What are the Key Features of a Supply-Side Platform (SSP)?

What are the Key Features of a Supply-Side Platform (SSP)?

A supply-side platform has blessed digital advertisers and publishers with automation functionality. The ad exchange space is constantly changing, hence it is critical to understand how an SSP selects an ad to be displayed on a specific ad inventory. This is because...
An Introduction to Supply-Side Platform (SSP).

An Introduction to Supply-Side Platform (SSP).

Advertising technology investments have been moving closer to digital advertising media. This shift hugely depends on the usage of supply-side platforms (SSPs), where it is responsible for mediating the allocation of ad content in the publishing space.    SSPs is an...