{"id":10747,"date":"2024-02-28T11:22:52","date_gmt":"2024-02-28T05:52:52","guid":{"rendered":"https:\/\/lmx.ai\/news\/location-media-xchangelmx-doohclick%ec%9d%98-%ea%b4%91%ea%b3%a0-%ea%b4%80%eb%a6%ac-%ed%94%8c%eb%9e%ab%ed%8f%bc%ec%97%90-%ec%97%b0%ea%b2%b0%ed%95%98%ec%97%ac-%ec%88%98%ec%9a%94-%ea%b8%b0%ed%9a%8c\/"},"modified":"2024-03-13T17:33:33","modified_gmt":"2024-03-13T12:03:33","slug":"lmx-connects-to-doohclicks-ad-management-platform","status":"publish","type":"news","link":"https:\/\/lmx.ai\/ko\/news\/lmx-connects-to-doohclicks-ad-management-platform\/","title":{"rendered":"Location Media Xchange(LMX), DoohClick\uc758 \uad11\uace0 \uad00\ub9ac \ud50c\ub7ab\ud3fc\uc5d0 \uc5f0\uacb0\ud558\uc5ec \uc218\uc694 \uae30\ud68c \ud655\ub300"},"content":{"rendered":"\n<p>\ucfe0\uc54c\ub77c\ub8f8\ud478\ub974, 2024\ub144 2\uc6d4 28\uc77c \u2013 OOH(Out-of-Home) \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\ub97c \uc704\ud55c \uc120\ub3c4\uc801\uc778 \uae30\uc5c5 \uc18c\ud504\ud2b8\uc6e8\uc5b4 \uc81c\uacf5\uc5c5\uccb4\uc778 LMX(Locations Media Xchange)\ub294 \uae00\ub85c\ubc8c \uad11\uace0 \ub124\ud2b8\uc6cc\ud06c \uad00\ub9ac \ud50c\ub7ab\ud3fc DoohClick\uacfc\uc758 \ucd5c\uc2e0 \ud1b5\ud569\uc744 \ubc1c\ud45c\ud558\uc5ec \uc7a0\uc7ac\ub825\uc744 \ub354\uc6b1 \ubc1c\uc804\uc2dc\ud0a4\uac8c \ub418\uc5b4 \uae30\uc058\uac8c \uc0dd\uac01\ud569\ub2c8\ub2e4. \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uad11\uace0 \ud30c\ud2b8\ub108\uc758 \uc218\uc694.<\/p>\n\n<p>OOH \uc5c5\uacc4\uc758 \ud604\ub300\ud654 \uc694\uad6c\uc5d0 \ud798\uc785\uc5b4 DoohClick\uc740 \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\uc758 \uc6b4\uc601 \ubc29\uc2dd\uc744 \ubcc0\ud654\uc2dc\ud0a4\ub294 \uc9c1\uad00\uc801\uc778 \ud50c\ub7ab\ud3fc\uc785\ub2c8\ub2e4. LMX\uc758 SSP(\uacf5\uae09\uce21 \ud50c\ub7ab\ud3fc)\uc640\uc758 \ud1b5\ud569\uc740 OOH \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\uc5d0\uac8c \uc0c8\ub85c\uc6b4 \uc218\uc900\uc758 \ud6a8\uc728\uc131\uacfc \uae30\ud68c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud611\ub825\uc744 \ud1b5\ud574 LMX\uc758 SSP\uc640 DoohClick\uc758 CMS \uac04\uc758 \uc6d0\ud65c\ud55c \uc5f0\uacb0\uc774 \ucd09\uc9c4\ub418\uc5b4 \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\uac00 \ub2e4\uc591\ud55c \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd \uad11\uace0 \uc218\uc694\ub97c \ud65c\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n<p>\uc774 \ud1b5\ud569\uc744 \ud1b5\ud574 DoohClick\uc758 CMS \uc0ac\uc6a9\uc790\ub294 \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd \uad11\uace0 \uc218\uc694\uc5d0 \uc190\uc27d\uac8c \uc561\uc138\uc2a4\ud560 \uc218 \uc788\uc73c\uba70, APAC, \uc911\ub3d9 \ubc0f \uc544\ud504\ub9ac\uce74, \ub77c\ud2f4 \uc544\uba54\ub9ac\uce74\uc640 \uac19\uc740 \uc2e0\ud765 \uc9c0\uc5ed\uc5d0\uc11c \ud2b9\ud788 \uac15\ub825\ud55c LMX\uc758 \uad11\ubc94\uc704\ud55c \uad11\uace0 \uc218\uc694 \ub124\ud2b8\uc6cc\ud06c\uc5d0 \uc9c1\uc811 \uc5f0\uacb0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n<p>Moving Walls\uc758 \uc124\ub9bd\uc790\uc774\uc790 \uadf8\ub8f9 CEO\uc778 Srikanth Ramachandran\uc740 \ud30c\ud2b8\ub108\uc2ed\uc5d0 \ub300\ud574 \ub2e4\uc74c\uacfc \uac19\uc774 \ub9d0\ud588\uc2b5\ub2c8\ub2e4. &#8220;OOH \uc18c\ud504\ud2b8\uc6e8\uc5b4\ub294 \uc5ec\ub7ec \uc218\uc694 \ud30c\ud2b8\ub108\ub97c \uad00\ub9ac\ud560 \ub54c \uc218\ub3d9 \ud504\ub85c\uc138\uc2a4\uc640 \ub9c8\ucc30\uc744 \uc904\uc774\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \uc6b0\ub9ac\ub294 OOH\uc758 \ub2e4\uc591\ud55c \uc774\ud574\uad00\uacc4\uc790\uc640 \uacc4\uc18d \ud611\ub825\ud560 \uac83\uc785\ub2c8\ub2e4. \uc774\ub97c \uac00\ub2a5\ud558\uac8c \ud558\ub294 \uc0dd\ud0dc\uacc4\uc785\ub2c8\ub2e4.&#8221;<\/p>\n\n<p>DoohClick CEO Jonas Glad\ub294 \ub2e4\uc74c\uacfc \uac19\uc774 \ub9d0\ud588\uc2b5\ub2c8\ub2e4. \u201c\ub2e4\ub978 SaaS \uc81c\uacf5\uc5c5\uccb4\uc640 \ub2ec\ub9ac DoohClick\uc740 SSP\uc5d0 \uad6c\uc560\ubc1b\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc6b0\ub9ac\ub294 \ud074\ub77c\uc774\uc5b8\ud2b8\ub97c \ub2e8\uc77c \uc2dc\uc2a4\ud15c\uc5d0 \uace0\uc815\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \ud611\uc5c5\uc801\uc774\uace0 \uc720\uc5f0\ud55c \uc811\uadfc \ubc29\uc2dd\uc744 \ucc44\ud0dd\ud558\uba74 \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\ub294 \uc790\uc2e0\uc774 \uc120\ud0dd\ud55c \uc2dc\uc2a4\ud15c\uc5d0\uc11c \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd \ucea0\ud398\uc778\uc744 \uc2e4\ud589\ud560 \uc218 \uc788\ub294 \uae30\ud68c\ub97c \uc5bb\uc744 \uc218 \uc788\uc5b4 \uc0c8\ub85c\uc6b4 \uc2dc\uc7a5\uc5d0 \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd \uad6c\ub9e4\ub97c \uc5f4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.&#8221;<\/p>\n\n<p>\uc774 \ud30c\ud2b8\ub108\uc2ed\uc740 \ub514\uc9c0\ud138 \uc0ac\uc774\ub2c8\uc9c0 \ub124\ud2b8\uc6cc\ud06c\uc5d0\uc11c \uc0ac\uc6a9\ud560 \uc218 \uc788\ub294 \uae30\ub2a5\uacfc \uae30\ud68c\ub97c \ud48d\ubd80\ud558\uac8c \ud558\ub824\ub294 LMX\uc640 DoohClick\uc758 \uc57d\uc18d\uc744 \ubc18\uc601\ud569\ub2c8\ub2e4. \uad11\uace0\uc8fc\uc640 \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\ub97c \uc6d0\ud65c\ud558\uac8c \uc5f0\uacb0\ud568\uc73c\ub85c\uc368 \uc774\ub7ec\ud55c \ud1b5\ud569\uc740 \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd DOOH \uc0b0\uc5c5\uc758 \uc9c0\uc18d\uc801\uc778 \uc131\uc7a5\uacfc \uc131\uacf5\uc5d0 \uae30\uc5ec\ud569\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ucfe0\uc54c\ub77c\ub8f8\ud478\ub974, 2024\ub144 2\uc6d4 28\uc77c \u2013 OOH(Out-of-Home) \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\ub97c \uc704\ud55c \uc120\ub3c4\uc801\uc778 \uae30\uc5c5 \uc18c\ud504\ud2b8\uc6e8\uc5b4 \uc81c\uacf5\uc5c5\uccb4\uc778 LMX(Locations Media Xchange)\ub294 \uae00\ub85c\ubc8c \uad11\uace0 \ub124\ud2b8\uc6cc\ud06c \uad00\ub9ac [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/lmx.ai\/ko\/news\/lmx-connects-to-doohclicks-ad-management-platform\/\">\ub354\ubcf4\uae30&#8230;<span class=\"screen-reader-text\"> from Location Media Xchange(LMX), DoohClick\uc758 \uad11\uace0 \uad00\ub9ac \ud50c\ub7ab\ud3fc\uc5d0 \uc5f0\uacb0\ud558\uc5ec \uc218\uc694 \uae30\ud68c \ud655\ub300<\/span><\/a><\/p>\n","protected":false},"featured_media":10702,"template":"","class_list":["post-10747","news","type-news","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/news\/10747","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/types\/news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/media\/10702"}],"wp:attachment":[{"href":"https:\/\/lmx.ai\/ko\/wp-json\/wp\/v2\/media?parent=10747"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}