2.1 WHAT DOES LMX Pte Ltd PROVIDE?
2.2 WHAT INFORMATION DO WE COLLECT?
When you view a LMX Pte Ltd ad on a media site, website or app, we may collect information about your device that you have viewed on. This information enables us to improve our services including to recognise your device when you use other sites and apps that have partnered with us.
(a) Information about your device LMX Pte Ltd may collect some or all of the following information about your device: device type (e.g. smartphone, tablet, etc.), operating system (e.g. iOS, Android, Windows, Blackberry), network provider, mobile browser used (e.g. Safari, Internet Explorer, etc.), platform, SDK version, timestamp, API key (identifier for application), application version, iOS Identifier for Advertising, iOS Identifier for Vendors, model, manufacturer of device, OS version of the device, session start/stop time, locale (specific location where a given language is spoken), time zone, network statuses such as WiFi, the geo-location of your device (using GPS or other geo-location data) and the Identifier for Advertising (IDFA) or the Google Advertising ID (AAID) etc. In some countries, we also collect information such as international mobile equipment identity (IMEI), Internet (IP) addresses or geo-location data, which maybe considered to be personal information and in which case, we ensure compliance with applicable laws in our collection or use of the same, to the extent
applicable in such jurisdictions. LMX Pte Ltd may collect the geo-location of your device only when an app or site, which leverages LMX Pte Ltd’s offerings through integration of LMX Pte Ltd’s technology/software (whether SDK, API or other integration) is active on the device. One-way LMX Pte Ltd derives a device’s location is by collecting the device’s latitude and longitude coordinates through GPS. LMX Pte Ltd may infer the geo location of a device based on data collected through a WiFi identifier that the device is connected to, subject to country-specific laws and/or industry guidelines related to such collection or inference practices. e.g: In the U.S. and UK, LMX Pte Ltd may infer geo-location through WiFi identifiers pursuant to obtaining user consent through applicable apps or sites.
(b) Information about ads presented on your device LMX Pte Ltd also collects some or all of the following information about an ad presented on your device: (i) the content type of the ad (what the ad is about, e.g. games, finance, entertainment, news); (ii) the ad type (e.g. whether the ad is a text, image, or video based ad); (iii) where the ad is being served (e.g. the address of the site on which the ad appears); and (iv) certain information about post-click activity in relation to the ad including user interaction with such ad. On occasion, our partnering mobile publishers or app developers may also disclose to us certain information they have separately collected about you so that we can improve the relevance of the ads we serve on their behalf. They do this in accordance with their own specific privacy policies and subject to their own applicable legal requirements. We do not use the information they provide to us for any purpose other than serving you with interest based ads or for reporting or analytical purpose(s).
2.3 HOW DO WE USE INFORMATION THAT WE COLLECT?
LMX Pte Ltd uses the information that we collect from your device to display advertising on DOOH media sites or your device, which may include interest-based advertising customised to individuals’ inferred interests, preferences and locations and to perform analysis aimed at improving our services. The information we collect from your device also helps us to provide filtering options for publishers and developers to manage ads appearing on their sites and in their apps, and to provide targeting options for advertisers. This helps our publishers and developer clients, for example, to avoid presenting you ads that you have already seen, and helps our advertiser clients serve advertisements that are more likely to be of interest to you.
2.4 WHO DO WE SHARE INFORMATION WITH?
(a) Publishers, Developers, Advertisers, Data Partners, and Measurement Companies LMX Pte Ltd may share the information we collect or receive regarding you as described in this Policy with our publishers, developers, data partners, measurement companies and advertisers. These partners may use this information to show you relevant ads, measure your ad/site interaction, identify your interest areas, better understand the site and app traffic usage or user behaviour in order to refine and improve their services. Such partners’ use of the information we share with them will be governed by their privacy policies.
(b) With LMX Pte Ltd Affiliates We may also share your information among LMX Pte Ltd affiliates so that we can better provide advertising that is relevant to you. (c) Sharing Info with third parties such as advisors and law enforcement authorities From time to time, we may also need to disclose your information to other third parties, such as law enforcement authorities or our legal advisers, where it is necessary to: comply with the law or regulations; enforce or apply our user terms and conditions; protect our rights, or; preserve the safety of our users. This may include exchanging information with other companies and organizations for fraud protection. LMX Pte Ltd may also share your information in connection with any merger, a sale of LMX Pte Ltd assets, or a financing or acquisition of all or a portion of our business to another company.
2.5 HOW DO WE KEEP INFORMATION SECURE?
LMX Pte Ltd uses reasonable technical and organisational measures to protect the information it collects about you and your device. We may anonymise the information we collect using one-way hashing technology before sharing it with any third parties. We also seek appropriate contractual protection from our partners regarding their treatment of user data.
2.6 HOW LONG DO WE KEEP INFORMATION FOR?
LMX Pte Ltd may retain the information relating to your device collected from partnering mobile publishers or app developers for a period of up to thirteen (13) months, unless otherwise required by law or applicable contract.
2.7 OPTING OUT OF INTEREST-BASED ADVERTISING
If you prefer not to receive interest-based advertising from LMX Pte Ltd, you can opt out of interest-based advertising at any time by going to the LMX Pte Ltd Opt Out page and submitting your device ID. Please note that if you opt-out of interest-based advertising you will still receive “generic” ads from LMX Pte Ltd To effectively opt-out of our cross-device data collection activities, you must opt-out on every device browser and device using the appropriate opt-out methods.
3. INTERNATIONAL TRANSFERS
4. INFORMATION COLLECTED ON BEHALF OF THIRD PARTIES
LMX Pte Ltd may offer advertising solutions to clients that include the collection of voluntary information from you as part of an advertisement, e.g. serving an ad that contains an advertiser questionnaire. Such information may consist of personally identifiable information, non-personally identifiable information, or both. All of the information that you voluntarily provide in response to this form of advertisement is forwarded directly to the relevant client and will be governed by that client’s privacy policies in place at the time of transfer. This information may be temporarily stored by LMX Pte Ltd solely for the aforesaid purpose, subject to applicable legal requirements.
6. WHAT ABOUT CHILDREN?
LMX Pte Ltd complies with the Children’s Online Privacy Protection Act (COPPA) in the U.S. and does not knowingly collect personal information about users of sites directed to children under the age of thirteen (13).
7. WHAT ABOUT OTHER WEBSITES?
Much of the information we hold is purely technical in nature, and relates to the devices that interact with our website or our ads. Information on how to refuse use of this information for interest-based advertising purposes is provided above in the section “Opting Out of Interest-based Advertising” above. Where we do hold limited personal information about you (such as personal information about a LMX Pte Ltd account you have with us), you can ask us for access to this personal information, to correct or update any inaccurate personal information we hold, to stop sending you direct marketing or to stop using your personal information altogether. If you would like to exercise any of these rights, you may be able to make the update within your account settings or by contacting us using the details provided below.
10.YOUR INTERACTION WITH LMX Pte Ltd WEBSITE
10.1 WHAT INFORMATION DO WE COLLECT?
If you choose to create an account on the LMX Pte Ltd website or on one of the cloud-based services provided by us, we collect your username, password, email address, country, and preferred account type when you register. You can also provide us with other optional information, such as your name, picture, postal address, phone number, social network profiles, questionnaire responses, general business information, and other personal, biographical, or demographic info. This optional information is not necessary for you to use the LMX Pte Ltd site or to maintain an account with us, but by sharing this information we can better serve you and improve your overall website experience. If you provide the name and email address of a friend or colleague, we will use that information to send the individual a one-time invitation to visit or register with our site.
10.2 THE USAGE INFORMATION WE COLLECT
In addition to the personal information described above, we also collect certain information about your usage of the site. Specifically, our servers collect the
following information automatically about your usage of the site:
● 1. The type of web browser you use (e.g. Internet Explorer, Mozilla Firefox, Google Chrome or another)
● 2. where you travel within the site (e.g. the pages that you visit within the LMX Pte Ltd site)
● 3. your browsing preferences, such as your screen size, resolution and other viewing preferences
● 4. The links and adverts that you click on
● 5. Information about how you arrived at our site (e.g. whether you were directed to our site by a search engine or another third party website)
10.3 HOW DO WE USE THE INFO WE COLLECT?
We use the account information and other personal information you provide to manage your account, communicate with you, conduct business with you (e.g. reporting and payment), personalise the LMX Pte Ltd website, comply with your requests, and inform you about products and services in accordance with your marketing preferences. We use your usage information to analyse our web traffic, to figure out how often customers use parts of the site, to improve the site and generally to make it appealing to as many users as possible.
10.4 WHO DO WE SHARE INFORMATION WITH?
10.5 INTERNATIONAL TRANSFERS
10.6 HOW DO WE KEEP INFORMATION SECURE?
We use appropriate technical and organisational security measures to protect the information we collect. We use multiple electronic, procedural, and physical security measures to protect against unauthorised or unlawful use or alteration of information, and against any accidental loss, destruction, or damage to information. However, no method of transmission over the Internet, or method of electronic storage, is 100% secure.
10.7 HOW LONG DO YOU KEEP INFORMATION?