{"id":10456,"date":"2023-06-26T09:27:02","date_gmt":"2023-06-26T03:57:02","guid":{"rendered":"https:\/\/lmx.ai\/blog\/lmx-%eb%a6%ac%ec%8a%a4%eb%b3%b8%ec%97%90%ec%84%9c-%ec%97%b4%eb%a6%b0-woo-%ec%84%b8%ea%b3%84-%ed%9a%8c%ec%9d%98%ec%97%90%ec%84%9c-%eb%af%b8%eb%94%94%ec%96%b4-%ec%86%8c%ec%9c%a0%ec%9e%90%eb%a5%bc\/"},"modified":"2024-01-04T09:59:31","modified_gmt":"2024-01-04T04:29:31","slug":"self-serve-advertising-woo-congress-lisbon","status":"publish","type":"blog","link":"https:\/\/lmx.ai\/ko\/blog\/self-serve-advertising-woo-congress-lisbon\/","title":{"rendered":"LMX, \ub9ac\uc2a4\ubcf8\uc5d0\uc11c \uc5f4\ub9b0 WOO \uc138\uacc4 \ud68c\uc758\uc5d0\uc11c \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\ub97c \uc704\ud55c \uc140\ud504 \uc11c\ube44\uc2a4 \uad11\uace0 \uc194\ub8e8\uc158 \uacf5\uac1c"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_68_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor: pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-6' ><li class='ez-toc-heading-level-6'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lmx.ai\/ko\/blog\/self-serve-advertising-woo-congress-lisbon\/#1%EC%9D%BC%EC%B0%A8_%EB%B6%80%EB%AC%B8_%EC%84%B1%EC%9E%A5_%EB%B0%8F_%EC%A7%80%EC%86%8D_%EA%B0%80%EB%8A%A5%EC%84%B1_%EC%88%98%EC%9A%A9\" title=\"1\uc77c\ucc28: \ubd80\ubb38 \uc131\uc7a5 \ubc0f \uc9c0\uc18d \uac00\ub2a5\uc131 \uc218\uc6a9\">1\uc77c\ucc28: \ubd80\ubb38 \uc131\uc7a5 \ubc0f \uc9c0\uc18d \uac00\ub2a5\uc131 \uc218\uc6a9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-6'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/lmx.ai\/ko\/blog\/self-serve-advertising-woo-congress-lisbon\/#2%EC%9D%BC%EC%B0%A8_OOH%EC%99%80_%EC%B2%AD%EC%A4%91_%EC%B8%A1%EC%A0%95%EC%9D%98_%EA%B3%BC%ED%95%99\" title=\"2\uc77c\ucc28: OOH\uc640 \uccad\uc911 \uce21\uc815\uc758 \uacfc\ud559\">2\uc77c\ucc28: OOH\uc640 \uccad\uc911 \uce21\uc815\uc758 \uacfc\ud559<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/lmx.ai\/ko\/blog\/self-serve-advertising-woo-congress-lisbon\/#%EC%98%A5%EC%99%B8_%EA%B4%91%EA%B3%A0%EC%9D%98_%EB%AF%B8%EB%9E%98%EB%A5%BC_%EB%B3%B4%EC%97%AC%EC%A4%8D%EB%8B%88%EB%8B%A4\" title=\"\uc625\uc678 \uad11\uace0\uc758 \ubbf8\ub798\ub97c \ubcf4\uc5ec\uc90d\ub2c8\ub2e4\">\uc625\uc678 \uad11\uace0\uc758 \ubbf8\ub798\ub97c \ubcf4\uc5ec\uc90d\ub2c8\ub2e4<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><\/p>\n\n\n\n<p>WOO(World Out of Home Organization)\uc758 \uc5f0\ub840 \ud68c\uc758\uac00 2023\ub144 6\uc6d4 7\uc77c\ubd80\ud130 9\uc77c\uae4c\uc9c0 \ud3ec\ub974\ud22c\uac08 \ub9ac\uc2a4\ubcf8\uc758 \ud65c\uae30 \ub118\uce58\ub294 \ub3c4\uc2dc\uc5d0\uc11c \uac1c\ucd5c\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ub9e4\uc6b0 \uae30\ub300\ub418\ub294 \uc774 \ud589\uc0ac\uc5d0\ub294 \uc804 \uc138\uacc4\uc758 \uc5c5\uacc4 \ub9ac\ub354, \uc804\ubb38\uac00 \ubc0f \uc804\ubb38\uac00\ub4e4\uc774 \ud55c \uc790\ub9ac\uc5d0 \ubaa8\uc5ec \ub04a\uc784\uc5c6\uc774 \uc9c4\ud654\ud558\ub294 \uc625\uc678(OOH) \uad11\uace0 \uc601\uc5ed\uc744 \ud0d0\uad6c\ud588\uc2b5\ub2c8\ub2e4. \uc9c0\uc18d \uac00\ub2a5\uc131, \uce21\uc815, \uc790\ub3d9\ud654 \ubc0f \ucc3d\uc758\uc801 \uc6b0\uc218\uc131\uc5d0 \ucd08\uc810\uc744 \ub9de\ucd98 \uc774\ubc88 \ud68c\uc758\uc5d0\uc11c\ub294 \uae00\ub85c\ubc8c \ubbf8\ub514\uc5b4 \ud658\uacbd\uc758 \ubbf8\ub798\ub97c \ud615\uc131\ud558\ub294 \ud68d\uae30\uc801\uc778 \uc544\uc774\ub514\uc5b4\uc640 \uae30\uc220\uc744 \uc120\ubcf4\uc600\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h6 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1%EC%9D%BC%EC%B0%A8_%EB%B6%80%EB%AC%B8_%EC%84%B1%EC%9E%A5_%EB%B0%8F_%EC%A7%80%EC%86%8D_%EA%B0%80%EB%8A%A5%EC%84%B1_%EC%88%98%EC%9A%A9\"><\/span>1\uc77c\ucc28: \ubd80\ubb38 \uc131\uc7a5 \ubc0f \uc9c0\uc18d \uac00\ub2a5\uc131 \uc218\uc6a9<span class=\"ez-toc-section-end\"><\/span><\/h6>\n\n\n\n<p>\ud68c\uc758 \uac1c\ub9c9\uc77c\uc5d0\ub294 \uc9c0\uc18d\uac00\ub2a5\uc131\uc774\ub77c\ub294 \uc911\uc694\ud55c \ubb38\uc81c\ub97c \ub2e4\ub8e8\uba74\uc11c OOH \uc0ac\uc5c5\uc774 \uc5b4\ub5bb\uac8c \uc131\uacf5\ud560 \uc218 \uc788\ub294\uc9c0\uc5d0 \ub300\ud55c \ub17c\uc758\uc758 \ubc30\uacbd\uc774 \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ub2e4\uc591\ud55c \ubc30\uacbd\uc744 \uac00\uc9c4 \uc800\uba85\ud55c \uc5f0\uc0ac\ub4e4\uc774 \ud611\uc5c5\uc5d0 \ub300\ud55c \uad00\uc810\uc744 \uc81c\uc2dc\ud558\uace0 \ucc3d\uc758\uc801\uc778 \ud5c8\ube0c\ub85c\uc11c \ud574\ub2f9 \ubd80\ubb38\uc758 \uacbd\uc7c1 \uc6b0\uc704\ub97c \uac15\uc870\ud588\uc2b5\ub2c8\ub2e4. \uc804 \uc138\uacc4\uac00 \uc7a5\uae30\uc801\uc778 \uc194\ub8e8\uc158\uc744 \ubaa8\uc0c9\ud568\uc5d0 \ub530\ub77c \uc625\uc678 \uad11\uace0\ub294 \uc804 \uc138\uacc4 \uc0ac\ub78c\ub4e4\uc5d0\uac8c \ub2e4\uac00\uac08 \uc218 \uc788\ub294 \ud658\uacbd \uce5c\ud654\uc801\uc774\uace0 \ud6a8\uacfc\uc801\uc778 \ucea0\ud398\uc778\uc744 \ud64d\ubcf4\ud558\uae30 \uc704\ud55c \uc790\uc5f0\uc2a4\ub7ec\uc6b4 \ud50c\ub7ab\ud3fc\uc73c\ub85c \ubc1c\uc804\ud574 \uc654\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h6 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2%EC%9D%BC%EC%B0%A8_OOH%EC%99%80_%EC%B2%AD%EC%A4%91_%EC%B8%A1%EC%A0%95%EC%9D%98_%EA%B3%BC%ED%95%99\"><\/span>2\uc77c\ucc28: OOH\uc640 \uccad\uc911 \uce21\uc815\uc758 \uacfc\ud559<span class=\"ez-toc-section-end\"><\/span><\/h6>\n\n\n\n<p>\ucee8\ud37c\ub7f0\uc2a4 \ub2e4\uc74c \ub0a0\uc5d0\ub294 OOH \uad11\uace0\uc758 \uacfc\ud559\uc744 \uc911\uc2ec\uc73c\ub85c \uc9c4\ud589\ub418\uc5c8\uc73c\uba70, \ud2b9\ud788 \uc131\uc7a5\uc744 \ucd09\uc9c4\ud558\uace0 \uc5c5\uacc4 \ud6a8\uc728\uc131\uc744 \ud5a5\uc0c1\uc2dc\ud0a4\uae30 \uc704\ud55c \ub370\uc774\ud130 \ud65c\uc6a9 \ubc0f \uccad\uc911 \uce21\uc815\uc744 \uac15\uc870\ud588\uc2b5\ub2c8\ub2e4. \uc5f0\uc0ac\ub4e4\uc740 \uc625\uc678 \uad11\uace0 \ucea0\ud398\uc778\uc5d0\uc11c \uc810\uc810 \ub354 \uc911\uc694\ud574\uc9c0\ub294 \ub370\uc774\ud130\uc5d0 \ub300\ud574 \ub17c\uc758\ud558\uba74\uc11c \uc0c8\ub85c\uc6b4 \uae30\ud68c\ub97c \uc5f4\uace0 \uac1c\uc778\ud654\ub41c \uba54\uc2dc\uc9c0\ub97c \uc804\ub2ec\ud560 \uc218 \uc788\ub294 \ub370\uc774\ud130\uc758 \uc7a0\uc7ac\ub825\uc744 \uac15\uc870\ud588\uc2b5\ub2c8\ub2e4. \ub610\ud55c OOH\uc5d0\uc11c \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd \uad6c\ub9e4\uc758 \uc601\ud5a5\ub825\uc774 \ucee4\uc9c0\uace0 \uc788\ub2e4\ub294 \uc810\uc744 \ub2e4\ub8e8\uba74\uc11c \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\uac00 \uc774 \ub3d9\uc801 \ub9e4\uccb4\uc640 \uc0c1\ud638 \uc791\uc6a9\ud558\ub294 \ubc29\uc2dd\uc744 \uc790\ub3d9\ud654\uac00 \uc5b4\ub5bb\uac8c \ubcc0\ud654\uc2dc\ud0a4\uace0 \uc788\ub294\uc9c0 \ubcf4\uc5ec\uc8fc\uc5c8\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n<p>\ub2f9\uc0ac\uc758 \ucc3d\ub9bd\uc790\uc774\uc790 \uadf8\ub8f9 CEO\uc778 Srikanth Ramachandran\uc740 \ubb34\ub300\uc5d0 \uc62c\ub77c &#8220;\ube44\ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd\uc758 \uae30\ud68c: \ubaa8\ub4e0 OOH \uad6c\ub9e4\ub97c \ub354 \uc27d\uac8c \ub9cc\ub4e4\uae30&#8221;\uc5d0 \ub300\ud574 \ub17c\uc758\ud558\uba74\uc11c \uc790\ub3d9\ud654\uc758 \ud601\uba85\uc801\uc778 \uc601\ud5a5\uacfc \uc790\ub3d9\ud654\uac00 OOH \uc0b0\uc5c5\uc5d0 \uc81c\uacf5\ud558\ub294 \ud765\ubbf8\ub85c\uc6b4 \uc804\ub9dd\uc5d0 \ub300\ud574 \uc870\uba85\ud588\uc2b5\ub2c8\ub2e4. \uadf8\ub294 \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd\uacfc \uadf8\uac83\uc774 OOH \uc790\ub3d9\ud654\uc5d0 \ubbf8\uce58\ub294 \uc7a0\uc7ac\uc801 \uc601\ud5a5\uc744 \uc870\uc0ac\ud558\uba74\uc11c \uc5c5\uacc4\uc5d0 \ub300\ud55c \ubcc0\ud601\uc801 \uc7a0\uc7ac\ub825\uc744 \uac15\uc870\ud588\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n<p>Srikanth Ramachandran\uc740 &#8220;\uae00\ub85c\ubc8c \ucee8\ud37c\ub7f0\uc2a4\uc5d0 \ucc38\uc11d\ud55c \uac83\uc740 OOH \ubbf8\ub514\uc5b4 \uc9c0\ucd9c\uc758 \ubd80\ud65c\uacfc \ub514\uc9c0\ud138 \ud615\uc2dd\uc758 \uae30\ud558\uae09\uc218\uc801\uc778 \uc131\uc7a5\uc744 \uac15\uc870\ud55c \uadc0\uc911\ud55c \uacbd\ud5d8\uc774\uc5c8\uc2b5\ub2c8\ub2e4. \uc800\ub294 \ucee8\ud37c\ub7f0\uc2a4\uc5d0\uc11c OOH \ubbf8\ub514\uc5b4 \uc790\ub3d9\ud654\uc5d0 \ub300\ud574 \ubc1c\ud45c\ud560 \uc218 \uc788\ub294 \ud2b9\uad8c\uc744 \ub204\ub838\uc2b5\ub2c8\ub2e4.&#8221;\ub77c\uace0 \ub9d0\ud588\uc2b5\ub2c8\ub2e4. &#8220;\ud2b9\ud788 \ub514\uc9c0\ud138 \ubd80\ubb38\uc5d0\uc11c OOH \ubbf8\ub514\uc5b4 \uc9c0\ucd9c\uc758 \ubd80\ud65c\uc740 \ub450 \uc790\ub9bf\uc218 \uc131\uc7a5\uc73c\ub85c \uc720\ub9dd\ud55c \ubbf8\ub798\ub97c \ub098\ud0c0\ub0c5\ub2c8\ub2e4. \uce21\uc815 \uc194\ub8e8\uc158\uc740 \uad11\uace0\uc8fc\uc758 \uc2e0\ub8b0\ub97c \ub192\uc774\ub294 \ub370 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud558\ub294 \ub3d9\uc2dc\uc5d0 \uad6c\ub9e4 \ud504\ub85c\uc138\uc2a4\ub97c \uac04\uc18c\ud654\ud558\uace0 \uc140\ud504 \uc11c\ube44\uc2a4 \ud50c\ub7ab\ud3fc\uc744 \uc218\uc6a9\ud558\ub294 \uac83\uc774 \ub514\uc9c0\ud138 \ubd84\uc57c \ubc1c\uc804\uc5d0 \ud544\uc218\uc801\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud1b5\ucc30\ub825\uc740 \uc6b0\ub9ac\uac00 \uc5ed\ub3d9\uc801\uc778 \ud658\uacbd\uc5d0\uc11c \uad11\uace0\uc8fc\ub97c \uc704\ud55c \ud601\uc2e0\uc801\uc778 \uc194\ub8e8\uc158\uc744 \uacc4\uc18d \uac1c\ubc1c\ud568\uc5d0 \ub530\ub77c \uc6b0\ub9ac\uc758 \ubbf8\ub798 \uc804\ub7b5\uc744 \uc548\ub0b4\ud560 \uac83\uc785\ub2c8\ub2e4.&#8221;<\/p>\n\n\n\n<p>\uadf8\ub294 OOH \uad11\uace0\uc5d0\uc11c \uc790\ub3d9\ud654 \ubc0f \ud655\uc7a5\uc131\uc744 \ub2ec\uc131\ud558\uae30 \uc704\ud55c 6\uac00\uc9c0 \ud575\uc2ec \uc694\uc18c\ub97c \uc124\uba85\ud588\uc2b5\ub2c8\ub2e4. \uba3c\uc800, \ub2e4\uc591\ud55c \uc0ac\uc6a9\uc790 \uc694\uad6c\ub97c \ucda9\uc871\ud558\ub294 \uc0ac\uc6a9\uc790 \uc911\uc2ec \uae30\uc220 \ud50c\ub7ab\ud3fc\uc758 \uc911\uc694\uc131\uc744 \uac15\uc870\ud588\uc2b5\ub2c8\ub2e4. \ub458\uc9f8, \ub178\ucd9c\uc218, \uc7a0\uc7ac\uace0\uac1d \uc138\uadf8\uba3c\ud2b8, \uacfc\uac70 \ucea0\ud398\uc778 \ub370\uc774\ud130\ub97c \ud3ec\ud568\ud55c \ub0b4\ubd80 \ubc0f \uc678\ubd80 \ub370\uc774\ud130 \ud65c\uc6a9\uc774 \uac15\uc870\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc138 \ubc88\uc9f8 \uc694\uc18c\ub294 \ube0c\ub77c\uc6b0\uc800, \ubaa8\ubc14\uc77c \uc571, DSP, \ub300\ud589\uc0ac \ub3c4\uad6c, \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\uc640 \uac19\uc740 \ub2e4\uc591\ud55c \ud504\ub7f0\ud2b8\uc5d4\ub4dc \uc778\ud130\ud398\uc774\uc2a4\ub97c \ud1b5\ud574 \ubbf8\ub514\uc5b4\uc5d0 \uc27d\uac8c \uc561\uc138\uc2a4\ud560 \uc218 \uc788\ub3c4\ub85d \ud558\ub294 \ub370 \uc911\uc810\uc744 \ub450\uc5c8\uc2b5\ub2c8\ub2e4. \ub610\ud55c \ud655\uc7a5\uc131\uc744 \uc704\ud574 \uc218\uc775 \uad00\ub9ac, CRM \ud1b5\ud569, \ucf58\ud150\uce20 \uc790\ub3d9\ud654 \ub4f1 \ubc31\uc5d4\ub4dc \ud504\ub85c\uc138\uc2a4 \uc790\ub3d9\ud654\uac00 \uac15\uc870\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uad11\uace0\uc8fc\uc758 \uc694\uad6c\ub97c \ucda9\uc871\ud558\ub824\uba74 \ud50c\ub808\uc774 \uc99d\uba85, \ud655\uc778, \uc7a0\uc7ac\uace0\uac1d \uc9c0\ud45c\ub97c \ud3ec\ud568\ud55c \uac15\ub825\ud55c \ubcf4\uace0 \uae30\ub2a5\uc774 \uc911\uc694\ud558\ub2e4\uace0 \uac04\uc8fc\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ud604\uc9c0\ud654, \ud654\uc774\ud2b8 \ub77c\ubca8\ub9c1 \ubc0f \uc790\uc0ac \ub370\uc774\ud130 \uc138\ud2b8 \ucc98\ub9ac\uc5d0 \ub300\ud55c \uc720\uc5f0\uc131\ub3c4 \uac15\uc870\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ub9c8\uc9c0\ub9c9\uc73c\ub85c Srikanth\ub294 \uccad\uc911\uacfc \ucd08\uc9c0\uc5ed \ud328\ud0a4\uc9c0\ub97c \ud1b5\ud569\ud558\ub294 \uac83\ubfd0\ub9cc \uc544\ub2c8\ub77c \uccad\uc911 \ubcf4\uc7a5, \uad6c\ub3c5, \ub9c9\ubc14\uc9c0 \uac70\ub798, \ub300\uaddc\ubaa8 \ud310\ub9e4\uc640 \uac19\uc740 \uc0c8\ub85c\uc6b4 \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uc744 \ud0d0\uc0c9\ud558\ub294 \ub4f1 \uc9c0\uc18d\uc801\uc778 \ud601\uc2e0\uc758 \uc911\uc694\uc131\uc744 \uac15\uc870\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/9Zas5ZKUbPD3GvL7Qfr3XNMDwYVrHVzarXsj2SAsyqSQqbY68SZtmW8Hb4KtJaylYX_lyUxOlXQM6E-DqWFUwHuSKslDYV2VCjpkQnZsPOm9D1SQG1odA_PL1AW8B0lqaNkWJvVFvdCi5ud0k5VlfBo\" alt=\"WOO \uc5f0\ub840\ucd1d\ud68c\uc5d0\uc11c \ubb34\ub300\uc5d0 \uc120 Moving Walls\uc758 CEO\"\/><\/figure><\/div>\n\n\n<p><em>\uc774\ubbf8\uc9c0 1: 2023\ub144 6\uc6d4 World Out of Home Organization\uc758 \uc5f0\ub840 \ud68c\uc758\uc5d0\uc11c \ubb34\ub300\uc5d0 \uc120 Moving Walls\uc758 \ucc3d\ub9bd\uc790\uc774\uc790 \uadf8\ub8f9 CEO<\/em><\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%EC%98%A5%EC%99%B8_%EA%B4%91%EA%B3%A0%EC%9D%98_%EB%AF%B8%EB%9E%98%EB%A5%BC_%EB%B3%B4%EC%97%AC%EC%A4%8D%EB%8B%88%EB%8B%A4\"><\/span>\uc625\uc678 \uad11\uace0\uc758 \ubbf8\ub798\ub97c \ubcf4\uc5ec\uc90d\ub2c8\ub2e4<span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<p>\ud589\uc0ac \uc804\ubc18\uc5d0 \uac78\uccd0 \uc5ec\ub7ec \uc804\uc2dc\uc5c5\uccb4\uac00 \ucd5c\ucca8\ub2e8 \uc194\ub8e8\uc158\uc744 \uc120\ubcf4\uc77c \uae30\ud68c\ub97c \uac00\uc84c\uc2b5\ub2c8\ub2e4. \uad11\uace0\uc8fc\uc640 \ubbf8\ub514\uc5b4\uac00 \uc601\ud5a5\ub825 \uc788\ub294 \ucea0\ud398\uc778\uc744 \uc27d\uac8c \ub9cc\ub4e4\uace0 \uc2e4\ud589\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud558\ub294 \uc140\ud504 \uc11c\ube44\uc2a4 \uae30\ub2a5\uc778 <a href=\"https:\/\/lmx.ai\/ko\/products\/self-serve-advertising-ooh\/\" target=\"_blank\" rel=\"noopener\" title=\"OOH \uc7ac\uace0\ub97c \uc628\ub77c\uc778\uc73c\ub85c \uc27d\uac8c \ud310\ub9e4\">LMX \uc628\ub77c\uc778 \uc140\ud504 \uc11c\ube44\uc2a4\ub97c<\/a> \uacf5\uac1c\ud588\uc2b5\ub2c8\ub2e4. \uc81c\ud488\uc758 \uc0ac\uc6a9\uc790 \uce5c\ud654\uc801\uc778 \uc778\ud130\ud398\uc774\uc2a4\uc640 \uace0\uae09 \uae30\ub2a5\uc740 \ube0c\ub79c\ub4dc\uc640 \uad11\uace0\uc8fc\uac00 OOH \uacf5\uac04\uc5d0\uc11c \ud0c0\uac9f \uace0\uac1d\uacfc \uc5f0\uacb0\ub418\ub294 \ubc29\uc2dd\uc744 \uae30\uc220\uc774 \uc5b4\ub5bb\uac8c \ud601\uc2e0\ud560 \uc218 \uc788\ub294\uc9c0 \ubcf4\uc5ec\uc8fc\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub610\ud55c, OOH \ucf58\ud150\uce20 \uad00\ub9ac \ubc0f \uc5c5\ub370\uc774\ud2b8 \ud504\ub85c\uc138\uc2a4\ub97c \uac04\uc18c\ud654\ud558\ub294 \ucf58\ud150\uce20 \uad00\ub9ac \uc2dc\uc2a4\ud15c(CMS)\uc778 <a href=\"https:\/\/lmx.ai\/ko\/products\/ooh-content-management-system\/\" target=\"_blank\" rel=\"noopener\" title=\"\ud6a8\uacfc\uc801\uc778 \ub514\uc9c0\ud138 \uac04\ud310 CMS \uc18c\ud504\ud2b8\uc6e8\uc5b4\">LMX \ucf58\ud150\uce20\ub3c4<\/a> \uc120\ubcf4\uc600\uc2b5\ub2c8\ub2e4. \uc9c1\uad00\uc801\uc778 \uc778\ud130\ud398\uc774\uc2a4\uc640 \uc6d0\ud65c\ud55c \ud1b5\ud569\uc744 \ud1b5\ud574 LMX Content\ub294 \ucea0\ud398\uc778 \uad00\ub9ac\uc758 \ud6a8\uc728\uc131\uacfc \uc720\uc5f0\uc131\uc744 \ub192\uc77c \uc218 \uc788\ub294 \uac00\ub2a5\uc131\uc744 \ubcf4\uc5ec\uc8fc\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>CMS \uc678\uc5d0\ub3c4 \uad11\uace0\uc8fc\uc5d0\uac8c \ucea0\ud398\uc778 \uc131\uacfc\uc640 \uc624\ub514\uc5b8\uc2a4 \ucc38\uc5ec\uc5d0 \ub300\ud55c \uadc0\uc911\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \uc81c\uacf5\ud558\ub294 \ud601\uc2e0\uc801\uc778 \uce21\uc815 \ub3c4\uad6c\uc778 <a href=\"https:\/\/lmx.ai\/ko\/products\/measure-ooh-audiences\/\" target=\"_blank\" rel=\"noopener\" title=\"OOH \uad00\uac1d \uce21\uc815 \ubc0f \ud654\uba74 \uc131\ub2a5\">LMX Measure\ub3c4<\/a> \uac15\uc870\ud588\uc2b5\ub2c8\ub2e4. \uc774 \ub3c4\uad6c\ub294 \ub370\uc774\ud130 \ubd84\uc11d \ubc0f \uc2e4\uc2dc\uac04 \ubcf4\uace0\ub97c \ud65c\uc6a9\ud558\uc5ec \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\uac00 \uad11\uace0\uc8fc\uac00 \uc804\ub7b5\uc744 \ucd5c\uc801\ud654\ud558\uace0 OOH \ucea0\ud398\uc778\uc758 \uc601\ud5a5\uc744 \uadf9\ub300\ud654\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub9ac\uc2a4\ubcf8\uc5d0\uc11c \uc5f4\ub9b0 WOO\uc758 \uc138\uacc4\ub300\ud68c\ub294 \uc625\uc678\uad11\uace0\uc758 \ubbf8\ub798\ub97c \uc5ff\ubcfc \uc218 \uc788\ub294 \uae30\ud68c\ub97c \uc81c\uacf5\ud558\uba70 \ub300\uc131\uacf5\uc744 \uac70\ub450\uc5c8\uc2b5\ub2c8\ub2e4. \uc774 \ud589\uc0ac\uc5d0\ub294 \uc5c5\uacc4 \ub9ac\ub354, \ud601\uc2e0\uc801\uc778 \uae30\uc220, \uc2dc\uc0ac\uc810 \uc788\ub294 \ud1a0\ub860\uc774 \ud55c\uc790\ub9ac\uc5d0 \ubaa8\uc5ec \ubcf4\ub2e4 \uc9c0\uc18d \uac00\ub2a5\ud558\uace0 \ub370\uc774\ud130 \uc911\uc2ec\uc801\uc774\uba70 \ucc3d\uc758\uc801\uc778 OOH \ud658\uacbd\uc744 \uc870\uc131\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ucd1d\ud68c\uc5d0 \ucc38\uc11d\ud558\uc9c0 \ubabb\ud558\uc168\ub2e4\uba74, <a href=\"https:\/\/lmx.ai\/ko\/contact-us\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\uc5ec\uae30\uc5d0\uc11c<\/a> \ubb38\uc758\ud558\uc5ec \uc81c\ud488 \ubc0f \uc11c\ube44\uc2a4\uc5d0 \ub300\ud574 \uc790\uc138\ud788 \uc54c\uc544\ubcf4\uace0 \ud68d\uae30\uc801\uc778 \uae30\uc220\uc744 \uc9c1\uc811 \uccb4\ud5d8\ud574 \ubcf4\uc2dc\uae30 \ubc14\ub78d\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>WOO(World Out of Home Organization)\uc758 \uc5f0\ub840 \ud68c\uc758\uac00 2023\ub144 6\uc6d4 7\uc77c\ubd80\ud130 9\uc77c\uae4c\uc9c0 \ud3ec\ub974\ud22c\uac08 \ub9ac\uc2a4\ubcf8\uc758 \ud65c\uae30 \ub118\uce58\ub294 \ub3c4\uc2dc\uc5d0\uc11c \uac1c\ucd5c\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ub9e4\uc6b0 \uae30\ub300\ub418\ub294 \uc774 [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/lmx.ai\/ko\/blog\/self-serve-advertising-woo-congress-lisbon\/\">\ub354\ubcf4\uae30&#8230;<span class=\"screen-reader-text\"> from LMX, \ub9ac\uc2a4\ubcf8\uc5d0\uc11c \uc5f4\ub9b0 WOO \uc138\uacc4 \ud68c\uc758\uc5d0\uc11c \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\ub97c \uc704\ud55c \uc140\ud504 \uc11c\ube44\uc2a4 \uad11\uace0 \uc194\ub8e8\uc158 \uacf5\uac1c<\/span><\/a><\/p>\n","protected":false},"featured_media":10458,"template":"","categories":[],"class_list":["post-10456","blog","type-blog","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/blog\/10456","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/media\/10458"}],"wp:attachment":[{"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/media?parent=10456"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/categories?post=10456"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}