{"id":10240,"date":"2023-10-23T09:36:14","date_gmt":"2023-10-23T04:06:14","guid":{"rendered":"https:\/\/lmx.ai\/news\/pikasso-location-media-xchange%ec%9d%98-%ed%94%84%eb%a1%9c%ea%b7%b8%eb%9e%98%eb%b0%8d-%eb%b0%a9%ec%8b%9d-ssp%ec%99%80-%ed%86%b5%ed%95%a9%ed%95%98%ec%97%ac-%ea%b8%80%eb%a1%9c%eb%b2%8c-%ea%b4%91\/"},"modified":"2023-12-20T16:03:43","modified_gmt":"2023-12-20T10:33:43","slug":"pikasso-integrates-with-location-media-xchange-programmatic-ssp","status":"publish","type":"news","link":"https:\/\/lmx.ai\/ko\/news\/pikasso-integrates-with-location-media-xchange-programmatic-ssp\/","title":{"rendered":"Pikasso, Location Media Xchange\uc758 \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd SSP\uc640 \ud1b5\ud569\ud558\uc5ec \uae00\ub85c\ubc8c \uad11\uace0\uc8fc \uc561\uc138\uc2a4 \ud655\ub300"},"content":{"rendered":"\n

2023\ub144 10\uc6d4 19\uc77c, \ubaa8\ub85c\ucf54 \u2013 OOH(Out-of-Home) \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\ub97c \uc704\ud55c \uc120\ub3c4\uc801\uc778 \uae30\uc5c5 \uc18c\ud504\ud2b8\uc6e8\uc5b4 \uc81c\uacf5\uc5c5\uccb4\uc778 LMX(Location Media Xchange)\ub294 \uc800\uba85\ud55c \uc625\uc678 \uad11\uace0 \uae30\uc5c5\uc778 Pikasso\uc640 \uc804\ub7b5\uc801 \uacc4\uc57d\uc744 \ubc1c\ud45c\ud558\uac8c \ub418\uc5b4 \uae30\uc058\uac8c \uc0dd\uac01\ud569\ub2c8\ub2e4. \ub2e4\uc591\ud55c \uad6d\uc81c \uc2dc\uc7a5\uc5d0 \uac78\uccd0.<\/p>\n\n

\uc774\ubc88 \ud611\ub825\uc744 \ud1b5\ud574 LMX\ub294 Pikasso\uc758 \ub3d9\uc801 DOOH(Digital Out-of-Home) \uc2a4\ud06c\ub9b0\uc744 \ud50c\ub7ab\ud3fc\uc5d0 \uc6d0\ud65c\ud558\uac8c \ud1b5\ud569\ud558\uc5ec \uad11\uace0\uc8fc\uac00 \ub808\ubc18\ud2b8, \ubd81\uc544\ud504\ub9ac\uce74 \ubc0f \uc11c\uc544\ud504\ub9ac\uce74 \uc9c0\uc5ed\uc758 \uad11\ubc94\uc704\ud55c \uccad\uc911\uc5d0\uac8c \uc6d0\ud65c\ud558\uac8c \uc561\uc138\uc2a4\ud560 \uc218 \uc788\uac8c \ub429\ub2c8\ub2e4.<\/p>\n\n

Moving Walls\uc758 \uc124\ub9bd\uc790\uc774\uc790 \uadf8\ub8f9 CEO\uc778 Srikanth Ramachandran\uc740 “OOH \uad11\uace0 \uc5c5\uacc4\uc758 \uc120\uad6c\uc790\uc778 Pikasso\uc640 \ud30c\ud2b8\ub108\uc2ed\uc744 \ub9fa\uac8c \ub418\uc5b4 \ub9e4\uc6b0 \uae30\uc069\ub2c8\ub2e4.”\ub77c\uace0 \ub9d0\ud588\uc2b5\ub2c8\ub2e4. “\uc774\ubc88 \ud1b5\ud569\uc740 \ud2b9\ud788 \ub808\ubc18\ud2b8\uc5d0\uc11c \ubd81\uc544\ud504\ub9ac\uce74\uc640 \uc11c\uc544\ud504\ub9ac\uce74, \ucf54\uce74\uc11c\uc2a4, \ud604\uc7ac \uc774\ud0c8\ub9ac\uc544\uc5d0 \uc774\ub974\uae30\uae4c\uc9c0 Pikasso\uac00 \ub9c8\uc2a4\ud130\ud55c \ub2e4\uc591\ud558\uace0 \uc5ed\ub3d9\uc801\uc778 \uc9c0\uc5ed\uc5d0\uc11c \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\uc5d0\uac8c \uc131\uc7a5\uacfc \uc218\uc775\ud654\ub97c \uc704\ud55c \uace0\uae09 \ub3c4\uad6c\ub97c \uc81c\uacf5\ud558\ub824\ub294 \uc6b0\ub9ac\uc758 \uc0ac\uba85\uc5d0 \uc788\uc5b4 \uc911\uc694\ud55c \uc774\uc815\ud45c\uc785\ub2c8\ub2e4. . 13,000\uac1c \uc774\uc0c1\uc758 \uad11\uace0 \uc5bc\uad74\uacfc \uc8fc\uc694 \uc704\uce58\uc5d0 \ub300\ud55c \uc804\ub7b5\uc801 \ucd08\uc810\uc744 \uac16\ucd98 Pikasso\uc758 \uad11\ubc94\uc704\ud55c \uc785\uc9c0\ub294 \uc6b0\uc218\uc131\uacfc \ud601\uc2e0\uc5d0 \ub300\ud55c \uc6b0\ub9ac\uc758 \uc57d\uc18d\uacfc \uc644\ubcbd\ud558\uac8c \uc77c\uce58\ud569\ub2c8\ub2e4.”<\/p>\n\n

Pikasso\ub294 \uc774\ub7ec\ud55c \ud765\ubd84\uc744 \uacf5\uc720\ud569\ub2c8\ub2e4. \u201cDOOH \uc2a4\ud06c\ub9b0\uc744 LMX\uc640 \ud1b5\ud569\ud558\uba74 \uc544\uc2dc\uc544 \uc2dc\uc7a5\uc774 MENA \ubc0f \uc11c\uc544\ud504\ub9ac\uce74 \uc9c0\uc5ed\uc758 \uad00\uac1d\uacfc \uc18c\ud1b5\ud560 \uc218 \uc788\ub294 \uae30\ud68c\uc758 \uc601\uc5ed\uc774 \uc5f4\ub9bd\ub2c8\ub2e4. \uc6b0\ub9ac\ub294 \uc774\ubc88 \uacc4\uc57d \ub355\ubd84\uc5d0 \uc6b0\ub9ac \uc2dc\uc7a5\uc5d0\uc11c \ub3d9\ub0a8\uc544\uc2dc\uc544\uc758 \uac00\uc7a5 \uc778\uae30 \uc788\ub294 \ube0c\ub79c\ub4dc\uc640\uc758 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc774 \ubc1c\uc804\ud560 \uc218 \uc788\uae30\ub97c \uae30\ub300\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.\u201d Pikasso\uc758 \ud504\ub85c\uadf8\ub798\ubc0d \ubc0f \ud601\uc2e0 \ucc45\uc784\uc790\uc778 Francesca Vincenti\ub294 \ub9d0\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n

\uc774 \ud30c\ud2b8\ub108\uc2ed\uc740 LMX\uc640 Pikasso \ubaa8\ub450\uac00 OOH \uad11\uace0 \uae30\ud68c\ub97c \ud655\ub300\ud558\uaca0\ub2e4\ub294 \uc57d\uc18d\uc744 \ub098\ud0c0\ub0c5\ub2c8\ub2e4. LMX\ub294 \uc774\uc81c Pikasso \ud504\ub9ac\ubbf8\uc5c4 \uc2a4\ud06c\ub9b0 \ub124\ud2b8\uc6cc\ud06c\uc5d0\uc11c \ucea0\ud398\uc778\uc744 \ud65c\uc131\ud654\ud560 \uc218 \uc788\ub294 \ub2e4\uc591\ud55c \uc634\ub2c8\ucc44\ub110 \ubc0f DOOH \uc804\ubb38 \uc218\uc694\uce21 \ud50c\ub7ab\ud3fc(DSP)\uc5d0 \uc5f0\uacb0\ub429\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"

2023\ub144 10\uc6d4 19\uc77c, \ubaa8\ub85c\ucf54 \u2013 OOH(Out-of-Home) \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\ub97c \uc704\ud55c \uc120\ub3c4\uc801\uc778 \uae30\uc5c5 \uc18c\ud504\ud2b8\uc6e8\uc5b4 \uc81c\uacf5\uc5c5\uccb4\uc778 LMX(Location Media Xchange)\ub294 \uc800\uba85\ud55c \uc625\uc678 \uad11\uace0 \uae30\uc5c5\uc778 […]<\/p>\n

\ub354\ubcf4\uae30… from Pikasso, Location Media Xchange\uc758 \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd SSP\uc640 \ud1b5\ud569\ud558\uc5ec \uae00\ub85c\ubc8c \uad11\uace0\uc8fc \uc561\uc138\uc2a4 \ud655\ub300<\/span><\/a><\/p>\n","protected":false},"featured_media":10241,"template":"","class_list":["post-10240","news","type-news","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/news\/10240"}],"collection":[{"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/types\/news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/media\/10241"}],"wp:attachment":[{"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/media?parent=10240"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}