\u5728\u5feb\u8282\u594f\u7684\u6237\u5916\u5e7f\u544a\uff08OOH\uff09\u9886\u57df\uff0c\u8d8b\u52bf\u7684\u53d8\u5316\u4e0e\u6570\u5b57\u666f\u89c2\u4e00\u6837\u5feb\u3002 \u4e3a\u4e86\u8ddf\u4e0a\u4e0d\u65ad\u53d8\u5316\u7684\u5e02\u573a\u9700\u6c42\uff0c\u6237\u5916\u5a92\u4f53\u6240\u6709\u8005\u4e00\u76f4\u5728\u5bfb\u627e\u65b0\u7684\u65b9\u6cd5\uff0c\u4ee5\u4fdd\u8bc1\u5176\u5e93\u5b58\u7684\u672a\u6765\u53d1\u5c55\u3002 \u8fd9\u5c31\u662f\u7a0b\u5e8f\u5316\u6570\u5b57\u6237\u5916\u5e7f\u544a\uff08pDOOH\uff09\u53d1\u6325\u4f5c\u7528\u7684\u5730\u65b9\u3002 \u8fd9\u662f\u4e00\u80a1\u6539\u53d8\u6e38\u620f\u89c4\u5219\u7684\u529b\u91cf\uff0c\u5b83\u6b63\u5728\u6539\u53d8\u6237\u5916\u5e7f\u544a\u5e02\u573a\uff0c\u5e76\u4e3a\u5a92\u4f53\u6240\u6709\u8005\u5728\u6570\u5b57\u65f6\u4ee3\u53d6\u5f97\u6210\u529f\u63d0\u4f9b\u4e86\u524d\u6240\u672a\u6709\u7684\u6f5c\u529b\u3002<\/p>\n\n

<\/span>\u4e86\u89e3 pDOOH\uff1a\u5f7b\u5e95\u6539\u53d8\u6237\u5916\u5e7f\u544a<\/span><\/h2>\n\n
\u7a0b\u5e8f\u5316 DOOH \u5c06\u4f20\u7edf\u6237\u5916\u5e7f\u544a\u4e0e\u5148\u8fdb\u7684\u6570\u5b57\u6280\u672f\u76f8\u7ed3\u5408\uff0c\u5b9e\u73b0\u4e86\u6570\u5b57\u6237\u5916\uff08DOOH\uff09\u5e7f\u544a\u6295\u653e\u7684\u81ea\u52a8\u4e70\u5356\uff0c\u4f7f\u53d7\u4f17\u5b9a\u4f4d\u66f4\u52a0\u7cbe\u51c6\u6709\u6548\u3002 \u4e0b\u9762\u6211\u4eec\u5c31\u6765\u770b\u770b\u4f7f\u7528 pDOOH \u5982\u4f55\u6539\u53d8\u6237\u5916\u5e7f\u544a\uff1a<\/p>\n\n
1.\u9488\u5bf9\u52a8\u6001\u53d7\u4f17\u7684\u52a8\u6001\u8425\u9500\u6d3b\u52a8<\/strong>\uff1apDOOH \u5141\u8bb8\u52a8\u6001\u7075\u6d3b\u5730\u5f00\u5c55\u8425\u9500\u6d3b\u52a8\uff0c\u786e\u4fdd\u4e0e\u89c2\u4f17\u4ea7\u751f\u5b9e\u65f6\u5171\u9e23\u3002 \u5e7f\u544a\u5546\u5229\u7528\u4e00\u5929\u4e2d\u7684\u65f6\u95f4\u3001\u5929\u6c14\u72b6\u51b5\u548c\u53d7\u4f17\u4eba\u53e3\u7edf\u8ba1\u7b49\u56e0\u7d20\u8bbe\u8ba1\u5e7f\u544a\uff0c\u4ee5\u8fbe\u5230\u6700\u4f73\u7684\u76f8\u5173\u6027\u548c\u53c2\u4e0e\u5ea6\uff0c\u4ece\u800c\u63d0\u9ad8\u6bcf\u4e2a\u5e7f\u544a\u7684\u6548\u679c\u3002<\/p>\n\n
2.\u5b9e\u65f6\u4f18\u5316\uff0c\u5b9e\u73b0\u6700\u5927\u5f71\u54cd\u529b<\/strong>\uff1apDOOH \u5141\u8bb8\u5e7f\u544a\u5546\u5b9e\u65f6\u4f18\u5316\u5e7f\u544a\u6d3b\u52a8\uff0c\u4ece\u800c\u5b9e\u73b0\u6700\u4f73\u6548\u7387\u3002 \u901a\u8fc7\u76d1\u6d4b\u5b9e\u65f6\u6570\u636e\uff0c\u5e7f\u544a\u5546\u53ef\u4ee5\u5feb\u901f\u505a\u51fa\u8c03\u6574\uff0c\u5982\u66f4\u6362\u5e7f\u544a\u6216\u9488\u5bf9\u67d0\u4e9b\u53d7\u4f17\u7fa4\u4f53\uff0c\u4ee5\u786e\u4fdd\u6574\u4e2a\u5e7f\u544a\u6d3b\u52a8\u4e2d\u7684\u4fe1\u606f\u5177\u6709\u5438\u5f15\u529b\u548c\u5f71\u54cd\u529b\u3002<\/p>\n\n
3.\u4e3a\u5a92\u4f53\u6240\u6709\u8005\u5f00\u8f9f\u65b0\u7684\u6536\u5165\u6765\u6e90<\/strong>\uff1apDOOH \u4f7f\u5a92\u4f53\u6240\u6709\u8005\u7684\u6536\u5165\u6765\u6e90\u591a\u6837\u5316\u3002 \u901a\u8fc7\u5c06\u5e93\u5b58\u6570\u5b57\u5316\u5e76\u94fe\u63a5\u5230\u7a0b\u5e8f\u5316\u5e73\u53f0\uff0c\u5a92\u4f53\u6240\u6709\u8005\u53ef\u4ee5\u5438\u5f15\u66f4\u5e7f\u6cdb\u7684\u5e7f\u544a\u5ba2\u6237\uff0c\u83b7\u5f97\u66f4\u9ad8\u7684\u5e7f\u544a\u6295\u653e\u4ef7\u683c\uff0c\u5e76\u4fc3\u8fdb\u884c\u4e1a\u5408\u4f5c\uff0c\u5b9e\u73b0\u957f\u671f\u589e\u957f\u3002<\/p>\n\n
4.\u6237\u5916\u5e7f\u544a\u7684\u6f14\u53d8<\/strong>\uff1a\u91c7\u7528 pDOOH \u52a0\u901f\u4e86\u6237\u5916\u5e7f\u544a\u5411\u6570\u5b57\u65f6\u4ee3\u7684\u8fc7\u6e21\u3002 \u8fd9\u4e00\u5de8\u5927\u53d8\u5316\u5c06\u4f20\u7edf\u6237\u5916\u5e7f\u544a\u7684\u53ef\u89c6\u6027\u4e0e\u6570\u5b57\u51c6\u786e\u6027\u76f8\u7ed3\u5408\uff0c\u63d0\u4f9b\u4e86\u975e\u51e1\u7684\u4e92\u52a8\u673a\u4f1a\u3002 \u901a\u8fc7\u91c7\u7528 pDOOH\uff0c\u8425\u9500\u4eba\u5458\u548c\u5a92\u4f53\u6240\u6709\u8005\u53ef\u4ee5\u521b\u9020\u6237\u5916\u5e7f\u544a\u7684\u672a\u6765\uff0c\u4f7f\u81ea\u5df1\u5728\u65e5\u76ca\u6570\u5b57\u5316\u7684\u73af\u5883\u4e2d\u5904\u4e8e\u9886\u5148\u5730\u4f4d\u3002<\/p>\n
\n
$\"\"$ <\/figure><\/div>\n
<\/span>\u4e3a\u4ec0\u4e48\u8981\u62e5\u62b1 pDOOH\uff1f<\/span><\/h2>\n\n
\u91c7\u7528\u7a0b\u5e8f\u5316 DOOH \u5e7f\u544a\u7684\u597d\u5904\u8fdc\u4e0d\u6b62\u4e8e\u65b9\u4fbf\uff0c\u5b83\u8fd8\u4e3a\u5a92\u4f53\u516c\u53f8\u5728\u7ade\u4e89\u65e5\u76ca\u6fc0\u70c8\u7684\u884c\u4e1a\u4e2d\u63d0\u4f9b\u4e86\u6218\u7565\u4f18\u52bf\u3002 \u8ba9\u6211\u4eec\u6df1\u5165\u63a2\u8ba8\u4e00\u4e0b\u7a0b\u5e8f\u5316\u6280\u672f\u5982\u4f55\u4e3a\u5a92\u4f53\u6240\u6709\u8005\u5e26\u6765\u6237\u5916\u5e7f\u544a\u7684\u9769\u547d\u6027\u53d8\u9769\uff1a<\/p>\n\n
1.\u5b8c\u5168\u900f\u660e\u548c\u63a7\u5236<\/strong>\uff1apDOOH \u4e3a\u5a92\u4f53\u6240\u6709\u8005\u63d0\u4f9b\u4e86\u65e0\u4e0e\u4f26\u6bd4\u7684\u53ef\u89c6\u6027\u548c\u5bf9\u5176\u5e93\u5b58\u7684\u63a7\u5236\u3002 \u5b9e\u65f6\u5206\u6790\u548c\u62a5\u544a\u89e3\u51b3\u65b9\u6848\u4e3a\u5a92\u4f53\u6240\u6709\u8005\u63d0\u4f9b\u4e86\u5bf9\u6574\u4e2a\u8d27\u5e01\u5316\u8fc7\u7a0b\u7684\u6df1\u5165\u4e86\u89e3\uff0c\u4f7f\u4ed6\u4eec\u80fd\u591f\u505a\u51fa\u660e\u667a\u7684\u51b3\u7b56\uff0c\u66f4\u6709\u6548\u5730\u7ba1\u7406\u5e93\u5b58\u3002 \u65e0\u8bba\u662f\u5728\u516c\u5f00\u4ea4\u6613\u6240\u8fd8\u662f\u901a\u8fc7\u79c1\u4eba\u5b89\u6392\u8fdb\u884c\u9500\u552e\uff0c\u5a92\u4f53\u6240\u6709\u8005\u90fd\u80fd\u5168\u9762\u4e86\u89e3\u5176\u5e7f\u544a\u6d3b\u52a8\u3002<\/p>\n\n
2. \u589e\u52a0\u8d27\u5e01\u5316\u673a\u4f1a<\/strong>\uff1a\u6237\u5916\u5a92\u4f53\u6240\u6709\u8005\u53ef\u4ee5\u5229\u7528\u7a0b\u5e8f\u5316\u6280\u672f\u53d1\u6398\u65b0\u7684\u6536\u5165\u6765\u6e90\uff0c\u540c\u65f6\u4f18\u5316\u73b0\u6709\u7684\u6536\u5165\u6765\u6e90\u3002 \u52a8\u6001\u5b9a\u4ef7\u7b97\u6cd5\u548c\u5b9e\u65f6\u9700\u6c42\u5206\u6790\u901a\u8fc7\u8c03\u6574\u5e7f\u544a\u4ef7\u683c\u4ee5\u53cd\u6620\u4e0d\u65ad\u53d8\u5316\u7684\u5e02\u573a\u6761\u4ef6\uff0c\u5e2e\u52a9\u5a92\u4f53\u6240\u6709\u8005\u6700\u5927\u9650\u5ea6\u5730\u63d0\u9ad8\u5e93\u5b58\u4ef7\u503c\u3002 \u6b64\u5916\uff0c\u7a0b\u5e8f\u5316\u8d2d\u4e70\u5c06\u5a92\u4f53\u6240\u6709\u8005\u4e0e\u5e9e\u5927\u7684\u5e7f\u544a\u5546\u7f51\u7edc\u8fde\u63a5\u8d77\u6765\uff0c\u52a0\u5f3a\u4e86\u5e7f\u544a\u6295\u653e\u7684\u7ade\u4e89\uff0c\u63d0\u9ad8\u4e86\u6bcf\u6b21\u5370\u8c61\u7684\u6536\u5165\u3002<\/p>\n\n
3. \u5b9a\u5411\u5e7f\u544a<\/strong>\uff1a\u7a0b\u5e8f\u5316 DOOH \u53ef\u5b9e\u73b0\u7cbe\u786e\u7684\u53d7\u4f17\u5b9a\u4f4d\uff0c\u589e\u52a0\u5e93\u5b58\u5bf9\u5e7f\u544a\u5546\u7684\u5438\u5f15\u529b\u3002 \u5148\u8fdb\u7684\u5b9a\u5411\u9009\u9879\uff0c\u5305\u62ec\u4eba\u53e3\u7edf\u8ba1\u3001\u884c\u4e3a\u548c\u4e0a\u4e0b\u6587\u5b9a\u5411\uff0c\u4f7f\u5a92\u4f53\u6240\u6709\u8005\u80fd\u591f\u5411\u7279\u5b9a\u53d7\u4f17\u7fa4\u4f53\u53d1\u9001\u6709\u9488\u5bf9\u6027\u7684\u4fe1\u606f\u3002 \u65e0\u8bba\u662f\u9488\u5bf9\u65e9\u4e0a\u901a\u52e4\u7684\u57ce\u5e02\u5e74\u8f7b\u4e0a\u73ed\u65cf\uff0c\u8fd8\u662f\u4f53\u80b2\u573a\u5916\u7684\u4f53\u80b2\u8ff7\uff0c\u7a0b\u5e8f\u5316\u6237\u5916\u5e7f\u544a\u90fd\u80fd\u8ba9\u5a92\u4f53\u6240\u6709\u8005\u6295\u653e\u5438\u5f15\u6d88\u8d39\u8005\u7684\u5e7f\u544a\u3002 4.\u7b80\u5316\u64cd\u4f5c<\/strong>\uff1a\u81ea\u52a8\u5316\u662f pDOOH \u5e7f\u544a\u7684\u6838\u5fc3\uff0c\u6709\u52a9\u4e8e\u7b80\u5316\u6d41\u7a0b\u548c\u63d0\u9ad8\u6548\u7387\u3002 \u5a92\u4f53\u6240\u6709\u8005\u53ef\u901a\u8fc7\u81ea\u52a8\u5316\u4eba\u5de5\u64cd\u4f5c\uff08\u5982\u5e7f\u544a\u6295\u653e\u548c\u5e7f\u544a\u7cfb\u5217\u7ba1\u7406\uff09\u6765\u8282\u7701\u8d44\u91d1\u5e76\u63d0\u9ad8\u8fd0\u8425\u6548\u7387\u3002 \u5b9e\u65f6\u76d1\u63a7\u548c\u5206\u6790\u4e3a\u5e7f\u544a\u6d3b\u52a8\u7684\u6709\u6548\u6027\u63d0\u4f9b\u4e86\u53ef\u64cd\u4f5c\u7684\u6d1e\u5bdf\u529b\uff0c\u4ece\u800c\u53ef\u4ee5\u6839\u636e\u6570\u636e\u505a\u51fa\u51b3\u7b56\u5e76\u4f18\u5316\u5e7f\u544a\u6295\u653e\u3002<\/p>\n
\n
$\"\"$ <\/figure><\/div>\n
<\/span>\u4e0e Location Media Xchange (LMX) \u4e00\u8d77\u63a2\u7d22 pDOOH<\/span><\/h2>\n\n
\u51c6\u5907\u597d\u91ca\u653e\u6237\u5916\u5e7f\u544a\u6218\u7565\u7684\u5168\u90e8\u6f5c\u529b\u4e86\u5417\uff1f Location Media Xchange (LMX)<\/a>– \u60a8\u7684\u5408\u4f5c\u4f19\u4f34\uff0c\u901a\u8fc7\u7a0b\u5e8f\u5316\u6280\u672f\u8fce\u63a5\u6237\u5916\u5e7f\u544a\u7684\u672a\u6765\u3002 \u6709\u4e86\u5b83\uff0c\u60a8\u5c31\u53ef\u4ee5\u83b7\u5f97\u4e00\u6574\u5957\u89e3\u51b3\u65b9\u6848\uff0c\u8fd9\u4e9b\u89e3\u51b3\u65b9\u6848\u65e8\u5728\u5e2e\u52a9\u60a8\u7684\u7ec4\u7ec7\u9762\u5411\u672a\u6765\uff0c\u6700\u5927\u9650\u5ea6\u5730\u63d0\u9ad8\u5e93\u5b58\u4ef7\u503c\u3002<\/p>\n\n
\u5728 LMX\uff0c\u6211\u4eec\u4e86\u89e3\u6237\u5916\u5a92\u4f53\u4e1a\u4e3b\u4e0d\u65ad\u53d8\u5316\u7684\u9700\u6c42\u4ee5\u53ca pDOOH \u7684\u53d8\u9769\u529b\u91cf\u3002 \u4f5c\u4e3a\u60a8\u503c\u5f97\u4fe1\u8d56\u7684\u5408\u4f5c\u4f19\u4f34\uff0c\u6211\u4eec\u63d0\u4f9b\u5b8c\u6574\u7684\u89e3\u51b3\u65b9\u6848\uff0c\u65e8\u5728\u63d0\u9ad8\u60a8\u5e93\u5b58\u7684\u4ef7\u503c\uff0c\u4f7f\u60a8\u7684\u7ec4\u7ec7\u9762\u5411\u672a\u6765\u3002 \u6211\u4eec\u7684\u5e73\u53f0\u63d0\u4f9b<\/p>\n\n
1.\u5148\u8fdb\u6280\u672f<\/strong>\uff1a\u6211\u4eec\u7684\u5c16\u7aef\u6280\u672f\u5229\u7528\u7a0b\u5e8f\u5316\u5e7f\u544a\u9886\u57df\u7684\u6700\u65b0\u521b\u65b0\u6280\u672f\uff0c\u786e\u4fdd\u65e0\u7f1d\u96c6\u6210\u548c\u6700\u4f73\u6027\u80fd\u3002<\/p>\n\n
2.\u4e13\u5bb6\u6307\u5bfc<\/strong>\uff1a\u6211\u4eec\u7684\u56e2\u961f\u7531\u7ecf\u9a8c\u4e30\u5bcc\u7684\u4e13\u4e1a\u4eba\u58eb\u7ec4\u6210\uff0c\u53ef\u5728\u6d41\u7a0b\u7684\u6bcf\u4e2a\u9636\u6bb5\u4e3a\u60a8\u63d0\u4f9b\u4e2a\u6027\u5316\u652f\u6301\u548c\u6218\u7565\u6307\u5bfc\uff0c\u8ba9\u60a8\u505a\u51fa\u660e\u667a\u51b3\u7b56\uff0c\u5b9e\u73b0\u516c\u53f8\u76ee\u6807\u3002<\/p>\n\n
3.\u5b9a\u5236\u89e3\u51b3\u65b9\u6848<\/strong>\uff1a\u6211\u4eec\u8ba4\u8bc6\u5230\u6bcf\u4e2a\u5a92\u4f53\u6240\u6709\u8005\u90fd\u662f\u72ec\u4e00\u65e0\u4e8c\u7684\uff0c\u56e0\u6b64\u6211\u4eec\u4f1a\u6839\u636e\u60a8\u7684\u5177\u4f53\u8981\u6c42\u548c\u76ee\u6807\u63d0\u4f9b\u91cf\u8eab\u5b9a\u5236\u7684\u89e3\u51b3\u65b9\u6848\u3002<\/p>\n\n
4.\u6301\u7eed\u521b\u65b0<\/strong>\uff1a\u4f5c\u4e3a pDOOH \u9886\u57df\u7684\u5148\u9a71\uff0c\u6211\u4eec\u81f4\u529b\u4e8e\u63a8\u52a8\u521b\u65b0\uff0c\u5f15\u9886\u884c\u4e1a\u53d1\u5c55\u8d8b\u52bf\uff0c\u786e\u4fdd\u60a8\u59cb\u7ec8\u80fd\u591f\u83b7\u5f97\u6700\u5148\u8fdb\u7684\u5de5\u5177\u548c\u6280\u672f\u3002<\/p>\n\n
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