{"id":10247,"date":"2023-06-03T12:13:50","date_gmt":"2023-06-03T06:43:50","guid":{"rendered":"https:\/\/lmx.ai\/case-studies\/sony-picture-%ec%98%81%ed%99%94-%ea%b0%9c%eb%b4%89%ec%9d%84-%ed%99%8d%eb%b3%b4%ed%95%98%ea%b8%b0-%ec%9c%84%ed%95%b4-%ec%b0%bd%ec%9d%98%ec%a0%81%ec%9d%b8-%ec%b5%9c%ec%a0%81%ed%99%94-%ea%b4%91%ea%b3%a0\/"},"modified":"2023-12-21T09:27:55","modified_gmt":"2023-12-21T03:57:55","slug":"sony-pictures-bullet-train-campaign-india","status":"publish","type":"case-studies","link":"https:\/\/lmx.ai\/ko\/case-studies\/sony-pictures-bullet-train-campaign-india\/","title":{"rendered":"Sony Picture, \uc601\ud654 \uac1c\ubd09\uc744 \ud64d\ubcf4\ud558\uae30 \uc704\ud574 \ucc3d\uc758\uc801\uc778 \ucd5c\uc801\ud654 \uad11\uace0 \uc2e4\ud589 – Bullet Train"},"content":{"rendered":"\n

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\ube0c\ub79c\ub4dc:<\/strong> \uc18c\ub2c8 \ud53d\uccd0\uc2a4<\/h5>\n\n
\uad6d\uac00:<\/strong> \uc778\ub3c4<\/h5>\n\n

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\uacfc\uc81c:<\/strong> SONY Pictures\ub294 \uc0c8 \uc601\ud654 \uac1c\ubd09\uc791\uc778 \uc778\ub3c4\uc758 Bullet Train\uc5d0\uc11c \uad00\uac1d\uc758 \ucd5c\ub300 \ub3c4\ub2ec \ubc94\uc704\ub97c \uc5b4\ub5bb\uac8c \ubcf4\uc7a5\ud569\ub2c8\uae4c?<\/p>\n\n

\ubaa9\ud45c:<\/strong> Sony Pictures\ub294 DCO(Dynamic Creative Optimization)\ub97c \uc0ac\uc6a9\ud558\uc5ec \ucd5c\ub300 \ud0c0\uac9f \uace0\uac1d\uc5d0\uac8c \ub3c4\ub2ec\ud568\uc73c\ub85c\uc368 \uc778\ub3c4\uc5d0\uc11c \uc2e0\uc791 \uac1c\ubd09\uc791\uc778 Bullet Train\uc5d0 \ub300\ud55c \uc778\uc9c0\ub3c4\ub97c \ub192\uc774\uace0\uc790 \ud569\ub2c8\ub2e4.<\/p>\n\n

\uc194\ub8e8\uc158:<\/strong> Sony Pictures\ub294 \uc778\ub3c4\uc758 DOOH(Digital Out-of-Home) \uc2a4\ud06c\ub9b0\uc744 \ud65c\uc6a9\ud558\uc5ec \uccad\uc911 \ub3c4\ub2ec \ubc94\uc704 \ud655\ub300\ub97c \ubaa9\ud45c\ub85c \ud558\ub294 \ub3c5\uc810\uc801\uc774\uace0 \uc601\ud5a5\ub825 \uc788\ub294 \uc7a5\uc18c \uae30\ubc18 \ucea0\ud398\uc778\uc744 \uc2e4\ud589\ud588\uc2b5\ub2c8\ub2e4. LMX \ud50c\ub7ab\ud3fc<\/a>\uc744 \ud65c\uc6a9\ud558\uc5ec Sony Pictures\ub294 \ucea0\ud398\uc778\uc744 \ud45c\uc2dc\ud560 \uc5ec\ub7ec \uc804\ub7b5\uc801 \uc704\uce58\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \ud3ec\ucc29\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n

Bullet Train \uc601\ud654 \ud504\ub85c\ubaa8\uc158\uc744 \ud3ec\ud568\ud558\ub294 \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd \ucea0\ud398\uc778\uc740 DCO(Dynamic Creative Optimization<\/em>)\ub97c \uc0ac\uc6a9\ud558\uc5ec 21\uac1c \uc2a4\ud06c\ub9b0\uc5d0 \uc0dd\uc0dd\ud558\uac8c \uad6c\ud604\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc774 \ud601\uc2e0\uc801\uc778 \ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0 \uae30\uc220\uc740 \uc2e4\uc2dc\uac04 \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \uac01 \uc2dc\uccad\uc790\uc5d0\uac8c \ub9de\ucda4\ud615 \uad11\uace0\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n\n

\ucea0\ud398\uc778\uc740 \uadf9\uc7a5 \uadfc\ucc98 \uae30\ucc28\uc5ed\uc5d0\uc11c \uc9c4\ud589\ub418\uc5c8\uc73c\uba70, \ud2b9\uc815 \uae30\ucc28\uc5ed\uc5d0\uc11c \uc601\ud654\uad00\uae4c\uc9c0\uc758 \uc774\ub3d9 \uc2dc\uac04, \uc608\uc815\ub41c \uc0c1\uc601 \uc2dc\uac04 \ub4f1 \uadc0\uc911\ud55c \uc815\ubcf4\ub97c \uc81c\uacf5\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc5ed\ub3d9\uc801\uc774\uace0 \uc704\uce58\ubcc4 \uc811\uadfc \ubc29\uc2dd\uc740 Sony Pictures\uc758 \ud310\ucd09 \ud65c\ub3d9\uc5d0 \ub300\ud55c \uac00\uc2dc\uc131\uacfc \ucc38\uc5ec\ub97c \uadf9\ub300\ud654\ud569\ub2c8\ub2e4.<\/p>\n\n

\uacb0\uacfc:<\/strong> 15\uc77c\uac04\uc758 \ucea0\ud398\uc778 \ub3d9\uc548 Sony\ub294 990,000\uba85\uc758 \uc778\uc0c1\uc801\uc778 \uccad\uc911 \ub3c4\ub2ec \ubc94\uc704\ub97c \ub2ec\uc131\ud558\uace0 \ucd5c\ub300 650\ub9cc \uba85\uc758 \uc7a0\uc7ac \uc870\ud68c\uc218\ub97c \uc0dd\uc131\ud588\uc2b5\ub2c8\ub2e4. \ud2b9\ud788 \uc601\ud654\uad00\uc5d0 DCO(Dynamic Creative Optimization) \uad11\uace0\ub97c \uad6c\ud604\ud55c \uacb0\uacfc, \uad00\uac1d\uc758 \uad00\uc2ec\uacfc \ucc38\uc5ec\ub97c \uc0ac\ub85c\uc7a1\ub294 \ub370 \ub9e4\uc6b0 \ud6a8\uacfc\uc801\uc778 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \uc2dc\uccad\ub960 \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud55c \uacb0\uacfc \uad11\uace0\ub97c \uc801\uadf9\uc801\uc73c\ub85c \uc2dc\uccad\ud55c \uc8fc\uc694 \uc138\uadf8\uba3c\ud2b8\ub294 \ud1b5\uadfc\uc790, \uc74c\uc2dd \uc560\ud638\uac00, \uc5ec\ud589\uc790\ub77c\ub294 \uc0ac\uc2e4\uc744 \ubc1c\uacac\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud1b5\ucc30\ub825\uc740 \ud5a5\ud6c4 \ucea0\ud398\uc778 \uc804\ub7b5 \ubc0f \ub300\uc0c1 \uace0\uac1d \ud0c0\uac9f\ud305\uc5d0 \ub300\ud55c \uadc0\uc911\ud55c \uc815\ubcf4\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n\n

\ub3c4\ub2ec \ubc94\uc704 99\ub9cc, \uc7a0\uc7ac \uc870\ud68c\uc218 650\ub9cc, \ud654\uba74 21\uac1c<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

\ube0c\ub79c\ub4dc: \uc18c\ub2c8 \ud53d\uccd0\uc2a4 \uad6d\uac00: \uc778\ub3c4 \uacfc\uc81c: SONY Pictures\ub294 \uc0c8 \uc601\ud654 \uac1c\ubd09\uc791\uc778 \uc778\ub3c4\uc758 Bullet Train\uc5d0\uc11c \uad00\uac1d\uc758 \ucd5c\ub300 \ub3c4\ub2ec \ubc94\uc704\ub97c \uc5b4\ub5bb\uac8c \ubcf4\uc7a5\ud569\ub2c8\uae4c? […]<\/p>\n

\ub354\ubcf4\uae30… from Sony Picture, \uc601\ud654 \uac1c\ubd09\uc744 \ud64d\ubcf4\ud558\uae30 \uc704\ud574 \ucc3d\uc758\uc801\uc778 \ucd5c\uc801\ud654 \uad11\uace0 \uc2e4\ud589 – Bullet Train<\/span><\/a><\/p>\n","protected":false},"featured_media":10249,"template":"","class_list":["post-10247","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/case-studies\/10247"}],"collection":[{"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/types\/case-studies"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/media\/10249"}],"wp:attachment":[{"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/media?parent=10247"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}