{"id":11672,"date":"2024-04-19T08:34:48","date_gmt":"2024-04-19T03:04:48","guid":{"rendered":"https:\/\/lmx.ai\/blog\/%e7%a8%8b%e5%ba%8f%e5%8c%96-dooh%ef%bc%9a%e5%aa%92%e4%bd%93%e6%89%80%e6%9c%89%e8%80%85%e5%ae%9e%e7%8e%b0%e6%94%b6%e5%85%a5%e5%a2%9e%e9%95%bf%e7%9a%84%e9%80%94%e5%be%84\/"},"modified":"2024-05-16T17:36:37","modified_gmt":"2024-05-16T12:06:37","slug":"programmatic-dooh-the-gateway-to-revenue-growth-for-media-owners","status":"publish","type":"blog","link":"https:\/\/lmx.ai\/zh-hans\/blog\/programmatic-dooh-the-gateway-to-revenue-growth-for-media-owners\/","title":{"rendered":"\u7a0b\u5e8f\u5316 DOOH\uff1a\u5a92\u4f53\u6240\u6709\u8005\u5b9e\u73b0\u6536\u5165\u589e\u957f\u7684\u9014\u5f84"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_68_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor: pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lmx.ai\/zh-hans\/blog\/programmatic-dooh-the-gateway-to-revenue-growth-for-media-owners\/#%E5%BA%94%E5%AF%B9%E4%BC%A0%E7%BB%9F%E6%88%B7%E5%A4%96%E5%B9%BF%E5%91%8A%E7%9A%84%E6%8C%91%E6%88%98\" title=\"\u5e94\u5bf9\u4f20\u7edf\u6237\u5916\u5e7f\u544a\u7684\u6311\u6218\">\u5e94\u5bf9\u4f20\u7edf\u6237\u5916\u5e7f\u544a\u7684\u6311\u6218<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/lmx.ai\/zh-hans\/blog\/programmatic-dooh-the-gateway-to-revenue-growth-for-media-owners\/#%E5%88%A9%E7%94%A8%E7%A8%8B%E5%BA%8F%E5%8C%96_DOOH_%E6%9C%80%E5%A4%A7%E5%8C%96%E6%94%B6%E5%85%A5%E6%BD%9C%E5%8A%9B\" title=\"\u5229\u7528\u7a0b\u5e8f\u5316 DOOH \u6700\u5927\u5316\u6536\u5165\u6f5c\u529b\">\u5229\u7528\u7a0b\u5e8f\u5316 DOOH \u6700\u5927\u5316\u6536\u5165\u6f5c\u529b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/lmx.ai\/zh-hans\/blog\/programmatic-dooh-the-gateway-to-revenue-growth-for-media-owners\/#Location_Media_Xchange_LMX%EF%BC%9A%E6%82%A8%E7%9A%84%E7%BB%88%E6%9E%81%E6%88%B7%E5%A4%96%E5%B9%BF%E5%91%8A%E5%90%88%E4%BD%9C%E4%BC%99%E4%BC%B4\" title=\"Location Media Xchange (LMX)\uff1a\u60a8\u7684\u7ec8\u6781\u6237\u5916\u5e7f\u544a\u5408\u4f5c\u4f19\u4f34\">Location Media Xchange (LMX)\uff1a\u60a8\u7684\u7ec8\u6781\u6237\u5916\u5e7f\u544a\u5408\u4f5c\u4f19\u4f34<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>\u5728\u77ac\u606f\u4e07\u53d8\u7684\u5e7f\u544a\u4e16\u754c\u4e2d\uff0c\u4e0e\u73b0\u4ee3\u53d7\u4f17\u4fdd\u6301\u8054\u7cfb\u7684\u521b\u65b0\u65b9\u5f0f\u81f3\u5173\u91cd\u8981\u3002 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src=\"https:\/\/lmx.ai\/wp-content\/uploads\/2024\/04\/Programmatic-DOOH-The-Gateway-to-Revenue-Growth-for-Media-Owners-2.0.jpg\" alt=\"\" class=\"wp-image-10966\" style=\"width:631px;height:auto\" srcset=\"https:\/\/lmx.ai\/wp-content\/uploads\/2024\/04\/Programmatic-DOOH-The-Gateway-to-Revenue-Growth-for-Media-Owners-2.0.jpg 960w, https:\/\/lmx.ai\/wp-content\/uploads\/2024\/04\/Programmatic-DOOH-The-Gateway-to-Revenue-Growth-for-Media-Owners-2.0-300x169.jpg 300w, https:\/\/lmx.ai\/wp-content\/uploads\/2024\/04\/Programmatic-DOOH-The-Gateway-to-Revenue-Growth-for-Media-Owners-2.0-768x432.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%88%A9%E7%94%A8%E7%A8%8B%E5%BA%8F%E5%8C%96_DOOH_%E6%9C%80%E5%A4%A7%E5%8C%96%E6%94%B6%E5%85%A5%E6%BD%9C%E5%8A%9B\"><\/span>\u5229\u7528\u7a0b\u5e8f\u5316 DOOH \u6700\u5927\u5316\u6536\u5165\u6f5c\u529b<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p><strong>\u672a\u552e\u51fa\u5e93\u5b58\u8d27\u5e01\u5316<\/strong>\uff1a\u8003\u8651\u5c06\u672a\u552e\u51fa\u7684\u5e7f\u544a\u4f4d\u8f6c\u5316\u4e3a\u53ef\u76c8\u5229\u7684\u6536\u5165\u6d41\u3002 \u8fd9\u5c31\u662f\u53ef\u7f16\u7a0b DOOH \u7684\u5a01\u529b\u3002 \u901a\u8fc7\u5229\u7528\u5b9e\u65f6\u7ade\u4ef7\u548c\u81ea\u52a8\u5316\uff0c\u5a92\u4f53\u6240\u6709\u8005\u53ef\u4ee5\u5f25\u8865\u5e93\u5b58\u7f3a\u53e3\uff0c\u5373\u4f7f\u5728\u9700\u6c42\u53d8\u5316\u65f6\u4e5f\u80fd\u6293\u4f4f\u673a\u4f1a\u3002<\/p>\n\n<p><strong>\u6536\u5165\u6765\u6e90\u591a\u6837\u5316<\/strong>\uff1a\u4e0d\u8981\u53ea\u4f9d\u8d56\u4f20\u7edf\u7684\u76f4\u9500\u3002 \u7a0b\u5e8f\u5316 DOOH \u5141\u8bb8\u5a92\u4f53\u6240\u6709\u8005\u901a\u8fc7\u5e73\u53f0\u5438\u5f15\u5404\u884c\u5404\u4e1a\u7684\u5e7f\u544a\u5546\uff0c\u4ece\u800c\u62d3\u5bbd\u6536\u5165\u524d\u666f\uff0c\u8fd9\u4e9b\u5e73\u53f0\u53ef\u63d0\u4f9b\u5927\u91cf\u6f5c\u5728\u8d2d\u4e70\u8005\u3002<\/p>\n\n<p><strong>\u63d0\u9ad8\u6536\u76ca\u548c\u6548\u7387<\/strong>\uff1a\u7a0b\u5e8f\u5316 DOOH \u4e0d\u4ec5\u4ec5\u662f\u8d5a\u94b1\uff0c\u800c\u662f\u8981\u8ba9\u6bcf\u4e00\u5206\u94b1\u90fd\u82b1\u5728\u5200\u5203\u4e0a\u3002 \u5a92\u4f53\u6240\u6709\u8005\u53ef\u6839\u636e\u53d7\u4f17\u6570\u636e\u548c\u9700\u6c42\u52a8\u6001\u5206\u914d\u5e7f\u544a\u4f4d\u7f6e\uff0c\u786e\u4fdd\u5e7f\u544a\u7a7a\u95f4\u5f97\u5230\u6700\u4f73\u5229\u7528\uff0c\u4ece\u800c\u6700\u5927\u9650\u5ea6\u5730\u589e\u52a0\u6536\u5165\uff0c\u51cf\u5c11\u6d6a\u8d39\u3002<\/p>\n\n<p><strong>\u4e3a\u4f18\u8d28\u5e7f\u544a\u6d3b\u52a8\u63d0\u4f9b\u7cbe\u51c6\u5b9a\u4f4d<\/strong>\uff1a\u55b7\u6d12\u5e7f\u544a\u7684\u65f6\u4ee3\u5df2\u7ecf\u4e00\u53bb\u4e0d\u590d\u8fd4\u4e86\u3002 \u7a0b\u5e8f\u5316\u6280\u672f\u4f7f\u5a92\u4f53\u6240\u6709\u8005\u80fd\u591f\u6839\u636e\u5730\u7406\u4f4d\u7f6e\u3001\u4eba\u53e3\u7edf\u8ba1\u548c\u884c\u4e3a\u7b49\u6807\u51c6\uff0c\u4e3a\u5e7f\u544a\u5ba2\u6237\u63d0\u4f9b\u6781\u5177\u9488\u5bf9\u6027\u7684\u89e3\u51b3\u65b9\u6848\u3002 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srcset=\"https:\/\/lmx.ai\/wp-content\/uploads\/2024\/04\/Programmatic-DOOH-The-Gateway-to-Revenue-Growth-for-Media-Owners-3.0.jpg 960w, https:\/\/lmx.ai\/wp-content\/uploads\/2024\/04\/Programmatic-DOOH-The-Gateway-to-Revenue-Growth-for-Media-Owners-3.0-300x169.jpg 300w, https:\/\/lmx.ai\/wp-content\/uploads\/2024\/04\/Programmatic-DOOH-The-Gateway-to-Revenue-Growth-for-Media-Owners-3.0-768x432.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Location_Media_Xchange_LMX%EF%BC%9A%E6%82%A8%E7%9A%84%E7%BB%88%E6%9E%81%E6%88%B7%E5%A4%96%E5%B9%BF%E5%91%8A%E5%90%88%E4%BD%9C%E4%BC%99%E4%BC%B4\"><\/span>Location Media Xchange (LMX)\uff1a\u60a8\u7684\u7ec8\u6781\u6237\u5916\u5e7f\u544a\u5408\u4f5c\u4f19\u4f34<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>\u8981\u6210\u529f\u8fd0\u8425 pDOOH \u8ba1\u5212\uff0c\u4e0e\u5408\u9002\u7684\u5e73\u53f0\u5408\u4f5c\u81f3\u5173\u91cd\u8981\u3002 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\u5141\u8bb8\u5a92\u4f53\u6240\u6709\u8005\u8f7b\u677e\u62db\u52df\u9876\u7ea7\u5e7f\u544a\u5546\uff0c\u521b\u5efa\u6709\u9488\u5bf9\u6027\u7684\u5e7f\u544a\u6d3b\u52a8\uff0c\u5e76\u91ca\u653e\u65b0\u7684\u6536\u5165\u6765\u6e90\u3002\u73b0\u5728\u5c31\u4e0e\u6211\u4eec<a href=\"https:\/\/lmx.ai\/contact-us\/?utm_source=ARTICLE&amp;utm_medium=LMX_article&amp;utm_campaign=pDOOH_media_owners_increase_revenue\">\u8054\u7cfb<\/a>\uff0c\u6539\u53d8\u60a8\u7684\u7a0b\u5e8f\u5316 DOOH \u5e7f\u544a\u65b9\u5f0f\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5728\u77ac\u606f\u4e07\u53d8\u7684\u5e7f\u544a\u4e16\u754c\u4e2d\uff0c\u4e0e\u73b0\u4ee3\u53d7\u4f17\u4fdd\u6301\u8054 [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/lmx.ai\/zh-hans\/blog\/programmatic-dooh-the-gateway-to-revenue-growth-for-media-owners\/\">Read More&#8230;<span class=\"screen-reader-text\"> from \u7a0b\u5e8f\u5316 DOOH\uff1a\u5a92\u4f53\u6240\u6709\u8005\u5b9e\u73b0\u6536\u5165\u589e\u957f\u7684\u9014\u5f84<\/span><\/a><\/p>\n","protected":false},"featured_media":11673,"template":"","categories":[],"class_list":["post-11672","blog","type-blog","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/lmx.ai\/zh-hans\/wp-json\/wp\/v2\/blog\/11672"}],"collection":[{"href":"https:\/\/lmx.ai\/zh-hans\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/lmx.ai\/zh-hans\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lmx.ai\/zh-hans\/wp-json\/wp\/v2\/media\/11673"}],"wp:attachment":[{"href":"https:\/\/lmx.ai\/zh-hans\/wp-json\/wp\/v2\/media?parent=11672"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lmx.ai\/zh-hans\/wp-json\/wp\/v2\/categories?post=11672"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}