{"id":10244,"date":"2023-12-14T08:58:29","date_gmt":"2023-12-14T03:28:29","guid":{"rendered":"https:\/\/lmx.ai\/news\/lmx-domedia%ec%99%80-%ec%a0%9c%ed%9c%b4%ed%95%98%ec%97%ac-billboardsin-marketplace%ec%97%90%ec%84%9c-apac-oohout-of-home-%eb%af%b8%eb%94%94%ec%96%b4-%ec%95%a1%ec%84%b8%ec%8a%a4-%ec%a7%80%ec%9b%90\/"},"modified":"2023-12-20T16:45:19","modified_gmt":"2023-12-20T11:15:19","slug":"lmx-partners-domedia-to-enable-apac-out-of-home","status":"publish","type":"news","link":"https:\/\/lmx.ai\/ko\/news\/lmx-partners-domedia-to-enable-apac-out-of-home\/","title":{"rendered":"LMX, DOmedia\uc640 \uc81c\ud734\ud558\uc5ec BillboardsIn Marketplace\uc5d0\uc11c APAC OOH(Out-of-Home) \ubbf8\ub514\uc5b4 \uc561\uc138\uc2a4 \uc9c0\uc6d0"},"content":{"rendered":"\n<p class=\"has-text-align-left\"><br\/>2023\ub144 12\uc6d4 12\uc77c, \ub9d0\ub808\uc774\uc2dc\uc544 \u2013 LMX(Location Media Xchange)\uc640 DOmedia\ub294 \uc138\uacc4\uc5d0\uc11c \uac00\uc7a5 \ub9ce\uc774 \uc0ac\uc6a9\ub418\ub294 \ud604\uc9c0 OOH \uad11\uace0 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\uc778 BillboardsIn.com\uc744 \ud1b5\ud574 \uc628\ub77c\uc778\uc73c\ub85c \uad6c\ub9e4\ud560 \uc218 \uc788\ub294 15,000\uac1c \uc774\uc0c1\uc758 OOH(\uc625\uc678) \ubbf8\ub514\uc5b4 \uc790\uc0b0\uc744 \ub9cc\ub4e4\uae30 \uc704\ud574 \ud30c\ud2b8\ub108\uc2ed\uc744 \ub9fa\uc5c8\uc2b5\ub2c8\ub2e4. \uc624\ub298\ubd80\ud130 \uad11\uace0\uc8fc\ub294 \uc2f1\uac00\ud3ec\ub974, \ub9d0\ub808\uc774\uc2dc\uc544, \uc778\ub3c4\ub124\uc2dc\uc544, \ud0dc\uad6d, \ud544\ub9ac\ud540, \ubca0\ud2b8\ub0a8 \ubc0f \uc778\ub3c4\uc5d0\uc11c \uc9c0\uc5ed \uad11\uace0 \ucea0\ud398\uc778\uc744 \uacc4\ud68d\ud558\uace0 \uad6c\ub9e4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n<p class=\"has-text-align-left\"><br\/>BillboardsIn&#8217;s\ub294 \ubbf8\uad6d\uacfc \uce90\ub098\ub2e4\uc5d0\uc11c 5\ub144\uac04 \ud3ed\ubc1c\uc801\uc778 \uc131\uc7a5\uc744 \uc774\ub8ec \ub370 \uc774\uc5b4 APAC \uad6d\uac00\uc5d0\ub3c4 \ucd9c\uc2dc\ub429\ub2c8\ub2e4. 2023\ub144 \ubd81\ubbf8 \uad11\uace0\uc8fc\ub4e4\uc740 DOmedia\uc758 \uc18c\ud504\ud2b8\uc6e8\uc5b4\ub97c \uc0ac\uc6a9\ud558\uc5ec \uc5f0\uac04 OOH\ub85c 10\uc5b5 \ub2ec\ub7ec \uc774\uc0c1\uc744 \uacc4\ud68d\ud558\uace0 \uc2e4\ud589\ud588\uc2b5\ub2c8\ub2e4. Moving Walls Group\uc758 \uc77c\ubd80\uc774\uc790 OOH(Out-of-Home) \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\ub97c \uc704\ud55c \uc120\ub3c4\uc801\uc778 \uc5d4\ud130\ud504\ub77c\uc774\uc988 \uc18c\ud504\ud2b8\uc6e8\uc5b4 \uc81c\uacf5\uc5c5\uccb4\uc778 LMX\ub294 \uc774\ub7ec\ud55c \uad6d\uac00\uc758 \ub9ac\ub354\ub85c\uc11c\uc758 \uc704\uce58\ub85c \uc778\ud574 BillboardsIn\uc744 \ucd9c\uc2dc\ud558\ub294 \ub370 \uc774\uc0c1\uc801\uc778 \ud30c\ud2b8\ub108\uc600\uc2b5\ub2c8\ub2e4.<\/p>\n\n<p><br\/>BillboardsIn\uc758 \uc6b4\uc601 \uc774\uc0ac\uc778 Kohei Adams\ub294 \u201cLMX\uc640\uc758 \ud30c\ud2b8\ub108\uc2ed\uc744 \ud1b5\ud574 BillboardsIn\uc740 \ubbf8\uad6d\uc5d0\uc11c\uc640 \ub9c8\ucc2c\uac00\uc9c0\ub85c APAC \uad6d\uac00\uc758 \ud604\uc9c0 \uad11\uace0\uc8fc\ub97c \uc704\ud55c \uc138\uc0c1\uc744 \ubc14\uafc0 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\u201d\ub77c\uace0 \ub9d0\ud588\uc2b5\ub2c8\ub2e4. \u201c\uc9c0\uc5ed\uad11\uace0\ub294 OOH \uc0b0\uc5c5\uc758 \uc0dd\uba85\uc120\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uad11\uace0 \ud615\uc2dd\uc758 \uc811\uadfc\uc131\uc744 \ub192\uc784\uc73c\ub85c\uc368 \uc6b0\ub9ac\ub294 \uc911\uc18c\uae30\uc5c5\uacfc \ubbf8\ub514\uc5b4 \uc6b4\uc601\uc790 \ubaa8\ub450\uc5d0\uac8c \uc708\uc708(win-win) \uc0c1\ud669\uc744 \uc870\uc131\ud569\ub2c8\ub2e4.\u201d<\/p>\n\n<p><br\/>\uc774\ub4e4\uc740 \ud568\uaed8 APAC \uc9c0\uc5ed\uc758 \ub2e4\uc591\ud55c OOH \uc778\ubca4\ud1a0\ub9ac\ub97c BillboardsIn\uc5d0 \ud0d1\uc7ac\ud558\ub294 \uac83\uc744 \ubaa9\ud45c\ub85c \ud569\ub2c8\ub2e4. \uc774 \ud30c\ud2b8\ub108\uc2ed\uc740 \uc9c1\uc811 \uad11\uace0\uc8fc\uac00 \ub2e4\uc591\ud55c APAC \uad6d\uac00\uc5d0\uc11c \uc0ac\uc6a9 \uac00\ub2a5\ud55c \uad11\uace0\ud310 \uc778\ubca4\ud1a0\ub9ac\ub97c \ucc3e\uace0 \uc608\uc57d\ud558\ub294 \ud504\ub85c\uc138\uc2a4\ub97c \ub2e8\uc21c\ud654\ud558\ub3c4\ub85d \uc124\uc815\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n<p><br\/>Moving Walls\uc758 \uc124\ub9bd\uc790\uc774\uc790 \uadf8\ub8f9 CEO\uc778 Srikanth Ramachandran\uc5d0 \ub530\ub974\uba74, &#8220;\uc774 \ud30c\ud2b8\ub108\uc2ed\uc740 \uacf5\uae09\uc5c5\uccb4\uac00 \uc811\uadfc\uc131\uc744 \ud5a5\uc0c1\uc2dc\ud0a4\uae30 \uc704\ud574 \uc7ac\uace0\ub97c \ud50c\ub7ab\ud3fc\uc5d0 \uc5f0\uacb0\ud568\uc5d0 \ub530\ub77c OOH \uc5c5\uacc4\uc5d0\uc11c \uc77c\uc5b4\ub098\uace0 \uc788\ub294 \ub354 \ub113\uc740 \ubcc0\ud654\ub97c \uc0c1\uc9d5\ud569\ub2c8\ub2e4. \uc18c\uc15c \ub124\ud2b8\uc6cc\ud06c\uc5d0 \uc758\uc874\ud558\ub294 \uc218\ubc31\ub9cc \uac1c\uc758 \uc911\uc18c\uae30\uc5c5\uc774 \uc131\uc7a5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc778\uc9c0\ub3c4 \uad6c\ucd95\uc744 \uc704\ud55c \ubbf8\ub514\uc5b4 \uad11\uace0. OOH \ubbf8\ub514\uc5b4\ub97c \ub2e8\uc21c\ud558\uace0 \uc811\uadfc \uac00\ub2a5\ud558\uac8c \ub9cc\ub4e4\uba74 \ube44\uc2b7\ud55c \uc5ed\ud560\uc744 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.&#8221;<\/p>\n\n<p><br\/>BillboardsIn\uc740 DOmedia\uc5d0 \uc758\ud574 \uad6c\ub3d9\ub418\uba70 \ubbf8\uad6d\uc5d0\uc11c \uc625\uc678 \ubbf8\ub514\uc5b4 \uad6c\ub9e4\ub97c \uc704\ud55c \ucd5c\ub300 \uc2dc\uc7a5\uc774\ub77c\ub294 \ucc28\ubcc4\ud654\ub97c \uc790\ub791\ud569\ub2c8\ub2e4. 2024\ub144\uc5d0\ub294 \uc18c\ud504\ud2b8\uc6e8\uc5b4\ub97c \ud1b5\ud574 \uc57d 20\uc5b5 \ub2ec\ub7ec\uc5d0 \ub2ec\ud558\ub294 \ubbf8\ub514\uc5b4 \uacc4\uc57d\uc774 \uccb4\uacb0\ub420 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4.<\/p>\n\n<p>DOmedia\uc758 \uae00\ub85c\ubc8c \uc131\uc7a5 \ucc45\uc784\uc790\uc778 Mike Cooper\ub294 &#8220;DOmedia\ub294 OOH\ub97c \ubaa8\ub4e0 \uaddc\ubaa8\uc758 \uad11\uace0\uc8fc\ub97c \uc704\ud55c \uadfc\ubcf8\uc801\uc73c\ub85c \ub354 \ub098\uc740 \uad11\uace0 \uc81c\ud488\uc73c\ub85c \ub9cc\ub4dc\ub294 \uac83\uc744 \ubaa9\ud45c\ub85c \ud569\ub2c8\ub2e4.&#8221;\ub77c\uace0 \ub9d0\ud588\uc2b5\ub2c8\ub2e4. \u201cWPP\ub098 IPG \uac19\uc740 \uc9c0\uc8fc\ud68c\uc0ac\uc758 \uacbd\uc6b0 \uc774\ub294 \ub9e4\uc6b0 \uc815\uad50\ud55c \uae30\uc220 \uc194\ub8e8\uc158\uc744 \uc758\ubbf8\ud558\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \ucc98\uc74c\uc73c\ub85c OOH \uad11\uace0\ub97c \uad6c\ub9e4\ud558\ub824\ub294 \uc911\uc18c\uae30\uc5c5\uc758 \uacbd\uc6b0 \uc774\ub97c \uc9c4\uc9c0\ud558\uac8c \ubc1b\uc544\ub4e4\uc774\uace0 \uc625\uc678 \uad11\uace0\ub97c \ub35c \uc704\ud611\uc801\uc73c\ub85c \ub9cc\ub4dc\ub294 \uac83\ub9cc\ud07c \uac04\ub2e8\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.&#8221;<\/p>\n\n<p>\ubbf8\uad6d\uc5d0\uc11c\ub294 BillboardsIn \uad6c\ub9e4\uc790 \uc911 75%\uac00 \ucc98\uc74c\uc73c\ub85c OOH \uad11\uace0\ub97c \uad6c\ub9e4\ud569\ub2c8\ub2e4. \uc0ac\uc774\ud2b8\uac00 \uacc4\uc18d\ud574\uc11c \uc0c8\ub85c\uc6b4 \ud310\ub9e4 \uae30\ub85d\uc744 \uc138\uc6b0\uace0 \uc788\uc74c\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 OOH \uc0b0\uc5c5\uc744 \uc131\uc7a5\uc2dc\ud0a4\uace0 \uc788\uc2b5\ub2c8\ub2e4. LMX\uc640\uc758 \ud611\ub825\uc744 \ud1b5\ud574 OOH \uad11\uace0\uc758 \uae00\ub85c\ubc8c \ubc94\uc704\uac00 \ud655\uc7a5\ub418\uc5b4 \uad11\uace0\uc8fc\uc5d0\uac8c \ub354 \ud3ed\ub113\uc740 OOH \uc778\ubca4\ud1a0\ub9ac \uc120\ud0dd\uad8c\uc774 \uc81c\uacf5\ub418\uace0 \uc870\ub2ec \ubc0f \ud310\ub9e4 \ud504\ub85c\uc138\uc2a4\uac00 \uac04\uc18c\ud654\ub429\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uc625\uc678 \uad11\uace0 \ubd84\uc57c\uc758 \uc120\ub3c4\uc801\uc778 \uc628\ub77c\uc778 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\ub85c\uc11c BillboardsIn\uc758 \uc785\uc9c0\ub97c \ub354\uc6b1 \uac15\ud654\ud560 \uac83\uc785\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>2023\ub144 12\uc6d4 12\uc77c, \ub9d0\ub808\uc774\uc2dc\uc544 \u2013 LMX(Location Media Xchange)\uc640 DOmedia\ub294 \uc138\uacc4\uc5d0\uc11c \uac00\uc7a5 \ub9ce\uc774 \uc0ac\uc6a9\ub418\ub294 \ud604\uc9c0 OOH \uad11\uace0 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\uc778 BillboardsIn.com\uc744 \ud1b5\ud574 \uc628\ub77c\uc778\uc73c\ub85c [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/lmx.ai\/ko\/news\/lmx-partners-domedia-to-enable-apac-out-of-home\/\">\ub354\ubcf4\uae30&#8230;<span class=\"screen-reader-text\"> from LMX, DOmedia\uc640 \uc81c\ud734\ud558\uc5ec BillboardsIn Marketplace\uc5d0\uc11c APAC OOH(Out-of-Home) \ubbf8\ub514\uc5b4 \uc561\uc138\uc2a4 \uc9c0\uc6d0<\/span><\/a><\/p>\n","protected":false},"featured_media":10245,"template":"","class_list":["post-10244","news","type-news","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/news\/10244","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/types\/news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/media\/10245"}],"wp:attachment":[{"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/media?parent=10244"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}