{"id":11676,"date":"2024-04-12T07:31:20","date_gmt":"2024-04-12T02:01:20","guid":{"rendered":"https:\/\/lmx.ai\/blog\/%e5%bc%80%e5%90%af%e6%88%b7%e5%a4%96%e5%b9%bf%e5%91%8a%e7%9a%84%e6%88%90%e5%8a%9f%e4%b9%8b%e9%97%a8%ef%bc%9a%e6%95%b0%e6%8d%ae%e9%a9%b1%e5%8a%a8%e7%9a%84%e7%a8%8b%e5%ba%8f%e5%8c%96%e6%88%b7%e5%a4%96\/"},"modified":"2024-05-16T17:39:12","modified_gmt":"2024-05-16T12:09:12","slug":"the-power-of-data-driven-programmatic-dooh-advertising","status":"publish","type":"blog","link":"https:\/\/lmx.ai\/zh-hans\/blog\/the-power-of-data-driven-programmatic-dooh-advertising\/","title":{"rendered":"\u5f00\u542f\u6237\u5916\u5e7f\u544a\u7684\u6210\u529f\u4e4b\u95e8\uff1a\u6570\u636e\u9a71\u52a8\u7684\u7a0b\u5e8f\u5316\u6237\u5916\u5e7f\u544a\u7684\u529b\u91cf"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_68_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor: pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lmx.ai\/zh-hans\/blog\/the-power-of-data-driven-programmatic-dooh-advertising\/#%E5%88%A9%E7%94%A8%E7%A8%8B%E5%BA%8F%E5%8C%96_DOOH_%E5%AE%9E%E7%8E%B0%E6%9C%89%E9%92%88%E5%AF%B9%E6%80%A7%E7%9A%84%E5%8F%82%E4%B8%8E\" title=\"\u5229\u7528\u7a0b\u5e8f\u5316 DOOH \u5b9e\u73b0\u6709\u9488\u5bf9\u6027\u7684\u53c2\u4e0e\">\u5229\u7528\u7a0b\u5e8f\u5316 DOOH \u5b9e\u73b0\u6709\u9488\u5bf9\u6027\u7684\u53c2\u4e0e<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/lmx.ai\/zh-hans\/blog\/the-power-of-data-driven-programmatic-dooh-advertising\/#%E5%9C%A8%E5%85%85%E6%BB%A1%E5%B8%8C%E6%9C%9B%E7%9A%84%E7%A8%8B%E5%BA%8F%E5%8C%96_DOOH_%E4%B9%8B%E8%B7%AF%E4%B8%8A%E5%89%8D%E8%A1%8C\" title=\"\u5728\u5145\u6ee1\u5e0c\u671b\u7684\u7a0b\u5e8f\u5316 DOOH \u4e4b\u8def\u4e0a\u524d\u884c\">\u5728\u5145\u6ee1\u5e0c\u671b\u7684\u7a0b\u5e8f\u5316 DOOH \u4e4b\u8def\u4e0a\u524d\u884c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/lmx.ai\/zh-hans\/blog\/the-power-of-data-driven-programmatic-dooh-advertising\/#%E4%BD%8D%E7%BD%AE%E5%AA%92%E4%BD%93%E4%BA%A4%E6%B5%81%E4%B8%AD%E5%BF%83_LMX%EF%BC%9A%E5%90%88%E4%BD%9C%E5%85%B1%E8%B5%A2\" title=\"\u4f4d\u7f6e\u5a92\u4f53\u4ea4\u6d41\u4e2d\u5fc3 (LMX)\uff1a\u5408\u4f5c\u5171\u8d62\">\u4f4d\u7f6e\u5a92\u4f53\u4ea4\u6d41\u4e2d\u5fc3 (LMX)\uff1a\u5408\u4f5c\u5171\u8d62<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>\u5728\u5f53\u4eca\u5feb\u8282\u594f\u7684\u5e7f\u544a\u9886\u57df\uff0c\u6839\u636e\u6570\u636e\u505a\u51fa\u660e\u667a\u7684\u51b3\u7b56\u662f\u6210\u529f\u7684\u57fa\u77f3\u3002 \u7a0b\u5e8f\u5316\u6570\u5b57\u6237\u5916\u5e7f\u544a\uff08pDOOH\uff09\u662f\u5f15\u9886\u8fd9\u573a\u9769\u547d\u7684\u521b\u65b0\u6218\u7565\u4e4b\u4e00\uff0c\u5b83\u662f\u4e00\u79cd\u52a8\u6001\u5de5\u5177\uff0c\u6b63\u5728\u91cd\u5851\u54c1\u724c\u4e0e\u53d7\u4f17\u7684\u8054\u7cfb\u65b9\u5f0f\u3002 \u8ba9\u6211\u4eec\u6df1\u5165\u63a2\u8ba8\u5982\u4f55\u5229\u7528 pDOOH \u6765\u5438\u5f15\u9876\u7ea7\u54c1\u724c\u3002<\/p>\n\n<h2 class=\"wp-block-heading has-text-align-left\"><span class=\"ez-toc-section\" id=\"%E5%88%A9%E7%94%A8%E7%A8%8B%E5%BA%8F%E5%8C%96_DOOH_%E5%AE%9E%E7%8E%B0%E6%9C%89%E9%92%88%E5%AF%B9%E6%80%A7%E7%9A%84%E5%8F%82%E4%B8%8E\"><\/span>\u5229\u7528\u7a0b\u5e8f\u5316 DOOH \u5b9e\u73b0\u6709\u9488\u5bf9\u6027\u7684\u53c2\u4e0e<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p><strong>\u7cbe\u51c6\u5b9a\u4f4d\uff1a<\/strong>\u60f3\u8c61\u4e00\u4e0b\uff0c\u60a8\u80fd\u5728\u6b63\u786e\u7684\u65f6\u95f4\u548c\u5730\u70b9\u63a5\u89e6\u5230\u51c6\u786e\u7684\u53d7\u4f17\u3002 \u6709\u4e86 pDOOH\uff0c\u8fd9\u4e00\u5207\u90fd\u5c06\u6210\u4e3a\u73b0\u5b9e\u3002 \u901a\u8fc7\u5206\u6790\u6d88\u8d39\u8005\u884c\u4e3a\u548c\u4eba\u53e3\u7edf\u8ba1\u6570\u636e\uff0c\u54c1\u724c\u53ef\u4ee5\u9488\u5bf9\u7279\u5b9a\u5730\u70b9\u548c\u65f6\u523b\u5236\u5b9a\u8d85\u5f3a\u9488\u5bf9\u6027\u7684\u8425\u9500\u6d3b\u52a8\u3002 \u65e0\u8bba\u662f\u7199\u7199\u6518\u6518\u7684\u57ce\u5e02\u8857\u89d2\uff0c\u8fd8\u662f\u5b81\u9759\u7965\u548c\u7684\u90ca\u533a\u5546\u573a\uff0c\u60a8\u7684\u4fe1\u606f\u90fd\u80fd\u51c6\u786e\u5730\u4f20\u9012\u5230\u6700\u91cd\u8981\u7684\u5730\u65b9\u3002<\/p>\n\n<p><strong>\u589e\u5f3a\u521b\u9020\u529b\uff1a<\/strong>\u6570\u636e\u4e0d\u4ec5\u4ec5\u662f\u6570\u5b57\uff0c\u5b83\u8fd8\u80fd\u6fc0\u53d1\u521b\u9020\u529b\u3002 \u7a0b\u5e8f\u5316 DOOH \u4f7f\u54c1\u724c\u80fd\u591f\u521b\u5efa\u5f15\u4eba\u5165\u80dc\u7684\u4e2a\u6027\u5316\u8425\u9500\u6d3b\u52a8\uff0c\u5f15\u8d77\u53d7\u4f17\u7684\u6df1\u523b\u5171\u9e23\u3002 \u901a\u8fc7\u52a8\u6001\u521b\u610f\u4f18\u5316\uff0c\u5e7f\u544a\u53ef\u4ee5\u6839\u636e\u5929\u6c14\u3001\u4ea4\u901a\u72b6\u51b5\u548c\u53d7\u4f17\u4eba\u53e3\u7edf\u8ba1\u7b49\u56e0\u7d20\u8fdb\u884c\u5b9e\u65f6\u8c03\u6574\u3002 \u60f3\u8c61\u4e00\u4e0b\uff0c\u5e7f\u544a\u724c\u4f1a\u6839\u636e\u5f53\u524d\u7684\u5929\u6c14\u6216\u4ea4\u901a\u6d41\u91cf\u6539\u53d8\u4fe1\u606f\uff0c\u8fd9\u5c31\u662f\u6570\u636e\u9a71\u52a8\u521b\u610f\u7684\u529b\u91cf\u5728\u53d1\u6325\u4f5c\u7528\u3002<\/p>\n\n<p><strong>\u53ef\u8861\u91cf\u7684\u5f71\u54cd\uff1a<\/strong>\u5728\u5e7f\u544a\u754c\uff0c\u80fd\u591f\u8861\u91cf\u6210\u529f\u4e0e\u5426\u662f\u5173\u952e\u3002 \u7a0b\u5e8f\u5316 DOOH \u63d0\u4f9b\u5f3a\u5927\u7684\u5206\u6790\u529f\u80fd\uff0c\u53ef\u5b9e\u65f6\u6d1e\u5bdf\u6d3b\u52a8\u7ee9\u6548\u3002 \u4ece\u8ddf\u8e2a\u54c1\u724c\u53ec\u56de\u7387\u5230\u76d1\u63a7\u4eba\u6d41\u91cf\u548c\u8f6c\u6362\u7387\uff0c\u5e7f\u544a\u5546\u53ef\u4ee5\u7cbe\u786e\u5730\u8861\u91cf\u5176\u7b56\u7565\u7684\u6709\u6548\u6027\u3002 \u8fd9\u79cd\u4ee5\u6570\u636e\u4e3a\u5bfc\u5411\u7684\u65b9\u6cd5\u4e0d\u4ec5\u80fd\u4e3a\u5f53\u524d\u7684\u5ba3\u4f20\u6d3b\u52a8\u63d0\u4f9b\u4fe1\u606f\uff0c\u8fd8\u80fd\u6307\u5bfc\u672a\u6765\u7684\u4f18\u5316\u5de5\u4f5c\uff0c\u4ece\u800c\u4ea7\u751f\u6700\u5927\u7684\u5f71\u54cd\u3002<\/p>\n\n<p>\u901a\u8fc7\u5229\u7528 pDOOH \u6570\u636e\u9a71\u52a8\u51b3\u7b56\u7684\u6f5c\u529b\uff0c\u6237\u5916\u5a92\u4f53\u6240\u6709\u8005\u53ef\u4ee5\u63d0\u5347\u4ed6\u4eec\u7684\u5e7f\u544a\u6e38\u620f\u6c34\u5e73\uff0c\u63d0\u9ad8\u53c2\u4e0e\u5ea6\uff0c\u5e76\u6700\u7ec8\u5438\u5f15\u5bfb\u6c42\u521b\u65b0\u8425\u9500\u89e3\u51b3\u65b9\u6848\u7684\u9876\u7ea7\u54c1\u724c\u3002<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/Y7mWLSFIbCGTTxh9MAPtn1o_vrpM7eQ9MyP7clDSMEHgbRFXSvPLZeU7e1R13jXYaYIQsXS54citZ0DPOO6ax9x2TPt1Ha8xro0MbjqK7t3WmdwopjCMJpNMQoB2-bmQEqevz732-OF6ZwyT5QPIy7I\" alt=\"\"\/><\/figure><\/div>\n<h3 class=\"wp-block-heading has-text-align-left\"><span class=\"ez-toc-section\" id=\"%E5%9C%A8%E5%85%85%E6%BB%A1%E5%B8%8C%E6%9C%9B%E7%9A%84%E7%A8%8B%E5%BA%8F%E5%8C%96_DOOH_%E4%B9%8B%E8%B7%AF%E4%B8%8A%E5%89%8D%E8%A1%8C\"><\/span>\u5728\u5145\u6ee1\u5e0c\u671b\u7684\u7a0b\u5e8f\u5316 DOOH \u4e4b\u8def\u4e0a\u524d\u884c<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p><strong>\u4e9a\u592a\u5730\u533a\u7a0b\u5e8f\u5316\u6237\u5916\u5e7f\u544a\u7684\u5d1b\u8d77\uff1a<\/strong>\u4e9a\u592a\u5730\u533a\uff08APAC\uff09\u6b63\u5728\u89c1\u8bc1\u6570\u5b57\u6237\u5916\u5e7f\u544a\u7684\u84ec\u52c3\u53d1\u5c55\uff0c\u5176\u4e2d\u7a0b\u5e8f\u5316\u6237\u5916\u5e7f\u544a\u5c06\u53d1\u6325\u4e3e\u8db3\u8f7b\u91cd\u7684\u4f5c\u7528\u3002 \u5728\u6570\u636e\u9a71\u52a8\u521b\u610f\u548c\u589e\u5f3a\u53d7\u4f17\u5b9a\u4f4d\u529f\u80fd\u7684\u63a8\u52a8\u4e0b\uff0c\u5bf9\u8fd9\u4e00\u9886\u57df\u7684\u6295\u8d44\u6fc0\u589e\u3002 \u62a5\u544a\u663e\u793a\uff0c\u901a\u8fc7\u5229\u7528\u7a0b\u5e8f\u5316\u6280\u672f\uff0c\u8425\u9500\u4eba\u5458\u53ef\u4ee5\u7b80\u5316\u8425\u9500\u6d3b\u52a8\u7684\u89c4\u5212\u548c\u6267\u884c\uff0c\u540c\u65f6\u8fd8\u80fd\u901a\u8fc7\u5065\u5168\u7684\u8861\u91cf\u6807\u51c6\u6700\u5927\u9650\u5ea6\u5730\u63d0\u9ad8\u6295\u8d44\u56de\u62a5\u7387\u3002<\/p>\n\n<p><strong>\u8861\u91cf\u54c1\u724c\u63d0\u5347\uff1a<\/strong>\u5728\u6570\u5b57\u6237\u5916\u5e7f\u544a\uff08DOOH\uff09\u9886\u57df\uff0c\u54c1\u724c\u611f\u77e5\u81f3\u5173\u91cd\u8981\u3002 \u4e86\u89e3\u8425\u9500\u6d3b\u52a8\u5bf9\u54c1\u724c\u77e5\u540d\u5ea6\u548c\u8ba4\u53ef\u5ea6\u7684\u5f71\u54cd\u81f3\u5173\u91cd\u8981\u3002 \u8fd9\u5c31\u662f\u54c1\u724c\u63d0\u5347\u6982\u5ff5\u53d1\u6325\u4f5c\u7528\u7684\u5730\u65b9\u3002 \u901a\u8fc7\u5229\u7528\u6d3b\u52a8\u524d\u540e\u8c03\u67e5\u3001\u5b9e\u65f6\u6570\u636e\u5206\u6790\u548c\u53d7\u4f17\u8bc6\u522b\u6280\u672f\u7b49\u65b9\u6cd5\uff0c\u54c1\u724c\u53ef\u4ee5\u8861\u91cf\u5176 DOOH \u6d3b\u52a8\u7684\u6548\u679c\uff0c\u5e76\u76f8\u5e94\u5730\u8c03\u6574\u6218\u7565\u3002<\/p>\n\n<p><strong>\u5c55\u671b\u672a\u6765<\/strong>\uff1aDOOH \u5e7f\u544a\u7684\u672a\u6765\u5145\u6ee1\u65e0\u9650\u53ef\u80fd\u3002 \u4ece &#8220;\u5143\u5b87\u5b99 &#8220;\u4e2d\u7684\u6c89\u6d78\u5f0f\u4f53\u9a8c\u5230\u65e0\u4eba\u673a\u7a7a\u4e2d\u5e7f\u544a\uff0c\u8fd9\u4e00\u9886\u57df\u6b63\u5728\u8fc5\u901f\u53d1\u5c55\u3002 \u901a\u8fc7\u7d27\u8ddf\u65b0\u5174\u8d8b\u52bf\u548c\u5229\u7528\u6570\u636e\u7684\u529b\u91cf\uff0c\u54c1\u724c\u53ef\u4ee5\u5728 DOOH \u9886\u57df\u7ee7\u7eed\u63a8\u52a8\u521b\u610f\u548c\u5f71\u54cd\u529b\u7684\u53d1\u5c55\u3002<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/q6s9eMtGso0RwbDZpg1VTOJ_adl8OrNjHfbCnJ-LZ5blpx8i_5bz17n_OujY-k3uXCQGhY--YDcRybrZzzZf_q2wL_0-9k9rOVRPWEfSsY_3etbfgwuW0aH-63HCBC3NAkEbjUu6PduzzTkkbpZsoGA\" alt=\"\"\/><\/figure><\/div>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E4%BD%8D%E7%BD%AE%E5%AA%92%E4%BD%93%E4%BA%A4%E6%B5%81%E4%B8%AD%E5%BF%83_LMX%EF%BC%9A%E5%90%88%E4%BD%9C%E5%85%B1%E8%B5%A2\"><\/span>\u4f4d\u7f6e\u5a92\u4f53\u4ea4\u6d41\u4e2d\u5fc3 (LMX)\uff1a\u5408\u4f5c\u5171\u8d62<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>\u5728<a href=\"https:\/\/lmx.ai\/zh-hans\/\">Location Media Xchange (LMX)<\/a>\uff0c\u6211\u4eec\u6df1\u77e5\u8981\u6210\u529f\u5f00\u5c55 pDOOH \u6d3b\u52a8\uff0c\u9700\u8981\u5904\u7406\u5404\u79cd\u590d\u6742\u95ee\u9898\u3002 \u56e0\u6b64\uff0c\u6211\u4eec\u7684\u5e73\u53f0\u4e0d\u4ec5\u63d0\u4f9b\u57fa\u672c\u5de5\u5177\uff0c\u8fd8\u63d0\u4f9b\u4e00\u6574\u5957\u89e3\u51b3\u65b9\u6848\uff0c\u4ee5\u6ee1\u8db3\u5a92\u4f53\u6240\u6709\u8005\u7684\u72ec\u7279\u9700\u6c42\u3002 \u4ece\u53d7\u4f17\u5b9a\u4f4d\u5230\u8425\u9500\u6d3b\u52a8\u4f18\u5316\uff0cLMX \u4e3a\u5a92\u4f53\u6240\u6709\u8005\u63d0\u4f9b\u5148\u8fdb\u7684\u5206\u6790\u548c\u53ef\u884c\u7684\u89c1\u89e3\uff0c\u4f7f\u4ed6\u4eec\u80fd\u591f\u505a\u51fa\u6570\u636e\u9a71\u52a8\u7684\u51b3\u7b56\uff0c\u63a8\u52a8\u53d6\u5f97\u5207\u5b9e\u6210\u679c\u3002<\/p>\n\n<p>\u6211\u4eec\u7684\u5e73\u53f0\u4e0d\u4ec5\u53ef\u4ee5\u6267\u884c\u8425\u9500\u6d3b\u52a8\uff0c\u8fd8\u53ef\u4ee5\u4f7f\u60a8\u7684 pDOOH \u5e93\u5b58\u4ef7\u503c\u6700\u5927\u5316\u3002 \u901a\u8fc7\u5229\u7528 LMX\uff0c\u5a92\u4f53\u6240\u6709\u8005\u53ef\u4ee5\u91ca\u653e\u5176\u5e7f\u544a\u7a7a\u95f4\u7684\u5168\u90e8\u6f5c\u529b\uff0c\u786e\u4fdd\u6bcf\u6b21\u5e7f\u544a\u6d3b\u52a8\u90fd\u80fd\u83b7\u5f97\u6700\u4f73\u6027\u80fd\u548c\u6295\u8d44\u56de\u62a5\u7387\u3002 \u65e0\u8bba\u60a8\u662f\u5e0c\u671b\u63d0\u9ad8\u53d7\u4f17\u53c2\u4e0e\u5ea6\u3001\u5e2e\u52a9\u5e7f\u544a\u5546\u63d0\u9ad8\u54c1\u724c\u77e5\u540d\u5ea6\u8fd8\u662f\u63a8\u52a8\u8f6c\u5316\u7387\uff0c\u6211\u4eec\u7684\u5e73\u53f0\u90fd\u80fd\u4e3a\u60a8\u63d0\u4f9b\u6709\u6548\u5b9e\u73b0\u76ee\u6807\u6240\u9700\u7684\u5de5\u5177\u548c\u4e13\u4e1a\u77e5\u8bc6\u3002<\/p>\n\n<p>\u603b\u4e4b\uff0c\u7a0b\u5e8f\u5316\u6237\u5916\u5e7f\u544a\u4e3a\u54c1\u724c\u4ee5\u6709\u610f\u4e49\u7684\u65b9\u5f0f\u4e0e\u53d7\u4f17\u5efa\u7acb\u8054\u7cfb\u63d0\u4f9b\u4e86\u4e00\u4e2a\u8f6c\u578b\u673a\u4f1a\u3002 \u901a\u8fc7\u5229\u7528 pDOOH\uff0c\u6237\u5916\u5a92\u4f53\u6240\u6709\u8005\u5438\u5f15\u4e86\u4f17\u591a\u9876\u7ea7\u54c1\u724c\uff0c\u8fd9\u4e9b\u54c1\u724c\u90fd\u5728\u5bfb\u6c42\u6709\u9488\u5bf9\u6027\u3001\u5f15\u4eba\u5165\u80dc\u7684\u5e7f\u544a\u6d3b\u52a8\uff0c\u4ee5\u4fbf\u5728\u5f53\u4eca\u7ade\u4e89\u6fc0\u70c8\u7684\u73af\u5883\u4e2d\u7559\u4e0b\u6301\u4e45\u7684\u5370\u8c61\u3002<a href=\"https:\/\/lmx.ai\/zh-hans\/contact-us\/\">\u73b0\u5728\u5c31\u4e0e\u6211\u4eec\u8054\u7cfb<\/a>\uff0c\u4e86\u89e3 Location Media Xchange \u5982\u4f55\u5f7b\u5e95\u6539\u53d8\u60a8\u7684\u7a0b\u5e8f\u5316\u6237\u5916\u5e7f\u544a\u65b9\u5f0f\uff0c\u5e2e\u52a9\u60a8\u53d6\u5f97\u65e0\u4e0e\u4f26\u6bd4\u7684\u6210\u529f\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5728\u5f53\u4eca\u5feb\u8282\u594f\u7684\u5e7f\u544a\u9886\u57df\uff0c\u6839\u636e\u6570\u636e\u505a\u51fa\u660e\u667a [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/lmx.ai\/zh-hans\/blog\/the-power-of-data-driven-programmatic-dooh-advertising\/\">Read More&#8230;<span class=\"screen-reader-text\"> from \u5f00\u542f\u6237\u5916\u5e7f\u544a\u7684\u6210\u529f\u4e4b\u95e8\uff1a\u6570\u636e\u9a71\u52a8\u7684\u7a0b\u5e8f\u5316\u6237\u5916\u5e7f\u544a\u7684\u529b\u91cf<\/span><\/a><\/p>\n","protected":false},"featured_media":11677,"template":"","categories":[],"class_list":["post-11676","blog","type-blog","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/lmx.ai\/zh-hans\/wp-json\/wp\/v2\/blog\/11676","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lmx.ai\/zh-hans\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/lmx.ai\/zh-hans\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lmx.ai\/zh-hans\/wp-json\/wp\/v2\/media\/11677"}],"wp:attachment":[{"href":"https:\/\/lmx.ai\/zh-hans\/wp-json\/wp\/v2\/media?parent=11676"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lmx.ai\/zh-hans\/wp-json\/wp\/v2\/categories?post=11676"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}