{"id":11668,"date":"2024-04-24T11:09:33","date_gmt":"2024-04-24T05:39:33","guid":{"rendered":"https:\/\/lmx.ai\/blog\/%e4%b8%ba%e5%aa%92%e4%bd%93%e6%89%80%e6%9c%89%e8%80%85%e5%bc%80%e5%90%af%e6%88%b7%e5%a4%96%e5%b9%bf%e5%91%8a%e7%9a%84%e6%9c%aa%e6%9d%a5\/"},"modified":"2024-05-16T17:33:06","modified_gmt":"2024-05-16T12:03:06","slug":"unlocking-the-future-of-out-of-home-advertising-for-media-owners","status":"publish","type":"blog","link":"https:\/\/lmx.ai\/zh-hans\/blog\/unlocking-the-future-of-out-of-home-advertising-for-media-owners\/","title":{"rendered":"\u4e3a\u5a92\u4f53\u6240\u6709\u8005\u5f00\u542f\u6237\u5916\u5e7f\u544a\u7684\u672a\u6765"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_68_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor: pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lmx.ai\/zh-hans\/blog\/unlocking-the-future-of-out-of-home-advertising-for-media-owners\/#%E4%BA%86%E8%A7%A3_pDOOH%EF%BC%9A%E5%BD%BB%E5%BA%95%E6%94%B9%E5%8F%98%E6%88%B7%E5%A4%96%E5%B9%BF%E5%91%8A\" title=\"\u4e86\u89e3 pDOOH\uff1a\u5f7b\u5e95\u6539\u53d8\u6237\u5916\u5e7f\u544a\">\u4e86\u89e3 pDOOH\uff1a\u5f7b\u5e95\u6539\u53d8\u6237\u5916\u5e7f\u544a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/lmx.ai\/zh-hans\/blog\/unlocking-the-future-of-out-of-home-advertising-for-media-owners\/#%E4%B8%BA%E4%BB%80%E4%B9%88%E8%A6%81%E6%8B%A5%E6%8A%B1_pDOOH%EF%BC%9F\" title=\"\u4e3a\u4ec0\u4e48\u8981\u62e5\u62b1 pDOOH\uff1f\">\u4e3a\u4ec0\u4e48\u8981\u62e5\u62b1 pDOOH\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/lmx.ai\/zh-hans\/blog\/unlocking-the-future-of-out-of-home-advertising-for-media-owners\/#%E4%B8%8E_Location_Media_Xchange_LMX_%E4%B8%80%E8%B5%B7%E6%8E%A2%E7%B4%A2_pDOOH\" title=\"\u4e0e Location Media Xchange (LMX) \u4e00\u8d77\u63a2\u7d22 pDOOH\">\u4e0e Location Media Xchange (LMX) \u4e00\u8d77\u63a2\u7d22 pDOOH<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>\u5728\u5feb\u8282\u594f\u7684\u6237\u5916\u5e7f\u544a\uff08OOH\uff09\u9886\u57df\uff0c\u8d8b\u52bf\u7684\u53d8\u5316\u4e0e\u6570\u5b57\u666f\u89c2\u4e00\u6837\u5feb\u3002 \u4e3a\u4e86\u8ddf\u4e0a\u4e0d\u65ad\u53d8\u5316\u7684\u5e02\u573a\u9700\u6c42\uff0c\u6237\u5916\u5a92\u4f53\u6240\u6709\u8005\u4e00\u76f4\u5728\u5bfb\u627e\u65b0\u7684\u65b9\u6cd5\uff0c\u4ee5\u4fdd\u8bc1\u5176\u5e93\u5b58\u7684\u672a\u6765\u53d1\u5c55\u3002 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\u5c06\u4f20\u7edf\u6237\u5916\u5e7f\u544a\u4e0e\u5148\u8fdb\u7684\u6570\u5b57\u6280\u672f\u76f8\u7ed3\u5408\uff0c\u5b9e\u73b0\u4e86\u6570\u5b57\u6237\u5916\uff08DOOH\uff09\u5e7f\u544a\u6295\u653e\u7684\u81ea\u52a8\u4e70\u5356\uff0c\u4f7f\u53d7\u4f17\u5b9a\u4f4d\u66f4\u52a0\u7cbe\u51c6\u6709\u6548\u3002 \u4e0b\u9762\u6211\u4eec\u5c31\u6765\u770b\u770b\u4f7f\u7528 pDOOH \u5982\u4f55\u6539\u53d8\u6237\u5916\u5e7f\u544a\uff1a<\/p>\n\n<p>1.<strong>\u9488\u5bf9\u52a8\u6001\u53d7\u4f17\u7684\u52a8\u6001\u8425\u9500\u6d3b\u52a8<\/strong>\uff1apDOOH \u5141\u8bb8\u52a8\u6001\u7075\u6d3b\u5730\u5f00\u5c55\u8425\u9500\u6d3b\u52a8\uff0c\u786e\u4fdd\u4e0e\u89c2\u4f17\u4ea7\u751f\u5b9e\u65f6\u5171\u9e23\u3002 \u5e7f\u544a\u5546\u5229\u7528\u4e00\u5929\u4e2d\u7684\u65f6\u95f4\u3001\u5929\u6c14\u72b6\u51b5\u548c\u53d7\u4f17\u4eba\u53e3\u7edf\u8ba1\u7b49\u56e0\u7d20\u8bbe\u8ba1\u5e7f\u544a\uff0c\u4ee5\u8fbe\u5230\u6700\u4f73\u7684\u76f8\u5173\u6027\u548c\u53c2\u4e0e\u5ea6\uff0c\u4ece\u800c\u63d0\u9ad8\u6bcf\u4e2a\u5e7f\u544a\u7684\u6548\u679c\u3002<\/p>\n\n<p>2.<strong>\u5b9e\u65f6\u4f18\u5316\uff0c\u5b9e\u73b0\u6700\u5927\u5f71\u54cd\u529b<\/strong>\uff1apDOOH \u5141\u8bb8\u5e7f\u544a\u5546\u5b9e\u65f6\u4f18\u5316\u5e7f\u544a\u6d3b\u52a8\uff0c\u4ece\u800c\u5b9e\u73b0\u6700\u4f73\u6548\u7387\u3002 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\u901a\u8fc7\u5c06\u5e93\u5b58\u6570\u5b57\u5316\u5e76\u94fe\u63a5\u5230\u7a0b\u5e8f\u5316\u5e73\u53f0\uff0c\u5a92\u4f53\u6240\u6709\u8005\u53ef\u4ee5\u5438\u5f15\u66f4\u5e7f\u6cdb\u7684\u5e7f\u544a\u5ba2\u6237\uff0c\u83b7\u5f97\u66f4\u9ad8\u7684\u5e7f\u544a\u6295\u653e\u4ef7\u683c\uff0c\u5e76\u4fc3\u8fdb\u884c\u4e1a\u5408\u4f5c\uff0c\u5b9e\u73b0\u957f\u671f\u589e\u957f\u3002<\/p>\n\n<p>4.<strong>\u6237\u5916\u5e7f\u544a\u7684\u6f14\u53d8<\/strong>\uff1a\u91c7\u7528 pDOOH \u52a0\u901f\u4e86\u6237\u5916\u5e7f\u544a\u5411\u6570\u5b57\u65f6\u4ee3\u7684\u8fc7\u6e21\u3002 \u8fd9\u4e00\u5de8\u5927\u53d8\u5316\u5c06\u4f20\u7edf\u6237\u5916\u5e7f\u544a\u7684\u53ef\u89c6\u6027\u4e0e\u6570\u5b57\u51c6\u786e\u6027\u76f8\u7ed3\u5408\uff0c\u63d0\u4f9b\u4e86\u975e\u51e1\u7684\u4e92\u52a8\u673a\u4f1a\u3002 \u901a\u8fc7\u91c7\u7528 pDOOH\uff0c\u8425\u9500\u4eba\u5458\u548c\u5a92\u4f53\u6240\u6709\u8005\u53ef\u4ee5\u521b\u9020\u6237\u5916\u5e7f\u544a\u7684\u672a\u6765\uff0c\u4f7f\u81ea\u5df1\u5728\u65e5\u76ca\u6570\u5b57\u5316\u7684\u73af\u5883\u4e2d\u5904\u4e8e\u9886\u5148\u5730\u4f4d\u3002<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/lmx.ai\/wp-content\/uploads\/2024\/04\/Future-Proof-One.jpg\" alt=\"\" class=\"wp-image-10978\" style=\"width:631px\" srcset=\"https:\/\/lmx.ai\/wp-content\/uploads\/2024\/04\/Future-Proof-One.jpg 960w, https:\/\/lmx.ai\/wp-content\/uploads\/2024\/04\/Future-Proof-One-300x169.jpg 300w, https:\/\/lmx.ai\/wp-content\/uploads\/2024\/04\/Future-Proof-One-768x432.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E4%B8%BA%E4%BB%80%E4%B9%88%E8%A6%81%E6%8B%A5%E6%8A%B1_pDOOH%EF%BC%9F\"><\/span>\u4e3a\u4ec0\u4e48\u8981\u62e5\u62b1 pDOOH\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>\u91c7\u7528\u7a0b\u5e8f\u5316 DOOH \u5e7f\u544a\u7684\u597d\u5904\u8fdc\u4e0d\u6b62\u4e8e\u65b9\u4fbf\uff0c\u5b83\u8fd8\u4e3a\u5a92\u4f53\u516c\u53f8\u5728\u7ade\u4e89\u65e5\u76ca\u6fc0\u70c8\u7684\u884c\u4e1a\u4e2d\u63d0\u4f9b\u4e86\u6218\u7565\u4f18\u52bf\u3002 \u8ba9\u6211\u4eec\u6df1\u5165\u63a2\u8ba8\u4e00\u4e0b\u7a0b\u5e8f\u5316\u6280\u672f\u5982\u4f55\u4e3a\u5a92\u4f53\u6240\u6709\u8005\u5e26\u6765\u6237\u5916\u5e7f\u544a\u7684\u9769\u547d\u6027\u53d8\u9769\uff1a<\/p>\n\n<p>1.<strong>\u5b8c\u5168\u900f\u660e\u548c\u63a7\u5236<\/strong>\uff1apDOOH \u4e3a\u5a92\u4f53\u6240\u6709\u8005\u63d0\u4f9b\u4e86\u65e0\u4e0e\u4f26\u6bd4\u7684\u53ef\u89c6\u6027\u548c\u5bf9\u5176\u5e93\u5b58\u7684\u63a7\u5236\u3002 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https:\/\/lmx.ai\/wp-content\/uploads\/2024\/04\/Future-Proof-Two-768x432.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E4%B8%8E_Location_Media_Xchange_LMX_%E4%B8%80%E8%B5%B7%E6%8E%A2%E7%B4%A2_pDOOH\"><\/span>\u4e0e Location Media Xchange (LMX) \u4e00\u8d77\u63a2\u7d22 pDOOH<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>\u51c6\u5907\u597d\u91ca\u653e\u6237\u5916\u5e7f\u544a\u6218\u7565\u7684\u5168\u90e8\u6f5c\u529b\u4e86\u5417\uff1f <a href=\"https:\/\/lmx.ai\/zh-hans\/\">Location Media Xchange (LMX)<\/a>&#8211; \u60a8\u7684\u5408\u4f5c\u4f19\u4f34\uff0c\u901a\u8fc7\u7a0b\u5e8f\u5316\u6280\u672f\u8fce\u63a5\u6237\u5916\u5e7f\u544a\u7684\u672a\u6765\u3002 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