{"id":10569,"date":"2024-01-04T09:22:22","date_gmt":"2024-01-04T03:52:22","guid":{"rendered":"https:\/\/lmx.ai\/news\/elan-media%ec%99%80-location-media-xchange-%ec%b9%b4%ed%83%80%eb%a5%b4%ec%9d%98-%eb%94%94%ec%a7%80%ed%84%b8-%ec%98%a5%ec%99%b8%ea%b4%91%ea%b3%a0-%ed%98%81%ec%8b%a0%ec%9d%84-%ec%9c%84%ed%95%b4\/"},"modified":"2024-01-08T14:42:19","modified_gmt":"2024-01-08T09:12:19","slug":"elan-media-and-location-media-xchange-join-forces-to-transform-digital-out-of-home-advertising-in-qatar","status":"publish","type":"news","link":"https:\/\/lmx.ai\/ko\/news\/elan-media-and-location-media-xchange-join-forces-to-transform-digital-out-of-home-advertising-in-qatar\/","title":{"rendered":"Elan Media\uc640 Location Media Xchange, \uce74\ud0c0\ub974\uc758 \ub514\uc9c0\ud138 \uc625\uc678\uad11\uace0 \ud601\uc2e0\uc744 \uc704\ud574 \ud798\uc744 \ud569\uce58\ub2e4"},"content":{"rendered":"\n

(2024\ub144 1\uc6d4 3\uc77c, \uce74\ud0c0\ub974) \uce74\ud0c0\ub974\uc758 \ub514\uc9c0\ud138 \uc625\uc678 \uad11\uace0(DOOH) \ud658\uacbd\uc744 \ud601\uc2e0\ud558\uae30 \uc704\ud55c \uc804\ub7b5\uc801 \uc6c0\uc9c1\uc784\uc758 \uc77c\ud658\uc73c\ub85c, \uce74\ud0c0\ub974\uc758 \uc120\ub3c4\uc801\uc778 \uc625\uc678 \uad11\uace0 \ud68c\uc0ac\uc778<\/a> \uc5d8\ub780 \ubbf8\ub514\uc5b4\ub294 \ub85c\ucf00\uc774\uc158 \ubbf8\ub514\uc5b4 \uc775\uc2a4\uccb4\uc778\uc9c0(LMX)\uc640 \ud30c\ud2b8\ub108\uc2ed\uc744 \ub9fa\uc5c8\uc2b5\ub2c8\ub2e4. \uc774 \ud611\uc5c5\uc740 Elan Media\uc758 \ub3d9\uc801 DOOH \uc778\ubca4\ud1a0\ub9ac\ub97c LMX\uc758 SSP(\uacf5\uae09\uce21 \ud50c\ub7ab\ud3fc)\uc5d0 \uc6d0\ud65c\ud558\uac8c \ud1b5\ud569\ud560 \uc218 \uc788\ub294 \uae30\ubc18\uc744 \ub9c8\ub828\ud558\uc5ec \uad11\uace0\uc8fc\uc5d0\uac8c \uce74\ud0c0\ub974 \uc804\uc5ed\uc758 \ubc29\ub300\ud55c \uc7a0\uc7ac\uace0\uac1d\uc5d0 \ub300\ud55c \ube44\uad50\ud560 \uc218 \uc5c6\ub294 \uc561\uc138\uc2a4\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc625\uc678 \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\ub97c \uc704\ud55c \uc800\uba85\ud55c \uae30\uc5c5 \uc18c\ud504\ud2b8\uc6e8\uc5b4 \uc81c\uacf5\uc5c5\uccb4\uc778 LMX\ub294 \uc774 \ud30c\ud2b8\ub108\uc2ed\uc744 \ud1b5\ud574 \uc911\ub3d9 \uc9c0\uc5ed\uc5d0 \uc9c4\ucd9c\ud558\uac8c \ub418\uc5c8\uc73c\uba70, \uc9c0\uc5ed\uc774 \uc804\ud1b5\uc801\uc778 \uc625\uc678 \uad11\uace0\uc5d0\uc11c \ub514\uc9c0\ud138 \uc625\uc678 \uad11\uace0\ub85c \uc804\ud658\ud558\uace0 \uc788\uc74c\uc744 \uc778\uc2dd\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

ELAN \uadf8\ub8f9 CEO\uc778 Jaber Al Ansari\ub294 “prDOOH \uc778\ubca4\ud1a0\ub9ac\uc5d0\uc11c 300\uac1c\uac00 \ub118\ub294 \ud654\uba74\uc744 \uc0ac\uc6a9\ud560 \uc218 \uc788\ub294 ELAN Media\ub294 \uc774\uc81c 2\ub2e8\uacc4\ub97c \uc2dc\uc791\ud558\uc5ec DSP \ubc0f SSP\ub97c \uc704\ud55c \ub354 \ub9ce\uc740 Roadside DOOH \ubc0f \uc704\uce58 \uae30\ubc18 \uc778\ubca4\ud1a0\ub9ac\ub97c \ub3c4\uc785\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4”\ub77c\uace0 \ub9d0\ud558\uba74\uc11c \ud611\uc5c5\uc758 \uc911\uc694\uc131\uc744 \uac15\uc870\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc6c0\uc9c1\uc784\uc740 \uce74\ud0c0\ub974\uc5d0\uc11c \uac15\ub825\ud55c \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd \ubbf8\ub514\uc5b4 \uad6c\ub9e4 \ubaa8\ub378\uc744 \uad6c\ucd95\ud558\ub294 \uac83\uc744 \ubaa9\ud45c\ub85c \ud569\ub2c8\ub2e4.”<\/p>\n\n\n\n

\ud655\uc7a5 \uacc4\ud68d\uc744 \uc790\uc138\ud788 \uc124\uba85\ud558\uba74\uc11c Al Ansari\ub294 “prDOOH\uac00 \uc774 \uc9c0\uc5ed\uc5d0\uc11c \uc131\uc7a5\ud568\uc5d0 \ub530\ub77c ELAN Media\ub294 Moving Walls\uc640 \ud30c\ud2b8\ub108\uc2ed\uc744 \ub9fa\uc5b4 \uc6b0\ub9ac\uc758 \ubc94\uc704\uac00 GCC\ub97c \ub118\uc5b4 \ud655\uc7a5\ub420 \uc218 \uc788\uac8c \ub41c \uac83\uc744 \uae30\uc058\uac8c \uc0dd\uac01\ud569\ub2c8\ub2e4. \uc774 \ud30c\ud2b8\ub108\uc2ed\uc740 \uce74\ud0c0\ub974\uac00 2024\ub144 \uc544\uc2dc\uc544 \ucd95\uad6c \ucef5\uc744 \uac1c\ucd5c\ud558\uc5ec \uc774\ub97c \uc785\uc99d\ud558\ub294 \ub370 \ub9e4\uc6b0 \uc911\uc694\ud569\ub2c8\ub2e4. \ucc54\ud53c\uc5b8\uc2ed \uae30\uac04 \ub3d9\uc548 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uad11\uace0\ub97c \uc218\ud589\ud558\ub294 \uc6b0\ub9ac\uc758 \uc804\ub7b5\uc801 \uc5ed\ub7c9\uc785\ub2c8\ub2e4.”<\/p>\n\n\n\n

ELAN \ud655\uc7a5 \uacc4\ud68d\uc758 2\ub2e8\uacc4\uc5d0\uc11c\ub294 \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd \uacc4\ud68d \ubc0f \uad6c\ub9e4\uc5d0 \uc0ac\uc6a9\ud560 \uc218 \uc788\ub294 \ucd94\uac00 \ud654\uba74\uc774 300\uac1c\uac00 \ub429\ub2c8\ub2e4. 2022\ub144 FIFA \uc6d4\ub4dc\ucef5\uacfc 2024\ub144 1\uc6d4 AFC \uc544\uc2dc\uc548\ucef5 \uc9c0\uc6d0\uacfc \uac19\uc740 \uc8fc\ubaa9\ud560\ub9cc\ud55c \ud504\ub85c\uc81d\ud2b8\ub294 \ub2e4\uc591\ud55c \ud32c\uce35\uc744 \ub300\uc0c1\uc73c\ub85c \ud558\ub294 \uc544\uc2dc\uc544 \ube0c\ub79c\ub4dc\uc5d0 \ubb34\uc81c\ud55c prDOOH \uc561\uc138\uc2a4\ub97c \uc81c\uacf5\ud558\ub824\ub294 ELAN Media\uc758 \uc57d\uc18d\uc744 \uc798 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/p>\n\n\n\n

Moving Walls\uc758 \ucc3d\ub9bd\uc790\uc774\uc790 \uadf8\ub8f9 CEO\uc778 Srikanth Ramachandran\uc740 “Elan Media\uc640\uc758 \ud611\ub825\uc744 \ud1b5\ud574 LMX\uac00 DOOH \uacf5\uac04\uc5d0\uc11c \ud328\ub7ec\ub2e4\uc784 \uc804\ud658\uc744 \uacaa\uace0 \uc788\ub294 \uc911\uc694\ud55c \uc2dc\uc7a5\uc778 \uc911\ub3d9\uc5d0 \uc9c4\ucd9c\ud558\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uce74\ud0c0\ub974\uc5d0\uc11c DOOH\uc758 \ubbf8\ub798\ub97c<\/a> \uc124\uacc4\ud558\uace0 \uc9c0\uc5ed \uc804\uc5ed\uc5d0 \uac78\uccd0 \uad11\ubc94\uc704\ud55c \uace0\uac1d \uae30\ubc18\uc744 \uad6c\ucd95\ud560 \uc218 \uc788\uae30\ub97c \uae30\ub300\ud569\ub2c8\ub2e4.”<\/p>\n\n\n\n

\ud30c\ud2b8\ub108\uc2ed\uc774 \uc9c4\ud589\ub428\uc5d0 \ub530\ub77c \uce74\ud0c0\ub974\uc758 DOOH \uad11\uace0\ub97c \uc7ac\uc815\uc758\ud558\uc5ec \uad11\uace0\uc8fc\uc5d0\uac8c \ud601\uc2e0\uc801\uc778 \uc194\ub8e8\uc158\uc744 \uc81c\uacf5\ud558\uace0 \uc911\ub3d9\uc5d0\uc11c \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd \uad11\uace0\uc758 \ubc94\uc704\ub97c \ud655\uc7a5\ud560 \uac83\uc744 \uc57d\uc18d\ud569\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"

\ub354\ubcf4\uae30… from Elan Media\uc640 Location Media Xchange, \uce74\ud0c0\ub974\uc758 \ub514\uc9c0\ud138 \uc625\uc678\uad11\uace0 \ud601\uc2e0\uc744 \uc704\ud574 \ud798\uc744 \ud569\uce58\ub2e4<\/span><\/a><\/p>\n","protected":false},"featured_media":10545,"template":"","class_list":["post-10569","news","type-news","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/news\/10569","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/types\/news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/media\/10545"}],"wp:attachment":[{"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/media?parent=10569"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}