{"id":10461,"date":"2023-07-17T10:06:40","date_gmt":"2023-07-17T04:36:40","guid":{"rendered":"https:\/\/lmx.ai\/blog\/%ed%9a%a8%ec%9c%a8%ec%a0%81%ec%9d%b8-%ec%9e%ac%ea%b3%a0%ea%b4%80%eb%a6%ac%eb%a1%9c-%ec%98%a5%ec%99%b8%ea%b4%91%ea%b3%a0-%ec%88%98%ec%9d%b5-%ea%b7%b9%eb%8c%80%ed%99%94\/"},"modified":"2024-01-04T10:03:56","modified_gmt":"2024-01-04T04:33:56","slug":"maximizing-ooh-advertising-revenue-with-inventory-management","status":"publish","type":"blog","link":"https:\/\/lmx.ai\/ko\/blog\/maximizing-ooh-advertising-revenue-with-inventory-management\/","title":{"rendered":"\ud6a8\uc728\uc801\uc778 \uc7ac\uace0\uad00\ub9ac\ub85c \uc625\uc678\uad11\uace0 \uc218\uc775 \uadf9\ub300\ud654"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_68_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor: pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lmx.ai\/ko\/blog\/maximizing-ooh-advertising-revenue-with-inventory-management\/#%ED%9A%A8%EA%B3%BC%EC%A0%81%EC%9D%B8_%EC%9E%AC%EA%B3%A0_%EA%B4%80%EB%A6%AC%EC%9D%98_%ED%9E%98_%ED%99%9C%EC%9A%A9\" title=\"\ud6a8\uacfc\uc801\uc778 \uc7ac\uace0 \uad00\ub9ac\uc758 \ud798 \ud65c\uc6a9\">\ud6a8\uacfc\uc801\uc778 \uc7ac\uace0 \uad00\ub9ac\uc758 \ud798 \ud65c\uc6a9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/lmx.ai\/ko\/blog\/maximizing-ooh-advertising-revenue-with-inventory-management\/#RMS%EC%88%98%EC%9D%B5_%EA%B4%80%EB%A6%AC_%EC%8B%9C%EC%8A%A4%ED%85%9C%EB%A5%BC_%ED%86%B5%ED%95%9C_%EA%B0%84%EC%86%8C%ED%99%94\" title=\"RMS(\uc218\uc775 \uad00\ub9ac \uc2dc\uc2a4\ud15c)\ub97c \ud1b5\ud55c \uac04\uc18c\ud654\">RMS(\uc218\uc775 \uad00\ub9ac \uc2dc\uc2a4\ud15c)\ub97c \ud1b5\ud55c \uac04\uc18c\ud654<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><\/p>\n\n\n\n<p>OOH(Out-of-Home) \ubbf8\ub514\uc5b4 \uc0ac\uc5c5\uc744 \uc6b4\uc601\ud558\ub294 \uac83\uc740 \ubcf4\uae30\ub9cc\ud07c \uac04\ub2e8\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. OOH \ubbf8\ub514\uc5b4\ub294 \ub2e4\uc591\ud55c \ud615\uc2dd\uacfc \ud06c\uae30\ub97c \ud1b5\ud574 \ub2e4\uc591\ud55c \uccad\uc911\uacfc \uad11\uace0 \uc694\uad6c \uc0ac\ud56d\uc744 \ucda9\uc871\ud569\ub2c8\ub2e4. \uc0c1\uc9d5\uc801\uc778 \uad50\ucc28\ub85c\uc5d0 \uc804\ub7b5\uc801\uc73c\ub85c \ubc30\uce58\ub41c \ub9e4\ub825\uc801\uc778 3D \ucf58\ud150\uce20 \uc9c0\uc6d0 \uc2a4\ud06c\ub9b0\ubd80\ud130 \uc1fc\ud551\ubab0\uacfc \uc8fc\ud0dd\uc758 \ud0c0\uac9f \ub514\uc2a4\ud50c\ub808\uc774\uc5d0 \uc774\ub974\uae30\uae4c\uc9c0 OOH \uc0b0\uc5c5\uc740 \uc218\ub144\uc5d0 \uac78\uccd0 \ud06c\uac8c \ubc1c\uc804\ud588\uc2b5\ub2c8\ub2e4. OOH \uc0b0\uc5c5\uc740 \uc218\ub144\uc5d0 \uac78\uccd0 \uad00\ub828\uc131\uc744 \uc720\uc9c0\ud558\uae30 \uc704\ud574 \ud544\uc694\ud55c \uae30\uc220 \ubc1c\uc804\uc744 \uc218\uc6a9\ud558\uba74\uc11c \ub180\ub77c\uc6b4 \uc5ec\uc815\uc744 \ubaa9\uaca9\ud574 \uc654\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \ucf54\ub85c\ub09819 \ud32c\ub370\ubbf9\uc740 \uc774 \ubd80\ubb38\uc5d0 \ub098\ub984\uc758 \uacfc\uc81c\ub97c \uc548\uaca8\uc8fc\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ubd09\uc1c4\ub839\uc774 \ub0b4\ub824\uc84c\uc744 \ub54c, OOH \uad11\uace0\ub294 \uc720\ub3d9\uc778\uad6c \uac10\uc18c\uc640 \uc625\uc678 \uc774\ub3d9 \uc81c\ud55c\uc73c\ub85c \uc778\ud574 \ud6a8\uc728\uc131\uc774 \ud06c\uac8c \uac10\uc18c\ud588\uc2b5\ub2c8\ub2e4. \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\ub294 \uad11\uace0\uc8fc\uc5d0\uac8c \uac00\uce58\ub97c \uc81c\uacf5\ud558\ub294 \ub370 \uc5b4\ub824\uc6c0\uc744 \uacaa\uc5b4 \ucea0\ud398\uc778\uc774 \uc911\ub2e8\ub418\uace0 \uc218\uc775\uc774 \uae09\uac10\ud588\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 OOH \uc5c5\uacc4\ub294 \ud68c\ubcf5\ub825\uc744 \ubcf4\uc5ec \uc778\uc0c1\uc801\uc778 \ubc18\ub4f1\uc744 \ubcf4\uc600\uc2b5\ub2c8\ub2e4. \uaddc\uc81c\uac00 \uc644\ud654\ub418\uace0 \uc0ac\ub78c\ub4e4\uc774 \ub2e4\uc2dc \ubaa8\ud5d8\uc744 \uc2dc\uc791\ud558\uba74\uc11c OOH \uad11\uace0\uc5d0 \ub300\ud55c \uc218\uc694\uac00 \ub2e4\uc2dc \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4. \uad11\uace0\uc8fc\ub4e4\uc740 \uc9d1 \ubc16\uc5d0\uc11c \uc18c\ube44\uc790\uc5d0\uac8c \uc811\uadfc\ud558\uace0 OOH \ubbf8\ub514\uc5b4\uc758 \ud798\uc744 \ud65c\uc6a9\ud558\uc5ec \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\ub97c \uad6c\ucd95\ud558\uace0 \ud310\ub9e4\ub97c \ucd09\uc9c4\ud558\ub294 \uac83\uc774 \uc911\uc694\ud558\ub2e4\ub294 \uac83\uc744 \uc778\uc2dd\ud588\uc2b5\ub2c8\ub2e4. OOH \uc0b0\uc5c5\uc740 \uc0c8\ub85c\uc6b4 \ud45c\uc900\uc5d0 \uc2e0\uc18d\ud558\uac8c \uc801\uc751\ud558\uace0 \ubc1c\uc0dd\ud55c \uae30\ud68c\ub97c \ud65c\uc6a9\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%ED%9A%A8%EA%B3%BC%EC%A0%81%EC%9D%B8_%EC%9E%AC%EA%B3%A0_%EA%B4%80%EB%A6%AC%EC%9D%98_%ED%9E%98_%ED%99%9C%EC%9A%A9\"><\/span>\ud6a8\uacfc\uc801\uc778 \uc7ac\uace0 \uad00\ub9ac\uc758 \ud798 \ud65c\uc6a9<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p><\/p>\n\n\n\n<p>\uc5c5\uacc4\uc758 \ud68c\ubcf5\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 OOH \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\ub294 \uc5ec\uc804\ud788 \uc7ac\uace0\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \ucd94\uc801\ud558\uace0 \ucd5c\uc801\ud654\ud558\ub294 \uc911\uc694\ud55c \uacfc\uc81c\ub97c \uc548\uace0 \uace0\uc2ec\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub2e4\uc591\ud55c \uad11\uace0 \ud615\uc2dd, \uc704\uce58 \ubc0f \ucea0\ud398\uc778\uc774 \ub3d9\uc2dc\uc5d0 \uc2e4\ud589\ub418\ubbc0\ub85c \uc778\ubca4\ud1a0\ub9ac \uad00\ub9ac\uac00 \uc5b4\ub824\uc6b4 \uc791\uc5c5\uc774 \ub429\ub2c8\ub2e4. \ubaa8\ub4e0 \uad11\uace0 \uacf5\uac04\uc744 \ucd5c\ub300\ud55c \ud65c\uc6a9\ud558\uace0 \ucd5c\ub300 \uc218\uc775\uc744 \ucc3d\ucd9c\ud558\ub824\uba74 \uac15\ub825\ud558\uace0 \ud3ec\uad04\uc801\uc778 \uc2dc\uc2a4\ud15c\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc7ac\uace0 \uad00\ub9ac\ub294 \uc131\uacf5\uc801\uc778 OOH \ubbf8\ub514\uc5b4 \uc6b4\uc601\uc758 \ud575\uc2ec\uc785\ub2c8\ub2e4. \ud615\uc2dd\uacfc \uc704\uce58 \uc804\ubc18\uc5d0 \uac78\uccd0 \uac00\uc6a9\uc131, \uc810\uc720\uc728 \ubc0f \ud65c\uc6a9\ub3c4\ub97c \ucd94\uc801\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \uc778\ubca4\ud1a0\ub9ac \uad00\ub9ac \ud504\ub85c\uc138\uc2a4\ub97c \uac04\uc18c\ud654\ud558\uba74 \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\uac00 \uc218\uc775 \uc7a0\uc7ac\ub825\uacfc \uad11\uace0 \ud65c\ub3d9\uc744 \ucd5c\uc801\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n<p>\uc7ac\uace0 \ud65c\uc6a9\ub3c4 \ucd94\uc801\uc758 \uc911\uc694\uc131\uc740 \uc544\ubb34\ub9ac \uac15\uc870\ud574\ub3c4 \uc9c0\ub098\uce58\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc5b4\ub5a4 \uad11\uace0 \uacf5\uac04\uc774 \uc0ac\uc6a9\ub418\uace0 \uc788\ub294\uc9c0, \uc5b4\ub5a4 \uacf5\uac04\uc774 \ube44\uc5b4 \uc788\ub294\uc9c0, \uc5bc\ub9c8\ub098 \ud6a8\uacfc\uc801\uc73c\ub85c \ud65c\uc6a9\ub418\ub294\uc9c0 \uba74\ubc00\ud788 \ubaa8\ub2c8\ud130\ub9c1\ud568\uc73c\ub85c\uc368 \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\ub294 \ub370\uc774\ud130 \uae30\ubc18 \uacb0\uc815\uc744 \ub0b4\ub824 \uc218\uc775 \ud750\ub984\uc744 \uac1c\uc120\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub2e4\uc591\ud55c \ucea0\ud398\uc778\uacfc \uc704\uce58\uc758 \uc131\uacfc\ub97c \uc774\ud574\ud558\uba74 \ub9ac\uc18c\uc2a4\ub97c \uc804\ub7b5\uc801\uc73c\ub85c \ud560\ub2f9\ud558\uace0 \ucd5c\uc0c1\uc758 \uacb0\uacfc\ub97c \uc81c\uacf5\ud558\ub294 \uc601\uc5ed\uc5d0 \uc9d1\uc911\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ud6a8\uc728\uc801\uc778 \uc7ac\uace0 \uad00\ub9ac\ub97c \ud1b5\ud574 \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\ub294 \ud65c\uc6a9\ub3c4\uac00 \ub0ae\uc740 \uacf5\uac04\uc744 \uc2dd\ubcc4\ud558\uace0 \ucd94\uc138\ub97c \ud30c\uc545\ud558\uba70 \uc131\uc7a5 \uae30\ud68c\ub97c \ubc1c\uacac\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\ub294 \uc2e4\uc2dc\uac04 \ub370\uc774\ud130\uc640 \ubd84\uc11d\uc744 \ud65c\uc6a9\ud558\uc5ec \uc778\ubca4\ud1a0\ub9ac\ub97c \ucd5c\uc801\uc73c\ub85c \ud560\ub2f9\ud558\uace0 \uc601\ud5a5\ub825\uc774 \ud070 \uc601\uc5ed\uc744 \ud0c0\uac9f\ud305\ud558\uba70 \ub354 \ub192\uc740 \ud22c\uc790 \uc218\uc775\uc744 \ub2ec\uc131\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ub370\uc774\ud130 \uae30\ubc18 \uc811\uadfc \ubc29\uc2dd\uc744 \ud1b5\ud574 \uc815\ubcf4\uc5d0 \uc785\uac01\ud55c \uc758\uc0ac \uacb0\uc815\uc744 \ub0b4\ub9b4 \uc218 \uc788\uc73c\uba70 \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\uc640 \uc601\uc5c5 \ub2f4\ub2f9\uc790\uac00 \uc218\uc775\uc744 \ucd5c\uc801\ud654\ud558\uace0 \ube44\uc988\ub2c8\uc2a4 \uc131\uc7a5\uc744 \ucd09\uc9c4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"RMS%EC%88%98%EC%9D%B5_%EA%B4%80%EB%A6%AC_%EC%8B%9C%EC%8A%A4%ED%85%9C%EB%A5%BC_%ED%86%B5%ED%95%9C_%EA%B0%84%EC%86%8C%ED%99%94\"><\/span>RMS(\uc218\uc775 \uad00\ub9ac \uc2dc\uc2a4\ud15c)\ub97c \ud1b5\ud55c \uac04\uc18c\ud654<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p><\/p>\n\n\n\n<p>OOH \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\ub294 \ud3ec\uad04\uc801\uc774\uace0 \uac15\ub825\ud55c <a href=\"https:\/\/lmx.ai\/ko\/blog\/what-is-revenue-management-system-how-does-it-benefit-ooh-media-owners\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\uc218\uc775 \uad00\ub9ac \uc2dc\uc2a4\ud15c(RMS)<\/a>\uc758 \uc774\uc810\uc744 \ub204\ub9b4 \uc218 \uc788\uc2b5\ub2c8\ub2e4. RMS\ub294 \ud6a8\uc728\uc801\uc778 \uc7ac\uace0 \ucd94\uc801\uc744 \uc704\ud55c \uc911\uc559 \uc9d1\uc911\uc2dd \ud50c\ub7ab\ud3fc\uc744 \uc81c\uacf5\ud558\ubbc0\ub85c \uc218\ub3d9 \uc2a4\ud504\ub808\ub4dc\uc2dc\ud2b8\uc640 \uc5ec\ub7ec \ub3c4\uad6c\uac00 \ud544\uc694\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc0ac\uc6a9 \uac00\ub2a5\ud55c \uad11\uace0 \uacf5\uac04, \uc9c4\ud589 \uc911\uc778 \ucea0\ud398\uc778, \uc608\uc815\ub41c \uc608\uc57d\uc5d0 \ub300\ud55c \uc2e4\uc2dc\uac04 \uac00\uc2dc\uc131\uc744 \uc81c\uacf5\ud558\uace0 \uc6b4\uc601 \ud6a8\uc728\uc131\uacfc \uc758\uc0ac \uacb0\uc815 \uae30\ub2a5\uc744 \ud5a5\uc0c1\uc2dc\ud0b5\ub2c8\ub2e4. <\/p>\n\n\n\n<p>\ud6a8\uacfc\uc801\uc778 \uc7ac\uace0 \uad00\ub9ac \ubc0f \ud65c\uc6a9\ub3c4 \ucd94\uc801\uc740 OOH \uc0b0\uc5c5\uc5d0\uc11c \uc218\uc775 \uc7a0\uc7ac\ub825\uc744 \uadf9\ub300\ud654\ud558\ub294 \ub370 \ud544\uc218\uc801\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uacfc\uc81c\ub97c \uadf9\ubcf5\ud558\ub824\uba74 \ud3ec\uad04\uc801\uc778 \uc218\uc775 \uad00\ub9ac \uc2dc\uc2a4\ud15c\uc744 \ucc44\ud0dd\ud558\ub294 \uac83\uc774 \ud544\uc218\uc801\uc785\ub2c8\ub2e4. RMS\ub294 \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\uc5d0\uac8c \uc778\ubca4\ud1a0\ub9ac\uc5d0 \ub300\ud55c \uc804\uccb4\uc801\uc778 \ubcf4\uae30\ub97c \uc81c\uacf5\ud558\uc5ec \ub370\uc774\ud130 \uae30\ubc18 \uacb0\uc815\uc744 \uc9c0\uc6d0\ud558\uace0 \uad11\uace0 \ud65c\ub3d9\uc744 \ucd5c\uc801\ud654\ud569\ub2c8\ub2e4. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/o3zYZgoY0QSoQX_hHv_DTC-hWLFeJShffqht2pi0NZ51hi0wgbITazX0U6fY5VBdqy2K8NqdNPdyZnRNuxt6TqsYPyVct72GlBOwmj-1A-RXXCnu2h8gcobljeSchjRZkHfa-46KkqrGsf8jWPwFAzE\" alt=\"\uc0c1\uc704 \uc218\uc775\uc6d0 \ub300\uc2dc\ubcf4\ub4dc\"\/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><em>\uc774\ubbf8\uc9c0 1: OOH \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\ub294 \uc774\uc81c \ud558\ub098\uc758 \uac04\ub2e8\ud55c \ub300\uc2dc\ubcf4\ub4dc\uc5d0\uc11c \ucd5c\uace0\uc758 \uc218\uc775\uc6d0\uc744 \ucd94\uc801\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/em><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/TpaA4nuZaVEKy97lckD-4wDXhAhu9cPjLe0eAPcYkks3LUXkFmzPDt7HaPBKt_EqJDzJYoMJDn8c9QIvtFuuAA5fXCFQKEFGT57_D6J1De7vuvzbsxYrTH5vNbHNNwVpOqRoiqoYD1Cry_ZApzMRj7o\" alt=\"OOH \uc778\uae30 \uc0c1\ud488\"\/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><em>\uc774\ubbf8\uc9c0 2: \ub2e8 \uba87 \ubc88\uc758 \ud074\ub9ad\ub9cc\uc73c\ub85c OOH \ucd5c\uace0 \uac70\ub798\uc5d0 \uc561\uc138\uc2a4\ud558\uc138\uc694<\/em><\/p>\n\n\n\n<p>\uc7ac\uace0 \uad00\ub9ac \ubc0f \ucd94\uc801 \ud65c\uc6a9\uc758 \uc911\uc694\uc131\uc5d0 \ub300\ud574 \uc790\uc138\ud788 \uc54c\uc544\ubcf4\ub824\uba74 <a href=\"https:\/\/lmx.ai\/ko\/ebooks\/unlock-rms-power-for-media-owners\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\uc5ec\uae30\uc5d0\uc11c<\/a> RMS \uac00\uc774\ub4dc\ubd81\uc744 \uc0b4\ud3b4\ubcf4\ub294 \uac83\uc774 \uc88b\uc2b5\ub2c8\ub2e4. RMS \uc218\uc6a9 \ubc0f \ud601\uc2e0 <\/p>\n\n\n\n<p>\uc624\ub298\ub0a0\uacfc \uac19\uc774 \uacbd\uc7c1\uc774 \uce58\uc5f4\ud55c \ud658\uacbd\uc5d0\uc11c\ub294 OOH \ubbf8\ub514\uc5b4 \uc6b4\uc601\uc774 \ubb34\uc5c7\ubcf4\ub2e4 \uc911\uc694\ud569\ub2c8\ub2e4. \uc9c0\uae08 \ubc14\ub85c <a href=\"https:\/\/lmx.ai\/ko\/contact-us\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\ubb38\uc758\ud558\uc5ec<\/a> \uc2dc\uc2a4\ud15c\uc744 \uc9c1\uc811 \ud655\uc778\ud574 \ubcf4\uc138\uc694.<\/p>\n\n\n\n<p><a href=\"https:\/\/lmx.ai\/wp-content\/uploads\/2023\/07\/Effective-Inventory-Management-Visual-Summary-1.pdf\" title=\"\uc5ec\uae30.\">\uc5ec\uae30\uc5d0\uc11c<\/a> \uc2dc\uac01\uc801 \uc694\uc57d\uc744 \ub2e4\uc6b4\ub85c\ub4dc\ud558\uc138\uc694.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>OOH(Out-of-Home) \ubbf8\ub514\uc5b4 \uc0ac\uc5c5\uc744 \uc6b4\uc601\ud558\ub294 \uac83\uc740 \ubcf4\uae30\ub9cc\ud07c \uac04\ub2e8\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. OOH \ubbf8\ub514\uc5b4\ub294 \ub2e4\uc591\ud55c \ud615\uc2dd\uacfc \ud06c\uae30\ub97c \ud1b5\ud574 \ub2e4\uc591\ud55c \uccad\uc911\uacfc \uad11\uace0 \uc694\uad6c \uc0ac\ud56d\uc744 \ucda9\uc871\ud569\ub2c8\ub2e4. [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/lmx.ai\/ko\/blog\/maximizing-ooh-advertising-revenue-with-inventory-management\/\">\ub354\ubcf4\uae30&#8230;<span class=\"screen-reader-text\"> from \ud6a8\uc728\uc801\uc778 \uc7ac\uace0\uad00\ub9ac\ub85c \uc625\uc678\uad11\uace0 \uc218\uc775 \uadf9\ub300\ud654<\/span><\/a><\/p>\n","protected":false},"featured_media":10462,"template":"","categories":[156],"class_list":["post-10461","blog","type-blog","status-publish","has-post-thumbnail","hentry","category-ooh---"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/blog\/10461","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/media\/10462"}],"wp:attachment":[{"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/media?parent=10461"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/categories?post=10461"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}