{"id":10459,"date":"2023-07-03T09:46:10","date_gmt":"2023-07-03T04:16:10","guid":{"rendered":"https:\/\/lmx.ai\/blog\/ooh-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%eb%a5%bc-%ec%a0%84%ec%b2%9c%ed%9b%84%eb%a1%9c-%ec%9c%a0%ec%a7%80%ed%95%98%ec%84%b8%ec%9a%94-ooh-%eb%af%b8%eb%94%94%ec%96%b4-%ec%86%8c%ec%9c%a0%ec%9e%90\/"},"modified":"2024-01-04T10:01:56","modified_gmt":"2024-01-04T04:31:56","slug":"weather-triggered-campaigns-for-ooh-media-owners","status":"publish","type":"blog","link":"https:\/\/lmx.ai\/ko\/blog\/weather-triggered-campaigns-for-ooh-media-owners\/","title":{"rendered":"OOH \ube44\uc988\ub2c8\uc2a4\ub97c \uc804\ucc9c\ud6c4\ub85c \uc720\uc9c0\ud558\uc138\uc694: OOH \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\ub97c \uc704\ud55c \ub0a0\uc528\ub85c \uc778\ud55c \ucea0\ud398\uc778\uc758 \uc7a0\uc7ac\ub825 \ud65c\uc6a9"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_68_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor: pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lmx.ai\/ko\/blog\/weather-triggered-campaigns-for-ooh-media-owners\/#%ED%9A%A8%EA%B3%BC%EC%A0%81%EC%9D%B8_%EB%82%A0%EC%94%A8%EB%A1%9C_%EC%9D%B8%ED%95%9C_%EC%BA%A0%ED%8E%98%EC%9D%B8%EC%9D%98_%EA%B8%B0%EC%88%A0\" title=\"\ud6a8\uacfc\uc801\uc778 \ub0a0\uc528\ub85c \uc778\ud55c \ucea0\ud398\uc778\uc758 \uae30\uc220\">\ud6a8\uacfc\uc801\uc778 \ub0a0\uc528\ub85c \uc778\ud55c \ucea0\ud398\uc778\uc758 \uae30\uc220<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/lmx.ai\/ko\/blog\/weather-triggered-campaigns-for-ooh-media-owners\/#%EB%82%A0%EC%94%A8_%EC%9A%94%EC%9D%B8%EC%97%90_%EB%8C%80%EB%B9%84%ED%95%98%EC%97%AC_%EC%9E%AC%EA%B3%A0_%EC%A4%80%EB%B9%84\" title=\"\ub0a0\uc528 \uc694\uc778\uc5d0 \ub300\ube44\ud558\uc5ec \uc7ac\uace0 \uc900\ube44\">\ub0a0\uc528 \uc694\uc778\uc5d0 \ub300\ube44\ud558\uc5ec \uc7ac\uace0 \uc900\ube44<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><\/p>\n\n\n\n<p>\ud765\ubbf8\uc9c4\uc9c4\ud55c \uc625\uc678\uad11\uace0(OOH) \uad11\uace0\uc758 \uc138\uacc4\uc5d0\uc11c\ub294 \ucc3d\uc758\ub825\uc5d0 \ud55c\uacc4\uac00 \uc5c6\uc2b5\ub2c8\ub2e4. OOH \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\ub294 \uc624\ub7ab\ub3d9\uc548 \uccad\uc911\uc5d0\uac8c \ub2e4\uac00\uac00\uace0 \ubaa9\ud45c \uc2dc\uc7a5\uc758 \ubc18\uc751\uc744 \ubd88\ub7ec\uc77c\uc73c\ud0ac \uc218 \uc788\ub294 \ub3c5\ucc3d\uc801\uc778 \ubc29\ubc95\uc744 \ucc3e\uc544\uc654\uc2b5\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \ud55c\ub3d9\uc548 OOH \uad11\uace0\ub97c \uc0c8\ub85c\uc6b4 \ucc28\uc6d0\uc73c\ub85c \ub04c\uc5b4\uc62c\ub9ac\ub294 \ud601\uc2e0\uc801\uc778 \uc811\uadfc \ubc29\uc2dd, \uc989 \ub0a0\uc528\uc5d0 \ub530\ub978 \ucea0\ud398\uc778\uc774 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub0a0\uc528\uac00 \uc6b0\ub9ac\uc758 \uc77c\uc0c1\uc0dd\ud65c\uc744 \ud615\uc131\ud558\ub294 \ub370 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud55c\ub2e4\ub294 \uac83\uc740 \ub204\uad6c\ub098 \ub2e4 \uc544\ub294 \uc0ac\uc2e4\uc785\ub2c8\ub2e4. \uae30\ubd84\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294 \uac83\ubd80\ud130 \ud65c\ub3d9\uc744 \uacb0\uc815\ud558\ub294 \uac83\uae4c\uc9c0 \ub0a0\uc528\ub294 \uc778\uac04 \ud589\ub3d9\uc5d0 \ud070 \uc601\ud5a5\uc744 \ubbf8\uce69\ub2c8\ub2e4. OOH \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\ub294 \uc774\ub7ec\ud55c \uc601\ud5a5\ub825\uc744 \uc778\uc2dd\ud558\uace0 \uc774\ub97c \uad11\uace0 \ubaa9\uc801\uc73c\ub85c \ud65c\uc6a9\ud560 \uc218 \uc788\ub294 \uc601\ub9ac\ud55c \ubc29\ubc95\uc744 \ucc3e\uc558\uc2b5\ub2c8\ub2e4. \ud574\uac00 \uca0d\uca0d\ud560 \ub54c \uad70\uce68\uc774 \ub3c4\ub294 \uc544\uc774\uc2a4\ud06c\ub9bc \uad11\uace0\ub97c \ud45c\uc2dc\ud558\uac70\ub098 \uae30\uc628\uc774 \ub5a8\uc5b4\uc9c0\uba74 \ud3ec\uadfc\ud55c \ub2f4\uc694\uc640 \ub530\ub73b\ud55c \uc74c\ub8cc\ub97c \ud64d\ubcf4\ud55c\ub2e4\uace0 \uc0c1\uc0c1\ud574 \ubcf4\uc138\uc694. \ub0a0\uc528\uc5d0 \ub530\ub978 \ucea0\ud398\uc778\uc744 \ud1b5\ud574 \uc6b0\ub9ac\ub294 \uc774\ub7ec\ud55c \uc5f0\uacb0\uc744 \ud65c\uc6a9\ud558\uace0 \uac00\uc7a5 \uad00\ub828\uc131\uc774 \ub192\uace0 \ub9e4\ub825\uc801\uc778 \ubc29\uc2dd\uc73c\ub85c \uc18c\ube44\uc790\uc758 \uacf5\uac10\uc744 \ubd88\ub7ec\uc77c\uc73c\ud0a4\ub294 \uba54\uc2dc\uc9c0\ub97c \uc804\ub2ec\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%ED%9A%A8%EA%B3%BC%EC%A0%81%EC%9D%B8_%EB%82%A0%EC%94%A8%EB%A1%9C_%EC%9D%B8%ED%95%9C_%EC%BA%A0%ED%8E%98%EC%9D%B8%EC%9D%98_%EA%B8%B0%EC%88%A0\"><\/span>\ud6a8\uacfc\uc801\uc778 \ub0a0\uc528\ub85c \uc778\ud55c \ucea0\ud398\uc778\uc758 \uae30\uc220<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>\ub0a0\uc528\uc5d0 \ub530\ub978 \ucea0\ud398\uc778\uc744 \uc131\uacf5\uc801\uc73c\ub85c \ub9cc\ub4e4\ub824\uba74 \ucea0\ud398\uc778\uc758 \uba54\ucee4\ub2c8\uc998\uc744 \uc774\ud574\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \ud575\uc2ec\uc740 \ub0a0\uc528 \ub370\uc774\ud130\ub97c OOH \uc778\ubca4\ud1a0\ub9ac\uc640 \uc6d0\ud65c\ud558\uac8c \ud1b5\ud569\ud558\ub294 \ub370 \uc788\uc2b5\ub2c8\ub2e4. \uc2e4\uc2dc\uac04 \uae30\uc0c1 \uc815\ubcf4\ub97c \ud65c\uc6a9\ud558\uc5ec \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\ub294 \ud604\uc7ac \uae30\uc0c1 \uc870\uac74\uc5d0 \uc644\ubcbd\ud558\uac8c \ub9de\ub294 \ub3d9\uc801 \ucf58\ud150\uce20\ub97c \uc2e4\ud589\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud658\uacbd\uacfc \uad11\uace0 \uba54\uc2dc\uc9c0 \uac04\uc758 \uc774\ub7ec\ud55c \ub3d9\uae30\ud654\ub294 \uc2dc\uccad\uc790\uc758 \uc2dc\uc120\uc744 \uc0ac\ub85c\uc7a1\uace0 \ucc38\uc5ec\ub97c \uac15\ud654\ud558\uba70 \uad81\uadf9\uc801\uc73c\ub85c \uacb0\uacfc\ub97c \uc774\ub04c\uc5b4\ub0c5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub0a0\uc528\uc5d0 \ub530\ub978 \ucea0\ud398\uc778 \ud6a8\uacfc\uc758 \ud575\uc2ec\uc740 \uac1c\uc778 \uc218\uc900\uc5d0\uc11c \uccad\uc911\uacfc \uc5f0\uacb0\ub418\ub294 \ub2a5\ub825\uc5d0 \uc788\uc2b5\ub2c8\ub2e4. \uad11\uace0\uc5d0 \uc2e4\uc2dc\uac04 \ub0a0\uc528\uac00 \ubc18\uc601\ub418\uba74 \uad11\uace0\uc758 \uc5f0\uad00\uc131\uacfc \uad00\ub828\uc131\uc774 \ub354\uc6b1 \ub192\uc544\uc9d1\ub2c8\ub2e4. \ucd94\uc6b4 \ub0a0\uc5d0 \ub530\ub73b\ud55c \uc74c\ub8cc\ub97c \uc81c\uacf5\ud558\ub294 \uc544\ub291\ud55c \uce74\ud398 \uad11\uace0\ub97c \ubcf4\uac70\ub098 \ud654\ucc3d\ud55c \uc624\ud6c4\uc5d0 \uc120\uae00\ub77c\uc2a4\uc640 \ube44\uce58\uc6e8\uc5b4 \uad11\uace0\ub97c \ubcf8\ub2e4\uace0 \uc0c1\uc0c1\ud574 \ubcf4\uc138\uc694. \uc774\ub7ec\ud55c \ucea0\ud398\uc778\uc740 \ub0a0\uc528\uc758 \uc989\uac01\uc801\uc778 \ub9e5\ub77d\uc744 \ud65c\uc6a9\ud558\uc5ec \uc2dc\uccad\uc790\uc758 \uae4a\uc740 \uacf5\uac10\uc744 \ubd88\ub7ec\uc77c\uc73c\ud0a4\uace0 \uad00\uc2ec\uc744 \ubd88\ub7ec\uc77c\uc73c\ud0a4\uba70 \ud765\ubd84\uc744 \ubd88\ub7ec\uc77c\uc73c\ud0a4\uace0 \uc790\ubc1c\uc801\uc778 \ud589\ub3d9\uc744 \uc720\ub3c4\ud569\ub2c8\ub2e4. \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \ub0a0\uc528 \ub370\uc774\ud130\uc5d0 \uc561\uc138\uc2a4\ud558\uace0 \ub9e4\ub825\uc801\uc778 \ub0a0\uc528 \uad00\ub828 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\ub97c \uc81c\uc791\ud560 \uc218 \uc788\ub294 \ucc3d\uc758\uc131\uc744 \ud1b5\ud574 \ub0a0\uc528\ub85c \uc778\ud574 \ubc1c\uc0dd\ud558\ub294 \ucea0\ud398\uc778\uc758 \uc7a0\uc7ac\ub825\uc744 \ucd5c\ub300\ud55c \ud65c\uc6a9\ud558\uace0 OOH \ube44\uc988\ub2c8\uc2a4\ub97c \uc0c8\ub85c\uc6b4 \ucc28\uc6d0\uc758 \uc131\uacf5\uc73c\ub85c \ub04c\uc5b4\uc62c\ub9b4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc608\ub97c \ub4e4\uc5b4, McDonald&#8217;s\ub294 \ud544\ub9ac\ud540\uc5d0\uc11c \ub0a0\uc528\uc5d0 \ub530\ub978 \ucea0\ud398\uc778\uc744 \uc2dc\uc791\ud558\uc5ec \ub3d9\uc801 DOOH(Digital Out-of-Home) \ubbf8\ub514\uc5b4\ub97c \ud65c\uc6a9\ud558\uc5ec \uc0ac\uc6a9\uc790\uc758 \ucc38\uc5ec\ub97c \uc720\ub3c4\ud558\uace0 \uc2dc\uac04\uc5d0 \ubbfc\uac10\ud55c \uc81c\uc548\uc744 \ud64d\ubcf4\ud588\uc2b5\ub2c8\ub2e4. \uc2e4\uc2dc\uac04 \ub0a0\uc528 \ub370\uc774\ud130\ub97c \ucea0\ud398\uc778\uc5d0 \ud1b5\ud569\ud568\uc73c\ub85c\uc368 McDonald&#8217;s\ub294 \ub2e8 10\uc77c \ub9cc\uc5d0 \uac70\uc758 100\ub9cc \uac74\uc5d0 \uac00\uae4c\uc6b4 \ub178\ucd9c\uc218\ub97c \uc0dd\uc131\ud588\uc73c\uba70 \ub9e4\uc7a5\uc744 \ubc29\ubb38\ud558\ub294 \uc720\ub3d9\uc778\uad6c\uac00 9% \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/pCEJtEnxl1H4RKIb5XkppCPt1fVHn1Fjo6mgoZN-wsWqCG6P_jX_lFSnX0zjI1zD2_-A7bn2WpTp3__TcVnoh3NX2g8nXxTZdJHcJaKVg8iaWO5GYnrKeV0vz-LUwcW51xvLwkf9IqzfwMll1x86w4Y\" alt=\"\ub0a0\uc528\ub85c \uc778\ud55c OOH \ucea0\ud398\uc778\"\/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><em>\uc774\ubbf8\uc9c0 1: McDonald&#8217;s\ub294 \uccad\uc911\uc5d0\uac8c \uc601\ud5a5\ub825 \uc788\ub294 \uc778\uc0c1\uc744 \ub0a8\uae30\uae30 \uc704\ud574 \ub0a0\uc528\uc5d0 \ub530\ub978 OOH \ucea0\ud398\uc778\uc744 \uc2e4\ud589\ud569\ub2c8\ub2e4.<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%EB%82%A0%EC%94%A8_%EC%9A%94%EC%9D%B8%EC%97%90_%EB%8C%80%EB%B9%84%ED%95%98%EC%97%AC_%EC%9E%AC%EA%B3%A0_%EC%A4%80%EB%B9%84\"><\/span>\ub0a0\uc528 \uc694\uc778\uc5d0 \ub300\ube44\ud558\uc5ec \uc7ac\uace0 \uc900\ube44<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>\ub0a0\uc528\uc5d0 \ub530\ub978 \ucea0\ud398\uc778\uc758 \ud798\uc744 \uc54c\uc544\ub0c8\uc73c\ub2c8 \uc774\uc81c\ub294 OOH \uc778\ubca4\ud1a0\ub9ac\uac00 \uc774\ub97c \uc9c0\uc6d0\ud560 \uc900\ube44\uac00 \ub418\uc5c8\ub294\uc9c0 \ud655\uc778\ud574\uc57c \ud560 \ub54c\uc785\ub2c8\ub2e4. \uc218\ud589\ud574\uc57c \ud560 \uba87 \uac00\uc9c0 \ud544\uc218 \ub2e8\uacc4\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong><em>\ub514\uc9c0\ud138 \uc5ed\ub7c9\uc744 \ud3c9\uac00\ud558\uc138\uc694:<\/em><\/strong> \uc778\ubca4\ud1a0\ub9ac\ub97c \ud3c9\uac00\ud558\uc5ec \ub3d9\uc801 \ucf58\ud150\uce20 \uc5c5\ub370\uc774\ud2b8\uc640\uc758 \ud638\ud658\uc131\uc744 \uacb0\uc815\ud569\ub2c8\ub2e4. \ub514\uc9c0\ud138 \ud654\uba74\uacfc \ud50c\ub7ab\ud3fc\uc774 \uc2e4\uc2dc\uac04 \ucf58\ud150\uce20 \uc804\ub2ec\uc744 \uc9c0\uc6d0\ud558\uc5ec \ub0a0\uc528 \ud2b8\ub9ac\uac70\ub97c \uc6d0\ud65c\ud558\uac8c \ud1b5\ud569\ud560 \uc218 \uc788\ub294\uc9c0 \ud655\uc778\ud558\uc138\uc694.<\/p>\n\n\n\n<p><strong><em>\uc2e4\uc2dc\uac04 \ub0a0\uc528 \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud558\uc138\uc694:<\/em><\/strong> \ub0a0\uc528 \ub370\uc774\ud130 \uc81c\uacf5\uc5c5\uccb4\uc640 \ud611\uc5c5\ud558\uc5ec \uc815\ud655\ud55c \uc9c0\uc5ed \ubc00\ucc29\ud615 \ub0a0\uc528 \uc815\ubcf4\uc5d0 \uc561\uc138\uc2a4\ud558\uc138\uc694. \uc774 \ub370\uc774\ud130\ub294 \ub0a0\uc528\uc5d0 \ub530\ub77c \ubc1c\uc0dd\ud558\ub294 \ucea0\ud398\uc778\uc758 \uc911\ucd94 \uc5ed\ud560\uc744 \ud558\uc5ec \uc815\ud655\ud558\uace0 \uc2dc\uae30\uc801\uc808\ud55c \uad11\uace0 \uac8c\uc7ac\ub97c \ubcf4\uc7a5\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong><em>\uc801\ud569\ud55c \ud50c\ub7ab\ud3fc\uacfc \ud30c\ud2b8\ub108 \uad00\uacc4\ub97c \ub9fa\uc73c\uc138\uc694:<\/em><\/strong> \ub0a0\uc528\uc5d0 \ub530\ub978 \ucea0\ud398\uc778\uc744 \uc2e4\ud589\ud560 \ub54c\ub294 \uc801\ud569\ud55c \uc11c\ube44\uc2a4 \uc81c\uacf5\uc5c5\uccb4\uc640 \ud30c\ud2b8\ub108\uc2ed\uc744 \ub9fa\ub294 \uac83\uc774 \uac00\uc7a5 \uc911\uc694\ud569\ub2c8\ub2e4. OOH \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\uac00 \ub0a0\uc528 \uc694\uc778\uc744 \ucea0\ud398\uc778\uc5d0 \uc6d0\ud65c\ud558\uac8c \ud1b5\ud569\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud558\ub294 \ud3ec\uad04\uc801\uc778 \ud50c\ub7ab\ud3fc\uc744 \uc81c\uacf5\ud558\ub294 \ud30c\ud2b8\ub108\ub97c \uad6c\ub3c5\ud558\uc138\uc694. \uc0ac\uc6a9\uc790 \uce5c\ud654\uc801\uc778 <a href=\"https:\/\/lmx.ai\/ko\/blog\/unlocking-digital-signages-potential-with-flexible-cms\/\" target=\"_blank\" rel=\"noopener\" title=\"\ub514\uc9c0\ud138 \uc0ac\uc774\ub2c8\uc9c0 CMS: \uc7a0\uc7ac\ub825 \uadf9\ub300\ud654\">\ucf58\ud150\uce20 \uad00\ub9ac \uc2dc\uc2a4\ud15c(CMS)<\/a> \uacfc \uace0\uae09 \ud0c0\uac9f\ud305 \uae30\ub2a5\uc73c\ub85c \ub0a0\uc528 \uae30\ubc18 \uad11\uace0\ub97c \uc190\uc27d\uac8c \uc2e4\ud589\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>LMX(Location Media Xchange)\ub97c \ud1b5\ud574 OOH \ube44\uc988\ub2c8\uc2a4\ub97c \ud55c \ub2e8\uacc4 \ub354 \ubc1c\uc804\uc2dc\ud0a4\uc138\uc694.<\/p>\n\n\n\n<p>LMX\ub294 \uadc0\ud558\uc758 OOH \ube44\uc988\ub2c8\uc2a4\ub97c \uc0c8\ub85c\uc6b4 \ucc28\uc6d0\uc73c\ub85c \ub04c\uc5b4\uc62c\ub9b4 \uc218 \uc788\ub294 \uc644\ubcbd\ud55c \ud30c\ud2b8\ub108\uc785\ub2c8\ub2e4. \ud3ec\uad04\uc801\uc778 \ucf58\ud150\uce20 \uad00\ub9ac \uc2dc\uc2a4\ud15c(CMS)\uacfc \ud1b5\ud569\ub41c \uac15\ub825\ud55c \ud50c\ub7ab\ud3fc\uc740 \ub0a0\uc528 \uc694\uc778\uc744 \uc6d0\ud65c\ud558\uac8c \ud1b5\ud569\ud558\uc5ec \uac1c\uc778\ud654\ub418\uace0 \ub9e4\ub825\uc801\uc778 \ucea0\ud398\uc778\uc744 \uc27d\uac8c \uc81c\uacf5\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4. LMX\ub97c \uc0ac\uc6a9\ud558\uba74 \uace0\uae09 \ud0c0\uac9f\ud305 \uae30\ub2a5, \uc9c1\uad00\uc801\uc778 \ubcf4\uace0 \ub3c4\uad6c, \ub0a0\uc528 \uae30\ubc18 \uad11\uace0\uc5d0 \ub300\ud55c \ud48d\ubd80\ud55c \uc804\ubb38 \uc9c0\uc2dd\uc5d0 \uc561\uc138\uc2a4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uac15\ub825\ud55c CMS\ub97c \uc0ac\uc6a9\ud558\uba74 \ub0a0\uc528\ub85c \uc778\ud574 \ubc1c\uc0dd\ud558\ub294 \ucea0\ud398\uc778\uc744 \uc27d\uac8c \uad00\ub9ac\ud558\uace0 \uc5c5\ub370\uc774\ud2b8\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc2e4\uc2dc\uac04 \uae30\uc0c1 \uc870\uac74\uc5d0 \ub530\ub77c \uad11\uace0 \ucf58\ud150\uce20\ub97c \uc190\uc27d\uac8c \uc0dd\uc131, \uc608\uc57d \ubc0f \ub9de\ucda4 \uc124\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ucd94\uc6b4 \uc800\ub141\uc5d0 \ub530\ub73b\ud55c \uc74c\ub8cc\ub97c \ud64d\ubcf4\ud558\uac70\ub098 \ud654\ucc3d\ud55c \ub0a0 \uc57c\uc678 \ud65c\ub3d9\uc744 \uac15\uc870\ud558\ub824\ub294 \uacbd\uc6b0 CMS\ub97c \uc0ac\uc6a9\ud558\uba74 \ub0a0\uc528\uc5d0 \uc644\ubcbd\ud558\uac8c \ub9de\ucdb0 \uba54\uc2dc\uc9c0\ub97c \uc870\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc218\uc900\uc758 \uc720\uc5f0\uc131\uacfc \uc81c\uc5b4\ub97c \ud1b5\ud574 \ucea0\ud398\uc778\uc758 \uad00\ub828\uc131\uacfc \uc601\ud5a5\ub825\uc744 \uc720\uc9c0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub0a0\uc528\uc5d0 \ub530\ub978 \ucea0\ud398\uc778\uc740 OOH \uad11\uace0\uc758 \ubbf8\ub798\uc785\ub2c8\ub2e4. OOH \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\ub294 \ub0a0\uc528\uac00 \uc778\uac04 \ud589\ub3d9\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5\uc744 \ud65c\uc6a9\ud558\uc5ec \uccad\uc911\uc744 \uc0ac\ub85c\uc7a1\ub294 \uad00\ub828\uc131 \uc788\uace0 \uc601\ud5a5\ub825 \uc788\ub294 \uba54\uc2dc\uc9c0\ub97c \uc804\ub2ec\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub0a0\uc528\ub85c \uc778\ud574 \ubc1c\uc0dd\ud558\ub294 \ucea0\ud398\uc778\uc744 \uc9c0\uc6d0\ud560 \uc218 \uc788\ub3c4\ub85d \uc7ac\uace0\uac00 \uc900\ube44\ub418\uc5b4 \uc788\ub294\uc9c0 \ud655\uc778\ud558\ub294 \uac83\uc740 \ud6a8\uc728\uc131\uc744 \uadf9\ub300\ud654\ud558\ub294 \ub370 \ud544\uc218\uc801\uc785\ub2c8\ub2e4. LMX\ub97c \ud30c\ud2b8\ub108\ub85c \uc120\ud0dd\ud558\uba74 \ub0a0\uc528 \uae30\ubc18 \uad11\uace0\ub97c \uc6d0\ud65c\ud558\uac8c \uc2e4\ud589\ud560 \uc218 \uc788\ub294 \ub3c4\uad6c\uc640 \uc804\ubb38 \uc9c0\uc2dd\uc744 \uac16\uac8c \ub429\ub2c8\ub2e4. \uadf8\ub7ec\ub2c8 \uc6b0\uc0b0\uc744 \ub4e4\uace0 OOH \uc131\uacf5\uc758 \ud3ed\ud48d\uc744 \ud5e4\uccd0 \ub098\uac00\uc138\uc694.<\/p>\n\n\n\n<p>\uc9c0\uae08 \ubc14\ub85c <a href=\"https:\/\/lmx.ai\/ko\/book-a-demo\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\ub370\ubaa8\ub97c \uc608\uc57d\ud558\uace0<\/a> \ub0a0\uc528\uc5d0 \ub530\ub978 \ucea0\ud398\uc778\uc758 \uc7a0\uc7ac\ub825\uc744 \ucd5c\ub300\ud55c \ud65c\uc6a9\ud574\ubcf4\uc138\uc694!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ud765\ubbf8\uc9c4\uc9c4\ud55c \uc625\uc678\uad11\uace0(OOH) \uad11\uace0\uc758 \uc138\uacc4\uc5d0\uc11c\ub294 \ucc3d\uc758\ub825\uc5d0 \ud55c\uacc4\uac00 \uc5c6\uc2b5\ub2c8\ub2e4. OOH \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\ub294 \uc624\ub7ab\ub3d9\uc548 \uccad\uc911\uc5d0\uac8c \ub2e4\uac00\uac00\uace0 \ubaa9\ud45c \uc2dc\uc7a5\uc758 \ubc18\uc751\uc744 \ubd88\ub7ec\uc77c\uc73c\ud0ac \uc218 \uc788\ub294 \ub3c5\ucc3d\uc801\uc778 [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/lmx.ai\/ko\/blog\/weather-triggered-campaigns-for-ooh-media-owners\/\">\ub354\ubcf4\uae30&#8230;<span class=\"screen-reader-text\"> from OOH \ube44\uc988\ub2c8\uc2a4\ub97c \uc804\ucc9c\ud6c4\ub85c \uc720\uc9c0\ud558\uc138\uc694: OOH \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\ub97c \uc704\ud55c \ub0a0\uc528\ub85c \uc778\ud55c \ucea0\ud398\uc778\uc758 \uc7a0\uc7ac\ub825 \ud65c\uc6a9<\/span><\/a><\/p>\n","protected":false},"featured_media":10460,"template":"","categories":[156],"class_list":["post-10459","blog","type-blog","status-publish","has-post-thumbnail","hentry","category-ooh---"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/blog\/10459","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/media\/10460"}],"wp:attachment":[{"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/media?parent=10459"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/categories?post=10459"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}