{"id":10250,"date":"2023-06-03T12:16:48","date_gmt":"2023-06-03T06:46:48","guid":{"rendered":"https:\/\/lmx.ai\/case-studies\/%ed%8a%b8%eb%a1%9c%ed%94%bc%ec%b9%b4%eb%82%98%ec%9d%98-%ec%8a%b9%eb%a6%ac-pepsico%ec%9d%98-%ed%98%81%ec%8b%a0%ec%a0%81%ec%9d%b8-%ec%ba%a0%ed%8e%98%ec%9d%b8%ec%9c%bc%eb%a1%9c-%eb%a7%90%eb%a0%88\/"},"modified":"2023-12-21T09:34:31","modified_gmt":"2023-12-21T04:04:31","slug":"pepsico-tropicana-malaysia-brand-visibility-campaign","status":"publish","type":"case-studies","link":"https:\/\/lmx.ai\/ko\/case-studies\/pepsico-tropicana-malaysia-brand-visibility-campaign\/","title":{"rendered":"\ud2b8\ub85c\ud53c\uce74\ub098\uc758 \uc2b9\ub9ac: PepsiCo\uc758 \ud601\uc2e0\uc801\uc778 \ucea0\ud398\uc778\uc73c\ub85c \ub9d0\ub808\uc774\uc2dc\uc544 \uc74c\ub8cc \uc2dc\uc7a5\uc744 \uc0ac\ub85c\uc7a1\ub2e4"},"content":{"rendered":"\n<p><\/p>\n\n<h5 class=\"wp-block-heading\"><strong>\ube0c\ub79c\ub4dc:<\/strong> PepsiCo<\/h5>\n\n<h5 class=\"wp-block-heading\"><strong>\uad6d\uac00:<\/strong> \ub9d0\ub808\uc774\uc2dc\uc544<\/h5>\n\n<p><\/p>\n\n<p><strong>\uacfc\uc81c:<\/strong> \ub9d0\ub808\uc774\uc2dc\uc544\uc5d0\uc11c \ud2b8\ub85c\ud53c\uce74\ub098 \uc624\ub80c\uc9c0 \uc8fc\uc2a4\uc758 \uac00\uc2dc\uc131\uacfc \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\ub97c \ub192\uc774\ub294 \ub370 \uc788\uc5b4 PepsiCo\uc758 \uc8fc\uc694 \uacfc\uc81c \uc911 \ud558\ub098\ub294 \uacbd\uc7c1\uc774 \uce58\uc5f4\ud55c \uc74c\ub8cc \uc2dc\uc7a5\uc785\ub2c8\ub2e4. \uc218\ub9ce\uc740 \uae30\uc5c5\ub4e4\uc774 \uc18c\ube44\uc790\uc758 \uad00\uc2ec\uc744 \ub04c\uae30 \uc704\ud574 \uacbd\uc7c1\ud558\uace0 \uc788\ub294 \uac00\uc6b4\ub370 PepsiCo\ub294 \uc790\uc0ac \uc81c\ud488\uc744 \uacbd\uc7c1\uc0ac\uc640 \ucc28\ubcc4\ud654\ud558\uace0 \ub208\uc5d0 \ub744\uac8c \ud560 \uc218 \uc788\ub294 \ud601\uc2e0\uc801\uc778 \ubc29\ubc95\uc744 \ucc3e\uc544\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n<p><strong>\ubaa9\ud45c:<\/strong> PepsiCo\ub294 \ub9d0\ub808\uc774\uc2dc\uc544\uc5d0\uc11c \ud2b8\ub85c\ud53c\uce74\ub098 \uc624\ub80c\uc9c0 \uc8fc\uc2a4\uc758 \uac00\uc2dc\uc131\uacfc \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\ub97c \ud5a5\uc0c1\uc2dc\ucf1c \uad81\uadf9\uc801\uc73c\ub85c \ub9e4\ucd9c \uc99d\ub300\uc640 \uc2dc\uc7a5 \uc131\uacf5\uc744 \ub3c4\ubaa8\ud558\ub294 \uac83\uc744 \ubaa9\ud45c\ub85c \ud569\ub2c8\ub2e4.<\/p>\n\n<p><strong>\uc194\ub8e8\uc158: <\/strong>\ub9d0\ub808\uc774\uc2dc\uc544\uc5d0\uc11c \ud2b8\ub85c\ud53c\uce74\ub098 \uc624\ub80c\uc9c0 \uc8fc\uc2a4\uc758 \uac00\uc2dc\uc131\uacfc \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\ub97c \ub192\uc774\uace0\uc790 \ud558\ub294 PepsiCo\uc758 \uacfc\uc81c\uc5d0 \ub300\ud55c \ud574\uacb0\ucc45\uc740 LMX( <a href=\"https:\/\/lmx.ai\/ko\/\" title=\"LMX\">Location Media Xchange<\/a> )\ub97c \uc804\ub7b5\uc801\uc73c\ub85c \ud65c\uc6a9\ud558\ub294 \uac83\uc774\uc5c8\uc2b5\ub2c8\ub2e4. PepsiCo\ub294 \uc704\uce58 \uae30\ubc18 \uad11\uace0\uc5d0 \ub300\ud55c LMX\uc758 \uc804\ubb38 \uc9c0\uc2dd\uc744 \ud65c\uc6a9\ud558\uc5ec \uad50\ud1b5\ub7c9\uc774 \ub9ce\uc740 \uc9c0\uc5ed\uc5d0 \uc704\uce58\ud55c \ucd5c\uc801\uc758 \ub514\uc9c0\ud138 \uc2a4\ud06c\ub9b0\uc744 \uc2dd\ubcc4\ud558\uace0 \ud655\ubcf4\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. PepsiCo\ub294 \uc774\ub7ec\ud55c \uc8fc\uc694 \uc704\uce58\ub97c \ud1b5\ud574 \ud2b9\uc815 \uace0\uac1d\uc744 \ud0c0\uac9f\ud305\ud568\uc73c\ub85c\uc368 \ucea0\ud398\uc778\uc758 \ud6a8\uacfc\ub97c \uadf9\ub300\ud654\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n<p>LMX\uc758 \ub370\uc774\ud130 \uae30\ubc18 \uc811\uadfc \ubc29\uc2dd\uacfc \uc18c\ube44\uc790 \ud589\ub3d9\uc5d0 \ub300\ud55c \uc9c0\uc2dd\uc744 \ud1b5\ud574 PepsiCo\ub294 \ud0c0\uac9f \uace0\uac1d\uc5d0\uac8c \ud6a8\uacfc\uc801\uc73c\ub85c \uc811\uadfc\ud560 \uc218 \uc788\uc5c8\uace0 Tropicana \uc624\ub80c\uc9c0 \uc8fc\uc2a4\uc5d0 \ub300\ud55c \uba54\uc2dc\uc9c0\uac00 \uc801\uc2dc\uc5d0 \uc801\uc808\ud55c \uc0ac\ub78c\ub4e4\uc5d0\uac8c \uc804\ub2ec\ub418\ub3c4\ub85d \ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \uc815\ud655\ud55c \uace0\uac1d \ud0c0\uac9f\ud305\uacfc \uc804\ub7b5\uc801 \uad11\uace0 \ubc30\uce58\ub97c \ud1b5\ud574 PepsiCo\ub294 \uac15\ub825\ud55c \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\ub97c \uad6c\ucd95\ud558\uace0 \uc18c\ube44\uc790\ub4e4 \uc0ac\uc774\uc5d0\uc11c \ub192\uc740 \uc778\uc9c0\ub3c4\ub97c \ucc3d\ucd9c\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n<p><strong>\uacb0\uacfc:<\/strong> \ucea0\ud398\uc778\uc758 \uacb0\uacfc\ub294 \uc815\ub9d0 \ub180\ub77c\uc6e0\uc2b5\ub2c8\ub2e4. \ucd1d \uc870\ud68c\uc218 5,887,828\ud68c\ub97c \uae30\ub85d\ud558\uba70 \ub9ce\uc740 \uc2dc\uccad\uc790\ub4e4\uc758 \uc2dc\uc120\uc744 \uc0ac\ub85c\uc7a1\ub294 \ub370 \uc131\uacf5\ud588\ub2e4. \uc131\uc778 \uc5f0\ub839\uce35\uc740 \uc804\uccb4 \uc870\ud68c\uc218 \uc911 43.3%\ub97c \ucc28\uc9c0\ud588\uc73c\uba70, \uccad\ub144\uce35\uacfc \ub178\uc778\uce35\uc774 \uadf8 \ub4a4\ub97c \uc774\uc5c8\uc2b5\ub2c8\ub2e4. \uc2dc\uccad\uc790 \ubd80\ubb38\uc5d0\uc11c\ub294 \ud1b5\uadfc\uc790(Commuters)\uac00 \uc804\uccb4 \uc2dc\uccad\uc790\uc758 38.12%\ub97c \ucc28\uc9c0\ud574 \uac00\uc7a5 \ud070 \uadf8\ub8f9\uc73c\ub85c \ub5a0\uc62c\ub790\uace0, \uc2dd\ub8cc\ud488 \uc1fc\ud551\uac1d(Grocery Shoppers)\uacfc \uc74c\uc2dd \uc560\ud638\uac00(Food Lovers)\ub3c4 \uc0c1\ub2f9\ud55c \ucc38\uc5ec\ub3c4\ub97c \ubcf4\uc600\uc2b5\ub2c8\ub2e4.<\/p>\n\n<p>\uc131\ubcc4 \ubd84\ud3ec \uce21\uba74\uc5d0\uc11c \uc774 \ucea0\ud398\uc778\uc740 \uc804\uccb4 \uc870\ud68c\uc218 \uc911 56.85%\ub97c \ucc28\uc9c0\ud574 \ub0a8\uc131 \uc2dc\uccad\uc790\uc5d0\uac8c \ud070 \ud638\uc751\uc744 \uc5bb\uc5c8\uc2b5\ub2c8\ub2e4. \uc131\ubcc4\uc5d0 \ucd08\uc810\uc744 \ub9de\ucd98 \uc774\ub7ec\ud55c \uc811\uadfc \ubc29\uc2dd\uc740 \ud0c0\uac9f \uace0\uac1d\uacfc \uc758\ubbf8 \uc788\ub294 \uad00\uacc4\ub97c \ud615\uc131\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n<p>\uc0ac\ub78c\ub4e4\uc774 \ud654\uba74 \uac00\uae4c\uc774\uc5d0 \uc788\uc744 \uac00\ub2a5\uc131\uc774 \uac00\uc7a5 \ub192\uc740 \uc624\ud6c4 12\uc2dc\ubd80\ud130 \uc624\ud6c4 2\uc2dc\uae4c\uc9c0 \uc774\uc0c1\uc801\uc778 \uc2e4\ud589 \uc2dc\uac04\uc744 \uc2e0\uc911\ud558\uac8c \uc120\ud0dd\ud558\uc5ec \ucea0\ud398\uc778\uc758 \ud6a8\uacfc\ub97c \uadf9\ub300\ud654\ud558\uace0 \ub354 \ub9ce\uc740 \uc7a0\uc7ac \uace0\uac1d\uc5d0\uac8c \ub3c4\ub2ec \ubc94\uc704\ub97c \ud655\ub300\ud588\uc2b5\ub2c8\ub2e4. \uc774 \uc804\ub7b5\uc801 \uacb0\uc815\uc740 \uad50\ud1b5\ub7c9\uc774 \uac00\uc7a5 \ub9ce\uc740 \uc2dc\uac04\uc744 \uace0\ub824\ud558\uc5ec \ucd5c\uc801\uc758 \ub178\ucd9c\uc744 \ubcf4\uc7a5\ud588\uc2b5\ub2c8\ub2e4. \ud604\uc7ac \ub9d0\ub808\uc774\uc2dc\uc544 \uc778\uad6c\uc758 \uc57d 1.78%\uc5d0 \ub2ec\ud558\ub294 \uc774 \ucea0\ud398\uc778\uc758 \ub3c4\ub2ec \ubc94\uc704\ub294 \uc804\uad6d \uaddc\ubaa8\uc5d0 \ub300\ud55c \uc0c1\ub2f9\ud55c \uc601\ud5a5\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4.<\/p>\n\n<p><\/p>\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ube0c\ub79c\ub4dc: PepsiCo \uad6d\uac00: \ub9d0\ub808\uc774\uc2dc\uc544 \uacfc\uc81c: \ub9d0\ub808\uc774\uc2dc\uc544\uc5d0\uc11c \ud2b8\ub85c\ud53c\uce74\ub098 \uc624\ub80c\uc9c0 \uc8fc\uc2a4\uc758 \uac00\uc2dc\uc131\uacfc \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\ub97c \ub192\uc774\ub294 \ub370 \uc788\uc5b4 PepsiCo\uc758 \uc8fc\uc694 \uacfc\uc81c \uc911 \ud558\ub098\ub294 [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/lmx.ai\/ko\/case-studies\/pepsico-tropicana-malaysia-brand-visibility-campaign\/\">\ub354\ubcf4\uae30&#8230;<span class=\"screen-reader-text\"> from \ud2b8\ub85c\ud53c\uce74\ub098\uc758 \uc2b9\ub9ac: PepsiCo\uc758 \ud601\uc2e0\uc801\uc778 \ucea0\ud398\uc778\uc73c\ub85c \ub9d0\ub808\uc774\uc2dc\uc544 \uc74c\ub8cc \uc2dc\uc7a5\uc744 \uc0ac\ub85c\uc7a1\ub2e4<\/span><\/a><\/p>\n","protected":false},"featured_media":10251,"template":"","class_list":["post-10250","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/case-studies\/10250","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/types\/case-studies"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/media\/10251"}],"wp:attachment":[{"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/media?parent=10250"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}