{"id":10291,"date":"2023-12-21T11:14:59","date_gmt":"2023-12-21T05:44:59","guid":{"rendered":"https:\/\/lmx.ai\/news\/lmx%ec%99%80-adsmovil-ooh-latinad%eb%a5%bc-%ed%86%b5%ed%95%b4-%eb%9d%bc%ed%8b%b4-%ec%95%84%eb%a9%94%eb%a6%ac%ec%b9%b4%ec%97%90%ec%84%9c-%ed%94%84%eb%a1%9c%ea%b7%b8%eb%9e%98%eb%b0%8d-%eb%b0%a9\/"},"modified":"2023-12-22T09:52:15","modified_gmt":"2023-12-22T04:22:15","slug":"lmx-and-adsmovil-expands-programmatic-ooh-reach-latin-america","status":"publish","type":"news","link":"https:\/\/lmx.ai\/ko\/news\/lmx-and-adsmovil-expands-programmatic-ooh-reach-latin-america\/","title":{"rendered":"LMX\uc640 Adsmovil OOH, Latinad\ub97c \ud1b5\ud574 \ub77c\ud2f4 \uc544\uba54\ub9ac\uce74\uc5d0\uc11c \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd OOH \ubc94\uc704 \ud655\uc7a5"},"content":{"rendered":"\n<p>12\uc6d4 19\uc77c, \ub9d0\ub808\uc774\uc2dc\uc544: OOH(Out-of-Home) \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\ub97c \uc704\ud55c \uc120\ub3c4\uc801\uc778 \uae30\uc5c5 \uc18c\ud504\ud2b8\uc6e8\uc5b4 \uc81c\uacf5\uc5c5\uccb4\uc778 Locations Media Xchange(LMX)\uac00 Latinad CMS\uc640\uc758 \ud1b5\ud569\uc744 \ubc1c\ud45c\ud588\uc2b5\ub2c8\ub2e4. \uc774 \ud1b5\ud569\uc744 \ud1b5\ud574 \ub77c\ud2f4 \uc544\uba54\ub9ac\uce74\uc758 \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\ub294 Latinad CMS\ub97c \ud1b5\ud574 \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd \ucea0\ud398\uc778\uc744 \uc6d0\ud65c\ud558\uace0 \uc27d\uac8c \uc2e4\ud589\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n<p>\uc774\ubc88 \ud1b5\ud569\uc740 Moving Walls\ub97c \uae30\ubc18\uc73c\ub85c \ud558\ub294 \ub77c\ud2f4 \uc544\uba54\ub9ac\uce74\uc758 \ud480 \uc2a4\ud0dd \uc194\ub8e8\uc158\uc73c\ub85c\uc11c\uc758 LMX\uc640 Adsmovil OOH\uc758 \uc57d\uc18d\uc744 \ubcf4\uc644\ud558\uace0 \uac15\ud654\ud569\ub2c8\ub2e4. \uc774 \uc194\ub8e8\uc158\uc5d0\ub294 \ub77c\ud2f4 \uc544\uba54\ub9ac\uce74 \uc2dc\uc7a5\uc5d0 \uace0\uae09 OOH \uc7ac\uace0 \ubc0f \ucea0\ud398\uc778 \uad00\ub9ac\ub97c \uc81c\uacf5\ud558\ub294 \uc644\uc804 \ub9de\ucda4\ud615 \uad6c\ub9e4\uce21 \ubc0f \uacf5\uae09\uce21 \ub3c4\uad6c\uac00 \ud3ec\ud568\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n<p>Latinad CMS\uc758 \ud1b5\ud569\uc73c\ub85c \uc544\ub974\ud5e8\ud2f0\ub098, \ud398\ub8e8, \uc5d0\ucf70\ub3c4\ub974, \ucf5c\ub86c\ube44\uc544, \uc911\uc559\uc544\uba54\ub9ac\uce74 \ubc0f \uce60\ub808 \uc804\uc5ed\uc758 \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\ub294 Latinad\uac00 \uc0c1\ub2f9\ud55c \uc785\uc9c0\ub97c \ud655\ubcf4\ud558\uace0 \uc788\uc73c\uba70 \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd \uad11\uace0 \uc218\uc694\uc5d0 \uc811\uadfc\ud560 \uc218 \uc788\ub294 \ub2a5\ub825\uc744 \uac16\ucd94\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n<p>&#8220;\uc6b0\ub9ac\ub294 DOOH \uc0b0\uc5c5\uc758 \uc9c0\uc18d\uc801\uc778 \uc131\uc7a5\uacfc Moving Walls Group\uacfc \uac19\uc740 \uc138\uacc4 \ub2e4\ub978 \uc9c0\uc5ed\uc758 \uae30\uc5c5\uacfc\uc758 \ud1b5\ud569 \uc131\uacfc\uc5d0 \ub300\ud574 \ub9e4\uc6b0 \uae30\uc058\uac8c \uc0dd\uac01\ud569\ub2c8\ub2e4. \uc774 \ud30c\ud2b8\ub108\uc2ed\uc740 \uc758\uc2ec\ud560 \uc5ec\uc9c0 \uc5c6\uc774 \ub77c\ud2f4 \uc544\uba54\ub9ac\uce74\uc5d0\uc11c \uc2dc\ub108\uc9c0 \ud6a8\uacfc\ub97c \ucc3d\ucd9c\ud560 \uac83\uc785\ub2c8\ub2e4.&#8221; LatinAd\uc758 CEO\uc778 Juan Ignacio Alvarez\uc785\ub2c8\ub2e4.<\/p>\n\n<p>Moving Walls Group\uc758 \uacf5\uae09 \ubd80\ubb38\uc778 LMX\ub294 OOH \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\uac00 \uc218\uc775\uc744 \ucd5c\uc801\ud654\ud558\uace0 \uc6b4\uc601\uc744 \uc790\ub3d9\ud654\ud560 \uc218 \uc788\ub3c4\ub85d \ub9de\ucda4\ud615 \uc5d4\ud130\ud504\ub77c\uc774\uc988 \uc18c\ud504\ud2b8\uc6e8\uc5b4 \uc194\ub8e8\uc158\uc744 \uc804\ubb38\uc801\uc73c\ub85c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc194\ub8e8\uc158\uc5d0\ub294 \uc218\uc775 \uad00\ub9ac, \uc7ac\uace0 \uad00\ub9ac, \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd \uad11\uace0 \uc218\uc694 \ud1b5\ud569, \uc7a0\uc7ac\uace0\uac1d \uce21\uc815, \ub3d9\uc801 \ucf58\ud150\uce20 \uad00\ub9ac \ub4f1\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4.<\/p>\n\n<p>&#8220;\ub2e4\uc591\ud55c \uc9c0\uc5ed\uc758 OOH \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\ub294 \ub2e4\uc591\ud55c \ucf58\ud150\uce20 \uad00\ub9ac \uc194\ub8e8\uc158\uc744 \uc0ac\uc6a9\ud558\uace0 \uc788\uc73c\uba70 \ud604\uc7ac \uc5ec\ub7ec \uad11\uace0 \uae30\uc220 \ud30c\ud2b8\ub108\uc640 \ud611\ub825\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\uac00 \ud601\uc2e0\uc744 \ub354 \uc27d\uac8c \uc9c0\uc6d0\ud560 \uc218 \uc788\ub3c4\ub85d \uc774\ub7ec\ud55c \uc774\ud574\uad00\uacc4\uc790\ub97c \uc5f0\uacb0\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.&#8221;\ub77c\uace0 CEO\uc778 Srikanth Ramachandran\uc740 \ub9d0\ud588\uc2b5\ub2c8\ub2e4. \uc6c0\uc9c1\uc774\ub294 \ubcbd \uadf8\ub8f9.<\/p>\n\n<p>\uc774 \ud1b5\ud569\uc744 \ud1b5\ud574 Latinad \uc0ac\uc6a9\uc790\ub294 LMX \ud50c\ub7ab\ud3fc\uc744 \ud1b5\ud574 \ucea0\ud398\uc778\uc744 \uc2e4\ud589\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n<p>&#8220;\uc774 \ud30c\ud2b8\ub108\uc2ed\uc740 \ub77c\ud2f4 \uc544\uba54\ub9ac\uce74\uc758 \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd DOOH \ud658\uacbd\uc744 \ud601\uc2e0\ud558\ub824\ub294 \uc6b0\ub9ac\uc758 \uc9c0\uc18d\uc801\uc778 \ub178\ub825\uc744 \ubd84\uba85\ud788 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd \uad6c\ub9e4\ub97c \ud65c\uc131\ud654\ud568\uc73c\ub85c\uc368 \uc6b0\ub9ac\ub294 \uc2dc\uc7a5\uc744 \ub514\uc9c0\ud138\ud654\ud560 \ubfd0\ub9cc \uc544\ub2c8\ub77c OOH \uac8c\uc2dc\uc790\uc640 \uad11\uace0\uc8fc \ubaa8\ub450\ub97c \uc704\ud55c \uc131\uc7a5\uacfc \ud601\uc2e0\uc744 \ucd09\uc9c4\ud569\ub2c8\ub2e4.&#8221; Mariana Toledo, Adsmovil OOH \ubd80\uc0ac\uc7a5.<\/p>\n\n<p>\uc704\uce58 Media Xchange\uc640 Latinad\ub294 \ub514\uc9c0\ud138 \uc0ac\uc774\ub2c8\uc9c0 \ub124\ud2b8\uc6cc\ud06c\uc5d0\uc11c \uc0ac\uc6a9\ud560 \uc218 \uc788\ub294 \uae30\ub2a5\uacfc \uae30\ud68c\ub97c \ud48d\ubd80\ud558\uac8c \ud558\uc5ec \uad11\uace0\uc8fc\uc640 \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790 \ubaa8\ub450\uac00 \uc6d0\ud65c\ud558\uace0 \ud6a8\uc728\uc801\uc73c\ub85c \uc5f0\uacb0\ud560 \uc218 \uc788\ub3c4\ub85d \ucd5c\uc120\uc744 \ub2e4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4<br\/>\ub514\uc9c0\ud138 \uc625\uc678 \ud48d\uacbd\uc774 \uc9c4\ud654\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>12\uc6d4 19\uc77c, \ub9d0\ub808\uc774\uc2dc\uc544: OOH(Out-of-Home) \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\ub97c \uc704\ud55c \uc120\ub3c4\uc801\uc778 \uae30\uc5c5 \uc18c\ud504\ud2b8\uc6e8\uc5b4 \uc81c\uacf5\uc5c5\uccb4\uc778 Locations Media Xchange(LMX)\uac00 Latinad CMS\uc640\uc758 \ud1b5\ud569\uc744 \ubc1c\ud45c\ud588\uc2b5\ub2c8\ub2e4. \uc774 \ud1b5\ud569\uc744 [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/lmx.ai\/ko\/news\/lmx-and-adsmovil-expands-programmatic-ooh-reach-latin-america\/\">\ub354\ubcf4\uae30&#8230;<span class=\"screen-reader-text\"> from LMX\uc640 Adsmovil OOH, Latinad\ub97c \ud1b5\ud574 \ub77c\ud2f4 \uc544\uba54\ub9ac\uce74\uc5d0\uc11c \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd OOH \ubc94\uc704 \ud655\uc7a5<\/span><\/a><\/p>\n","protected":false},"featured_media":10256,"template":"","class_list":["post-10291","news","type-news","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/news\/10291"}],"collection":[{"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/types\/news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/media\/10256"}],"wp:attachment":[{"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/media?parent=10291"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}