{"id":10466,"date":"2023-08-07T09:31:27","date_gmt":"2023-08-07T04:01:27","guid":{"rendered":"https:\/\/lmx.ai\/blog\/%ec%97%ac%ed%96%89-%eb%b0%8f-%ed%9c%b4%ea%b0%80-%ec%8b%9c%ec%a6%8c%ec%9d%84-%ec%9c%84%ed%95%9c-oohout-of-home-%eb%af%b8%eb%94%94%ec%96%b4-%ec%88%98%ec%9d%b5-%ea%b7%b9%eb%8c%80%ed%99%94\/"},"modified":"2024-01-04T10:08:00","modified_gmt":"2024-01-04T04:38:00","slug":"maximizing-ooh-media-revenue-for-travel-holiday-season","status":"publish","type":"blog","link":"https:\/\/lmx.ai\/ko\/blog\/maximizing-ooh-media-revenue-for-travel-holiday-season\/","title":{"rendered":"\uc5ec\ud589 \ubc0f \ud734\uac00 \uc2dc\uc98c\uc744 \uc704\ud55c OOH(Out-of-Home) \ubbf8\ub514\uc5b4 \uc218\uc775 \uadf9\ub300\ud654"},"content":{"rendered":"

Table of Contents<\/p>\nToggle<\/span>

\ud504\ub85c\uadf8\ub798\ubc0d \uae30\ub2a5 \uc218\uc6a9<\/a><\/li>
\uc885\ud569 \uce21\uc815 \uad6c\ud604<\/a><\/li>
\ub300\uaddc\ubaa8\ub85c \uad11\uace0\uc8fc \uc9c1\uc811 \uc0c1\ud638\uc791\uc6a9 \ucd09\uc9c4<\/a><\/li>
OOH \ubbf8\ub514\uc5b4\uc6a9 \uc5d4\ud130\ud504\ub77c\uc774\uc988 \uc18c\ud504\ud2b8\uc6e8\uc5b4<\/a><\/li><\/ul><\/nav><\/div>\n\n
\ud734\uac00\ucca0\uc774 \ub2e4\uac00\uc624\uba74\uc11c \uc804 \uc138\uacc4\uc778\uc774 \uc5ec\ud589 \uc5f4\uae30\uc5d0 \ud729\uc2f8\uc774\uae30 \uc2dc\uc791\ud588\ub2e4. \ud574\ubcc0\uc5d0\uc11c \ud734\uc2dd\uc744 \ucde8\ud558\ub294 \ud734\uac00 \uc5ec\ud589\uc790\ubd80\ud130 \uc0c8\ub85c\uc6b4 \uacbd\ud5d8\uc744 \ucc3e\ub294 \ubaa8\ud5d8\uc744 \uc990\uae30\ub294 \uc5ec\ud589\uc790\uae4c\uc9c0, \uc5ec\ud589 \ubc0f \ud734\uac00\uc5d0 \ub300\ud55c \uc218\uc694\uac00 \uae09\uc99d\ud560 \uac83\uc785\ub2c8\ub2e4. \uc5ec\ud589\uc0ac, \ud56d\uacf5\uc0ac \ubc0f \uad00\uad11 \uc5c5\uacc4\uc758 \uae30\ud0c0 \uae30\uc5c5\uc5d0\uac8c \uc774\ub294 \ubaa9\ud45c \uace0\uac1d\uc744 \uc720\uce58\ud558\uace0 \uc2dc\uc98c\uc758 \uacfc\uc18c\ube44\ub97c \ud65c\uc6a9\ud560 \uc218 \uc788\ub294 \uc808\ud638\uc758 \uae30\ud68c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \ub9c8\ucf00\ud305 \ub178\ub825\uc774 \uc6d0\ud558\ub294 \ud6a8\uacfc\ub97c \uc5bb\uc73c\ub824\uba74 OOH(Out-of-Home) \ubbf8\ub514\uc5b4\ub97c \ucea0\ud398\uc778\uc5d0 \ud1b5\ud569\ud558\ub294 \uac83\uc774 \ud544\uc218\uc801\uc785\ub2c8\ub2e4. OOH \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\uc758 \uacbd\uc6b0 \uc774\ubc88 \uc5ec\ud589 \ubc0f \ud734\uac00 \uc2dc\uc98c\uc744 \ud65c\uc6a9\ud558\uae30 \uc704\ud574 \ube44\uc988\ub2c8\uc2a4\uc640 \uc790\uc0b0\uc744 \uc900\ube44\ud558\ub294 \uac83\uc774 \ub9e4\uc6b0 \uc720\uc775\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n
\uc5ec\ud589 \ubc0f \ud734\uac00 \uc2dc\uc98c\uc744 \uc900\ube44\ud558\uae30 \uc804\uc5d0 OOH \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\ub294 \ucd5c\uc2e0 \ud2b8\ub80c\ub4dc\uc640 \uc2dc\uc7a5 \uc5ed\ud559\uc744 \uc219\uc9c0\ud574\uc57c \ud569\ub2c8\ub2e4. \uacfc\uac70 \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud558\uace0 \uc2dc\uc7a5 \uc870\uc0ac\ub97c \uc218\ud589\ud558\uba74 \uc5ec\ud589\uc790\uc758 \uc120\ud638\ub3c4, \uc778\uae30 \uc788\ub294 \ubaa9\uc801\uc9c0 \ubc0f \uc0c8\ub85c\uc6b4 \uc5ec\ud589 \ud2b8\ub80c\ub4dc\uc5d0 \ub300\ud55c \uadc0\uc911\ud55c \ud1b5\ucc30\ub825\uc744 \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ucd94\uc138\ub97c \uc774\ud574\ud568\uc73c\ub85c\uc368 \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\ub294 \ud2b9\uc815 \uc5ec\ud589 \uc778\uad6c\ud1b5\uacc4\ub97c \ub300\uc0c1\uc73c\ub85c \ud558\ub294 \uad11\uace0\uc8fc\uc758 \uc694\uad6c\uc5d0 \ub9de\ucdb0 \uc11c\ube44\uc2a4\ub97c \ub9de\ucda4\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n
<\/span>\ud504\ub85c\uadf8\ub798\ubc0d \uae30\ub2a5 \uc218\uc6a9<\/span><\/h4>\n\n\n\n
\uad11\uace0 \uc0b0\uc5c5\uc758 \ub514\uc9c0\ud138 \ud601\uc2e0\uc73c\ub85c \uc778\ud574 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uad11\uace0\ub294<\/a> \uc801\uc2dc\uc5d0 \uc801\uc808\ud55c \uc624\ub514\uc5b8\uc2a4\uc5d0\uac8c \ub3c4\ub2ec\ud560 \uc218 \uc788\ub294 \uac15\ub825\ud55c \ub3c4\uad6c\uac00 \ub418\uc5c8\uc2b5\ub2c8\ub2e4. OOH \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\ub294 \uc7a0\uc7ac\uace0\uac1d \uae30\ubc18 \ud0c0\uac9f\ud305\uacfc \uc2e4\uc2dc\uac04 \uad11\uace0 \uac8c\uc7ac\ub97c \uc120\ud638\ud558\ub294 \uad11\uace0\uc8fc\ub97c \uc218\uc6a9\ud558\uae30 \uc704\ud574 \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd\uc758 pDOOH(\ub514\uc9c0\ud138 \uc625\uc678\uad11\uace0) \uc900\ube44 \uc0c1\ud0dc\ub97c \ud3c9\uac00\ud574\uc57c \ud569\ub2c8\ub2e4. \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd \uae30\uc220\uc5d0 \ud22c\uc790\ud558\uba74 \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\ub294 \ub354 \ud070 \uc720\uc5f0\uc131, \ud658\uacbd\uc801 \uc694\uc778\uc5d0 \ub530\ub978 \ub3d9\uc801 \ucf58\ud150\uce20 \ubcc0\uacbd, \uad11\uace0\uc8fc\ub97c \uc704\ud55c \uc815\ud655\ud55c \uc131\uacfc \uce21\uc815\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n
<\/span>\uc885\ud569 \uce21\uc815 \uad6c\ud604 <\/span><\/h4>\n\n\n\n
\uacbd\uc7c1\uc774 \uce58\uc5f4\ud55c \uad11\uace0 \ud658\uacbd\uc5d0\uc11c\ub294 \ub370\uc774\ud130 \uae30\ubc18 \uc758\uc0ac \uacb0\uc815\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. OOH \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\ub294 \uc790\uc0b0\uc758 \uc131\uacfc\ub97c \uc815\ud655\ud558\uac8c \ucd94\uc801\ud560 \uc218 \uc788\ub294 \uac15\ub825\ud55c \uce21\uc815 \uc2dc\uc2a4\ud15c\uc744<\/a> \uac16\ucd94\uace0 \uc788\uc5b4\uc57c \ud569\ub2c8\ub2e4. \ucd5c\ucca8\ub2e8 \ubd84\uc11d \ub3c4\uad6c\ub97c \ud65c\uc6a9\ud558\uba74 \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\ub294 \uad11\uace0 \ub178\ucd9c, \uccad\uc911 \ub3c4\ub2ec \ubc94\uc704 \ubc0f \ucc38\uc5ec \uc9c0\ud45c\uc5d0 \ub300\ud55c \uadc0\uc911\ud55c \ub370\uc774\ud130\ub97c \uad11\uace0\uc8fc\uc5d0\uac8c \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uce21\uc815 \uac00\ub2a5\ud55c \uacb0\uacfc\ub97c \uc5bb\uc73c\uba74 \uc5ec\ud589 \uc2dc\uc98c \ub3d9\uc548 \uc2e0\ub8b0\ub97c \uad6c\ucd95\ud558\uace0 \ub354 \ub9ce\uc740 \uad11\uace0\uc8fc\ub97c \uc720\uce58\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/p>\n\n\n\n
<\/span>\ub300\uaddc\ubaa8\ub85c \uad11\uace0\uc8fc \uc9c1\uc811 \uc0c1\ud638\uc791\uc6a9 \ucd09\uc9c4<\/span><\/h4>\n\n\n\n
\uc5ec\ud589 \uc2dc\uc98c\uc5d0\ub294 \uad11\uace0\ube44\uac00 \ub9ce\uc774 \ubc1c\uc0dd\ud558\ubbc0\ub85c OOH \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\ub294 \uad11\uace0\uc8fc\uc640\uc758 \uc6d0\ud65c\ud55c \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc5d0 \uc9d1\uc911\ud574\uc57c \ud569\ub2c8\ub2e4. \uc81c3\uc790\uc758 \uac1c\uc785 \uc5c6\uc774 \ubbf8\ub514\uc5b4 \uc790\uc0b0\uc5d0 \ub300\ud55c \uc9c1\uc811 \uc561\uc138\uc2a4\ub97c \uc81c\uacf5\ud558\ub294 \uac83\uc740 \uc0c1\ub2f9\ud55c \uc774\uc810\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uad11\uace0\uc8fc\ub294 OOH \ucea0\ud398\uc778\uc744 \ud6a8\uc728\uc801\uc73c\ub85c \uacc4\ud68d, \uc608\uc57d, \uc2e4\ud589 \ubc0f \ube44\uc6a9\uc744 \uc9c0\ubd88\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uacfc\uc815\uc5d0\uc11c \ubc1c\uc0dd\ud558\ub294 \ub9c8\ucc30\uc744 \uc904\uc784\uc73c\ub85c\uc368 \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\ub294 \uc790\uccb4 \uc140\ud504 \uc11c\ube44\uc2a4 \uad11\uace0<\/a> \ud50c\ub7ab\ud3fc\uc744 \ud1b5\ud574 \ubc88\uac70\ub86d\uc9c0 \uc54a\uace0 \ud6a8\uc728\uc801\uc778 \uad11\uace0 \uae30\ud68c\ub97c \uc6d0\ud558\ub294 \uad11\uace0\uc8fc\ub97c \ub354 \ub9ce\uc774 \uc720\uce58\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n
<\/span>OOH \ubbf8\ub514\uc5b4\uc6a9 \uc5d4\ud130\ud504\ub77c\uc774\uc988 \uc18c\ud504\ud2b8\uc6e8\uc5b4 <\/span><\/h4>\n\n\n\n
\ub9ce\uc740 \uc11c\ube44\uc2a4 \uc81c\uacf5\uc5c5\uccb4 \uc911\uc5d0\uc11c LMX\ub294 OOH \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\uc5d0\uac8c \ub2e4\uc591\ud55c \ud61c\ud0dd\uc744 \uc81c\uacf5\ud558\ub294 \uae30\uc220 \uc911\uc2ec \ud50c\ub7ab\ud3fc\uc73c\ub85c \ub450\uac01\uc744 \ub098\ud0c0\ub0c5\ub2c8\ub2e4. LMX\ub97c \ud1b5\ud574 \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\ub294 \uc720\uc5f0\uc131 \ud5a5\uc0c1 \ubc0f \ub300\uc0c1 \uae30\ubc18 \ud0c0\uac9f\ud305\uacfc \uac19\uc740 \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd \uad6c\ub9e4 \uc774\uc810\uc744 \ud65c\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c LMX\ub97c \uc0ac\uc6a9\ud558\uba74 \uad11\uace0\uc8fc\ub294 \uae30\uc874 \uc634\ub2c8\ucc44\ub110 DSP \ub0b4\uc5d0\uc11c DOOH \ubbf8\ub514\uc5b4\ub97c \uc6d0\ud65c\ud558\uac8c \uacc4\ud68d\ud558\uace0 \uad6c\ub9e4\ud560 \uc218 \uc788\uc73c\ubbc0\ub85c \ud504\ub85c\uc138\uc2a4\uac00 \uad11\uace0\uc8fc\uc5d0\uac8c \ud6a8\uc728\uc801\uc774\uace0 \uce5c\uc219\ud574\uc9d1\ub2c8\ub2e4. \ub610\ud55c LMX\ub294 \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790 \uc6f9\uc0ac\uc774\ud2b8\uc5d0 \uc9c1\uc811 \ub0b4\uc7a5\ub41c \ub9de\ucda4\ud615 \ud654\uc774\ud2b8 \ub77c\ubca8 \uc140\ud504 \uc11c\ube44\uc2a4 \ud50c\ub7ab\ud3fc\uc744 \uad6c\ucd95\ud560 \uc218 \uc788\ub294 \uc635\uc158\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 OOH \ubbf8\ub514\uc5b4 \uad6c\ub9e4\uc790\uc640 \uc9c1\uc811 \uc0c1\ud638 \uc791\uc6a9\ud560 \uc218 \uc788\uc5b4 \ucea0\ud398\uc778\uc744 \uc27d\uac8c \uacc4\ud68d, \uc608\uc57d \ubc0f \uc2e4\ud589\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n
\ud734\uac00\ucca0\uc774 \ub2e4\uac00\uc624\uace0 \uc5ec\ud589 \uc5f4\ud48d\uc774 \uc2ec\ud654\ub418\uba74\uc11c \uc625\uc678 \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\ub294 \uae09\uc99d\ud558\ub294 \uad11\uace0\ube44\ub97c \ud65c\uc6a9\ud560 \uc218 \uc788\ub294 \ud2b9\ubcc4\ud55c \uae30\ud68c\ub97c \uac16\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4. OOH \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\ub294 \ucd5c\uc2e0 \uc5ec\ud589 \ud2b8\ub80c\ub4dc\ub97c \uc774\ud574\ud558\uace0, \ud504\ub85c\uadf8\ub798\ubc0d \uae30\ub2a5\uc744 \uac15\ud654\ud558\uace0, \uac15\ub825\ud55c \uce21\uc815 \uc2dc\uc2a4\ud15c\uc744 \uad6c\ud604\ud558\uace0, \uc9c1\uc811\uc801\uc778 \uad11\uace0\uc8fc \uc0c1\ud638 \uc791\uc6a9\uc744 \ucd09\uc9c4\ud568\uc73c\ub85c\uc368 \uc5ec\ud589 \ubc0f \ud734\uac00 \uc2dc\uc98c\uc5d0 \ud070 \uc601\ud5a5\uc744 \ubbf8\uce58\ub824\ub294 \uad11\uace0\uc8fc\uc5d0\uac8c \uc5c6\uc5b4\uc11c\ub294 \uc548 \ub420 \ud30c\ud2b8\ub108\ub85c \uc790\ub9ac\ub9e4\uae40\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc5ec\uae30\uc5d0\uc11c \ub370\ubaa8\ub97c \uc608\uc57d\ud558\uc5ec<\/a> \uc131\uacf5\uc801\uc778 \uc5ec\ud589 \uc2dc\uc98c\uc744 \uc704\ud574 \ube44\uc988\ub2c8\uc2a4\uc640 \uc790\uc0b0\uc744 \uc900\ube44\ud558\ub294 OOH \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\ub97c \uc704\ud55c \ucd5c\uace0\uc758 \ud30c\ud2b8\ub108\uc778 LMX\uc640 \uae30\uc220 \uc911\uc2ec \uc194\ub8e8\uc158\uc744 \uc9c1\uc811 \ud655\uc778\ud574 \ubcf4\uc138\uc694.<\/p>\n","protected":false},"excerpt":{"rendered":"
\ud734\uac00\ucca0\uc774 \ub2e4\uac00\uc624\uba74\uc11c \uc804 \uc138\uacc4\uc778\uc774 \uc5ec\ud589 \uc5f4\uae30\uc5d0 \ud729\uc2f8\uc774\uae30 \uc2dc\uc791\ud588\ub2e4. \ud574\ubcc0\uc5d0\uc11c \ud734\uc2dd\uc744 \ucde8\ud558\ub294 \ud734\uac00 \uc5ec\ud589\uc790\ubd80\ud130 \uc0c8\ub85c\uc6b4 \uacbd\ud5d8\uc744 \ucc3e\ub294 \ubaa8\ud5d8\uc744 \uc990\uae30\ub294 \uc5ec\ud589\uc790\uae4c\uc9c0, \uc5ec\ud589 […]<\/p>\n
\ub354\ubcf4\uae30… from \uc5ec\ud589 \ubc0f \ud734\uac00 \uc2dc\uc98c\uc744 \uc704\ud55c OOH(Out-of-Home) \ubbf8\ub514\uc5b4 \uc218\uc775 \uadf9\ub300\ud654<\/span><\/a><\/p>\n","protected":false},"featured_media":10467,"template":"","categories":[156],"class_list":["post-10466","blog","type-blog","status-publish","has-post-thumbnail","hentry","category-ooh---"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/blog\/10466","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/media\/10467"}],"wp:attachment":[{"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/media?parent=10466"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/categories?post=10466"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}