{"id":10238,"date":"2023-10-06T09:13:32","date_gmt":"2023-10-06T03:43:32","guid":{"rendered":"https:\/\/lmx.ai\/news\/fc-%eb%af%b8%eb%94%94%ec%96%b4-lmx%ec%99%80-%ed%98%91%eb%a0%a5%ed%95%98%ec%97%ac-ooh-%ea%b5%ac%eb%a7%a4-%ec%9e%90%eb%8f%99%ed%99%94-%eb%b0%8f-%ec%b8%a1%ec%a0%95-%ec%a7%80%ec%9b%90\/"},"modified":"2023-12-20T15:59:15","modified_gmt":"2023-12-20T10:29:15","slug":"fc-media-partners-lmx-enable-ooh-buying-automation-measurement","status":"publish","type":"news","link":"https:\/\/lmx.ai\/ko\/news\/fc-media-partners-lmx-enable-ooh-buying-automation-measurement\/","title":{"rendered":"FC \ubbf8\ub514\uc5b4, LMX\uc640 \ud611\ub825\ud558\uc5ec OOH \uad6c\ub9e4 \uc790\ub3d9\ud654 \ubc0f \uce21\uc815 \uc9c0\uc6d0"},"content":{"rendered":"\n<p><\/p>\n\n<p class=\"has-text-align-left\">2023\ub144 10\uc6d4 5\uc77c, \uce74\uc0ac\ube14\ub791\uce74 &#8211; Moving Walls Group\uc758 \uc77c\ubd80\uc774\uc790 OOH(Out-of-Home) \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\ub97c \uc704\ud55c \uc120\ub3c4\uc801\uc778 \uc5d4\ud130\ud504\ub77c\uc774\uc988 \uc18c\ud504\ud2b8\uc6e8\uc5b4 \uc81c\uacf5\uc5c5\uccb4\uc778 LMX(Location Media Xchange)\ub294 \uce21\uc815 \ubc0f \uc608\uc57d \uc790\ub3d9\ud654 \ucd9c\uc2dc\ub97c \uc704\ud574 FC Media\uc640 \ud30c\ud2b8\ub108\uc2ed\uc744 \ubc1c\ud45c\ud588\uc2b5\ub2c8\ub2e4. \ubaa8\ub4e0 \uc778\ubca4\ud1a0\ub9ac\uc5d0 \uac78\uccd0 <\/p>\n\n<p class=\"has-text-align-left\">1998\ub144\uc5d0 \uc124\ub9bd\ub41c FC Media\ub294 \ubaa8\ub85c\ucf54 \uc804\uc5ed\uc5d0\uc11c 2,500\uac1c \uc774\uc0c1\uc758 OOH \ubbf8\ub514\uc5b4 \uc790\uc0b0\uc744 \ubcf4\uc720\ud558\uace0 \uc788\ub294 \uad11\ubc94\uc704\ud55c \uc785\uc9c0\ub97c \uac16\ucd98 \ubaa8\ub85c\ucf54\uc758 \uc120\ub3c4\uc801\uc778 OOH \ubbf8\ub514\uc5b4 \uc6b4\uc601\uc5c5\uccb4\uc785\ub2c8\ub2e4. OOH \ub514\uc2a4\ud50c\ub808\uc774\uc5d0 \ub300\ud55c \uc804\ubb38 \uc9c0\uc2dd\uacfc LMX\uc758 \ucd5c\ucca8\ub2e8 \uc18c\ud504\ud2b8\uc6e8\uc5b4 \uc194\ub8e8\uc158\uc774 \uacb0\ud569\ub418\uc5b4 FC Media\ub294 \uc6b4\uc601\uc744 \uac04\uc18c\ud654\ud558\uace0 \uc11c\ube44\uc2a4\ub97c \ud5a5\uc0c1\uc2dc\ud0ac \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n<p class=\"has-text-align-left\"><br\/>\uc774 \ud30c\ud2b8\ub108\uc2ed\uc744 \ud1b5\ud574 FC Media\uc758 \uac80\uc99d\ub41c \ub370\uc774\ud130 \uc561\uc138\uc2a4 \ub2a5\ub825\uc774 \ud5a5\uc0c1\ub418\uc5b4 \uace0\uac1d\uc744 \uc704\ud55c \uac00\uce58\ub97c \uad6c\ucd95\ud558\uace0 OOH \uc608\uc0b0\uc744 \ub298\ub9ac\ub294 \ub3d9\uc2dc\uc5d0 \ub514\uc9c0\ud138 \uad6c\ub9e4\uc790\ub97c \uc720\uce58\ud560 \uc218 \uc788\uac8c \ub429\ub2c8\ub2e4. \uc774 \ud611\ub825\uc744 \ud1b5\ud574 \ud310\ub9e4 \ubc0f \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd \uad11\uace0\ub97c \uc704\ud55c &#8220;\uc0c1\uc2dc \uc811\uc18d&#8221; \uc804\uc790\uc0c1\uac70\ub798\uc640 \uc720\uc0ac\ud55c \ud50c\ub7ab\ud3fc\uc758 \uc0dd\uc131\ub3c4 \ucd09\uc9c4\ub420 \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n<p class=\"has-text-align-left\"><br\/>Moving Walls\uc758 \uc124\ub9bd\uc790\uc774\uc790 \uadf8\ub8f9 CEO\uc778 Srikanth Ramachandran\uc740 &#8220;\uce21\uc815 \ubc0f \uc790\ub3d9\ud654\ub294 OOH(Out-of-Home) \uad11\uace0\ub97c \ubaa8\ub4e0 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc758 \ud575\uc2ec\uc73c\ub85c \ub04c\uc5b4\uc62c\ub9b4 \uc900\ube44\uac00 \ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4.&#8221;\ub77c\uace0 \ub9d0\ud588\uc2b5\ub2c8\ub2e4. &#8220;\uc6b0\ub9ac\ub294 \ub370\uc774\ud130 \uae30\ubc18 \uc140\ud504 \uc11c\ube44\uc2a4 \uc194\ub8e8\uc158\uc744 \uc131\uacf5\uc801\uc73c\ub85c \ubc30\ud3ec\ud558\uc5ec \ubaa8\ub85c\ucf54\uc640 \ubd81\uc544\ud504\ub9ac\uce74 \uc804\uc5ed\uc758 \uad11\uace0\uc8fc\uc5d0\uac8c \uc0c1\ub2f9\ud55c \ud61c\ud0dd\uc744 \uc81c\uacf5\ud55c FC Media\uc640\uc758 \ud611\ub825\uc5d0 \uc790\ubd80\uc2ec\uc744 \ub290\ub08d\ub2c8\ub2e4.&#8221;<\/p>\n\n<p class=\"has-text-align-left\"><br\/>\ub610\ud55c Srikanth\ub294 \ub2e4\uac00\uc624\ub294 FC \ubbf8\ub514\uc5b4 \uc774\ubca4\ud2b8\uc778 FC Media Mornings\uc5d0\uc11c \uac8c\uc2a4\ud2b8 \uc5f0\uc0ac\ub85c \ud65c\ub3d9\ud560 \uc608\uc815\uc785\ub2c8\ub2e4. FC Media\uc758 \uc18c\uc911\ud55c \uace0\uac1d\uc744 \uc704\ud574 \ub9de\ucda4 \uc81c\uc791\ub41c \uc774\ubc88 \ud589\uc0ac\uc5d0\ub294 \uc5c5\uacc4 \uc804\ubb38\uac00\uc758 \ud504\ub808\uc820\ud14c\uc774\uc158\uc774 \ud3ec\ud568\ub420 \uc608\uc815\uc785\ub2c8\ub2e4. Srikanth Ramachandran\uc758 \uae30\uc870 \uc5f0\uc124\uc740 OOH \ubbf8\ub514\uc5b4\uc758 \uacfc\uac70, \ud604\uc7ac, \ubbf8\ub798\ub97c \uc911\uc2ec\uc73c\ub85c \ubaa8\ub85c\ucf54\uc758 \uc8fc\uc694 \ubbf8\ub514\uc5b4 \ubc14\uc774\uc5b4 \ubc0f \ub300\ud589\uc0ac\ub85c \uad6c\uc131\ub41c \uccad\uc911\uc5d0\uac8c \uadc0\uc911\ud55c \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud560 \uac83\uc785\ub2c8\ub2e4.<br\/><\/p>\n\n<p class=\"has-text-align-left\">LMX\uc640 FC Media\ub294 OOH \uad11\uace0\uc5d0 \uc0ac\uc6a9\ud560 \uc218 \uc788\ub294 \uae30\ub2a5\uacfc \uae30\ud68c\ub97c \ud48d\ubd80\ud558\uac8c \ud558\uc5ec \uad11\uace0\uc8fc\uc640 \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790 \ubaa8\ub450 \uc9c4\ud654\ud558\ub294 OOH \ud658\uacbd \ub0b4\uc5d0\uc11c \uc6d0\ud65c\ud558\uace0 \ud6a8\uc728\uc801\uc73c\ub85c \uc5f0\uacb0\ud560 \uc218 \uc788\ub3c4\ub85d \ucd5c\uc120\uc744 \ub2e4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n\n<p class=\"has-text-align-left\">FC Media\uc758 \ub370\uc774\ud130 \ubc0f \ub514\uc9c0\ud138 \ud601\uc2e0 \uc774\uc0ac\uc778 Saad Bencharef\ub294 &#8220;OOH \ubbf8\ub514\uc5b4 \uc18c\uc720\uad8c\uc758 \ubaa8\ub4e0 \uce21\uba74\uc744 \ub2e4\ub8e8\ub294 \uc2a4\ub9c8\ud2b8\ud558\uace0 \uc5ed\ub3d9\uc801\uc774\uba70 \ud601\uc2e0\uc801\uc778 \uc870\uc9c1\uc778 LMX\uc640 \ud30c\ud2b8\ub108\uc2ed\uc744 \ub9fa\uac8c \ub418\uc5b4 \ub9e4\uc6b0 \uae30\uc069\ub2c8\ub2e4.&#8221;\ub77c\uace0 \ub9d0\ud588\uc2b5\ub2c8\ub2e4. &#8220;\uc774 \ud30c\ud2b8\ub108\uc2ed\uc740 \uc6b0\ub9ac\uc758 \uad11\uace0 \ucea0\ud398\uc778\uc5d0 \uc804\ub840 \uc5c6\ub294 \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud558\ub294 \ucd5c\ucca8\ub2e8 \uccad\uc911 \uce21\uc815 \uc194\ub8e8\uc158\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \ud30c\uc774\ud504\ub77c\uc778\uc5d0\ub294 \uc6b0\ub9ac\uac00 \uccad\uc911\uacfc \uc5f0\uacb0\ud558\ub294 \ubc29\uc2dd\uc744 \ud601\uc2e0\ud560 \ud765\ubbf8\uc9c4\uc9c4\ud55c \uc804\uc790 \uc0c1\uac70\ub798 \uc6f9\uc0ac\uc774\ud2b8\uac00 \uc788\uc2b5\ub2c8\ub2e4!&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>2023\ub144 10\uc6d4 5\uc77c, \uce74\uc0ac\ube14\ub791\uce74 &#8211; Moving Walls Group\uc758 \uc77c\ubd80\uc774\uc790 OOH(Out-of-Home) \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\ub97c \uc704\ud55c \uc120\ub3c4\uc801\uc778 \uc5d4\ud130\ud504\ub77c\uc774\uc988 \uc18c\ud504\ud2b8\uc6e8\uc5b4 \uc81c\uacf5\uc5c5\uccb4\uc778 LMX(Location Media Xchange)\ub294 [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/lmx.ai\/ko\/news\/fc-media-partners-lmx-enable-ooh-buying-automation-measurement\/\">\ub354\ubcf4\uae30&#8230;<span class=\"screen-reader-text\"> from FC \ubbf8\ub514\uc5b4, LMX\uc640 \ud611\ub825\ud558\uc5ec OOH \uad6c\ub9e4 \uc790\ub3d9\ud654 \ubc0f \uce21\uc815 \uc9c0\uc6d0<\/span><\/a><\/p>\n","protected":false},"featured_media":10239,"template":"","class_list":["post-10238","news","type-news","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/news\/10238","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/types\/news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/media\/10239"}],"wp:attachment":[{"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/media?parent=10238"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}