{"id":11678,"date":"2024-01-29T09:28:16","date_gmt":"2024-01-29T03:58:16","guid":{"rendered":"https:\/\/lmx.ai\/blog\/%e5%bd%b1%e5%93%8d%e5%8a%9b%e6%9c%80%e5%a4%a7%e5%8c%96%ef%bc%9a%e5%86%85%e5%ae%b9%e7%ae%a1%e7%90%86%e7%b3%bb%e7%bb%9f%ef%bc%88cms%ef%bc%89%e5%9c%a8%e6%95%b0%e5%ad%97%e5%b1%8f%e5%b9%95%e5%92%8c\/"},"modified":"2024-05-16T17:47:10","modified_gmt":"2024-05-16T12:17:10","slug":"the-role-of-cms-in-digital-screens-and-signage","status":"publish","type":"blog","link":"https:\/\/lmx.ai\/zh-hans\/blog\/the-role-of-cms-in-digital-screens-and-signage\/","title":{"rendered":"\u5f71\u54cd\u529b\u6700\u5927\u5316\uff1a\u5185\u5bb9\u7ba1\u7406\u7cfb\u7edf\uff08CMS\uff09\u5728\u6570\u5b57\u5c4f\u5e55\u548c\u6807\u724c\u4e2d\u7684\u4f5c\u7528"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_68_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor: pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lmx.ai\/zh-hans\/blog\/the-role-of-cms-in-digital-screens-and-signage\/#%E5%B7%A5%E4%BD%9C%E4%B8%AD%E7%9A%84%E5%86%85%E5%AE%B9%E7%AE%A1%E7%90%86%E7%B3%BB%E7%BB%9F%EF%BC%88CMS%EF%BC%89\" title=\"\u5de5\u4f5c\u4e2d\u7684\u5185\u5bb9\u7ba1\u7406\u7cfb\u7edf\uff08CMS\uff09\">\u5de5\u4f5c\u4e2d\u7684\u5185\u5bb9\u7ba1\u7406\u7cfb\u7edf\uff08CMS\uff09<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/lmx.ai\/zh-hans\/blog\/the-role-of-cms-in-digital-screens-and-signage\/#%E5%86%85%E5%AE%B9%E7%AE%A1%E7%90%86%E7%B3%BB%E7%BB%9F%E5%BA%94%E5%85%B7%E5%A4%87%E7%9A%84%E4%B8%BB%E8%A6%81%E5%8A%9F%E8%83%BD\" title=\"\u5185\u5bb9\u7ba1\u7406\u7cfb\u7edf\u5e94\u5177\u5907\u7684\u4e3b\u8981\u529f\u80fd\">\u5185\u5bb9\u7ba1\u7406\u7cfb\u7edf\u5e94\u5177\u5907\u7684\u4e3b\u8981\u529f\u80fd<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/lmx.ai\/zh-hans\/blog\/the-role-of-cms-in-digital-screens-and-signage\/#%E7%94%A8%E6%88%B7%E5%8F%8B%E5%A5%BD%E7%9A%84%E5%8D%93%E8%B6%8A_LMX_%E5%86%85%E5%AE%B9\" title=\"\u7528\u6237\u53cb\u597d\u7684\u5353\u8d8a LMX \u5185\u5bb9\">\u7528\u6237\u53cb\u597d\u7684\u5353\u8d8a LMX \u5185\u5bb9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/lmx.ai\/zh-hans\/blog\/the-role-of-cms-in-digital-screens-and-signage\/#%E4%BD%93%E9%AA%8C%E4%B8%8E%E4%BC%97%E4%B8%8D%E5%90%8C\" title=\"\u4f53\u9a8c\u4e0e\u4f17\u4e0d\u540c\">\u4f53\u9a8c\u4e0e\u4f17\u4e0d\u540c<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>\u5982\u4eca\uff0c&#8221;\u5185\u5bb9 &#8220;\u4e00\u8bcd\u65e0\u5904\u4e0d\u5728\uff0c\u968f\u5904\u53ef\u89c1\u3002 \u6211\u4eec\u7ecf\u5e38\u542c\u5230\u5185\u5bb9\u8425\u9500\u4eba\u5458\u3001\u521b\u4f5c\u8005\u3001\u5206\u9500\u5546\u7b49\u7b49\u3002 \u4f46\u662f\uff0c\u5185\u5bb9\u5230\u5e95\u662f\u4ec0\u4e48\uff0c\u4e3a\u4ec0\u4e48\u91cd\u8981\uff1f \u5185\u5bb9\u7684\u6838\u5fc3\u662f\u4fe1\u606f\u3002 \u5982\u679c\u8bbe\u8ba1\u5f97\u5f53\uff0c\u5b83\u5c31\u80fd\u4ee5\u6b63\u786e\u7684\u5143\u7d20\u548c\u53d9\u4e8b\u65b9\u5f0f\u5438\u5f15\u6ce8\u610f\u529b\uff0c\u751a\u81f3\u6709\u53ef\u80fd\u8f6c\u5316\u4e3a\u6f5c\u5728\u5ba2\u6237\u3002 \u5b83\u5728\u4f20\u64ad\u4e2d\uff0c\u5c24\u5176\u662f\u5728\u5e7f\u544a\u548c\u8425\u9500\u9886\u57df\u53d1\u6325\u7740\u81f3\u5173\u91cd\u8981\u7684\u4f5c\u7528\u3002<\/p>\n\n<p>\u5728\u6211\u4eec\u7684\u65e5\u5e38\u751f\u6d3b\u4e2d\uff0c\u5e7f\u544a\u548c\u5185\u5bb9\u4e0d\u65ad\u8f70\u70b8\u7740\u6211\u4eec\uff0c\u6211\u4eec\u53ef\u80fd\u81ea\u5df1\u90fd\u6ca1\u6709\u610f\u8bc6\u5230\u8fd9\u4e00\u70b9\u3002 \u6211\u4eec\u62ff\u7740\u4e00\u76f4\u5fe0\u5b9e\u4e8e\u6211\u4eec\u7684\u79fb\u52a8\u8bbe\u5907\uff0c\u5728\u793e\u4ea4\u5a92\u4f53\u4e0a\u6eda\u52a8\u6d4f\u89c8\uff0c\u4e0d\u81ea\u89c9\u5730\u5c06\u76ee\u6807\u9501\u5b9a\u5728\u7b26\u5408\u6211\u4eec\u7684\u613f\u671b\u3001\u9700\u6c42\u548c\u751f\u6d3b\u65b9\u5f0f\u7684\u5e7f\u544a\u4e0a\u3002 \u8d70\u51fa\u5bb6\u95e8\uff0c\u516c\u5bd3\u697c\u91cc\u6574\u9f50\u7684\u5c4f\u5e55\u663e\u793a\u7740\u6839\u636e\u8be5\u5730\u533a\u4eba\u53e3\u7279\u5f81\u5b9a\u5236\u7684\u5e7f\u544a\u6216\u9644\u8fd1\u4f01\u4e1a\u7684\u5ba3\u4f20\u5e7f\u544a\u3002 \u800c\u8fd9\u4ec5\u4ec5\u662f\u6211\u4eec\u4e00\u5929\u7684\u5f00\u59cb\uff0c\u5b83\u5c06\u8d2f\u7a7f\u59cb\u7ec8\u3002<\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%B7%A5%E4%BD%9C%E4%B8%AD%E7%9A%84%E5%86%85%E5%AE%B9%E7%AE%A1%E7%90%86%E7%B3%BB%E7%BB%9F%EF%BC%88CMS%EF%BC%89\"><\/span>\u5de5\u4f5c\u4e2d\u7684\u5185\u5bb9\u7ba1\u7406\u7cfb\u7edf\uff08CMS\uff09<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>\u5373\u4f7f\u662f\u5728\u5546\u573a\u3001\u9910\u5385\u3001\u9152\u5e97\u3001\u94f6\u884c\u548c\u6709\u6570\u5b57\u6807\u724c\u7684\u5730\u65b9\uff0c\u6211\u4eec\u4e5f\u80fd\u770b\u5230\u7cbe\u5fc3\u7b56\u5212\u7684\u5185\u5bb9&#8211;\u6700\u65b0\u4fc3\u9500\u6d3b\u52a8\u3001\u4f01\u4e1a\u4e00\u77a5\u548c\u4f01\u4e1a\u4f7f\u547d\u3002 \u6240\u6709\u8fd9\u4e9b\u90fd\u662f\u65e5\u5e38\u6d88\u8d39\uff0c\u800c\u4e0d\u53bb\u601d\u8003\u8fd9\u4e9b\u8fd0\u8f6c\u826f\u597d\u7684\u673a\u5668\u80cc\u540e\u7684\u673a\u68b0\u539f\u7406\u3002<\/p>\n\n<p>\u90a3\u4e48\uff0c\u5e55\u540e\u6709\u4ec0\u4e48\u9b54\u529b\u5462\uff1f \u5982\u4f55\u7ba1\u7406\u548c\u63d0\u4f9b\u8fd9\u4e9b\u5185\u5bb9\uff0c\u4ee5\u786e\u4fdd\u6b63\u786e\u7684\u53d7\u4f17\u770b\u5230\u8fd9\u4e9b\u5185\u5bb9\uff1f \u8fdb\u5165<a href=\"https:\/\/lmx.ai\/blog\/why-do-you-need-a-cms-solution-in-your-ad-campaign-strategy\/\">\u5185\u5bb9\u7ba1\u7406\u7cfb\u7edf\uff08CMS\uff09<\/a>\u3002<\/p>\n\n<p>\u5185\u5bb9\u7ba1\u7406\u7cfb\u7edf\u662f\u4e00\u79cd\u7ba1\u7406\u548c\u5411\u5c4f\u5e55\u4f20\u9001\u5185\u5bb9\u7684\u8f6f\u4ef6\u3002 \u8fd9\u542c\u8d77\u6765\u5f88\u7b80\u5355\uff0c\u4f46\u6b63\u786e\u7684\u5185\u5bb9\u7ba1\u7406\u7cfb\u7edf\u5374\u80fd\u8ba9\u6570\u5b57\u6807\u724c\u6240\u6709\u8005\u7075\u6d3b\u5730\u8fdb\u884c\u4f18\u5316\uff0c\u5e76\u5728\u6b63\u786e\u7684\u65f6\u95f4\u5411\u6b63\u786e\u7684\u53d7\u4f17\u63d0\u4f9b\u5185\u5bb9\u3002 \u8981\u5b9e\u73b0\u8fd9\u4e00\u76ee\u6807\uff0c\u6295\u8d44\u4e00\u4e2a\u5168\u9762\u7684\u7cfb\u7edf\u81f3\u5173\u91cd\u8981\u3002<\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%86%85%E5%AE%B9%E7%AE%A1%E7%90%86%E7%B3%BB%E7%BB%9F%E5%BA%94%E5%85%B7%E5%A4%87%E7%9A%84%E4%B8%BB%E8%A6%81%E5%8A%9F%E8%83%BD\"><\/span>\u5185\u5bb9\u7ba1\u7406\u7cfb\u7edf\u5e94\u5177\u5907\u7684\u4e3b\u8981\u529f\u80fd<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>\u5f3a\u5927\u7684\u5185\u5bb9\u7ba1\u7406\u7cfb\u7edf\u53ef\u901a\u8fc7\u4e91\u5e73\u53f0\u7b49\u529f\u80fd\u63d0\u5347\u5229\u76ca\u76f8\u5173\u8005\u7684\u4f53\u9a8c\u3002 \u8fd9\u6837\u5c31\u65e0\u9700\u8fdb\u884c\u590d\u6742\u7684\u5b89\u88c5\uff0c\u53ea\u9700\u7b80\u5355\u767b\u5f55\u5373\u53ef\u8f7b\u677e\u4f7f\u7528\u5404\u9879\u529f\u80fd\u3002 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