{"id":10474,"date":"2023-09-18T09:10:42","date_gmt":"2023-09-18T03:40:42","guid":{"rendered":"https:\/\/lmx.ai\/blog\/ooh-%ea%b4%91%ea%b3%a0-%ec%84%b1%ea%b3%b5-%ec%9e%a0%ea%b8%88-%ed%95%b4%ec%a0%9c-%ec%a7%80%ec%a0%90-%eb%8c%80-%eb%85%b8%ec%b6%9c-%eb%8d%b0%ec%9d%b4%ed%84%b0%ea%b0%80-%ec%a4%91%ec%9a%94\/"},"modified":"2024-01-04T10:13:15","modified_gmt":"2024-01-04T04:43:15","slug":"unlocking-ooh-advertising-success-spots-vs-impressions","status":"publish","type":"blog","link":"https:\/\/lmx.ai\/ko\/blog\/unlocking-ooh-advertising-success-spots-vs-impressions\/","title":{"rendered":"OOH \uad11\uace0 \uc131\uacf5 \uc7a0\uae08 \ud574\uc81c: \uc9c0\uc810 \ub300 \ub178\ucd9c \u2013 \ub370\uc774\ud130\uac00 \uc911\uc694\ud55c \uc774\uc720"},"content":{"rendered":"

Table of Contents<\/p>\nToggle<\/span>

\uc5bc\ub8e9\uacfc \ub178\ucd9c: \uac04\ub2e8\ud55c \uc124\uba85<\/a><\/li>
\ub178\ucd9c\uc774 \ud310\ub3c4\ub97c \ubc14\uafb8\ub294 \uc774\uc720<\/a><\/li>
\ub178\ucd9c \uc2b9\uc218\uc758 \ud798<\/a><\/li>
LMX Measure: \ub370\uc774\ud130 \ud1b5\ud569 \uc194\ub8e8\uc158<\/a>
- \uc624\ub298\uc744 \uc990\uaca8\ub77c<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n
  \ub04a\uc784\uc5c6\uc774 \uc9c4\ud654\ud558\ub294 \uad11\uace0 \uc138\uacc4\uc5d0\uc11c \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\ub294 \uacbd\uc7c1\ub825\uc744 \uc720\uc9c0\ud558\uae30 \uc704\ud574 \ubcc0\ud654\ud558\ub294 \ud2b8\ub80c\ub4dc\uc5d0 \ubcf4\uc870\ub97c \ub9de\ucdb0\uc57c \ud569\ub2c8\ub2e4. \ucd5c\uadfc \uba87 \ub144\uac04 \uc911\uc694\ud55c \ubcc0\ud654 \uc911 \ud558\ub098\ub294 \ud310\ub9e4 \uc9c0\uc810\uc5d0\uc11c \ub178\ucd9c \ud310\ub9e4\ub85c\uc758 \uc804\ud658\uc774\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubcc0\ud654\ub97c \uc774\ud574\ud558\uace0 \ub178\ucd9c \uc2b9\uc218\uc5d0 \ud22c\uc790\ud558\ub294 \uac83\uc740 OOH(Out-of-Home) \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\uc758 \ud310\ub3c4\ub97c \ubc14\uafc0 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc65c? \ub370\uc774\ud130\ub294 \uad11\uace0\uc8fc\uac00 \uad11\uace0 \uc9c0\ucd9c\uc744 \uc815\ub2f9\ud654\ud558\uace0, \uc2e0\ub8b0\ub97c \uad6c\ucd95\ud558\uace0, \ubc18\ubcf5\uc801\uc778 \ube44\uc988\ub2c8\uc2a4\ub97c \ud655\ubcf4\ud558\uae30 \uc704\ud574 \ucc3e\uace0 \uc788\ub294 \ud669\uae08 \uc5f4\uc1e0\uc785\ub2c8\ub2e4. \uc774 \uae30\uc0ac\uc5d0\uc11c\ub294 \ud310\ub9e4 \uc9c0\uc810\uacfc \ub178\ucd9c \uc218\uc758 \ucc28\uc774\uc810\uc744 \ubd84\uc11d\ud558\uace0 \ub370\uc774\ud130 \uae30\ubc18 \uacb0\uc815\uc774 \uc55e\uc73c\ub85c \ub098\uc544\uac00\ub294 \uc774\uc720\uc5d0 \ub300\ud574 \uc124\uba85\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n
  <\/span>\uc5bc\ub8e9\uacfc \ub178\ucd9c: \uac04\ub2e8\ud55c \uc124\uba85<\/span><\/h3>\n\n\n\n
  \ubc14\uc05c \uace0\uc18d\ub3c4\ub85c\ub97c \ub530\ub77c \uad11\uace0\ud310\uc744 \uc18c\uc720\ud558\uace0 \uc788\ub2e4\uace0 \uc0c1\uc0c1\ud574\ubcf4\uc2ed\uc2dc\uc624. \uc804\ud1b5\uc801\uc778 \uad11\uace0 \uc138\uacc4\uc5d0\uc11c\ub294 \uad11\uace0\ud310\uc758 \uacf5\uac04\uc744 “\uba85\uc18c” \ub610\ub294 “\uad11\uace0 \uc7ac\uc0dd”\uc73c\ub85c \ud310\ub9e4\ud588\uc2b5\ub2c8\ub2e4. \uad11\uace0\uc8fc\ub294 \ud55c \ub2ec\uacfc \uac19\uc740 \uc815\ud574\uc9c4 \uae30\uac04 \ub3d9\uc548 \uba54\uc2dc\uc9c0\ub97c \ud45c\uc2dc\ud558\uae30 \uc704\ud574 \uace0\uc815 \uae08\uc561\uc744 \uc9c0\ubd88\ud569\ub2c8\ub2e4. \uc774\ub294 \ud55c \ub2ec \ub3d9\uc548 \ubc29\uc744 \uc784\ub300\ud558\ub294 \uac83\uacfc \uac19\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uad11\uace0\uac00 \uc5bc\ub9c8\ub098 \ub9ce\uc740 \uc7a0\uc7ac \ub178\ucd9c\uc744 \uc5bb\ub354\ub77c\ub3c4 \uc815\uc561 \uc694\uae08\uc774 \ubd80\uacfc\ub429\ub2c8\ub2e4.<\/p>\n\n\n\n
  \uc774\uc81c \ub178\ucd9c \ud310\ub9e4\uc5d0 \ub300\ud574 \uc0dd\uac01\ud574 \ubcf4\uc138\uc694. \uace0\uc815\ub41c \uc694\uc728\uc744 \uccad\uad6c\ud558\ub294 \ub300\uc2e0 \ud574\ub2f9 \uad11\uace0\uac00 \uc5bb\uc744 \uc218 \uc788\ub294 \ub178\ucd9c\uc218\uc5d0 \ub530\ub77c \ube44\uc6a9\uc744 \uccad\uad6c\ud569\ub2c8\ub2e4. \ub204\uad70\uac00 \uadc0\ud558\uc758 \uc0ac\uc774\ud2b8\ub97c \uc9c0\ub098\uac08 \ub54c\ub9c8\ub2e4 \ub178\ucd9c\uc218\ub85c \uacc4\uc0b0\ub429\ub2c8\ub2e4. \uc774 \ubaa8\ub378\uc740 1\ubc15\ub2f9 \ud638\ud154 \uac1d\uc2e4 \uc694\uae08\uc744 \uc9c0\ubd88\ud558\ub294 \uac83\uacfc \uac19\uc2b5\ub2c8\ub2e4. \uc989, \uc190\ub2d8\uc774 \ub9ce\uc744\uc218\ub85d \ub354 \ub9ce\uc740 \ub3c8\uc744 \uc9c0\ubd88\ud558\uac8c \ub429\ub2c8\ub2e4.<\/p>\n\n\n\n
  <\/span>\ub178\ucd9c\uc774 \ud310\ub3c4\ub97c \ubc14\uafb8\ub294 \uc774\uc720<\/span><\/h3>\n\n\n\n
  1. \ub370\uc774\ud130 \uae30\ubc18 \ud1b5\ucc30\ub825<\/strong>: \ub178\ucd9c\uc218\ub97c \ud310\ub9e4\ud55c\ub2e4\ub294 \uac83\uc740 \uc5bc\ub9c8\ub098 \ub9ce\uc740 \uc0ac\ub78c\ub4e4\uc774 \uad11\uace0\ub97c \ubcf4\ub294\uc9c0\uc5d0 \ub300\ud55c \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud560 \uc218 \uc788\ub2e4\ub294 \uac83\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. \uc774 \ub370\uc774\ud130\ub294 \uad11\uace0\uc8fc\uc5d0\uac8c\ub294 \ubcf4\ubb3c\ucc3d\uace0\uc785\ub2c8\ub2e4. \uadf8\ub4e4\uc740 \ucea0\ud398\uc778\uc758 \ud6a8\uacfc\ub97c \ucd94\uc801\ud558\uace0, \uccad\uc911\uc744 \ub354 \uc798 \uc774\ud574\ud558\uace0, \ud5a5\ud6c4 \uad11\uace0\uc5d0 \ub300\ud574 \ub370\uc774\ud130 \uae30\ubc18 \uacb0\uc815\uc744 \ub0b4\ub9b4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n
  2. \uc2e0\ub8b0\uad6c\ucd95<\/strong>: \uad11\uace0\uc8fc\ub294 \ub370\uc774\ud130\uac00 ROI\ub97c \uce21\uc815\ud558\ub294 \uad6c\uccb4\uc801\uc778 \ubc29\ubc95\uc774\uae30 \ub54c\ubb38\uc5d0 \ub370\uc774\ud130\ub97c \uc88b\uc544\ud569\ub2c8\ub2e4. \uc218\ucc9c \uba85\uc758 \uc7a0\uc7ac \uace0\uac1d\uc774 \uc790\uc2e0\uc758 \uad11\uace0\ub97c \ubcf8\ub2e4\ub294 \uac83\uc744 \uc99d\uba85\ud560 \uc218 \uc788\uc73c\uba74 \uc2e0\ub8b0\ub97c \uc5bb\uac8c \ub429\ub2c8\ub2e4. \uc2e0\ub8b0\ub294 \ub354 \ub9ce\uc740 \uc7ac\uad6c\ub9e4\ub85c \uc774\uc5b4\uc9d1\ub2c8\ub2e4.<\/p>\n\n\n\n
  3. \uc720\uc5f0\uc131<\/strong>: \ub178\ucd9c\uc744 \ud1b5\ud574 \uad11\uace0\uc8fc\ub294 \ucea0\ud398\uc778\uc744 \uc2e4\uc2dc\uac04\uc73c\ub85c \uc870\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uad11\uace0 \uc2e4\uc801\uc774 \uc88b\uc9c0 \uc54a\ub2e4\uace0 \ud310\ub2e8\ub418\uba74 \uc989\uc2dc \uc870\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubbfc\ucca9\uc131\uc740 \ube60\ub974\uac8c \ubcc0\ud654\ud558\ub294 \uad11\uace0 \uc138\uacc4\uc5d0\uc11c \ud070 \uc774\uc810\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n
  <\/span>\ub178\ucd9c \uc2b9\uc218\uc758 \ud798<\/span><\/h3>\n\n\n\n\ub178\ucd9c \uc2b9\uc218\ub294<\/a> OOH \ubbf8\ub514\uc5b4\uac00 \uc0dd\uc131\ud558\ub294 \ub178\ucd9c \uc218\ub97c \uc99d\ud3ed\uc2dc\ud0ac \uc218 \uc788\ub294 \ub3c4\uad6c \ub610\ub294 \uc804\ub7b5\uc785\ub2c8\ub2e4. \uc5ec\uae30\uc5d0\ub294 \ucc3d\uc758\uc801\uc778 \uad11\uace0 \ubc30\uce58, \ud68c\uc804\uc2dd \uad11\uace0\uac00 \ud3ec\ud568\ub41c \ub514\uc9c0\ud138 \ud654\uba74 \uc0ac\uc6a9, \ud589\uc778\uc758 \ucc38\uc5ec\ub97c \uc720\ub3c4\ud558\ub294 \ub300\ud654\ud615 \uc694\uc18c \ud65c\uc6a9 \ub4f1\uc774 \ud3ec\ud568\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n
  \uc608\ub97c \ub4e4\uc5b4 \uad11\uace0\ud310\uc5d0 QR \ucf54\ub4dc\ub97c \ucd94\uac00\ud558\uba74 \uc0ac\ub78c\ub4e4\uc774 \uad11\uace0\uc640 \uc0c1\ud638 \uc791\uc6a9\ud558\ub3c4\ub85d \uc720\ub3c4\ud558\uc5ec \ucc38\uc5ec\uc5d0 \ub300\ud55c \uadc0\uc911\ud55c \ub370\uc774\ud130\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc2dc\uac04\uc774\ub098 \ub0a0\uc528\uc640 \uac19\uc740 \uc694\uc778\uc5d0 \ub530\ub77c \ubcc0\uacbd\ub418\ub294 \ub3d9\uc801 \ucf58\ud150\uce20\ub97c<\/a> \uc0ac\uc6a9\ud558\uba74 \ucf58\ud150\uce20\uc758 \uc2e0\uc120\ub3c4\uc640 \uad00\ub828\uc131\uc744 \uc720\uc9c0\ud558\uc5ec \ub178\ucd9c\uc744 \ub192\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n
  <\/span>LMX Measure: \ub370\uc774\ud130 \ud1b5\ud569 \uc194\ub8e8\uc158<\/span><\/h3>\n\n\n\n
  \uc774\uc81c \ub178\ucd9c \ucd94\uc801\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \uad6c\ud604\ud558\ub294 \ubc29\ubc95\uc774 \uad81\uae08\ud560 \uac83\uc785\ub2c8\ub2e4. \uc774\uac83\uc774 \ubc14\ub85c LMX Measure<\/a>\uac00 \ub4f1\uc7a5\ud558\ub294 \uacf3\uc785\ub2c8\ub2e4. \uadc0\ud558\uc758 \uc694\uad6c\uc5d0 \ub9de\ub294 \ucd5c\ucca8\ub2e8 \uce21\uc815 \uc194\ub8e8\uc158\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc6b0\ub9ac\uc758 \uae30\uc220\uc740 \ub178\ucd9c\uc218\ub97c \uc815\ud655\ud558\uac8c \uacc4\uc0b0\ud558\uace0, \ucc38\uc5ec\ub97c \ucd94\uc801\ud558\uba70, \uad11\uace0\uc8fc\uc758 \uac00\uc2b4\uc744 \ub6f0\uac8c \ub9cc\ub4dc\ub294 \uc790\uc138\ud55c \ubcf4\uace0\uc11c\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n
  LMX\ub97c \uc0ac\uc6a9\ud558\uba74 OOH \ubbf8\ub514\uc5b4\uc758 \uac00\uce58\ub97c \uc785\uc99d\ud560 \ubfd0\ub9cc \uc544\ub2c8\ub77c \uad11\uace0\uc8fc\uac00 \ucea0\ud398\uc778\uc744 \ucd5c\uc801\ud654\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud558\ub294 \uc2e4\uc2dc\uac04 \ub370\uc774\ud130\uc5d0 \uc561\uc138\uc2a4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub354 \ub9ce\uc740 \uc2e0\ub8b0, \ub354 \ub9ce\uc740 \ube44\uc988\ub2c8\uc2a4, \ubc88\uc131\ud558\ub294 \uad11\uace0 \uc0dd\ud0dc\uacc4 \ub4f1 \ubaa8\ub450\uac00 \uc708\uc708\ud560 \uc218 \uc788\ub294 \uc0c1\ud669\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n
  <\/span>\uc624\ub298\uc744 \uc990\uaca8\ub77c<\/span><\/h4>\n\n\n\n
  \uc624\ub298\ub0a0\uc758 \uad11\uace0 \ud658\uacbd\uc5d0\uc11c \ud310\ub9e4 \uc9c0\uc810\uc740 \uc2a4\ub9c8\ud2b8\ud3f0 \uc138\uacc4\uc5d0\uc11c \ud0c0\uc790\uae30\ub97c \uc0ac\uc6a9\ud558\ub294 \uac83\uacfc \uac19\uc2b5\ub2c8\ub2e4. \uad00\ub828\uc131\uc744 \uc720\uc9c0\ud558\uace0 \uad11\uace0\uc8fc\ub97c \uc720\uce58\ud558\ub824\uba74 OOH \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\ub294 \ub178\ucd9c\uc744 \uc218\uc6a9\ud558\uace0 \ub178\ucd9c \uc2b9\uc218\uc5d0 \ud22c\uc790\ud574\uc57c \ud569\ub2c8\ub2e4. \ub370\uc774\ud130\ub294 \uc2e0\ub8b0\uc758 \ud1b5\ud654\uc774\uba70, \uc2e0\ub8b0\ub294 \uc9c0\uc18d\uc801\uc778 \ube44\uc988\ub2c8\uc2a4 \uad00\uacc4\uc758 \uae30\ucd08\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n
  \ub530\ub77c\uc11c LMX\uac00 OOH \ubbf8\ub514\uc5b4 \ube44\uc988\ub2c8\uc2a4\uc5d0 \uc5b4\ub5bb\uac8c \ud601\uc2e0\uc744 \uac00\uc838\uc62c \uc218 \uc788\ub294\uc9c0 \uc54c\uace0 \uc2f6\ub2e4\uba74 \uc8fc\uc800\ud558\uc9c0 \ub9c8\uc2ed\uc2dc\uc624. \uad11\uace0 \uc131\uacf5\uc744 \ucd94\uad6c\ud558\ub294 \ub370 \ub370\uc774\ud130\uac00 \uc5b4\ub5bb\uac8c \uac00\uc7a5 \ud070 \ub3d9\ub9f9\uc774 \ub420 \uc218 \uc788\ub294\uc9c0 \ubcf4\uc5ec\ub4dc\ub9ac\uaca0\uc2b5\ub2c8\ub2e4. \ud074\ub9ad<\/a> \ud55c \ubc88\uc73c\ub85c \ube44\uc988\ub2c8\uc2a4\uc758 \ubbf8\ub798\uac00 \uc2dc\uc791\ub429\ub2c8\ub2e4!<\/p>\n","protected":false},"excerpt":{"rendered":"
  \ub04a\uc784\uc5c6\uc774 \uc9c4\ud654\ud558\ub294 \uad11\uace0 \uc138\uacc4\uc5d0\uc11c \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\ub294 \uacbd\uc7c1\ub825\uc744 \uc720\uc9c0\ud558\uae30 \uc704\ud574 \ubcc0\ud654\ud558\ub294 \ud2b8\ub80c\ub4dc\uc5d0 \ubcf4\uc870\ub97c \ub9de\ucdb0\uc57c \ud569\ub2c8\ub2e4. \ucd5c\uadfc \uba87 \ub144\uac04 \uc911\uc694\ud55c \ubcc0\ud654 \uc911 […]<\/p>\n
  \ub354\ubcf4\uae30… from OOH \uad11\uace0 \uc131\uacf5 \uc7a0\uae08 \ud574\uc81c: \uc9c0\uc810 \ub300 \ub178\ucd9c \u2013 \ub370\uc774\ud130\uac00 \uc911\uc694\ud55c \uc774\uc720<\/span><\/a><\/p>\n","protected":false},"featured_media":10475,"template":"","categories":[],"class_list":["post-10474","blog","type-blog","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/blog\/10474","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/media\/10475"}],"wp:attachment":[{"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/media?parent=10474"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/categories?post=10474"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}