{"id":10486,"date":"2023-10-25T16:19:05","date_gmt":"2023-10-25T10:49:05","guid":{"rendered":"https:\/\/lmx.ai\/blog\/%eb%af%b8%ed%99%9c%ec%9a%a9-ooh-%ec%9e%ac%ea%b3%a0%ec%9d%98-%ed%9e%98%ec%9d%84-%ed%86%b5%ed%95%9c-ooh-%eb%af%b8%eb%94%94%ec%96%b4-%ec%86%8c%ec%9c%a0%ec%9e%90-%eb%b0%8f-%ec%9e%90%ec%84%a0-%ed%99%9c\/"},"modified":"2024-01-02T12:11:11","modified_gmt":"2024-01-02T06:41:11","slug":"win-win-for-ooh-media-owners-and-charitable-causes-through-ooh-inventory","status":"publish","type":"blog","link":"https:\/\/lmx.ai\/ko\/blog\/win-win-for-ooh-media-owners-and-charitable-causes-through-ooh-inventory\/","title":{"rendered":"\ubbf8\ud65c\uc6a9 OOH \uc7ac\uace0\uc758 \ud798\uc744 \ud1b5\ud55c OOH \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790 \ubc0f \uc790\uc120 \ud65c\ub3d9\uc758 Win-Win"},"content":{"rendered":"

Table of Contents<\/p>\nToggle<\/span>

\uc625\uc678 \ubbf8\ub514\uc5b4\uc758 \uc2dc\ub300\ub97c \ucd08\uc6d4\ud55c \ub9e4\ub825<\/a><\/li>
Moving Hearts – Moving Walls\uc758 \uc9c4\uc2ec \uc5b4\ub9b0 \uc774\ub2c8\uc154\ud2f0\ube0c<\/a><\/li>
\ubbf8\ud65c\uc6a9 OOH \uc7ac\uace0\uc758 \uc601\ud5a5<\/a><\/li><\/ul><\/nav><\/div>\n\n
\ubaa8\ub4e0 \uac1c\uc778\uc774 \uc9c0\uc18d\uc801\uc73c\ub85c \uc791\uc5c5\uc744 \uc218\ud589\ud558\uace0, \ud560 \uc77c \ubaa9\ub85d\uc5d0\uc11c \ud56d\ubaa9\uc744 \uc0ad\uc81c\ud558\uace0, \ube60\ub974\uac8c \ubcc0\ud654\ud558\ub294 \uc0b6\uc758 \ub9ac\ub4ec\uc744 \ub530\ub77c\uac00\uae30 \uc704\ud574 \ub04a\uc784\uc5c6\uc774 \ub178\ub825\ud558\ub294 \uc138\uc0c1\uc5d0\uc11c, \uc790\uc120 \ub2e8\uccb4 \ubc0f \ube44\uc601\ub9ac \ub2e8\uccb4\ub294 \ub3c5\ud2b9\ud55c \ub3c4\uc804\uc5d0 \uc9c1\uba74\ud569\ub2c8\ub2e4. \uadf8\ub4e4\uc740 \uc81c\ud55c\ub41c \uc790\uae08\uacfc \ud6c4\uc6d0\uc5d0 \uc758\uc874\ud558\uc5ec \uc790\uc2e0\uc758 \uba54\uc2dc\uc9c0\ub97c \uc804\ud30c\ud558\uace0, \uc62c\ubc14\ub978 \uc0ac\ub78c\ub4e4\uc5d0\uac8c \ub2e4\uac00\uac00\uace0, \uc778\uc2dd\uc744 \ub192\uc774\uace0, \uadf8\ub4e4\uc758 \uace0\uadc0\ud55c \ub300\uc758\ub97c \uc704\ud55c \ud544\uc218\uc801\uc778 \uc9c0\uc6d0\uc744 \ubaa8\uc73c\uae30\ub97c \ud76c\ub9dd\ud558\uba74\uc11c \ubcc0\ud654\ub97c \ub9cc\ub4e4\uae30 \uc704\ud574 \ub04a\uc784\uc5c6\uc774 \ub178\ub825\ud569\ub2c8\ub2e4. \ub514\uc9c0\ud138 \ubbf8\ub514\uc5b4\uac00 \ud64d\ubcf4\ub97c \uc704\ud55c \ud655\uc2e4\ud55c \uc120\ud0dd\ucc98\ub7fc \ubcf4\uc77c \uc218 \uc788\uc9c0\ub9cc \uae09\ubcc0\ud558\ub294 \ud658\uacbd \uc18d\uc5d0\uc11c\ub3c4 \uc885\uc885 \uac04\uacfc\ub418\uace0 \uc785\uc99d\ub41c \ubbf8\ub514\uc5b4, \uc989 OOH(Out-of-Home) \ubbf8\ub514\uc5b4\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n
<\/span>\uc625\uc678 \ubbf8\ub514\uc5b4\uc758 \uc2dc\ub300\ub97c \ucd08\uc6d4\ud55c \ub9e4\ub825<\/span><\/h5>\n\n
\ub514\uc9c0\ud138 \uad11\uace0 \uc2dc\ub300\uc5d0\ub3c4 OOH \ubbf8\ub514\uc5b4\ub294 \uc9c0\uc18d\uc801\uc778 \uc601\ud5a5\ub825\uc744 \ucc3d\ucd9c\ud560 \uc218 \uc788\ub294 \ud0c0\ub2f9\uc131\uacfc \ud798\uc744 \uc720\uc9c0\ud569\ub2c8\ub2e4. \uc790\uc120 \ub2e8\uccb4\uc640 NGO\uac00 \uc0ac\ub78c\ub4e4\uc758 \uac1c\uc778 \uacf5\uac04\uc744 \uc874\uc911\ud558\uba74\uc11c \uc790\uc2e0\uc758 \ub300\uc758\uba85\ubd84\uc744 \ud45c\uc2dc\ud558\uace0 \uc790\uc2e0\uc774 \uc639\ud638\ud558\ub294 \uac83\uc744 \uc639\ud638\ud560 \uc218 \uc788\ub294 \uc644\ubcbd\ud55c \uce94\ubc84\uc2a4\uc785\ub2c8\ub2e4. OOH \ubbf8\ub514\uc5b4\ub294 \uac1c\uc785 \uc5c6\uc774 \uc2dc\uc120\uc744 \uc0ac\ub85c\uc7a1\uc73c\uba70 \uccad\uc911\uc5d0\uac8c \ubd80\ub4dc\ub7ec\uc6b4 \uc778\uc0c1\uc744 \ub0a8\uae41\ub2c8\ub2e4. OOH \ubbf8\ub514\uc5b4\uc758 \uc601\ud5a5\ub825\uc740 \uad11\ubc94\uc704\ud558\uba70 \uadf8 \uc601\ud5a5\ub825\uc740 \ubbf8\ubb18\ud558\uc9c0\ub9cc \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n\n
\uc774\uc81c OOH \ubbf8\ub514\uc5b4 \uc624\ub108\ub4e4\uc774 \uc0ac\ud68c\uc640 \uc790\uc5f0\uc5d0 \ud658\uc6d0\ud558\ub294 \uc544\ub984\ub2e4\uc6b4 \uc0dd\ud0dc\uacc4\uc5d0\uc11c \uc911\ucd94\uc801\uc778 \uc5ed\ud560\uc744 \ud560 \uc218 \uc788\ub294 \uacf3\uc774 \ubc14\ub85c \uc5ec\uae30\uc785\ub2c8\ub2e4. \ub9ce\uc740 OOH \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\ub294 \ud65c\uc6a9\ub418\uc9c0 \uc54a\uc740 \uad11\uace0 \uc9c0\uc810\uacfc \uc7ac\uace0\ub97c \uac16\uace0 \uc788\uc73c\uba70, \uc774\ub294 \uc720\ud734 \uc0c1\ud0dc\ub85c \ub450\uba74 \uae30\ud68c\ub97c \ub193\uce5c\ub2e4\ub294 \uc758\ubbf8\uc785\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc774\ub7ec\ud55c \ubbf8\uc0ac\uc6a9 \uc790\uc0b0\uc740 \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\uac00 \ucd94\uac00 \ube44\uc6a9\uc744 \ub4e4\uc774\uc9c0 \uc54a\uace0\ub3c4 \ubcc0\ud654\ub97c \ub9cc\ub4e4 \uc218 \uc788\ub3c4\ub85d \ud568\uc73c\ub85c\uc368 \ub354 \ud070 \ubaa9\uc801\uc744 \ub2ec\uc131\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n
<\/span>Moving Hearts – Moving Walls\uc758 \uc9c4\uc2ec \uc5b4\ub9b0 \uc774\ub2c8\uc154\ud2f0\ube0c<\/span><\/h5>\n\n
Moving Walls Group\uc740 \uae30\uc5c5\uc758 \uc0ac\ud68c\uc801 \ucc45\uc784(CSR) \ud504\ub85c\uadf8\ub7a8\uc744 \uc704\ud574 \uc608\uc57d\ub418\uc9c0 \uc54a\uc740 OOH \uc7ac\uace0\uc758 \ud798\uc744 \ud65c\uc6a9\ud558\uae30 \uc704\ud55c \ud601\uc2e0\uc801\uc778 \uacc4\ud68d\uc744 \ub3c4\uc785\ud588\uc2b5\ub2c8\ub2e4. \uc774 \uc774\ub2c8\uc154\ud2f0\ube0c\ub294 OOH \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\uac00 \uc0ac\uc6a9\ud558\uc9c0 \uc54a\ub294 \uacf5\uac04\uc744 \uc790\uc120 \ud65c\ub3d9\uc744 \uc704\ud55c \uc601\ud5a5\ub825 \uc788\ub294 \ud50c\ub7ab\ud3fc\uc73c\ub85c \uc804\ud658\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\uc8fc\uae30 \ub54c\ubb38\uc5d0 \ud310\ub3c4\ub97c \ubc14\uafb8\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n
\uc774 \uc758\ubbf8 \uc788\ub294 \uc6b4\ub3d9\uc5d0 \ucc38\uc5ec\ud558\uae30\ub97c \uc6d0\ud558\ub294 \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\ub294 Moving Hearts<\/a> \uc6f9\uc0ac\uc774\ud2b8\ub97c \ubc29\ubb38\ud558\uc5ec \uc774 \ub530\ub73b\ud55c \uc6b4\ub3d9\uc5d0 \uc5b4\ub5bb\uac8c \ucc38\uc5ec\ud560 \uc218 \uc788\ub294\uc9c0\uc5d0 \ub300\ud55c \uc790\uc138\ud55c \ub0b4\uc6a9\uc744 \uc54c\uc544\ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\ub294 CSR \ud504\ub85c\uadf8\ub7a8\uc744 \uc704\ud574 \uc608\uc57d\ub418\uc9c0 \uc54a\uc740 OOH \uc7ac\uace0\ub97c \uc81c\uacf5\ud568\uc73c\ub85c\uc368 \uc0ac\ud68c\uc640 \uc790\uc5f0\uc758 \uc6f0\ube59\uc5d0 \uc9c1\uc811\uc801\uc73c\ub85c \uae30\uc5ec\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uac1c\ub150\uc740 \uac04\ub2e8\ud569\ub2c8\ub2e4. \ub9c8\uc74c\uc744 \uce58\uc720\ud558\ub824\uba74 \ub9c8\uc74c\uc744 \uc8fc\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n
\uc774 \uc774\ub2c8\uc154\ud2f0\ube0c\uc5d0 \ucc38\uc5ec\ud568\uc73c\ub85c\uc368 OOH \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\ub294 \uc7ac\uace0\ub97c \ucd5c\ub300\ud55c \ud65c\uc6a9\ud558\ub294 \ub3d9\uc2dc\uc5d0 \uc0ac\ud68c\uc801 \ucc45\uc784\uc744 \uc774\ud589\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc790\uc120 \ub2e8\uccb4\uc640 NGO\ub294 \uc790\uc2e0\uc758 \ubaa9\uc801\uc744 \ud64d\ubcf4\ud558\uae30 \uc704\ud574 \uc808\uc2e4\ud788 \ud544\uc694\ud55c \ud50c\ub7ab\ud3fc\uc744 \ud655\ubcf4\ud558\uace0 \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\ub294 \uc790\uc0b0\uc774 \uae0d\uc815\uc801\uc778 \ubcc0\ud654\uc758 \ub3c4\uad6c\ub85c \uc804\ud658\ub418\ub294 \uac83\uc744 \ubcfc \uc218 \uc788\uc73c\ubbc0\ub85c \uc774\ub294 \uc708\uc708(win-win) \uc0c1\ud669\uc785\ub2c8\ub2e4.<\/p>\n\n
<\/span>\ubbf8\ud65c\uc6a9 OOH \uc7ac\uace0\uc758 \uc601\ud5a5<\/span><\/h5>\n\n
OOH \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\uac00 \uc608\uc57d\ub418\uc9c0 \uc54a\uc740 \uc7ac\uace0\ub97c \uc790\uc120 \ud65c\ub3d9\uc5d0 \ud560\ub2f9\ud558\uae30\ub85c \uacb0\uc815\ud558\uba74 \uc9c0\uc5ed \uc0ac\ud68c\uc640 \ud658\uacbd\uc5d0 \ud30c\uae09 \ud6a8\uacfc\uac00 \uc788\uc2b5\ub2c8\ub2e4. OOH \ubbf8\ub514\uc5b4\uc758 \uc601\ud5a5\ub825\uc740 \uc790\uc120 \uba54\uc2dc\uc9c0\ub97c \uad11\ubc94\uc704\ud55c \uccad\uc911\uc5d0\uac8c \ubcf4\uc5ec\uc90c\uc73c\ub85c\uc368 \uc911\uc694\ud55c \ubb38\uc81c\uc5d0 \ub300\ud55c \uc778\uc2dd\uacfc \uc9c0\uc6d0\uc744 \uc81c\uace0\ud569\ub2c8\ub2e4.<\/p>\n\n
\ub610\ud55c, \uc0c8\ub85c\uc6b4 \uad11\uace0 \uacf5\uac04\uc758 \ud544\uc694\uc131\uc744 \uc904\uc784\uc73c\ub85c\uc368 \uad11\uace0 \uc0b0\uc5c5\uc758 \uc790\uc6d0 \uc808\uc57d\uacfc \ub0ad\ube44\ub97c \uc904\uc774\ub294 \ub370 \uac04\uc811\uc801\uc73c\ub85c \uae30\uc5ec\ud569\ub2c8\ub2e4. \ubc84\ub824\uc9c0\ub294 \uc790\uc6d0\uc744 \uce5c\ud658\uacbd\uc801\uc73c\ub85c \ud65c\uc6a9\ud558\ub294 \ubc29\ubc95\uc785\ub2c8\ub2e4.<\/p>\n\n
\ub530\ub77c\uc11c OOH \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\ub77c\uba74 \uc608\uc57d\ub418\uc9c0 \uc54a\uc740 \uc7ac\uace0\uc758 \uc544\uc9c1 \ud65c\uc6a9\ub418\uc9c0 \uc54a\uc740 \uc7a0\uc7ac\ub825\uc744 \uace0\ub824\ud574\uc57c \ud560 \ub54c\uc785\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uc640 \ud568\uaed8\ub77c\uba74 \uc720\ud734 \uacf5\uac04\uc744 \uae0d\uc815\uc801\uc778 \ubcc0\ud654\ub97c \uc704\ud55c \ud50c\ub7ab\ud3fc\uc73c\ub85c \uc804\ud658\ud558\uc5ec \uc0ac\ud68c\uc640 \uc790\uc5f0\uc5d0 \uc9c0\uc6b8 \uc218 \uc5c6\ub294 \ud754\uc801\uc744 \ub0a8\uae30\ub294 \ub3d9\uc2dc\uc5d0 OOH \uc790\uc0b0\uc744 \uc120\ud55c \ubc29\ud5a5\uc73c\ub85c \ucd5c\uc801\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc9c0\uae08<\/a> \ubc14\ub85c \ubb38\uc758\ud558\uc5ec \uc790\uc138\ud788 \uc54c\uc544\ubcf4\uc138\uc694. \ud65c\uc6a9\ub418\uc9c0 \uc54a\uc740 OOH \uc7ac\uace0\uc758 \ud798\uc744 \ud65c\uc6a9\ud558\uace0 \uc790\uc0b0 \uac00\uce58\ub97c \ub192\uc774\uba74\uc11c \uc138\uc0c1\uc744 \ubcc0\ud654\uc2dc\ud0a4\uc138\uc694.<\/p>\n","protected":false},"excerpt":{"rendered":"
\ubaa8\ub4e0 \uac1c\uc778\uc774 \uc9c0\uc18d\uc801\uc73c\ub85c \uc791\uc5c5\uc744 \uc218\ud589\ud558\uace0, \ud560 \uc77c \ubaa9\ub85d\uc5d0\uc11c \ud56d\ubaa9\uc744 \uc0ad\uc81c\ud558\uace0, \ube60\ub974\uac8c \ubcc0\ud654\ud558\ub294 \uc0b6\uc758 \ub9ac\ub4ec\uc744 \ub530\ub77c\uac00\uae30 \uc704\ud574 \ub04a\uc784\uc5c6\uc774 \ub178\ub825\ud558\ub294 \uc138\uc0c1\uc5d0\uc11c, \uc790\uc120 […]<\/p>\n
\ub354\ubcf4\uae30… from \ubbf8\ud65c\uc6a9 OOH \uc7ac\uace0\uc758 \ud798\uc744 \ud1b5\ud55c OOH \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790 \ubc0f \uc790\uc120 \ud65c\ub3d9\uc758 Win-Win<\/span><\/a><\/p>\n","protected":false},"featured_media":10487,"template":"","categories":[],"class_list":["post-10486","blog","type-blog","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/blog\/10486","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/media\/10487"}],"wp:attachment":[{"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/media?parent=10486"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/categories?post=10486"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}