{"id":10463,"date":"2023-07-28T09:37:58","date_gmt":"2023-07-28T04:07:58","guid":{"rendered":"https:\/\/lmx.ai\/blog\/ooh-%ec%88%98%ec%9d%b5-%ec%9e%a0%ec%9e%ac%eb%a0%a5-%eb%b0%9c%ea%b5%b4-%ea%b8%b0%ec%88%a0%ec%9d%b4-%ed%9a%a8%ec%9c%a8%ec%84%b1-%ec%84%b1%ec%9e%a5-%eb%b0%8f-%ec%9d%b4%ec%9d%b5%ec%9d%84-%ec%b4%89\/"},"modified":"2024-01-04T10:05:50","modified_gmt":"2024-01-04T04:35:50","slug":"how-ooh-technology-drives-efficiency-growth-and-profits","status":"publish","type":"blog","link":"https:\/\/lmx.ai\/ko\/blog\/how-ooh-technology-drives-efficiency-growth-and-profits\/","title":{"rendered":"OOH \uc218\uc775 \uc7a0\uc7ac\ub825 \ubc1c\uad74: \uae30\uc220\uc774 \ud6a8\uc728\uc131, \uc131\uc7a5 \ubc0f \uc774\uc775\uc744 \ucd09\uc9c4\ud558\ub294 \ubc29\ubc95"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_68_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor: pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lmx.ai\/ko\/blog\/how-ooh-technology-drives-efficiency-growth-and-profits\/#OOH_%EC%9E%AC%EA%B3%A0_%EC%98%88%EC%95%BD_%EB%B0%8F_%EA%B5%AC%EB%A7%A4%EB%A5%BC_%EC%9C%84%ED%95%9C_%EB%8B%A4%EC%96%91%ED%95%9C_%ED%8C%90%EB%A7%A4_%EC%B1%84%EB%84%90\" title=\"OOH \uc7ac\uace0 \uc608\uc57d \ubc0f \uad6c\ub9e4\ub97c \uc704\ud55c \ub2e4\uc591\ud55c \ud310\ub9e4 \ucc44\ub110\">OOH \uc7ac\uace0 \uc608\uc57d \ubc0f \uad6c\ub9e4\ub97c \uc704\ud55c \ub2e4\uc591\ud55c \ud310\ub9e4 \ucc44\ub110<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/lmx.ai\/ko\/blog\/how-ooh-technology-drives-efficiency-growth-and-profits\/#OOH_%EB%B9%84%EC%A6%88%EB%8B%88%EC%8A%A4%EB%A5%BC_%EC%9C%84%ED%95%9C_%EB%A7%A4%EC%B6%9C_%EA%B4%80%EB%A6%AC_%ED%98%81%EC%8B%A0\" title=\"OOH \ube44\uc988\ub2c8\uc2a4\ub97c \uc704\ud55c \ub9e4\ucd9c \uad00\ub9ac \ud601\uc2e0\">OOH \ube44\uc988\ub2c8\uc2a4\ub97c \uc704\ud55c \ub9e4\ucd9c \uad00\ub9ac \ud601\uc2e0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/lmx.ai\/ko\/blog\/how-ooh-technology-drives-efficiency-growth-and-profits\/#OOH_%EB%B9%84%EC%A6%88%EB%8B%88%EC%8A%A4_%ED%96%A5%EC%83%81%EC%9D%84_%EC%9C%84%ED%95%9C_%EC%98%AC%EB%B0%94%EB%A5%B8_%EB%8F%84%EA%B5%AC_%EB%8F%84%EC%9E%85%ED%95%98%EA%B8%B0\" title=\"OOH \ube44\uc988\ub2c8\uc2a4 \ud5a5\uc0c1\uc744 \uc704\ud55c \uc62c\ubc14\ub978 \ub3c4\uad6c \ub3c4\uc785\ud558\uae30\">OOH \ube44\uc988\ub2c8\uc2a4 \ud5a5\uc0c1\uc744 \uc704\ud55c \uc62c\ubc14\ub978 \ub3c4\uad6c \ub3c4\uc785\ud558\uae30<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><\/p>\n\n\n\n<p>\ub204\uad70\uac00 \uba85\ud488 \uc2dc\uacc4 \ube0c\ub79c\ub4dc\uc778 \uc624\uba54\uac00\ub97c \uc5b8\uae09\ud558\uba74 \ubb34\uc5c7\uc774 \ub5a0\uc624\ub974\ub098\uc694? \uc544\ub9c8\ub3c4 \ub2e4\ub2c8\uc5d8 \ud06c\ub808\uc774\uadf8\uac00 \ubcf8\ub4dc \uc218\ud2b8\ub97c \uc785\uace0 \uc138\ub828\ubbf8\ub97c \ubc1c\uc0b0\ud558\uba70 \uce90\uc8fc\uc5bc\ud558\uba74\uc11c\ub3c4 \ub9e4\ud639\uc801\uc778 \ub208\ube5b\uc73c\ub85c \uad11\uace0\ud310\uc744 \uc7a5\uc2dd\ud588\ub358 \uac83\uc744 \uae30\uc5b5\ud558\uc2e4 \uac83\uc785\ub2c8\ub2e4. \uc774\uac83\uc774 \ubc14\ub85c \uad11\uace0\uc758 \ud798\uc774\uba70, \uc7a0\uc7ac\uc758\uc2dd\uc5d0 \uba54\uc2dc\uc9c0\ub97c \ubbf8\ubb18\ud558\uac8c \uc0c8\uaca8\ub123\ub294 OOH(Out-of-Home) \ubbf8\ub514\uc5b4\uc758 \uc911\ucd94\uc801\uc778 \uc5ed\ud560\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>OOH \ubbf8\ub514\uc5b4\uc758 \uc601\ud5a5\ub825\uc740 \ubc88\ud654\ud55c \ub3c4\uc2ec\uc758 \uac70\ub300\ud55c \uc2a4\ud06c\ub9b0\uc5d0\uc11c \uba85\ubc31\ud788 \ub4dc\ub7ec\ub0a9\ub2c8\ub2e4. \ucd5c\uc2e0 \uc0bc\uc131 \ubaa8\ubc14\uc77c \uc7a5\uce58\ub97c \uc120\ubcf4\uc774\uac70\ub098 \ub3d9\ub0a8\uc544\uc2dc\uc544\uc758 \ub9e4\ud639\uc801\uc778 \uc12c\uc73c\ub85c \uac00\ub294 \uc800\ub834\ud55c \ud56d\uacf5\ud3b8\uc744 \uad11\uace0\ud558\ub294 \uc7a5\uc18c \uae30\ubc18 \uc2a4\ud06c\ub9b0\uc73c\ub85c \ud589\uc778\uc744 \uc720\ud639\ud569\ub2c8\ub2e4. \ub04a\uc784\uc5c6\uc774 \uc9c4\ud654\ud558\uace0 \uc0c8\ub85c\uc6b4 \uae30\uc220\uacfc \ud2b8\ub80c\ub4dc\ub97c \uc218\uc6a9\ud558\ub294 \uc774 \uc5ed\ub3d9\uc801\uc778 \ub9e4\uccb4\ub294 \uc18c\ube44\uc790\uc5d0\uac8c \ud070 \uc601\ud5a5\uc744 \ubbf8\uce69\ub2c8\ub2e4.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.globenewswire.com\/en\/news-release\/2023\/07\/06\/2700550\/0\/en\/Advertising-Reaching-New-Horizons-Out-Of-Home-Advertising-Market-Set-to-Soar-Past-USD-61-95-Billion-by-2030.html\">Skyquest<\/a>\uc5d0 \ub530\ub974\uba74 OOH \ubbf8\ub514\uc5b4 \uc2dc\uc7a5 \uaddc\ubaa8\ub294 2030\ub144\uae4c\uc9c0 619\uc5b5 5\ucc9c\ub9cc \ub2ec\ub7ec\uc5d0 \ub2ec\ud574 \uc608\uce21 \uae30\uac04 \ub3d9\uc548 \uc5f0\ud3c9\uade0 \uc131\uc7a5\ub960(CAGR) 9.7%\ub97c \uae30\ub85d\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4. \ucd5c\ucca8\ub2e8 \uae30\uc220\uacfc \ud601\uc2e0\uc801\uc778 \ubbf8\ub514\uc5b4 \ud615\uc2dd\uc758 \ud1b5\ud569\uc73c\ub85c \uc774 \ubd80\ubb38\uc740 \uacc4\uc18d\ud574\uc11c \ud655\uc7a5\ub420 \uc900\ube44\uac00 \ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4. \uac1c\uc778\ud654\ub41c \uc7a5\uc18c \uae30\ubc18 \uad11\uace0 \ubc0f \uc634\ub2c8\ucc44\ub110 \ub9c8\ucf00\ud305\uc5d0 \ub300\ud55c \uc218\uc694 \uc99d\uac00\ub294 \uc5c5\uacc4\uc758 \uc131\uc7a5 \uada4\ub3c4\ub97c \uc8fc\ub3c4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>OOH \ubbf8\ub514\uc5b4 \uc2dc\uc7a5\uc758 \uc774\ub7ec\ud55c \uae09\uc99d\uc740 \uc218\uc775 \uc99d\uac00 \uac00\ub2a5\uc131\uc774 \ub9e4\ub825\uc801\uc73c\ub85c \ub2e4\uac00\uc624\uae30 \ub54c\ubb38\uc5d0 \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\uc5d0\uac8c \uc88b\uc740 \uc9d5\uc870\uc785\ub2c8\ub2e4. \ubbf8\ub514\uc5b4 \uc790\uc0b0\uc758 \uad00\ub9ac\uc790\ub85c\uc11c \uc774\ub4e4\uc758 \uc8fc\uc694 \uad00\uc2ec\uc0ac\ub294 \ud55c \ub2e8\uc5b4\uc5d0 \uc9d1\uc911\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4: \uc218\uc775! \uc608\uc0c1\ub418\ub294 \uc131\uc7a5\uc740 OOH \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\uc5d0\uac8c \uc774 \ub9e4\ud639\uc801\uc778 \ud30c\uc774\uc758 \uc0c1\ub2f9 \ubd80\ubd84\uc744 \uc870\uac01\ud560 \uc218 \uc788\ub294 \uae30\ud68c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-red-color has-text-color\"><span class=\"ez-toc-section\" id=\"OOH_%EC%9E%AC%EA%B3%A0_%EC%98%88%EC%95%BD_%EB%B0%8F_%EA%B5%AC%EB%A7%A4%EB%A5%BC_%EC%9C%84%ED%95%9C_%EB%8B%A4%EC%96%91%ED%95%9C_%ED%8C%90%EB%A7%A4_%EC%B1%84%EB%84%90\"><\/span>OOH \uc7ac\uace0 \uc608\uc57d \ubc0f \uad6c\ub9e4\ub97c \uc704\ud55c \ub2e4\uc591\ud55c \ud310\ub9e4 \ucc44\ub110<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>\uc774\ub7ec\ud55c OOH \uc790\uc0b0\uc744 \uc18c\uc720\ud55c \uc0ac\ub78c\ub4e4 \uc0ac\uc774\uc5d0\ub294 \ub2e4\uc591\uc131\uc774 \ub118\uccd0\ub0a9\ub2c8\ub2e4. \uac01\uae30 \ub2e4\ub978 \ubaa9\ud45c\ub97c \uac00\uc9c4 \uc218\ub9ce\uc740 \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\ub294 \uc218\uc775 \uc7a0\uc7ac\ub825\uc744 \uadf9\ub300\ud654\ud55c\ub2e4\ub294 \uacf5\ud1b5\ub41c \ubaa9\ud45c\ub97c \uac00\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub2e4\ud589\ud788\ub3c4 \uc5c5\uacc4 \uc804\ubb38\uac00\ub4e4\uc740 \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\uac00 \ud5a5\uc0c1\ub41c \uc218\uc775\uc744 \uc704\ud574 \uc7ac\uace0\ub97c \ud6a8\uc728\uc801\uc73c\ub85c \uad00\ub9ac, \ucd94\uc801 \ubc0f \ucd5c\uc801\ud654\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud558\ub294 \uc0c8\ub85c\uc6b4 \uc81c\ud488\uc744 \uac1c\ubc1c\ud558\uba74\uc11c \uc0c1\ub2f9\ud55c \uc131\uc7a5\uc744 \uc774\ub8e8\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc624\ub298\ub0a0\uc758 OOH \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\ub294 \ub2e4\uc591\ud55c \ubc29\uc2dd\uc73c\ub85c \uc778\ubca4\ud1a0\ub9ac\ub97c \ud65c\uc6a9\ud569\ub2c8\ub2e4. \ud604\uc7a5 \uc601\uc5c5\ud300\uc740 \ubbf8\ub514\uc5b4 \uad6c\ub9e4\uc790\uc640 \uc9c1\uc811 \uc5f0\ub77d\uc744 \ucde8\ud558\ub294 \ub300\ubd80\ubd84\uc758 OOH \ube44\uc988\ub2c8\uc2a4\uc758 \uc911\ucd94\uc801\uc778 \uc5ed\ud560\uc744 \ub2f4\ub2f9\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uad6c\ub9e4\uc790\ub294 \uae30\uc874 \ube0c\ub79c\ub4dc\uc640 \uae30\uc874 \uad00\uacc4\uac00 \uc788\ub294 \ub300\ud589\uc0ac\ubd80\ud130 \uc628\ub77c\uc778 \ud50c\ub7ab\ud3fc\uc774\ub098 \ucd94\ucc9c\uc744 \ud1b5\ud574 \ud68c\uc0ac\ub97c \ubc1c\uacac\ud55c \uc2e0\uaddc \uace0\uac1d\uae4c\uc9c0 \ub2e4\uc591\ud569\ub2c8\ub2e4. \ub610\ud55c \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\ub294 \uc774\uc81c \uc628\ub77c\uc778 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\uc640 <a href=\"https:\/\/lmx.ai\/ko\/blog\/reach-more-ooh-advertisers-increase-revenue-by-selling-online\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\uc804\uc790\uc0c1\uac70\ub798\uc640 \uc720\uc0ac\ud55c \ud50c\ub7ab\ud3fc\uc758<\/a> \uc774\uc810\uc744 \ud65c\uc6a9\ud558\uc5ec \uc778\ubca4\ud1a0\ub9ac\ub97c \ud310\ub9e4\ud560 \uc218 \uc788\ub294 \uc0c8\ub85c\uc6b4 \uae38\uc744 \uc5f4 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c, \ub9ce\uc740 \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\ub294 \ud310\ub9e4 \ucc44\ub110\uc744 \ud655\uc7a5\ud558\uae30 \uc704\ud574 \uc5ec\ub7ec \uc218\uc694 \uce21 \ud50c\ub7ab\ud3fc(DSP)\uc5d0 \uc5f0\uacb0\ub41c <a href=\"https:\/\/lmx.ai\/ko\/blog\/4-key-features-of-ssp-in-out-of-home\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\uacf5\uae09 \uce21 \ud50c\ub7ab\ud3fc(SSP)<\/a> \uc5d0 \uc758\uc874\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc7ac\uace0 \uc131\uacfc\ub97c \ud6a8\uc728\uc801\uc73c\ub85c \ubaa8\ub2c8\ud130\ub9c1\ud558\uace0 \uc5b4\ub5a4 \ud310\ub9e4 \ucc44\ub110\uc774 \uc77c\uad00\ub41c \uc218\uc775 \ud750\ub984\uc744 \uc0dd\uc131\ud558\ub294\uc9c0 \ud3c9\uac00\ud558\ub294 \uac83\uc740 \uc5b4\ub824\uc6b4 \uc791\uc5c5\uc774 \ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-red-color has-text-color\"><span class=\"ez-toc-section\" id=\"OOH_%EB%B9%84%EC%A6%88%EB%8B%88%EC%8A%A4%EB%A5%BC_%EC%9C%84%ED%95%9C_%EB%A7%A4%EC%B6%9C_%EA%B4%80%EB%A6%AC_%ED%98%81%EC%8B%A0\"><\/span>OOH \ube44\uc988\ub2c8\uc2a4\ub97c \uc704\ud55c \ub9e4\ucd9c \uad00\ub9ac \ud601\uc2e0<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>\uc5ec\uae30\uc5d0\ub294 \uc804\ud1b5\uc801\uc73c\ub85c \ud638\ud154 \ubc0f \uad00\uad11 \uc0b0\uc5c5\uc5d0\uc11c \uacfc\uac70 \uc694\uae08\uacfc \uc7ac\uace0 \uc218\uc900\uc744 \ubd84\uc11d\ud558\uc5ec \uc218\uc694\ub97c \uc608\uce21\ud558\uace0 \uc694\uae08\uc744 \uad8c\uc7a5\ud558\ub294 \ub370 \uc0ac\uc6a9\ub418\ub294 \uc218\uc775 \uad00\ub9ac \uc2dc\uc2a4\ud15c(RMS)\uc774 \uac1c\uc785\ud558\ub294 \uacf3\uc785\ub2c8\ub2e4. \uc720\ub2a5\ud55c RMS\ub294 \uc804\uccb4 \ud504\ub85c\uc138\uc2a4\ub97c \uc790\ub3d9\ud654\ud558\uace0 \ub370\uc774\ud130\ub97c \uc81c\uc2dc\ud558\uc5ec \ub9e4\ucd9c\uacfc \uc218\uc775\uc744 \uadf9\ub300\ud654\ud569\ub2c8\ub2e4. \uc624\ub298\ub0a0 RMS\ub294 OOH \uc601\uc5ed\uc5d0\uc11c \uc751\uc6a9 \ud504\ub85c\uadf8\ub7a8\uc744 \ucc3e\uc544 OOH \ube44\uc988\ub2c8\uc2a4\uc5d0\uc11c \uac00\uc7a5 \ub9ce\uc740 \uc218\uc775\uc744 \ucc3d\ucd9c\ud558\ub294 \ud310\ub9e4 \ucc44\ub110\uc744 \uc2dd\ubcc4\ud558\ub294 \ud798\ub4e0 \uc791\uc5c5\uc744 \ub2e8\uc21c\ud654\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc5ec\ub7ec \ud310\ub9e4 \ucc44\ub110\uc744 \ucc98\ub9ac\ud558\ub294 \uac83\uc740 OOH \ubbf8\ub514\uc5b4 \uc18c\uc720\uc8fc\uc5d0\uac8c \uace0\uc720\ud55c \uacfc\uc81c\ub97c \uc548\uaca8\uc90d\ub2c8\ub2e4. \uac00\uc0c1\uacf5\uac04\uc5d0\uc11c \ud65c\ub3d9\ud558\ub294 \ub514\uc9c0\ud138 \ud37c\ube14\ub9ac\uc154\uc640 \ub2ec\ub9ac \ubb3c\ub9ac\uc801 \uc790\uc0b0\uc744 \ubcf4\uc720\ud55c \ubbf8\ub514\uc5b4 \uc624\ub108\ub4e4\uc740 \uc804\uae30\ub8cc, \uc778\ud130\ub137 \uc694\uae08, \uc720\uc9c0\uad00\ub9ac\ube44 \ub4f1 \uace0\uc815\ube44\ub97c \uace0\ub824\ud558\uc5ec \ud6a8\uc728\uc801\uc73c\ub85c \uc7ac\uace0\ub97c \ubc30\ubd84\ud574\uc57c \ud558\ub294 \uc911\uc694\ud55c \uacfc\uc81c\uc5d0 \uc9c1\uba74\ud574 \uc788\uc2b5\ub2c8\ub2e4. \uc131\uacf5\uc801\uc778 OOH \ube44\uc988\ub2c8\uc2a4\ub97c \uc6b4\uc601\ud558\uae30 \uc704\ud574\uc11c\ub294 \uc815\ubcf4\uc5d0 \uae30\ubc18\ud55c \ub370\uc774\ud130 \uae30\ubc18 \uc758\uc0ac \uacb0\uc815\uc73c\ub85c \uc218\uc775\uc744 \ucd5c\uc801\ud654\ud558\ub294 \ub2a5\ub825\uc774 \ubb34\uc5c7\ubcf4\ub2e4 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc218\uc775 \uad00\ub9ac \uc2dc\uc2a4\ud15c\uc744 \uc0ac\uc6a9\ud558\uba74 \uc5bb\uc744 \uc218 \uc788\ub294 \uba87 \uac00\uc9c0 \uc774\uc810\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/o9CDz2c_cm96opI5p75JzTo8QAhtWqYosJ2p1OaDasdM1mQZOH5cJm_stwmwpUimEf63YV9HtZ3q2SwcPUFMaf89lT-0hQL-52vvHF093qBznY9q4Ls3S1hYhSBWQOLSvJBq7jUf0XBWN0aiS_76DRg\" alt=\"\uc218\uc775 \uad00\ub9ac \uc2dc\uc2a4\ud15c\uc758 \uc774\uc810\"\/><\/figure>\n\n\n\n<p>\uc791\ub144 \uc138\uacc4\uc625\uc678\uad11\uace0\uae30\uad6c(WOO) \ud1a0\ub860\ud1a0 \ucd1d\ud68c\uc5d0\uc11c LMX\ub294 OOH \ubbf8\ub514\uc5b4 \uc18c\uc720\uc8fc\ub97c \uc704\ud574 \ud2b9\ubcc4\ud788 \uc124\uacc4\ub41c <a href=\"https:\/\/marketech-apac.com\/location-media-xchange-launches-revenue-management-suite-for-ooh-media-owners\/\">\uc218\uc775 \uad00\ub9ac<\/a> \uc81c\ud488\uad70\uc744 \uacf5\uac1c\ud588\uc2b5\ub2c8\ub2e4. \uc774 \uc5d4\ub4dc\ud22c\uc5d4\ub4dc \uc2dc\uc2a4\ud15c\uc740 \uc7ac\uace0 \uad00\ub9ac, \uc608\uc57d, \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd \ud310\ub9e4 \ubc0f \uccad\uc911 \uce21\uc815\uc744 \ud3ec\ud568\ud558\uc5ec OOH \ud310\ub9e4 \ud504\ub85c\uc138\uc2a4\uc758 \ubaa8\ub4e0 \uce21\uba74\uc744 \ub2e8\uc77c \uc628\ub77c\uc778 \ud50c\ub7ab\ud3fc\uc5d0 \ud1b5\ud569\ud569\ub2c8\ub2e4. \ud3ec\uad04\uc801\uc778 \uc194\ub8e8\uc158\uc73c\ub85c\uc11c \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\uac00 \uc7ac\uace0 \uac00\uc6a9\uc131 \ucd5c\uc801\ud654, \uc608\uc57d \ubc0f \ud310\ub9e4 \uc6cc\ud06c\ud50c\ub85c\uc6b0 \uad00\ub9ac, \uc7ac\uace0 \ubc0f \ud328\ud0a4\uc9c0 \uad00\ub9ac, \uc1a1\uc7a5 \uc0dd\uc131\uc744 \uc9c0\uc6d0\ud569\ub2c8\ub2e4. \uc774\ub294 \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\uc5d0\uac8c \ud22c\uc790 \uc131\uacfc\uc5d0 \ub300\ud55c \uba85\ud655\ud55c \uadf8\ub9bc\uc744 \uc81c\uacf5\ud558\uc5ec \uc815\ubcf4\uc5d0 \uc785\uac01\ud55c \uc758\uc0ac \uacb0\uc815\uc744 \ucd09\uc9c4\ud558\uace0 \uc6d0\ud65c\ud55c \uc6b4\uc601\uc744 \ubcf4\uc7a5\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-red-color has-text-color\"><span class=\"ez-toc-section\" id=\"OOH_%EB%B9%84%EC%A6%88%EB%8B%88%EC%8A%A4_%ED%96%A5%EC%83%81%EC%9D%84_%EC%9C%84%ED%95%9C_%EC%98%AC%EB%B0%94%EB%A5%B8_%EB%8F%84%EA%B5%AC_%EB%8F%84%EC%9E%85%ED%95%98%EA%B8%B0\"><\/span>OOH \ube44\uc988\ub2c8\uc2a4 \ud5a5\uc0c1\uc744 \uc704\ud55c \uc62c\ubc14\ub978 \ub3c4\uad6c \ub3c4\uc785\ud558\uae30<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>OOH \ubbf8\ub514\uc5b4\uc758 \uacbd\uc7c1 \ud658\uacbd\uc5d0\uc11c \uc62c\ubc14\ub978 \ub3c4\uad6c\uc640 \uc81c\ud488\uc744 \ub9c8\uc74c\ub300\ub85c \uc0ac\uc6a9\ud560 \uc218 \uc788\uc73c\uba74 \ube44\uc988\ub2c8\uc2a4 \uc804\ub9dd\uc774 \ub192\uc544\uc9c8 \uc218 \uc788\uc2b5\ub2c8\ub2e4. LMX\uc758 \uc218\uc775 \uad00\ub9ac \uc81c\ud488\uad70\uc740 OOH \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\uc5d0\uac8c \uadc0\uc911\ud55c \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud558\uc5ec \uc218\uc775\uc744 \uc0c8\ub85c\uc6b4 \ucc28\uc6d0\uc73c\ub85c \ub04c\uc5b4\uc62c\ub9b4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>LMX\uc758 \ucd5c\ucca8\ub2e8 \uc218\uc775 \uad00\ub9ac \uc81c\ud488\uad70\uc73c\ub85c OOH \ube44\uc988\ub2c8\uc2a4\uc758 \uc7a0\uc7ac\ub825\uc744 \ucd5c\ub300\ud55c \ud65c\uc6a9\ud558\uc138\uc694. <a href=\"https:\/\/lmx.ai\/ko\/contact-us\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\uc9c0\uae08 \ubc14\ub85c \uc0c1\ub2f4\uc744<\/a> \ud1b5\ud574 \uadf8 \ucc28\uc774\ub97c \uc9c1\uc811 \uacbd\ud5d8\ud574 \ubcf4\uc138\uc694!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ub204\uad70\uac00 \uba85\ud488 \uc2dc\uacc4 \ube0c\ub79c\ub4dc\uc778 \uc624\uba54\uac00\ub97c \uc5b8\uae09\ud558\uba74 \ubb34\uc5c7\uc774 \ub5a0\uc624\ub974\ub098\uc694? \uc544\ub9c8\ub3c4 \ub2e4\ub2c8\uc5d8 \ud06c\ub808\uc774\uadf8\uac00 \ubcf8\ub4dc \uc218\ud2b8\ub97c \uc785\uace0 \uc138\ub828\ubbf8\ub97c \ubc1c\uc0b0\ud558\uba70 \uce90\uc8fc\uc5bc\ud558\uba74\uc11c\ub3c4 \ub9e4\ud639\uc801\uc778 \ub208\ube5b\uc73c\ub85c \uad11\uace0\ud310\uc744 [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/lmx.ai\/ko\/blog\/how-ooh-technology-drives-efficiency-growth-and-profits\/\">\ub354\ubcf4\uae30&#8230;<span class=\"screen-reader-text\"> from OOH \uc218\uc775 \uc7a0\uc7ac\ub825 \ubc1c\uad74: \uae30\uc220\uc774 \ud6a8\uc728\uc131, \uc131\uc7a5 \ubc0f \uc774\uc775\uc744 \ucd09\uc9c4\ud558\ub294 \ubc29\ubc95<\/span><\/a><\/p>\n","protected":false},"featured_media":10464,"template":"","categories":[155],"class_list":["post-10463","blog","type-blog","status-publish","has-post-thumbnail","hentry","category-ooh-"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/blog\/10463","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/media\/10464"}],"wp:attachment":[{"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/media?parent=10463"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/categories?post=10463"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}