{"id":10234,"date":"2023-08-07T09:11:07","date_gmt":"2023-08-07T03:41:07","guid":{"rendered":"https:\/\/lmx.ai\/news\/digichive-naia-%ed%99%94%eb%a9%b4%ec%97%90%ec%84%9c-%ec%9e%90%eb%8f%99%ed%99%94%eb%90%9c-dooh-%ea%b4%91%ea%b3%a0-%ed%99%9c%ec%84%b1%ed%99%94%eb%a5%bc-%ec%9c%84%ed%95%b4-lmx-%ec%84%a0%ed%83%9d\/"},"modified":"2023-12-20T15:19:57","modified_gmt":"2023-12-20T09:49:57","slug":"digichive-selects-lmx-to-enable-automated-dooh-advertising","status":"publish","type":"news","link":"https:\/\/lmx.ai\/ko\/news\/digichive-selects-lmx-to-enable-automated-dooh-advertising\/","title":{"rendered":"Digichive, NAIA \ud654\uba74\uc5d0\uc11c \uc790\ub3d9\ud654\ub41c DOOH \uad11\uace0 \ud65c\uc131\ud654\ub97c \uc704\ud574 LMX \uc120\ud0dd"},"content":{"rendered":"\n<p><\/p>\n\n<p class=\"has-text-align-left\"><em>2023\ub144 8\uc6d4 3\uc77c, \ud544\ub9ac\ud540: <\/em>\uc704\uce58 \uc138\uacc4 \ucd5c\ucd08\uc758 \ub3c5\ub9bd \uad11\uace0 \uae30\uc220 \ud68c\uc0ac\uc774\uc790 \uacf5\uae09 \uce21 \ud50c\ub7ab\ud3fc\uc778 Media Xchange\ub294 Ninoy Aquino \uad6d\uc81c \uacf5\ud56d(NAIA) \ud130\ubbf8\ub110, Clark Lipad International, Bacolod-Silay \uacf5\ud56d\uc758 \ub3c5\uc810 \uad11\uace0 \uc0ac\uc5c5\uad8c\uc790\uc778 Digichive Philippines Corporation(DPC)\uacfc \ud30c\ud2b8\ub108\uc2ed\uc744 \ubc1c\ud45c\ud588\uc2b5\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uce7c\ub9ac\ubcf4 \uad6d\uc81c\uacf5\ud56d. \uc774\ubc88 \ud30c\ud2b8\ub108\uc2ed\uc744 \ud1b5\ud574 \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd\uc73c\ub85c \ubcf4\uc7a5\ub418\ub294 \ucea0\ud398\uc778\uc740 \ubb3c\ub860 \uacf5\uac1c \uad50\ud658 \ubc0f PMP(Private Marketplace Deal) \ud65c\uc131\ud654\ub3c4 \uac00\ub2a5\ud574\uc9d1\ub2c8\ub2e4.<\/p>\n\n<p><br\/>LMX \uacf5\uae09\uce21 \ud50c\ub7ab\ud3fc(SSP)\uacfc \ud1b5\ud569\ub418\uba74 \uad11\uace0\uc8fc\ub294 \uacf5\ud56d \uacbd\ud5d8\uc744 \ud5a5\uc0c1\uc2dc\ud0a4\ub294 \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd \uad11\uace0\ub97c \ubc30\ud3ec\ud560 \uc218 \uc788\ub294 \uae30\ud68c\ub97c \uac16\uac8c \ub429\ub2c8\ub2e4. \uc774\ub294 \ub610\ud55c \ud544\ub9ac\ud540 \ucd5c\ucd08\uc758 \uc2e4\ub0b4 \ud504\ub85c\uadf8\ub7a8 \uc9c0\uc6d0 \uc2a4\ud06c\ub9b0\uc774 \ub420 \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n<p><br\/>Digichive\ub294 \uc9c4\ud654\ud558\ub294 \uae30\uc220\uc744 \ud65c\uc6a9\ud558\uace0, \uad11\uace0 \ud615\uc2dd\uc744 \ud65c\uc6a9\ud558\uba70, \uc624\ub298\ub0a0 \uc0c8\ub85c\uc6b4 \uc218\uc775\uc6d0\uc744 \uac00\ub2a5\ud558\uac8c \ud558\ub294 \ud328\ub7ec\ub2e4\uc784 \uc804\ud658\uc73c\ub85c \uac04\uc8fc\ub418\ub294 \uc9c0\uc18d \uac00\ub2a5\ud55c \uc194\ub8e8\uc158\uc758 \uc6b0\uc120\uc21c\uc704\ub97c \uc9c0\uc815\ud568\uc73c\ub85c\uc368 OOH \uad11\uace0\uc758 \uc9c4\ubcf4\uc801\uc778 \ubbf8\ub798\ub97c \uad6c\ucd95\ud558\uae30 \uc704\ud574 \uc124\ub9bd\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\ubc88 \ud30c\ud2b8\ub108\uc2ed\uc744 \ud1b5\ud574 Digichive\ub294 \uc774\uc81c Google\uc758 DV360, Trade Desk TTD \ubc0f MAX\uc640 \uac19\uc740 DSP \uad6c\ub9e4\uc790\uc5d0\uac8c \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n<p><br\/>Moving Walls Philippines\uc758 CEO\uc778 Norman Davadilla\ub294 \ub2e4\uc74c\uacfc \uac19\uc774 \ub9d0\ud588\uc2b5\ub2c8\ub2e4. &#8220;Ninoy Aquino \uad6d\uc81c\uacf5\ud56d\uc5d0 \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd \uad11\uace0\ub97c \ub3c4\uc785\ud568\uc73c\ub85c\uc368 \uace0\uac1d\uc740 \ub370\uc774\ud130\uc5d0 \uc758\ud574 \ucd09\ubc1c\ub41c \uccad\uc911 \ud0c0\uac9f\ud305, \uce21\uc815, \ucd5c\uc801\ud654 \ubc0f \uc2e4\uc2dc\uac04 \uc7ac\uc0dd \uce21\uba74\uc5d0\uc11c \uc625\uc678 \ucea0\ud398\uc778\uc5d0 \ub354 \ud070 \uc720\uc5f0\uc131\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. . \uc6b0\ub9ac\ub294 \uc774 \uc0c8\ub85c\uc6b4 \uc11c\ube44\uc2a4\uac00 \uacf5\ud56d \uacbd\ud5d8\uc744 \ud48d\ubd80\ud558\uac8c \ud558\uace0 \ub354 \ub9ce\uc740 \ube0c\ub79c\ub4dc\uc640 \ud30c\ud2b8\ub108\uc5d0\uac8c NAIA\uc758 \uacf5\ud56d \ubbf8\ub514\uc5b4 \uacf5\uac04\uc744 \uc5f4\uc5b4\uc904 \uac83\uc774\ub77c\ub294 \uc810\uc744 \uc758\uc2ec\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.\u201d<\/p>\n\n<p><br\/>Digichive Phils\uc758 \uc601\uc5c5 \ubd80\uc0ac\uc7a5\uc778 Ann Margaret Ngui\ub294 \u201c\ub514\uc9c0\ud138 \uacbd\uc81c\ub97c \uc704\ud55c \ud601\uc2e0\uc801\uc778 \uc194\ub8e8\uc158\uc744 \uc81c\uacf5\ud558\ub294 \uc120\ub3c4\uc801\uc778 \uacf5\uae09\uc5c5\uccb4\uc778 LMX \ud50c\ub7ab\ud3fc\uacfc \uc804\ub7b5\uc801 \ud30c\ud2b8\ub108\uc2ed\uc744 \uccb4\uacb0\ud588\uc74c\uc744 \ubc1c\ud45c\ud558\uac8c \ub418\uc5b4 \uae30\uc058\uac8c \uc0dd\uac01\ud569\ub2c8\ub2e4. \uc774\ubc88 \ud30c\ud2b8\ub108\uc2ed\uc744 \ud1b5\ud574 \uc6b0\ub9ac\ub294 LMX\uc758 \ucd5c\ucca8\ub2e8 \uae30\uc220\uacfc \uc804\ubb38 \uc9c0\uc2dd\uc744 \ud65c\uc6a9\ud558\uc5ec \uc81c\ud488\uacfc \uc11c\ube44\uc2a4\ub97c \ud5a5\uc0c1\ud558\uace0 \uace0\uac1d\uc5d0\uac8c \ub354 \ub9ce\uc740 \uac00\uce58\uc640 \ud3b8\ub9ac\ud568\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\uac8c \ub420 \uac83\uc785\ub2c8\ub2e4. \uc6b0\ub9ac\ub294 \uc774\ubc88 \ud611\ub825\uc774 \uc591\uce21 \ubaa8\ub450\uc5d0\uac8c \uc131\uc7a5\uacfc \ud601\uc2e0\uc744 \uc704\ud55c \uc0c8\ub85c\uc6b4 \uae30\ud68c\ub97c \ucc3d\ucd9c\ud558\uace0 \uacbd\uc7c1 \uc2dc\uc7a5\uc5d0\uc11c \uc6b0\ub9ac\uc758 \uc785\uc9c0\ub97c \uac15\ud654\ud560 \uac83\uc774\ub77c\uace0 \ubbff\uc2b5\ub2c8\ub2e4. \uc6b0\ub9ac\ub294 LMX \ud50c\ub7ab\ud3fc\uacfc \uae34\ubc00\ud788 \ud611\ub825\ud558\uc5ec \uc774\ud574\uad00\uacc4\uc790\uc5d0\uac8c \ucd5c\uc0c1\uc758 \uacb0\uacfc\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\uae30\ub97c \uae30\ub300\ud569\ub2c8\ub2e4.\u201d<\/p>\n\n<p><br\/>Digichive\uc640 LMX\ub294 \ud568\uaed8 Google DV360\uc744 \ud1b5\ud574 NAIA \uad6d\uc81c\uc120 \ubc0f \uad6d\ub0b4\uc120 \ud130\ubbf8\ub110 3 \uc0ac\uc804 \ud0d1\uc2b9 LED\uc5d0\uc11c \ucd5c\ucd08\uc758 \ubcf4\uc7a5 \ud504\ub85c\uadf8\ub798\ubc0d(PG) \ucea0\ud398\uc778\uc744 \uc2dc\uc791\ud588\uc2b5\ub2c8\ub2e4. \ud604\uc7ac \uc9c4\ud589 \uc911\uc778 \uc774 \ucea0\ud398\uc778\uc740 \ub514\uc9c0\ud138 \uc5d0\uc774\uc804\uc2dc\ub97c \ud1b5\ud574 BPO \ud68c\uc0ac\ub97c \ub300\uc0c1\uc73c\ub85c \uc9c4\ud589\ub429\ub2c8\ub2e4.<\/p>\n\n<p><br\/>Digichive\ub294 \ud604\uc7ac NAIA \uacf5\ud56d \ub0b4\uc5d0\uc11c \ub77c\uc774\ud2b8 \ubc15\uc2a4, LED, \uc2a4\ud2f0\ucee4 \ub7a9, \ubc30\ub108, \ud478\uc2dc\uce74\ud2b8, \ud68c\uc804\ubaa9\ub9c8 \ubca8\ud2b8, \ud504\ub85c\ubaa8\uc158 \ubd80\uc2a4, \uc625\uc678 \ub514\uc9c0\ud138 \uac04\ud310 \ub4f1 \ub2e4\uc591\ud55c \ud615\uc2dd\uc744 \ubcf4\uc720\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>2023\ub144 8\uc6d4 3\uc77c, \ud544\ub9ac\ud540: \uc704\uce58 \uc138\uacc4 \ucd5c\ucd08\uc758 \ub3c5\ub9bd \uad11\uace0 \uae30\uc220 \ud68c\uc0ac\uc774\uc790 \uacf5\uae09 \uce21 \ud50c\ub7ab\ud3fc\uc778 Media Xchange\ub294 Ninoy Aquino \uad6d\uc81c \uacf5\ud56d(NAIA) [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/lmx.ai\/ko\/news\/digichive-selects-lmx-to-enable-automated-dooh-advertising\/\">\ub354\ubcf4\uae30&#8230;<span class=\"screen-reader-text\"> from Digichive, NAIA \ud654\uba74\uc5d0\uc11c \uc790\ub3d9\ud654\ub41c DOOH \uad11\uace0 \ud65c\uc131\ud654\ub97c \uc704\ud574 LMX \uc120\ud0dd<\/span><\/a><\/p>\n","protected":false},"featured_media":10235,"template":"","class_list":["post-10234","news","type-news","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/news\/10234","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/types\/news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/media\/10235"}],"wp:attachment":[{"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/media?parent=10234"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}