{"id":11661,"date":"2024-05-10T08:14:16","date_gmt":"2024-05-10T02:44:16","guid":{"rendered":"https:\/\/lmx.ai\/blog\/%e8%a7%a3%e7%a0%81%e6%88%b7%e5%a4%96%e5%b9%bf%e5%91%8a%e7%9a%84%e6%88%90%e5%8a%9f%ef%bc%9a%e5%ae%9e%e7%8e%b0%e6%94%b6%e5%85%a5%e6%9c%80%e5%a4%a7%e5%8c%96%e7%9a%84%e5%9f%ba%e6%9c%ac%e4%be%9b%e5%ba%94\/"},"modified":"2024-05-16T17:21:22","modified_gmt":"2024-05-16T11:51:22","slug":"essential-supply-side-platform-features-for-maximizing-revenue","status":"publish","type":"blog","link":"https:\/\/lmx.ai\/zh-hans\/blog\/essential-supply-side-platform-features-for-maximizing-revenue\/","title":{"rendered":"\u89e3\u7801\u6237\u5916\u5e7f\u544a\u7684\u6210\u529f\uff1a\u5b9e\u73b0\u6536\u5165\u6700\u5927\u5316\u7684\u57fa\u672c\u4f9b\u5e94\u65b9\u5e73\u53f0\u529f\u80fd"},"content":{"rendered":"

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Table of Contents<\/p>\nToggle<\/span>

\u6237\u5916\u5e7f\u544a\u670d\u52a1\u63d0\u4f9b\u5546\u5fc5\u987b\u5177\u5907\u7684\u4e3b\u8981\u529f\u80fd<\/a><\/li>
LMX\uff1a\u901a\u5f80 DOOH \u6210\u529f\u4e4b\u8def<\/a><\/li><\/ul><\/nav><\/div>\n\n
\u6570\u5b57\u6237\u5916\u5e7f\u544a\uff08DOOH\uff09\u7684\u53d1\u5c55\u65e5\u65b0\u6708\u5f02\uff0c\u5728\u7269\u7406\u548c\u6570\u5b57\u666f\u89c2\u4ea4\u6c47\u7684\u5730\u65b9\uff0c\u6237\u5916\u5e7f\u544a\u7684\u6210\u529f\u663e\u800c\u6613\u89c1\u3002 \u6700\u8fd1<\/a>\uff0c\u7f8e\u56fd\u6237\u5916\u5e7f\u544a\u534f\u4f1a\uff08OOHAA\uff09\u4e0e\u54c8\u91cc\u65af\u6c11\u610f\u8c03\u67e5\u516c\u53f8\uff08The Harris Poll\uff09\u5408\u4f5c\u5f00\u5c55\u7684\u4e00\u9879 \u7814\u7a76<\/a>\u8fdb\u4e00\u6b65\u8bc1\u5b9e\u4e86\u8fd9\u4e00\u70b9\uff0c\u8be5\u7814\u7a76\u63ed\u793a\u4e86\u6237\u5916\u5e7f\u544a\u7684\u6df1\u523b\u5f71\u54cd\uff1a73%\u7684\u6d88\u8d39\u8005\u5bf9\u8fd9\u4e9b\u5e7f\u544a\u6301\u79ef\u6781\u6001\u5ea6\uff0c76%\u7684\u6d88\u8d39\u8005\u5728\u770b\u5230\u8fd9\u4e9b\u5e7f\u544a\u540e\u91c7\u53d6\u4e86\u884c\u52a8\u3002 \u8fd9\u4e9b\u6570\u5b57\u663e\u793a\u4e86 DOOH \u5e7f\u544a\u5728\u5438\u5f15\u53d7\u4f17\u548c\u6fc0\u53d1\u884c\u52a8\u65b9\u9762\u7684\u6d3b\u529b\u548c\u6f5c\u529b\u3002<\/p>\n\n
\u6237\u5916\u5e7f\u544a\uff08OOH\uff09\u4ee5\u6d41\u52a8\u7684\u53d7\u4f17\u4e3a\u6218\u7565\u76ee\u6807\uff0c\u5728\u6d88\u8d39\u8005\u79fb\u52a8\u65f6\u63a5\u89e6\u4ed6\u4eec\uff0c\u65e0\u8bba\u4ed6\u4eec\u5728\u54ea\u91cc\u6f2b\u6b65\uff0c\u90fd\u80fd\u6269\u5927\u54c1\u724c\u7684\u77e5\u540d\u5ea6\uff0c\u5728\u73b0\u5b9e\u73af\u5883\u4e2d\u5438\u5f15\u4ed6\u4eec\u7684\u6ce8\u610f\u529b\uff0c\u4fc3\u8fdb\u96be\u5fd8\u7684\u54c1\u724c\u4e92\u52a8\u3002 \u5728\u8fd9\u79cd\u60c5\u51b5\u4e0b\uff0c\u4f9b\u5e94\u65b9\u5e73\u53f0\uff08SSP\uff09\u5728\u63d0\u9ad8\u6237\u5916\u5e7f\u544a\u6548\u679c\u65b9\u9762\u53d1\u6325\u7740\u81f3\u5173\u91cd\u8981\u7684\u4f5c\u7528\u3002 SSP \u901a\u8fc7\u5c06\u5a92\u4f53\u6240\u6709\u8005\u4e0e\u54c1\u724c\u8fde\u63a5\u8d77\u6765\uff0c\u786e\u4fdd\u6237\u5916\u5e7f\u544a\u5728\u6b63\u786e\u7684\u65f6\u95f4\u548c\u5730\u70b9\u5230\u8fbe\u6b63\u786e\u7684\u53d7\u4f17\uff0c\u540c\u65f6\u786e\u4fdd\u65e0\u7f1d\u5e7f\u544a\u4ea4\u6613\u3002 <\/p>\n\n
\u9009\u62e9 SSP \u4e0d\u4ec5\u4ec5\u662f\u4e00\u4e2a\u51b3\u5b9a\uff0c\u66f4\u662f\u4e00\u573a\u6218\u7565\u535a\u5f08\u3002 \u8fd9\u5c31\u662f\u5f00\u5c55\u6d3b\u52a8\u4e0e\u5b89\u6392\u53c2\u4e0e\u4ea4\u54cd\u4e50\u4e4b\u95f4\u7684\u533a\u522b\u3002 \u8fd9\u662f\u6237\u5916\u5e7f\u544a\u4e1a\u52a1\u84ec\u52c3\u53d1\u5c55\u7684\u6838\u5fc3\u3002 \u5bf9\u4e8e\u5728\u5f53\u4eca\u6570\u5b57\u65f6\u4ee3\u5bfb\u6c42\u6700\u5927\u5316\u6237\u5916\u5e7f\u544a\u6f5c\u529b\u7684\u5a92\u4f53\u6240\u6709\u8005\u6765\u8bf4\uff0c\u627e\u5230\u6b63\u786e\u7684 SSP \u5408\u4f5c\u4f19\u4f34\u81f3\u5173\u91cd\u8981\u3002 <\/p>\n\n
<\/span>\u6237\u5916\u5e7f\u544a\u670d\u52a1\u63d0\u4f9b\u5546\u5fc5\u987b\u5177\u5907\u7684\u4e3b\u8981\u529f\u80fd<\/span><\/h2>\n\n
\u5bf9\u4e8e\u6237\u5916\u5a92\u4f53\u6240\u6709\u8005\u6765\u8bf4\uff0c\u5229\u7528\u5f3a\u5927\u7684 SSP \u7684\u529b\u91cf\u81f3\u5173\u91cd\u8981\u3002 \u8ba9\u6211\u4eec\u6765\u770b\u770b SSP \u6709\u54ea\u4e9b\u91cd\u8981\u65b9\u9762\u80fd\u5c06\u6237\u5916\u5e7f\u544a\u63a8\u5411\u65b0\u7684\u9ad8\u5ea6\u3002<\/p>\n\n
1. \u8ba1\u5212\u80fd\u529b<\/strong>\uff1a<\/li>\n<\/ol>\n\n
  \u73b0\u4ee3\u5e7f\u544a\u5728\u5f88\u5927\u7a0b\u5ea6\u4e0a\u4f9d\u8d56\u4e8e\u7a0b\u5e8f\u5316\u529f\u80fd\uff0c\u5b83\u7b80\u5316\u4e86\u5e7f\u544a\u7684\u8d2d\u4e70\u548c\u9500\u552e\u3002 \u5bf9\u4e8e DOOH \u5a92\u4f53\u6240\u6709\u8005\u800c\u8a00\uff0c\u4e00\u4e2a\u5f3a\u5927\u7684 SSP \u5e94\u80fd\u63d0\u4f9b\u91cf\u8eab\u5b9a\u5236\u7684\u7a0b\u5e8f\u5316\u529f\u80fd\uff0c\u4e0e\u73b0\u6709\u7cfb\u7edf\u8f7b\u677e\u8fde\u63a5\uff0c\u5e76\u4f18\u5316\u6536\u5165\u673a\u4f1a\u3002 \u5b9e\u65f6\u7ade\u4ef7\u53ef\u5b9e\u73b0\u6709\u6548\u7684\u62cd\u5356\u529f\u80fd\uff0c\u4ece\u800c\u63d0\u9ad8\u521b\u6536\u548c\u8fd0\u8425\u6548\u7387\u3002<\/p>\n\n
  1. \u5168\u7403\u5e02\u573a\u51c6\u5165<\/strong>\uff1a<\/li>\n<\/ol>\n\n
    \u5bf9\u4e8e\u5e0c\u671b\u6700\u5927\u9650\u5ea6\u589e\u52a0\u6536\u5165\u6765\u6e90\u7684 DOOH \u5a92\u4f53\u6240\u6709\u8005\u6765\u8bf4\uff0c\u4e0e\u5404\u79cd\u5e7f\u544a\u5546\u548c\u4ee3\u7406\u5546\u7684\u63a5\u89e6\u662f\u4e00\u79cd\u50ac\u5316\u5242\u3002 \u91cd\u8981\u7684\u662f\u8981\u9009\u62e9\u4e00\u4e2a\u6218\u7565\u6027\u7684 SSP\uff0c\u4f7f\u60a8\u80fd\u591f\u8f7b\u677e\u5730\u8fdc\u7a0b\u8fdb\u5165\u5168\u7403\u5e02\u573a\u3002 \u901a\u8fc7\u62d3\u5c55\u65b0\u5e02\u573a\uff0c\u5a92\u4f53\u516c\u53f8\u53ef\u4ee5\u6700\u5927\u9650\u5ea6\u5730\u4e0e\u5730\u533a\u5a92\u4f53\u4e70\u5bb6\u5efa\u7acb\u65b0\u7684\u8054\u7cfb\uff0c\u4ece\u800c\u5b9e\u73b0\u4e1a\u52a1\u524d\u666f\u7684\u591a\u6837\u5316\u3002<\/p>\n\n
    1. \u6570\u636e\u9a71\u52a8\u7684\u6d1e\u5bdf\u529b<\/strong>\uff1a<\/li>\n<\/ol>\n\n
      \u5728\u8fd9\u4e2a\u6570\u636e\u9a71\u52a8\u51b3\u7b56\u7684\u65f6\u4ee3\uff0c\u5148\u8fdb\u7684\u5206\u6790\u548c\u62a5\u544a\u5de5\u5177\u5bf9\u4e8e\u4e86\u89e3\u53d7\u4f17\u884c\u4e3a\u548c\u6700\u5927\u9650\u5ea6\u5730\u63d0\u9ad8\u6d3b\u52a8\u7ee9\u6548\u81f3\u5173\u91cd\u8981\u3002 \u5a92\u4f53\u6240\u6709\u8005\u5fc5\u987b\u9009\u62e9\u80fd\u63d0\u4f9b\u5b9e\u65f6\u5206\u6790\u7684 SSP\uff0c\u4ee5\u4fbf\u505a\u51fa\u660e\u667a\u7684\u51b3\u7b56\uff0c\u63d0\u9ad8\u53d7\u4f17\u53c2\u4e0e\u5ea6\u3002<\/p>\n\n
      \n
      \u900f\u660e\u5ea6\u548c\u63a7\u5236<\/strong>\uff1a<\/li>\n<\/ol>\n\n
      \u900f\u660e\u548c\u63a7\u5236\u662f\u5728\u4eba\u9645\u5173\u7cfb\u4e2d\u5efa\u7acb\u4fe1\u4efb\u7684\u5173\u952e\u3002 \u5a92\u4f53\u6240\u6709\u8005\u5e94\u4f18\u5148\u8003\u8651\u63d0\u4f9b\u536b\u751f\u62a5\u544a\u548c\u5b9a\u4ef7\u673a\u5236\u7684 SSP\u3002 \u5a92\u4f53\u6240\u6709\u8005\u53ef\u4ee5\u901a\u8fc7\u63a7\u5236\u5e93\u5b58\u548c\u5b9a\u4ef7\u7b56\u7565\u6709\u6548\u5730\u9a7e\u9a6d\u6570\u5b57\u5e7f\u544a\u5e02\u573a\uff0c\u4f18\u5316\u6536\u5165\u6f5c\u529b\u5e76\u53d6\u5f97\u5546\u4e1a\u6210\u529f\u3002<\/p>\n\n
      \n
      \u5b9a\u5236\u548c\u7075\u6d3b\u6027<\/strong>\uff1a<\/li>\n<\/ol>\n\n
      \u91cf\u8eab\u5b9a\u5236\u7684\u89e3\u51b3\u65b9\u6848\u548c\u7075\u6d3b\u7684\u96c6\u6210\u9009\u9879\u5bf9\u4e8e\u786e\u4fdd SSP \u6ee1\u8db3 DOOH \u5a92\u4f53\u6240\u6709\u8005\u7684\u7279\u5b9a\u9700\u6c42\u548c\u76ee\u6807\u81f3\u5173\u91cd\u8981\u3002 \u63d0\u4f9b\u53ef\u5b9a\u5236\u89e3\u51b3\u65b9\u6848\u7684 SSP \u53ef\u786e\u4fdd\u4e0e\u73b0\u6709\u5de5\u4f5c\u6d41\u7a0b\u987a\u5229\u6574\u5408\uff0c\u4ece\u800c\u63d0\u9ad8\u8fd0\u8425\u6548\u7387\u3002<\/p>\n\n
      \u5bf9\u4e8e\u5728\u7ade\u4e89\u6fc0\u70c8\u7684\u6570\u5b57\u5e7f\u544a\u9886\u57df\u5bfb\u6c42\u6210\u529f\u7684 DOOH \u5a92\u4f53\u6240\u6709\u8005\u6765\u8bf4\uff0c\u9009\u62e9\u6b63\u786e\u7684 SSP \u5408\u4f5c\u4f19\u4f34\u81f3\u5173\u91cd\u8981\u3002 \u5a92\u4f53\u6240\u6709\u8005\u53ef\u4ee5\u901a\u8fc7\u5173\u6ce8\u6b63\u786e\u7684\u529f\u80fd\u548c\u5229\u7528\u884c\u4e1a\u6d1e\u5bdf\u529b\uff0c\u505a\u51fa\u660e\u667a\u7684\u51b3\u7b56\u5e76\u6700\u5927\u9650\u5ea6\u5730\u63d0\u9ad8\u6536\u5165\u6f5c\u529b\u3002 <\/p>\n
      \n
      $\"\"$ <\/figure><\/div>\n
      <\/span>LMX\uff1a\u901a\u5f80 DOOH \u6210\u529f\u4e4b\u8def<\/span><\/h2>\n\n
      \u5728\u4f17\u591a\u9009\u62e9\u4e2d\uff0cLMX \u8131\u9896\u800c\u51fa\uff0c\u6210\u4e3a DOOH \u5a92\u4f53\u6240\u6709\u8005\u7406\u60f3\u7684 SSP \u5408\u4f5c\u4f19\u4f34\u3002 LMX \u4e13\u6ce8\u4e8e\u521b\u65b0\u548c\u5ba2\u6237\u6210\u529f\uff0c\u9488\u5bf9\u6237\u5916\u5e7f\u544a\u7684\u72ec\u7279\u9700\u6c42\u91cf\u8eab\u5b9a\u5236\u4e86\u4e00\u5957\u529f\u80fd\uff1a<\/p>\n\n
      \n
      \u5c16\u7aef\u7684\u7a0b\u5e8f\u5316\u89e3\u51b3\u65b9\u6848<\/strong>\uff1a\u60a8\u53ef\u4ee5\u4f53\u9a8c\u5230\u4e3a DOOH \u91cf\u8eab\u5b9a\u5236\u7684\u5e7f\u544a\u4ea4\u6613\u7684\u6548\u7387\u548c\u7075\u6d3b\u6027\uff0c\u786e\u4fdd\u65e0\u7f1d\u6d41\u7a0b\uff0c\u4f7f\u60a8\u80fd\u591f\u4e13\u6ce8\u4e8e\u6709\u5f71\u54cd\u529b\u7684\u5e7f\u544a\u6d3b\u52a8\u3002<\/li>\n\n\n\n
      \u5168\u7403\u5f71\u54cd\u529b\uff0c\u672c\u5730\u76f8\u5173\u6027<\/strong>\uff1a\u62d3\u5c55\u60a8\u7684\u89c6\u91ce\uff0c\u540c\u65f6\u624e\u6839\u4e8e\u672c\u5730\u53d7\u4f17\uff0c\u8fdb\u5165\u5168\u7403\u5e02\u573a\uff0c\u4e0e\u60a8\u7684\u54c1\u724c\u72ec\u7279\u8eab\u4efd\u4ea7\u751f\u5171\u9e23\u3002<\/li>\n\n\n\n
      \u5bcc\u6709\u6d1e\u5bdf\u529b\u7684\u6570\u636e\u5206\u6790<\/strong>\uff1a\u6df1\u5165\u6d1e\u5bdf\u53d7\u4f17\u884c\u4e3a\u548c\u8425\u9500\u6d3b\u52a8\u6548\u679c\uff0c\u4e3a\u81ea\u4fe1\u7684\u51b3\u7b56\u63d0\u4f9b\u4f9d\u636e\uff0c\u4ece\u800c\u5b9e\u73b0\u6700\u5927\u7684\u53c2\u4e0e\u5ea6\u548c\u6295\u8d44\u56de\u62a5\u7387\u3002<\/li>\n\n\n\n
      \u900f\u660e\u4e0e\u4fe1\u4efb<\/strong>\uff1a\u5728\u8bda\u5b9e\u548c\u8bda\u4fe1\u7684\u57fa\u7840\u4e0a\u5efa\u7acb\u6301\u4e45\u7684\u5408\u4f5c\u4f19\u4f34\u5173\u7cfb\uff0c\u900f\u660e\u7684\u62a5\u544a\u548c\u5b9a\u4ef7\u7ed3\u6784\u786e\u4fdd\u6bcf\u4e00\u7b14\u4ea4\u6613\u90fd\u5728\u8bda\u4fe1\u7684\u57fa\u7840\u4e0a\u8fdb\u884c\u3002<\/li>\n\n\n\n
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