 \uc0c1\ub2f9\ud55c \uc774\uc810\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4\">pDOOH \uad11\uace0\ub294<\/a> OOH \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\uc640 \uad11\uace0\uc8fc \ubaa8\ub450\uc5d0\uac8c pDOOH \uad11\uace0\ub294. \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\ub294 pDOOH\ub97c \ud1b5\ud574 \ud6a8\uc728\uc801\uc73c\ub85c \uad11\uace0 \uacf5\uac04\uc744 \ud310\ub9e4\ud558\uace0 \uc218\uc775\uc744 \uadf9\ub300\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ubcf4\ub2e4 \ube60\ub974\uace0 \uc815\ud655\ud55c \uad11\uace0 \ubc30\uce58\ub97c \uac00\ub2a5\ud558\uac8c \ud558\ub294 \uc2e4\uc2dc\uac04 \uc785\ucc30 \ubc0f \uc790\ub3d9\ud654 \uae30\uc220\uc744 \uc0ac\uc6a9\ud558\uc5ec \ub2ec\uc131\ub429\ub2c8\ub2e4. <\/p>\n\n\n\n<p>\ubc18\uba74\uc5d0 \uad11\uace0\uc8fc\ub294 \ubcf4\ub2e4 \ud0c0\uac9f\ud654\ub41c \uad11\uace0 \uc811\uadfc \ubc29\uc2dd\uc744 \ud1b5\ud574 \uc774\uc775\uc744 \uc5bb\uc2b5\ub2c8\ub2e4. \uccad\uc911 \ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud558\uc5ec \ud2b9\uc815 \ud0c0\uac9f \uc778\uad6c\ud1b5\uacc4\uc5d0 \ub3c4\ub2ec\ud568\uc73c\ub85c\uc368 \uba54\uc2dc\uc9c0\uac00 \uc801\uc2dc\uc5d0 \uc801\uc808\ud55c \uc0ac\ub78c\ub4e4\uc5d0\uac8c \uc804\ub2ec\ub418\ub3c4\ub85d \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8 \uacb0\uacfc \ucc38\uc5ec\uc728\uc774 \ub192\uc544\uc9c0\uace0 \ud22c\uc790 \uc218\uc775(ROI)\uc774 \ud5a5\uc0c1\ub429\ub2c8\ub2e4. pDOOH\ub97c \ud65c\uc6a9\ud558\uba74 \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\uc640 \uad11\uace0\uc8fc \ubaa8\ub450 \ud6a8\uc728\uc131\uacfc \uc218\uc775\uc131\uc774 \ud5a5\uc0c1\ub418\uc5b4 \uc9c4\uc815\ud55c win-win\uc774 \uac00\ub2a5\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%EC%84%B1%EA%B3%B5%EC%A0%81%EC%9D%B8_pDOOH_%EA%B4%91%EA%B3%A0%EB%A5%BC_%EC%9C%84%ED%95%9C_%EC%98%AC%EB%B0%94%EB%A5%B8_%ED%8C%8C%ED%8A%B8%EB%84%88_%EC%B0%BE%EA%B8%B0\"><\/span>\uc131\uacf5\uc801\uc778 pDOOH \uad11\uace0\ub97c \uc704\ud55c \uc62c\ubc14\ub978 \ud30c\ud2b8\ub108 \ucc3e\uae30<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>\ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\ub294 \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd DOOH \uad11\uace0 \ucea0\ud398\uc778\uc5d0\uc11c \uc131\uacf5\ud558\ub294 \ub370 \ud544\uc694\ud55c \uc18c\ud504\ud2b8\uc6e8\uc5b4\uc640 \uc778\ud504\ub77c\uac00 \ud544\uc694\ud569\ub2c8\ub2e4. LMX(Location Media Xchange)\ub294 \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\uc5d0\uac8c \ud6a8\uacfc\uc801\uc778 pDOOH \uad11\uace0 \ucea0\ud398\uc778\uc744 \uc2e4\ud589\ud558\uae30 \uc704\ud55c \uc644\ubcbd\ud55c \uc194\ub8e8\uc158\uc744 \uc81c\uacf5\ud558\ub294 \uc774\uc0c1\uc801\uc778 \ud30c\ud2b8\ub108\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\uc640 \uc804 \uc138\uacc4 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uad6c\ub9e4\uc790\ub97c \uc5f0\uacb0\ud574\uc904 \uc218 \uc788\ub2e4\ub294 \uc810\uc774 SSP\ub85c\uc11c LMX\uc640 \ud611\ub825\ud574\uc57c \ud558\ub294 \uc911\uc694\ud55c \uc774\uc720 \uc911 \ud558\ub098\uc785\ub2c8\ub2e4. \uc6b0\ub9ac\uc758 \uae30\uc220\uc744 \ud1b5\ud574 \uc7ac\uace0\ub294 \uc634\ub2c8\ucc44\ub110 \ucea0\ud398\uc778 \uc2e4\ud589\uc5d0\uc11c \uc911\uc694\ud55c \uc5ed\ud560\uc744 \uc218\ud589\ud558\uc5ec \uc804 \uc138\uacc4 \uad6c\ub9e4\uc790\uc5d0\uac8c \ub2e4\uac00\uac08 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 OOH \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\uac00 \ube0c\ub79c\ub4dc\uac00 \uc804 \uc138\uacc4 \uc5b4\ub514\uc5d0\uc11c\ub098 \uc778\ubca4\ud1a0\ub9ac\ub97c \uad6c\ub9e4\ud560 \uc218 \uc788\ub3c4\ub85d \ud568\uc73c\ub85c\uc368 \ub3c4\ub2ec \ubc94\uc704\ub97c \ub113\ud788\uace0 \uc218\uc775\uc744 \ub298\ub9b4 \uc218 \uc788\uc74c\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>LMX\ub97c \uc120\ud0dd\ud558\ub294 \ub610 \ub2e4\ub978 \uc774\uc720\ub294 24\uc2dc\uac04 \uc9c0\uc6d0\uc785\ub2c8\ub2e4. \ub2f9\uc0ac\uc758 \uc804\ubb38 \uad11\uace0 \uc6b4\uc601 \ud300\uc740 \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\ub97c \ubaa8\ub4e0 \ub2e8\uacc4\uc5d0\uc11c \uc9c0\uc6d0\ud558\uc5ec \ud544\uc694\ud560 \ub54c\ub9c8\ub2e4 \ucd5c\uace0\uc758 \uc9c0\uc6d0\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc6b0\ub9ac\ub294 \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd\uc758 DOOH \uad11\uace0 \ud658\uacbd\uc744 \ud0d0\uc0c9\ud558\ub294 \uac83\uc774 \uc5bc\ub9c8\ub098 \uc5b4\ub824\uc6b4\uc9c0 \uc774\ud574\ud558\uace0 \uc788\uc73c\uba70, \uc774\uac83\uc774 \ubc14\ub85c \uadf8\ub4e4\uc758 \uc131\uacf5\uc744 \ubcf4\uc7a5\ud558\uae30 \uc704\ud574 \uc2e4\ubb34 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\ub294 \uc774\uc720\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub610\ud55c LMX\ub294 \ud0c0\uac9f\ud305, \ubcf4\uace0 \ubc0f \ub3d9\uc801 \ucf58\ud150\uce20 \uae30\ub2a5\uc744 \uac16\ucd98 \ud3ec\uad04\uc801\uc778 \ud50c\ub7ab\ud3fc\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc778\ubca4\ud1a0\ub9ac\ub97c \uc27d\uac8c \uad00\ub9ac\ud558\uace0 \uc131\uacfc\ub97c \ucd94\uc801\ud558\uba70 \ucea0\ud398\uc778 \ud6c4 \ubcf4\uace0\uc11c\ub97c \uc0dd\uc131\ud558\uc5ec \uc218\uc775\uc744 \uadf9\ub300\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc6b0\ub9ac \ud50c\ub7ab\ud3fc\uc740 OOH \ube44\uc988\ub2c8\uc2a4\ub97c \uac04\uc18c\ud654\ud558\uace0 \uc131\uc7a5\uc2dc\ud0a4\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc8fc\uae30 \uc704\ud55c \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uac04\ub2e8\ud788 \ub9d0\ud574\uc11c pDOOH \uad11\uace0\ub294 \uc625\uc678 \uad11\uace0\uc758 \ubbf8\ub798\uc774\uba70 \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\ub294 \uc774\ub97c \uc9c0\uc6d0\ud560 \uc900\ube44\uac00 \ub418\uc5b4 \uc788\uc5b4\uc57c \ud569\ub2c8\ub2e4. LMX\uc758 \uc9c0\uc6d0\uc744 \ud1b5\ud574 \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\ub294 pDOOH \uad11\uace0\uc758 \uc774\uc810\uc744 \uc790\uc2e0\uc788\uac8c \uc218\uc6a9\ud558\uace0 \uadf8\uac83\uc774 \uc81c\uacf5\ud558\ub294 \uae30\ud68c\ub97c \ud65c\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>pDOOH\uc758 \uac15\ub825\ud55c \uc131\ub2a5\uc744 \uc9c1\uc811 \ud655\uc778\ud558\uace0 \uc2f6\uc73c\uc2e0\uac00\uc694? <a href=\"https:\/\/lmx.ai\/ko\/book-a-demo\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\uc9c0\uae08 \ubc14\ub85c \ub370\ubaa8\ub97c \uc608\uc57d\ud558\uace0<\/a> <a href=\"https:\/\/www.movingwalls.com\/ko\/blog\/digital-interactive-screens-in-outdoor-advertising\/\" target=\"_blank\" rel=\"noopener\" title=\"\uc625\uc678\uad11\uace0\uc758 \ubbf8\ub798\">\uc625\uc678 \uad11\uace0\uc758 \ubbf8\ub798\ub97c<\/a> \uacbd\ud5d8\ud574 \ubcf4\uc138\uc694!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\uc625\uc678 \uad11\uace0(OOH)\ub294 \ucd5c\ucd08\uc758 \uc190\uc73c\ub85c \uadf8\ub9b0 \uad11\uace0\ud310\ubd80\ud130 \ud604\uc7ac \ub3c4\uc2dc \ud48d\uacbd\uc744 \uc9c0\ubc30\ud558\uace0 \uc788\ub294 \ud604\ub300\uc801\uc774\uace0 \ub514\uc9c0\ud138\ud654\ub41c \uad11\uace0\ud310\uacfc \uc2a4\ud06c\ub9b0\uc5d0 \uc774\ub974\uae30\uae4c\uc9c0 \uac70\uc758 100\ub144\uc5d0 \uac78\uce5c \ud48d\ubd80\ud55c [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/lmx.ai\/ko\/blog\/your-partner-to-unlock-programmatic-dooh-revenues\/\">\ub354\ubcf4\uae30&#8230;<span class=\"screen-reader-text\"> from Location Media Xchange: \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd DOOH \uc218\uc775\uc744 \ucc3d\ucd9c\ud558\ub294 \ud30c\ud2b8\ub108<\/span><\/a><\/p>\n","protected":false},"featured_media":10449,"template":"","categories":[],"class_list":["post-10448","blog","type-blog","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/blog\/10448","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/media\/10449"}],"wp:attachment":[{"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/media?parent=10448"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/categories?post=10448"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}