- \ub2e4\uc591\ud55c \uc720\ud615\uc758 OOH \ubbf8\ub514\uc5b4 \uac1c\uc694: \uac00\ub2a5\uc131\uc758 \ud314\ub808\ud2b8<\/a><\/li>
- OOH \uad11\uace0 \ubaa8\ud5d8\uc740 \uacc4\uc18d\ub429\ub2c8\ub2e4<\/a><\/li><\/ul><\/nav><\/div>\n\n
<\/p>\n\n\n\n
\ub514\uc9c0\ud138 \ud654\uba74\uc774 \uc6b0\ub9ac \uc0b6\uc758 \ubaa8\ub4e0 \uce21\uba74\uc744 \ud3ec\ud654\uc2dc\ud0a4\ub294 \uc628\ub77c\uc778 \uad11\uace0\ub85c \uac00\ub4dd \ucc2c \uc138\uc0c1\uc5d0\uc11c OOH(Out-of-Home) \ubbf8\ub514\uc5b4\ub294 \ub514\uc9c0\ud138 \uc18c\uc74c\uc744 \ucc28\ub2e8\ud558\ub294 \uc720\ud615\uc801\uc774\uace0 \uc601\ud5a5\ub825 \uc788\ub294 \uad11\uace0 \ud615\ud0dc\uc778 \uc2e0\uc120\ud55c \uacf5\uae30\uc758 \uc228\uacb0\ub85c \ub4f1\uc7a5\ud569\ub2c8\ub2e4. \uc544\uce68 \ucd9c\uadfc\uae38\uc5d0 \uc2dc\uc120\uc744 \uc0ac\ub85c\uc7a1\ub294 \uc6b0\ub69d \uc19f\uc740 \uad11\uace0\ud310, \ub300\uc911\uad50\ud1b5\uc744 \uae30\ub2e4\ub9ac\ub294 \ub3d9\uc548 \uc2dc\uc120\uc744 \uc0ac\ub85c\uc7a1\ub294 \ubc84\uc2a4 \uc258\ud130 \uad11\uace0, \ubd81\uc801\uac70\ub9ac\ub294 \uc1fc\ud551\uc13c\ud130\ub97c \uac70\ub2d0\uba70 \uc2dc\uc120\uc744 \uc0ac\ub85c\uc7a1\ub294 \uc0dd\ub3d9\uac10 \ub118\uce58\ub294 \ub514\uc9c0\ud138 \ub514\uc2a4\ud50c\ub808\uc774\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n
OOH \ubbf8\ub514\uc5b4\ub294 \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\ub97c \ucc3d\ucd9c\ud558\uace0 \uc9c0\uc18d\uc801\uc778 \uc778\uc0c1\uc744 \ub0a8\uae30\uba70 \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc5d0 \uc2e4\uc9c8\uc801\uc778 \ucc28\uc6d0\uc744 \ucd94\uac00\ud560 \uc218 \uc788\ub294 \uace0\uc720\ud55c \ub2a5\ub825\uc744 \ubcf4\uc720\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uac00\uc0c1 \uc601\uc5ed\uc5d0\uc11c \uc2e4\uc81c \uc138\uacc4\ub85c \uad11\uace0\ub97c \uac00\uc838\uc640 \uc2e4\uc2dc\uac04 \ubc0f \uc2e4\uc81c \uc2dc\ub098\ub9ac\uc624\uc5d0\uc11c \uccad\uc911\uacfc \uc18c\ud1b5\ud569\ub2c8\ub2e4. \uc2dc\ub300\ub97c \ucd08\uc6d4\ud55c \uac70\ub300 \uc804\ud1b5 \uad11\uace0\ud310\ubd80\ud130 \ucd5c\ucca8\ub2e8 \ub514\uc9c0\ud138 \uc0ac\uc774\ub2c8\uc9c0 \uae30\uc220\uae4c\uc9c0 OOH \ubbf8\ub514\uc5b4 \uc138\uacc4\ub97c \ud1b5\ud55c \ud765\ubbf8\uc9c4\uc9c4\ud55c \uc5ec\uc815\uc744 \uc2dc\uc791\ud558\uace0 \uae30\ub2e4\ub9ac\uace0 \uc788\ub294 \ubb34\ud55c\ud55c \uac00\ub2a5\uc131\uc744 \ubc1c\uacac\ud574 \ubcf4\uc138\uc694.<\/p>\n\n\n\n
<\/span>\ub2e4\uc591\ud55c \uc720\ud615\uc758 OOH \ubbf8\ub514\uc5b4 \uac1c\uc694: \uac00\ub2a5\uc131\uc758 \ud314\ub808\ud2b8<\/span><\/h3>\n\n\n\n
\uc804\ud1b5\uc801\uc778 \uad11\uace0\ud310: \uc625\uc678 \uad11\uace0\uc758 \uc544\uc774\ucf58<\/em><\/strong><\/p>\n\n\n\n
\ube4c\ubcf4\ub4dc\ub294 OOH \uad11\uace0\uc758 \uc0c1\uc9d5\uc801\uc778 \uac70\uc778\uc73c\ub85c \uc6b0\ub69d \uc19f\uc544 \uc788\uc2b5\ub2c8\ub2e4. \uace0\uc18d\ub3c4\ub85c\uc640 \ub3c4\uc2dc \uac70\ub9ac\ub97c \ub530\ub77c \uc874\uc7ac\uac10 \ub118\uce58\ub294 \uc874\uc7ac\uac10\uc73c\ub85c \uad00\uc2ec\uc744 \ub04c\uace0 \uc218\ub9ce\uc740 \uccad\uc911\uc5d0\uac8c \uba54\uc2dc\uc9c0\ub97c \uc804\ub2ec\ud569\ub2c8\ub2e4. \uc815\uc801\uc778 \ub514\uc2a4\ud50c\ub808\uc774\ubd80\ud130 \ucc3d\uc758\uc801\uc73c\ub85c \ub514\uc790\uc778\ub41c \uc2dc\uac01\uc801 \uc694\uc18c\uc5d0 \uc774\ub974\uae30\uae4c\uc9c0 \uae30\uc874 \uad11\uace0\ud310\uc740 \uacc4\uc18d\ud574\uc11c \ube0c\ub79c\ub4dc \uba54\uc2dc\uc9c0\ub97c \uc804\ud30c\ud558\ub294 \uac15\ub825\ud55c \ub3c4\uad6c\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n
\ub514\uc9c0\ud138 \uc2dc\ub300 \uc218\uc6a9: \ub514\uc9c0\ud138 \uad11\uace0\ud310 \ud0d0\uc0c9<\/em><\/strong><\/p>\n\n\n\n
\ub514\uc9c0\ud138 \uad11\uace0\ud310\uc740 OOH \uad11\uace0\ub97c \uc0c8\ub85c\uc6b4 \ucc28\uc6d0\uc73c\ub85c \ub04c\uc5b4\uc62c\ub9bd\ub2c8\ub2e4. \uae30\uc220\uc801\uc73c\ub85c \uc9c4\ubcf4\ub41c \uc774\ub7ec\ud55c \ub514\uc2a4\ud50c\ub808\uc774\ub294 \uc2e4\uc2dc\uac04\uc73c\ub85c \uc5c5\ub370\uc774\ud2b8\ub420 \uc218 \uc788\ub294 \ub3d9\uc801 \ucf58\ud150\uce20\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc5ec\ub7ec \uad11\uace0\ub97c \ud68c\uc804\ud558\uace0 \uc2dc\uc120\uc744 \uc0ac\ub85c\uc7a1\ub294 \uc2dc\uac01\uc801 \uc694\uc18c\ub97c \ud65c\uc6a9\ud558\ub294 \uae30\ub2a5\uc740 \ucea0\ud398\uc778\uc5d0 \uc2e0\uc120\ud568\uacfc \uc0c1\ud638\uc791\uc6a9 \uc694\uc18c\ub97c \ucd94\uac00\ud558\uc5ec \uc774\uc804\uacfc\ub294 \uc804\ud600 \ub2e4\ub978 \ubc29\uc2dd\uc73c\ub85c \ud589\uc778\uc758 \uad00\uc2ec\uc744 \uc0ac\ub85c\uc7a1\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n
\ubcf4\ud589\uc790\uc5d0\uac8c \ub2e4\uac00\uac00\uae30: \uac70\ub9ac \uc2dc\uc124\ubb3c\ub85c \uae30\ud68c \uadf9\ub300\ud654<\/em><\/strong><\/p>\n\n\n\n
\uac70\ub9ac \uac00\uad6c \uad11\uace0\ub294 \uc0ac\ub78c\ub4e4\uc774 \uac77\uace0, \uae30\ub2e4\ub9ac\uace0, \ubaa8\uc774\ub294 \uac70\ub9ac\uc5d0 \uba54\uc2dc\uc9c0\ub97c \uc804\ub2ec\ud569\ub2c8\ub2e4. \ubc84\uc2a4 \uc815\ub958\uc7a5\uacfc \ubca4\uce58\ubd80\ud130 \ud0a4\uc624\uc2a4\ud06c\uc640 \uc2e0\ubb38 \uac00\ud310\ub300\uae4c\uc9c0, \uc804\ub7b5\uc801\uc73c\ub85c \ubc30\uce58\ub41c \uad11\uace0 \uacf5\uac04\uc740 \uad50\ud1b5\ub7c9\uc774 \ub9ce\uc740 \uc9c0\uc5ed\uc5d0 \ucd5c\ub300\ud55c\uc758 \ub178\ucd9c\uc744 \ubcf4\uc7a5\ud569\ub2c8\ub2e4. \uac70\ub9ac \uc2dc\uc124\ubb3c \uad11\uace0\ub294 \ub3c4\uc2dc \uacbd\uad00\uc5d0 \uc644\ubcbd\ud558\uac8c \ud1b5\ud569\ub418\uc5b4 \ub3c4\uc2dc \uacbd\ud5d8\uc758 \ud544\uc218\uc801\uc778 \ubd80\ubd84\uc774 \ub429\ub2c8\ub2e4.<\/p>\n\n\n\n
\uc774\ub3d9 \uc911: \ub300\uc911\uad50\ud1b5 \ubbf8\ub514\uc5b4\uc758 \ud798<\/em><\/strong><\/p>\n\n\n\n
\uccad\uc911\uc774 \uc774\ub3d9 \uc911\uc77c \ub54c \ub300\uc911\uad50\ud1b5 \uad11\uace0\ub294 \ube44\ubc00 \ubb34\uae30\uac00 \ub429\ub2c8\ub2e4. \ubc84\uc2a4 \ub798\ud551, \uae30\ucc28\uc5ed \ub514\uc2a4\ud50c\ub808\uc774, \ud0dd\uc2dc \uad11\uace0 \ub4f1 \ub300\uc911\uad50\ud1b5 \uad11\uace0\ub97c \ud1b5\ud574 \ub9e4\uc77c \uc5ec\ud589\ud558\ub294 \ud1b5\uadfc\uc790\uc640 \uc5ec\ud589\uc790\uc5d0\uac8c \ub2e4\uac00\uac08 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uc0ac\ub85c\uc7a1\uc740 \uccad\uc911\uacfc \uc18c\ud1b5\ud558\uace0 \uae30\uc5b5\uc5d0 \ub0a8\ub294 \uc778\uc0c1\uc744 \ub0a8\uae30\ub294 \ud6a8\uacfc\uc801\uc778 \ubc29\ubc95\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n
\ub192\uc774 \ub0a0\uc544\uc624\ub974\uace0 \ub9e4\ub825\uc801\uc778 \uc1fc\ud551\uac1d: \uc7a5\uc18c \uae30\ubc18 \ubbf8\ub514\uc5b4\uc758 \uc7a0\uc7ac\ub825 \ubc1c\ud718<\/em><\/strong><\/p>\n\n\n\n
\uacf5\ud56d \uad11\uace0\uc640 \uc1fc\ud551\ubab0 \ubc0f \uc1fc\ud551 \uc13c\ud130\uc758 OOH \uad11\uace0\ub97c<\/a> \ub9c8\ucf00\ud305 \uc804\ub7b5\uc5d0 \ud1b5\ud569\ud558\uba74 \ucea0\ud398\uc778 \ud6a8\uacfc\ub97c \uadf9\ub300\ud654\ud558\uace0 \uc218\uc6a9\uc801\uc778 \ud658\uacbd\uc5d0\uc11c \ud2b9\uc815 \uc624\ub514\uc5b8\uc2a4\uc5d0\uac8c \ub3c4\ub2ec\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uacf5\ud56d\uc5d0\uc11c \ucd9c\uc7a5\uac1d\uc744 \ud0c0\uae43\uc73c\ub85c \uc0bc\ub4e0, \uc6d0\ub354\ub79c\ub4dc\uc758 \uc1fc\ud551\uac1d\uc744 \uc0ac\ub85c\uc7a1\ub4e0, \uc7a5\uc18c \uae30\ubc18 \ubbf8\ub514\uc5b4\ub294 \ud0c0\uae43 \uc2dc\uc7a5\uacfc \uc5f0\uacb0\ub420 \uc218 \uc788\ub294 \uc774\uc0c1\uc801\uc778 \uae30\ud68c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uacf5\ud56d\uacfc \uc1fc\ud551 \uc13c\ud130\uc758 \uc5ed\ub3d9\uc801\uc778 \ud658\uacbd\uc740 \ucc3d\uc758\uc131\uc744 \uc704\ud55c \ube44\uc625\ud55c \uae30\ubc18\uc744 \uc81c\uacf5\ud558\uc5ec \uacf5\uac10\uc744 \ubd88\ub7ec\uc77c\uc73c\ud0a4\uace0 \ud589\ub3d9\uc744 \uc720\ub3c4\ud558\ub294 \uc124\ub4dd\ub825 \uc788\ub294 \ub0b4\ub7ec\ud2f0\ube0c\ub97c \ub9cc\ub4e4 \uc218 \uc788\ub3c4\ub85d \ud574\uc90d\ub2c8\ub2e4. <\/p>\n\n\n\n
<\/span>OOH \uad11\uace0 \ubaa8\ud5d8\uc740 \uacc4\uc18d\ub429\ub2c8\ub2e4<\/span><\/h3>\n\n\n\n
\uae30\uc220\uc774 \uacc4\uc18d\ud574\uc11c \uad11\uace0 \ud658\uacbd\uc744 \ud615\uc131\ud568\uc5d0 \ub530\ub77c OOH \ubbf8\ub514\uc5b4\ub294 \ub514\uc9c0\ud138 \uc138\uacc4\uc640 \uc2e4\uc81c \uc138\uacc4 \uc0ac\uc774\uc758 \uaca9\ucc28\ub97c \ud574\uc18c\ud558\ub294 \uac15\ub825\ud55c \ud798\uc73c\ub85c \ub0a8\uc544 \uc788\uc2b5\ub2c8\ub2e4. \uc804\ud1b5\uc801\uc778 \ud615\uc2dd\uacfc \ub514\uc9c0\ud138 \ud615\uc2dd\uc744 \ud1b5\ud569\ud558\uace0, \ub2e4\uc591\ud55c OOH \ud50c\ub7ab\ud3fc\uc744 \ud65c\uc6a9\ud558\uace0, \uac01 \uc720\ud615\uc758 OOH \ubbf8\ub514\uc5b4\uac00 \uc81c\uacf5\ud558\ub294 \uace0\uc720\ud55c \uae30\ud68c\ub97c \uc774\ud574\ud568\uc73c\ub85c\uc368 \uc9c0\uc18d\uc801\uc778 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294 \uac15\ub825\ud55c \ucea0\ud398\uc778\uc744 \ub9cc\ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n
\n![\"OOH](\"https:\/\/lmx.ai\/wp-content\/uploads\/2023\/06\/MW-Article-Thumbnails-1.jpg\")
<\/figure><\/div>\n\n\n\uadc0\ud558\uc758 OOH \ube44\uc988\ub2c8\uc2a4\ub97c \uc9c0\uc6d0\ud558\uace0 \uc774\ub7ec\ud55c \ub2e4\uc591\ud55c \ubbf8\ub514\uc5b4 \ucc44\ub110\uc744 \ucd5c\ub300\ud55c \ud65c\uc6a9\ud558\ub824\uba74 \uadc0\ud558\uac00 \uc6d0\ud558\ub294 \ub300\ub85c \uc0ac\uc6a9\ud560 \uc218 \uc788\ub294 \uc62c\ubc14\ub978 \ub3c4\uad6c\uc640 \uc81c\ud488\uc744 \ubcf4\uc720\ud558\ub294 \uac83\uc774 \ud544\uc218\uc801\uc785\ub2c8\ub2e4. \ub85c\ucf00\uc774\uc158 \ubbf8\ub514\uc5b4 \uc775\uc2a4\uccb4\uc778\uc9c0(LMX)\ub294 \uacf5\uae09\uc5c5\uccb4 \ud50c\ub7ab\ud3fc(SSP)<\/a>, \uac15\ub825\ud55c \uce21\uc815 \ub3c4\uad6c, \ucf58\ud150\uce20 \uad00\ub9ac \uc2dc\uc2a4\ud15c(CMS)<\/a> \ub4f1\uc744 \ud3ec\ud568\ud55c \uc885\ud569\uc801\uc778 \uc194\ub8e8\uc158 \uc81c\ud488\uad70\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. LMX\ub97c \uc0ac\uc6a9\ud558\uba74 \uc6b4\uc601\uc744 \uac04\uc18c\ud654\ud558\uace0 \uadc0\uc911\ud55c \ud1b5\ucc30\ub825\uc744 \uc5bb\uc73c\uba70 OOH \ube44\uc988\ub2c8\uc2a4\ub97c \uc0c8\ub85c\uc6b4 \ucc28\uc6d0\uc73c\ub85c \ub04c\uc5b4\uc62c\ub9b4 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n