{"id":10478,"date":"2023-10-13T14:08:03","date_gmt":"2023-10-13T08:38:03","guid":{"rendered":"https:\/\/lmx.ai\/blog\/ooh-%ec%a7%80%eb%b0%b0%eb%a0%a5%ec%9d%80-%ec%97%ac%ea%b8%b0%ec%97%90%ec%84%9c-%ec%8b%9c%ec%9e%91%eb%90%a9%eb%8b%88%eb%8b%a4-ooh-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4-%ea%b0%95%ed%99%94\/"},"modified":"2024-01-04T10:18:21","modified_gmt":"2024-01-04T04:48:21","slug":"ooh-dominance-starts-here-turbocharge-your-ooh-business","status":"publish","type":"blog","link":"https:\/\/lmx.ai\/ko\/blog\/ooh-dominance-starts-here-turbocharge-your-ooh-business\/","title":{"rendered":"OOH \uc9c0\ubc30\ub825\uc740 \uc5ec\uae30\uc5d0\uc11c \uc2dc\uc791\ub429\ub2c8\ub2e4: OOH \ube44\uc988\ub2c8\uc2a4 \uac15\ud654"},"content":{"rendered":"\n

\uacbd\uc7c1\uacfc \ud601\uc2e0\uc774 \ucda9\ub3cc\ud558\ub294 \ud65c\uae30 \ub118\uce58\ub294 \uad11\uace0 \uc138\uacc4\uc5d0\uc11c OOH(Out-of-Home) \ubbf8\ub514\uc5b4\ub294 \uc5ec\uc804\ud788 \uc18c\ube44\uc790\uc640 \uc5f0\uacb0\ub418\ub294 \uac15\ub825\ud55c \ucc44\ub110\uc785\ub2c8\ub2e4. \ub3c4\uc2dc \uacbd\uad00\uc744 \uc544\ub984\ub2f5\uac8c \uc7a5\uc2dd\ud558\ub294 \uad11\uace0\ud310, \ub208\ubd80\uc2e0 \ub514\uc9c0\ud138 \ub514\uc2a4\ud50c\ub808\uc774, \uc2dc\uc120\uc744 \uc0ac\ub85c\uc7a1\ub294 \ub300\uc911\uad50\ud1b5 \uad11\uace0\ub294 \uc2dc\uac04\uc774 \uc9c0\ub098\ub3c4 \ubcc0\ud568\uc774 \uc5c6\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 OOH \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\uc758 \uacfc\uc81c\ub294 \ub2e8\uc21c\ud55c \uac00\uc2dc\uc131 \uadf8 \uc774\uc0c1\uc785\ub2c8\ub2e4. OOH \uc778\ubca4\ud1a0\ub9ac\uac00 \uad11\uace0\uc8fc\uc640 \ube0c\ub79c\ub4dc\uc758 \ub9c8\uc74c \uc18d\uc5d0\uc11c \uc911\uc2ec \ubb34\ub300\uc5d0 \uc624\ub3c4\ub85d \ud558\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

\uac00\uc2dc\uc131\uc744 \ud5a5\uc0c1\uc2dc\ud0ac \ubfd0\ub9cc \uc544\ub2c8\ub77c \uc815\ud655\ud55c \uc9c0\ud45c\ub97c \uc81c\uacf5\ud558\uace0 \ub3d9\uc801 \ucf58\ud150\uce20 \ubc30\ud3ec\ub97c \ucd09\uc9c4\ud558\uba70 \ub098\ubc29\uacfc \uac19\uc740 \uad11\uace0\uc8fc\ub97c \ubd88\uaf43\uc73c\ub85c \ub04c\uc5b4\ub4e4\uc774\ub294 \uc194\ub8e8\uc158\uc5d0 \ub300\ud55c \ud0d0\uad6c\ub97c \ud1b5\ud574 \uc6b0\ub9ac\ub294 Location Media Xchange\ub77c\ub294 \uc0ac\uc2e4\uc744 \uc54c\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc774 \uae30\uc0ac\uc5d0\uc11c \uc6b0\ub9ac\ub294 OOH \uad11\uace0\uc758 \uc5ed\ub3d9\uc801\uc778 \uc138\uacc4\ub97c \uc5ec\ud589\ud558\uba74\uc11c \uadc0\ud558\uc758 OOH \uc778\ubca4\ud1a0\ub9ac\ub97c \ud0d0\ub098\ub294 \uad11\uace0 \uce94\ubc84\uc2a4\ub85c \ubcc0\ud654\uc2dc\ud0ac \uc218 \uc788\ub294 \uc804\ub7b5\uc801 \uc694\uc18c\ub97c \ud0d0\uad6c\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc801\ud569\ud55c \uad11\uace0 \uae30\uc220 \ud30c\ud2b8\ub108 \uc120\ud0dd: \uc131\uacf5\uc774 \uc2dc\uc791\ub418\ub294 \uacf3<\/p>\n\n\n\n

OOH \uc7ac\uace0\uc5d0 \ub300\ud55c \uc218\uc694\ub97c \ub298\ub9ac\ub294 \uc5ec\uc815\uc740 \uc804\ub7b5\uc801 \ud30c\ud2b8\ub108\uc2ed\uc5d0\uc11c \uc2dc\uc791\ub429\ub2c8\ub2e4. \ube60\ub974\uac8c \uc9c4\ud654\ud558\ub294 \uad11\uace0 \uc138\uacc4\uc5d0\uc11c \uc62c\ubc14\ub978 \uad11\uace0 \uae30\uc220 \uc81c\uacf5\uc5c5\uccb4\ub97c \uc120\ud0dd\ud558\ub294 \uac83\uc740 \uc644\ubcbd\ud55c \ub304\uc2a4 \ud30c\ud2b8\ub108\ub97c \uc120\ud0dd\ud558\ub294 \uac83\uacfc \ube44\uc2b7\ud569\ub2c8\ub2e4. \uc218\ub9ce\uc740 \uc634\ub2c8\ucc44\ub110 \uc218\uc694\uce21 \ud50c\ub7ab\ud3fc(DSP)\uacfc \uc6d0\ud65c\ud558\uac8c \uc5f0\uacb0\ub41c \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uacf5\uae09\uce21 \ud50c\ub7ab\ud3fc(SSP)<\/a> \uc744 \uac16\ucd98 \ud611\ub825\uc5c5\uccb4\ub97c \ucc3e\uc544\ubcf4\uc138\uc694. \uc774\ub7ec\ud55c \ud30c\ud2b8\ub108\uc2ed\uc740 OOH \uad11\uace0 \uacf5\uac04\uc774 \uc2e4\uc2dc\uac04\uc73c\ub85c \uac70\ub798\ub420 \uc218 \uc788\ub294 \uc5ed\ub3d9\uc801\uc778 \uc0dd\ud0dc\uacc4\ub97c \uc870\uc131\ud558\uc5ec \ube0c\ub79c\ub4dc\uc640 \uad11\uace0\uc8fc\uc758 \uc811\uadfc\uc744 \ub2e8\uc21c\ud654\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

OOH \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\ub85c\uc11c \ubbf8\ub514\uc5b4\uc5d0 \ub300\ud55c \uc218\uc694\uac00 \uae09\uc99d\ud558\ub294 \ub3d9\uc548 \uad11\uace0\uc8fc\uac00 \ucea0\ud398\uc778 \ud6a8\uc728\uc131\uc744 \ub192\uc774\ub294 \uac83\uc744 \uc0c1\uc0c1\ud574 \ubcf4\uc2ed\uc2dc\uc624. \uc62c\ubc14\ub978 \ud30c\ud2b8\ub108\uac00 \uac00\ub2a5\ud558\uac8c \ud558\ub294 \uac83\uc740 \uc708\uc708(win-win) \uc2dc\ub098\ub9ac\uc624\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

\ub178\ucd9c \uc2b9\uc218 \ud65c\uc6a9: \ub370\uc774\ud130 \uae30\ubc18 \uc774\uc810<\/p>\n\n\n\n

\ub370\uc774\ud130 \uae30\ubc18 \uad11\uace0 \uc2dc\ub300\uc5d0\ub294 \ud22c\uba85\uc131\uacfc \uc815\ud655\uc131\uc774 \ubb34\uc5c7\ubcf4\ub2e4 \uc911\uc694\ud569\ub2c8\ub2e4. \uad11\uace0\uc8fc\ub97c \uc720\uce58\ud558\ub824\uba74 OOH \ucea0\ud398\uc778\uc758 \ud6a8\uacfc\ub97c \uce21\uc815\ud560 \uc218 \uc788\ub294 \uc218\ub2e8\uc744 \uc81c\uacf5\ud558\ub294 \uac83\uc774 \ud544\uc218\uc801\uc785\ub2c8\ub2e4. \ub178\ucd9c \ubc30\uc728<\/a> \uc785\ub825 – OOH \uc778\ubca4\ud1a0\ub9ac\uc758 \uc9c4\uc815\ud55c \uc7a0\uc7ac\ub825\uc744 \ubc1c\ud718\ud560 \uc218 \uc788\ub294 \ub3c4\uad6c\uc785\ub2c8\ub2e4. <\/p>\n\n\n\n

\uc774\ub7ec\ud55c \uc2b9\uc218\ub294 OOH \uad11\uace0\uc758 \ub3c4\ub2ec \ubc94\uc704\uc640 \uc601\ud5a5\uc5d0 \ub300\ud55c \ud3ec\uad04\uc801\uc778 \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uad11\uace0\uc8fc\ub294 \uadc0\uc911\ud55c \ub370\uc774\ud130\uc5d0 \uc561\uc138\uc2a4\ud558\uc5ec \ucea0\ud398\uc778\uc758 ROI\ub97c \ucd94\uc801\ud558\uace0 \uc7a0\uc7ac \uace0\uac1d\uc744 \ub354 \uae4a\uc774 \uc774\ud574\ud558\uba70 \ud5a5\ud6c4 \uad11\uace0\uc5d0 \ub300\ud55c \uc815\ubcf4\uc5d0 \uc785\uac01\ud55c \uacb0\uc815\uc744 \ub0b4\ub9b4 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc2e0\ub8b0\uc640 \uc790\uc2e0\uac10\uc740 \uc790\uc5f0\uc2a4\ub7fd\uac8c \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \ud55c \uacb0\uc815\uc744 \ub530\ub974\uba70 \uc9c0\uc18d\uc801\uc778 \ud30c\ud2b8\ub108\uc2ed\uc744 \uc721\uc131\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

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\uc774\ubbf8\uc9c0 1: LMX \uce21\uc815 \uc194\ub8e8\uc158 \ub300\uc2dc\ubcf4\ub4dc \uc2a4\ud06c\ub9b0\uc0f7<\/em><\/p>\n\n\n\n

\uc5ec\uae30\uc5d0\uc11c<\/a> \ub178\ucd9c \ubc30\uc728\uc758 \uc138\uacc4\uc5d0 \ub300\ud574 \uc790\uc138\ud788 \uc54c\uc544\ubcf4\uace0 \uc774 \ub370\uc774\ud130 \uae30\ubc18 \uc774\uc810\uc744 \ud65c\uc6a9\ud558\ub294 \ubc29\ubc95\uc5d0 \ub300\ud55c \uc2ec\uce35\uc801\uc778 \uc778\uc0ac\uc774\ud2b8\uc640 \ub9ac\uc18c\uc2a4\ub97c \ud655\uc778\ud558\uc138\uc694.<\/p>\n\n\n\n

\ub3d9\uc801 \ucf58\ud150\uce20 \uc2e4\ud589 \ud65c\uc131\ud654: \uad00\ub828\uc131\uc758 \ud798<\/p>\n\n\n\n

\ub3d9\uc801 \ucf58\ud150\uce20\ub294 OOH \uc778\ubca4\ud1a0\ub9ac\ub97c \ucc28\ubcc4\ud654\ud558\ub294 \ub370 \uc788\uc5b4 \uc5d0\uc774\uc2a4\uc785\ub2c8\ub2e4. \uc885\ud569\uc801\uc778 \ucf58\ud150\uce20 \uad00\ub9ac \uc2dc\uc2a4\ud15c(CMS)<\/a>\uc744 \uc0ac\uc6a9\ud558\uba74 \uad11\uace0\uc8fc\uac00 \ub370\uc774\ud130, \uc774\ubca4\ud2b8 \ub610\ub294 \uc778\uad6c \ud1b5\uacc4\ub97c \uae30\ubc18\uc73c\ub85c \uc2e4\uc2dc\uac04\uc73c\ub85c \uba54\uc2dc\uc9c0\ub97c \ub9de\ucda4 \uc124\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uacb0\uacfc? \uccad\uc911\uc744 \uc0ac\ub85c\uc7a1\uace0 \uc9c0\uc18d\uc801\uc73c\ub85c \uad00\ub828\uc131\uc744 \uc720\uc9c0\ud558\ub294 OOH \uad11\uace0. <\/p>\n\n\n\n

\uad11\uace0\uc8fc\ub294 \ubcc0\ud654\ud558\ub294 \uc2dc\uc7a5 \uc5ed\ud559\uc5d0 \uc801\uc751\ud558\uace0 \ud0c0\uac9f \uace0\uac1d\uc758 \ucc38\uc5ec\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \uc720\ub3c4\ud558\uba70 \uc2e4\uc2dc\uac04 \ubcc0\ud654\uc5d0 \ub300\uc751\ud560 \uc218 \uc788\ub294 \ub2a5\ub825\uc744 \uac16\ucd94\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub3d9\uc801 \ucf58\ud150\uce20\uac00 \uc81c\uacf5\ud558\ub294 \ubbfc\ucca9\uc131\uc740 \ube60\ub974\uac8c \ubcc0\ud654\ud558\ub294 \uad11\uace0 \uc138\uacc4\uc5d0\uc11c \uac15\ub825\ud55c \uc774\uc810\uc785\ub2c8\ub2e4. \ub2e4\uc774\ub0b4\ubbf9 CMS\uac00 \uc2e4\uc81c\ub85c \uc791\ub3d9\ud558\ub294 \ubaa8\uc2b5\uc744 \ubcf4\uace0 \uc2f6\ub2e4\uba74 \uc774 \uc0ac\ub840 \uc5f0\uad6c\ub97c<\/a> \ud1b5\ud574 \uadf8 \ud6a8\uacfc\uc5d0 \ub300\ud55c \uc2e4\uc81c \uc0ac\ub840\ub97c \ud655\uc778\ud574 \ubcf4\uc138\uc694.<\/p>\n\n\n\n

LMX\ub97c \ud1b5\ud574 OOH \uc6b0\uc218\uc131\uc744 \ud5a5\ud55c \uae38<\/p>\n\n\n\n

\ub04a\uc784\uc5c6\uc774 \uc9c4\ud654\ud558\ub294 OOH \uad11\uace0 \ud658\uacbd\uc5d0\uc11c \uc131\uacf5\uc740 \uc804\ub7b5\uc801 \uc801\uc751\uc131\uc5d0 \ub2ec\ub824 \uc788\uc2b5\ub2c8\ub2e4. LMX(Location Media Xchange)\ub294 OOH \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\ub97c \uc704\ud55c \ucd5c\uace0\uc758 \uc194\ub8e8\uc158\uc73c\ub85c \ub5a0\uc624\ub974\uba70 \uc55e\uc11c\uac00\ub294 \ub370 \ud544\uc694\ud55c \ub3c4\uad6c\uc640 \uc9c0\uc6d0\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\ub2f9\uc0ac\uc758 \ucd5c\ucca8\ub2e8 \uc194\ub8e8\uc158\uc740 OOH \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\ub97c \uad11\ubc94\uc704\ud55c \uc634\ub2c8\ucc44\ub110 DSP \ub124\ud2b8\uc6cc\ud06c\uc640 \uc5f0\uacb0\ud558\uc5ec \uadc0\ud558\uc758 OOH \ubbf8\ub514\uc5b4\uac00 \ud56d\uc0c1 \uc8fc\ubaa9\uc744 \ubc1b\ub3c4\ub85d \ubcf4\uc7a5\ud569\ub2c8\ub2e4. \uace0\uae09 \ub178\ucd9c \ubc30\uc728\uae30 \ubc0f \ud3ec\uad04\uc801\uc778 CMS\ub97c \ud1b5\ud574 LMX\ub294 \uad11\uace0\uc8fc\uc5d0\uac8c \ube44\uad50\ud560 \uc218 \uc5c6\ub294 \uac00\uce58\ub97c \uc81c\uacf5\ud558\uc5ec \uce21\uc815 \uac00\ub2a5\ud55c \uc131\uacf5\uc744 \uac70\ub458 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc6b0\ub9ac\uc640 \ud611\ub825\ud558\uba74 OOH \uc7ac\uace0\uc758 \uac00\uc2dc\uc131\uc744 \ub192\uc77c \ubfd0\ub9cc \uc544\ub2c8\ub77c \ud68d\uae30\uc801\uc778 OOH \ucea0\ud398\uc778\uacfc \uc634\ub2c8\ucc44\ub110 \uc804\ub7b5\uc744 \uc704\ud55c \uae38\uc744 \ub2e6\uac8c \ub429\ub2c8\ub2e4. \uc2e0\ub8b0, \ud22c\uba85\uc131, \ud601\uc2e0\uc774 \ubaa8\uc5ec OOH \uad11\uace0\uc758 \ubc1d\uc740 \ubbf8\ub798\ub97c \ub9cc\ub4ed\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc9c0\uae08 \ubc14\ub85c \ub370\ubaa8\ub97c \uc608\uc57d\ud558\uace0<\/a> \uc720\ub2c8\ud2f0\uac00 \uadc0\uc0ac\uc758 OOH \ubbf8\ub514\uc5b4 \ube44\uc988\ub2c8\uc2a4\uc5d0 \uc5b4\ub5a4 \ud601\uc2e0\uc744 \uac00\uc838\uc62c \uc218 \uc788\ub294\uc9c0 \uc54c\uc544\ubcf4\uc138\uc694. \ud655\uc2e0\uc744 \uac00\uc9c0\uace0 \uad11\uace0\uc758 \ubbf8\ub798\ub97c \ubc1b\uc544\ub4e4\uc774\uace0 \uad11\uace0\uc8fc\ub97c \uc720\uce58\ud558\uba70 OOH \ud601\uba85\uc5d0\uc11c \uc7a5\uae30\uc801\uc778 \uc131\uacf5\uc744 \ubcf4\uc7a5\ud558\uc138\uc694. \ub04a\uc784\uc5c6\uc774 \uc9c4\ud654\ud558\ub294 OOH \uad11\uace0 \uc138\uacc4\ub97c \uc120\ub3c4\ud560 \uc218 \uc788\ub294 \uae30\ud68c\ub97c \ub193\uce58\uc9c0 \ub9c8\uc138\uc694.<\/p>\n","protected":false},"excerpt":{"rendered":"

\uacbd\uc7c1\uacfc \ud601\uc2e0\uc774 \ucda9\ub3cc\ud558\ub294 \ud65c\uae30 \ub118\uce58\ub294 \uad11\uace0 \uc138\uacc4\uc5d0\uc11c OOH(Out-of-Home) \ubbf8\ub514\uc5b4\ub294 \uc5ec\uc804\ud788 \uc18c\ube44\uc790\uc640 \uc5f0\uacb0\ub418\ub294 \uac15\ub825\ud55c \ucc44\ub110\uc785\ub2c8\ub2e4. \ub3c4\uc2dc \uacbd\uad00\uc744 \uc544\ub984\ub2f5\uac8c \uc7a5\uc2dd\ud558\ub294 \uad11\uace0\ud310, \ub208\ubd80\uc2e0 […]<\/p>\n

\ub354\ubcf4\uae30… from OOH \uc9c0\ubc30\ub825\uc740 \uc5ec\uae30\uc5d0\uc11c \uc2dc\uc791\ub429\ub2c8\ub2e4: OOH \ube44\uc988\ub2c8\uc2a4 \uac15\ud654<\/span><\/a><\/p>\n","protected":false},"featured_media":10479,"template":"","categories":[155],"class_list":["post-10478","blog","type-blog","status-publish","has-post-thumbnail","hentry","category-ooh-"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/blog\/10478","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/media\/10479"}],"wp:attachment":[{"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/media?parent=10478"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/categories?post=10478"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}