{"id":11686,"date":"2023-09-18T09:10:42","date_gmt":"2023-09-18T03:40:42","guid":{"rendered":"https:\/\/lmx.ai\/blog\/%e5%bc%80%e5%90%af%e6%88%b7%e5%a4%96%e5%b9%bf%e5%91%8a%e7%9a%84%e6%88%90%e5%8a%9f%e4%b9%8b%e9%97%a8%ef%bc%9a%e5%b9%bf%e5%91%8a%e4%bd%8d%e4%b8%8e%e5%b9%bf%e5%91%8a%e5%8d%b0%e8%b1%a1-%e4%b8%ba%e4%bb%80\/"},"modified":"2024-05-17T15:11:31","modified_gmt":"2024-05-17T09:41:31","slug":"unlocking-ooh-advertising-success-spots-vs-impressions-why-data-matters","status":"publish","type":"blog","link":"https:\/\/lmx.ai\/zh-hans\/blog\/unlocking-ooh-advertising-success-spots-vs-impressions-why-data-matters\/","title":{"rendered":"\u5f00\u542f\u6237\u5916\u5e7f\u544a\u7684\u6210\u529f\u4e4b\u95e8\uff1a\u5e7f\u544a\u4f4d\u4e0e\u5e7f\u544a\u5370\u8c61&#8211;\u4e3a\u4ec0\u4e48\u6570\u636e\u5f88\u91cd\u8981"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_68_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor: pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lmx.ai\/zh-hans\/blog\/unlocking-ooh-advertising-success-spots-vs-impressions-why-data-matters\/#%E6%96%91%E7%82%B9%E4%B8%8E%E5%8D%B0%E8%B1%A1%E7%AE%80%E5%8D%95%E8%A7%A3%E9%87%8A\" title=\"\u6591\u70b9\u4e0e\u5370\u8c61\u7b80\u5355\u89e3\u91ca\">\u6591\u70b9\u4e0e\u5370\u8c61\u7b80\u5355\u89e3\u91ca<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/lmx.ai\/zh-hans\/blog\/unlocking-ooh-advertising-success-spots-vs-impressions-why-data-matters\/#%E5%8D%B0%E8%B1%A1%E4%B8%BA%E4%BD%95%E8%83%BD%E6%94%B9%E5%8F%98%E6%B8%B8%E6%88%8F%E8%A7%84%E5%88%99\" title=\"\u5370\u8c61\u4e3a\u4f55\u80fd\u6539\u53d8\u6e38\u620f\u89c4\u5219\">\u5370\u8c61\u4e3a\u4f55\u80fd\u6539\u53d8\u6e38\u620f\u89c4\u5219<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/lmx.ai\/zh-hans\/blog\/unlocking-ooh-advertising-success-spots-vs-impressions-why-data-matters\/#%E5%8D%B0%E8%B1%A1%E5%80%8D%E5%A2%9E%E5%99%A8%E7%9A%84%E5%8A%9B%E9%87%8F\" title=\"\u5370\u8c61\u500d\u589e\u5668\u7684\u529b\u91cf\">\u5370\u8c61\u500d\u589e\u5668\u7684\u529b\u91cf<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/lmx.ai\/zh-hans\/blog\/unlocking-ooh-advertising-success-spots-vs-impressions-why-data-matters\/#LMX_Measure%EF%BC%9A%E6%82%A8%E7%9A%84%E6%95%B0%E6%8D%AE%E9%9B%86%E6%88%90%E8%A7%A3%E5%86%B3%E6%96%B9%E6%A1%88\" title=\"LMX Measure\uff1a\u60a8\u7684\u6570\u636e\u96c6\u6210\u89e3\u51b3\u65b9\u6848\">LMX Measure\uff1a\u60a8\u7684\u6570\u636e\u96c6\u6210\u89e3\u51b3\u65b9\u6848<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/lmx.ai\/zh-hans\/blog\/unlocking-ooh-advertising-success-spots-vs-impressions-why-data-matters\/#%E6%8A%8A%E6%8F%A1%E4%BB%8A%E5%A4%A9\" title=\"\u628a\u63e1\u4eca\u5929\">\u628a\u63e1\u4eca\u5929<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>\u5728\u4e0d\u65ad\u53d1\u5c55\u7684\u5e7f\u544a\u4e16\u754c\u4e2d\uff0c\u5a92\u4f53\u6240\u6709\u8005\u9700\u8981\u8ddf\u4e0a\u4e0d\u65ad\u53d8\u5316\u7684\u8d8b\u52bf\uff0c\u4ee5\u4fdd\u6301\u7ade\u4e89\u529b\u3002 \u8fd1\u5e74\u6765\u7684\u4e00\u4e2a\u91cd\u8981\u8f6c\u53d8\u662f\u4ece\u9500\u552e\u5e7f\u544a\u4f4d\u8f6c\u5411\u9500\u552e\u5e7f\u544a\u5370\u8c61\u3002 \u5bf9\u4e8e\u6237\u5916\u5a92\u4f53\uff08OOH\uff09\u6240\u6709\u8005\u6765\u8bf4\uff0c\u4e86\u89e3\u8fd9\u79cd\u8f6c\u53d8\u5e76\u6295\u8d44\u4e8e\u5370\u8c61\u4e58\u6570\u53ef\u4ee5\u6539\u53d8\u6e38\u620f\u89c4\u5219\u3002 \u4e3a\u4ec0\u4e48\uff1f \u6570\u636e\u662f\u5e7f\u544a\u5546\u5bfb\u627e\u7684\u91d1\u94a5\u5319\uff0c\u5b83\u80fd\u8bc1\u660e\u5e7f\u544a\u652f\u51fa\u7684\u5408\u7406\u6027\u3001\u5efa\u7acb\u4fe1\u4efb\u5e76\u786e\u4fdd\u7ecf\u5e38\u6027\u4e1a\u52a1\u3002 \u5728\u672c\u6587\u4e2d\uff0c\u6211\u4eec\u5c06\u5206\u6790\u9500\u552e\u70b9\u548c\u9500\u552e\u5370\u8c61\u4e4b\u95f4\u7684\u533a\u522b\uff0c\u4ee5\u53ca\u4e3a\u4ec0\u4e48\u6570\u636e\u9a71\u52a8\u578b\u51b3\u7b56\u662f\u672a\u6765\u7684\u53d1\u5c55\u65b9\u5411\u3002<\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%96%91%E7%82%B9%E4%B8%8E%E5%8D%B0%E8%B1%A1%E7%AE%80%E5%8D%95%E8%A7%A3%E9%87%8A\"><\/span>\u6591\u70b9\u4e0e\u5370\u8c61\u7b80\u5355\u89e3\u91ca<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>\u60f3\u8c61\u4e00\u4e0b\uff0c\u4f60\u5728\u7e41\u5fd9\u7684\u9ad8\u901f\u516c\u8def\u4e0a\u62e5\u6709\u4e00\u5757\u5e7f\u544a\u724c\u3002 \u5728\u4f20\u7edf\u7684\u5e7f\u544a\u4e16\u754c\u91cc\uff0c\u5e7f\u544a\u724c\u4e0a\u7684\u7a7a\u95f4\u662f\u4ee5 &#8220;\u5e7f\u544a\u70b9 &#8220;\u6216 &#8220;\u5e7f\u544a\u64ad\u653e &#8220;\u7684\u5f62\u5f0f\u51fa\u552e\u7684\u3002 \u5e7f\u544a\u5546\u652f\u4ed8\u56fa\u5b9a\u91d1\u989d\uff0c\u5728\u56fa\u5b9a\u65f6\u95f4\u5185\uff08\u5982\u4e00\u4e2a\u6708\uff09\u663e\u793a\u5176\u4fe1\u606f\u3002 \u8fd9\u5c31\u50cf\u79df\u4e00\u4e2a\u6708\u7684\u623f\u95f4&#8211;\u65e0\u8bba\u8fd9\u4e9b\u5e7f\u544a\u7684\u6f5c\u5728\u5370\u8c61\u6709\u591a\u5c11\uff0c\u90fd\u662f\u7edf\u4e00\u6536\u8d39\u3002<\/p>\n\n<p>\u73b0\u5728\uff0c\u60f3\u60f3\u9500\u552e\u5370\u8c61\u3002 \u60a8\u4e0d\u6536\u53d6\u56fa\u5b9a\u8d39\u7387\uff0c\u800c\u662f\u6839\u636e\u8fd9\u4e9b\u5e7f\u544a\u80fd\u591f\u83b7\u5f97\u7684\u5370\u8c61\u6b21\u6570\u6536\u8d39\u3002 \u6bcf\u6b21\u6709\u4eba\u8def\u8fc7\u60a8\u7684\u7f51\u7ad9\uff0c\u90fd\u4f1a\u7ed9\u60a8\u7559\u4e0b\u6df1\u523b\u5370\u8c61\u3002 \u8fd9\u79cd\u6a21\u5f0f\u5c31\u50cf\u6bcf\u665a\u652f\u4ed8\u9152\u5e97\u623f\u8d39\u4e00\u6837\uff0c\u5ba2\u4eba\u8d8a\u591a\uff0c\u94b1\u5c31\u8d8a\u591a\u3002<\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%8D%B0%E8%B1%A1%E4%B8%BA%E4%BD%95%E8%83%BD%E6%94%B9%E5%8F%98%E6%B8%B8%E6%88%8F%E8%A7%84%E5%88%99\"><\/span>\u5370\u8c61\u4e3a\u4f55\u80fd\u6539\u53d8\u6e38\u620f\u89c4\u5219<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>1.<strong>\u6570\u636e\u9a71\u52a8\u7684\u6d1e\u5bdf\u529b<\/strong>\uff1a\u9500\u552e\u5370\u8c61\u610f\u5473\u7740\u4f60\u53ef\u4ee5\u6536\u96c6\u5173\u4e8e\u6709\u591a\u5c11\u4eba\u770b\u5230\u5e7f\u544a\u7684\u6570\u636e\u3002 \u8fd9\u4e9b\u6570\u636e\u662f\u5e7f\u544a\u5546\u7684\u5b9d\u5e93\u3002 \u4ed6\u4eec\u53ef\u4ee5\u8ddf\u8e2a\u5e7f\u544a\u6d3b\u52a8\u7684\u6548\u679c\uff0c\u66f4\u597d\u5730\u4e86\u89e3\u53d7\u4f17\uff0c\u5e76\u4e3a\u672a\u6765\u7684\u5e7f\u544a\u505a\u51fa\u6570\u636e\u9a71\u52a8\u578b\u51b3\u7b56\u3002<\/p>\n\n<p>2.<strong>\u5efa\u7acb\u4fe1\u4efb<\/strong>\uff1a\u5e7f\u544a\u5546\u559c\u6b22\u6570\u636e\uff0c\u56e0\u4e3a\u5b83\u662f\u8861\u91cf\u6295\u8d44\u56de\u62a5\u7387\u7684\u5177\u4f53\u65b9\u6cd5\u3002 \u5f53\u4ed6\u4eec\u80fd\u591f\u8bc1\u660e\u81ea\u5df1\u7684\u5e7f\u544a\u88ab\u6210\u5343\u4e0a\u4e07\u7684\u6f5c\u5728\u5ba2\u6237\u770b\u5230\u65f6\uff0c\u4ed6\u4eec\u5c31\u8d62\u5f97\u4e86\u4fe1\u4efb\u3002 \u4fe1\u4efb\u4f1a\u5e26\u6765\u66f4\u591a\u7684\u56de\u5934\u5ba2\u3002<\/p>\n\n<p>3.<strong>\u7075\u6d3b\u6027<\/strong>\uff1a\u901a\u8fc7\u5370\u8c61\u5e7f\u544a\uff0c\u5e7f\u544a\u5546\u53ef\u4ee5\u5b9e\u65f6\u8c03\u6574\u5e7f\u544a\u6d3b\u52a8\u3002 \u5982\u679c\u4ed6\u4eec\u53d1\u73b0\u5e7f\u544a\u6548\u679c\u4e0d\u4f73\uff0c\u53ef\u4ee5\u7acb\u5373\u8fdb\u884c\u8c03\u6574\u3002 \u5728\u5feb\u8282\u594f\u7684\u5e7f\u544a\u754c\uff0c\u8fd9\u79cd\u7075\u6d3b\u6027\u662f\u4e00\u4e2a\u5de8\u5927\u7684\u4f18\u52bf\u3002<\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%8D%B0%E8%B1%A1%E5%80%8D%E5%A2%9E%E5%99%A8%E7%9A%84%E5%8A%9B%E9%87%8F\"><\/span>\u5370\u8c61\u500d\u589e\u5668\u7684\u529b\u91cf<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p><a href=\"https:\/\/lmx.ai\/blog\/impression-based-sales-guide-for-ooh-media-owners\/\">\u5370\u8c61\u500d\u589e\u5668<\/a>\u662f\u4e00\u79cd\u5de5\u5177\u6216\u7b56\u7565\uff0c\u53ef\u4ee5\u653e\u5927\u6237\u5916\u5e7f\u544a\u5a92\u4f53\u4ea7\u751f\u7684\u5370\u8c61\u6570\u91cf\u3002 \u8fd9\u4e9b\u63aa\u65bd\u5305\u62ec\u521b\u610f\u5e7f\u544a\u6295\u653e\u3001\u4f7f\u7528\u6570\u5b57\u5c4f\u5e55\u8f6e\u64ad\u5e7f\u544a\uff0c\u751a\u81f3\u5229\u7528\u4e92\u52a8\u5143\u7d20\u5438\u5f15\u8def\u4eba\u3002<\/p>\n\n<p>\u4f8b\u5982\uff0c\u5728\u5e7f\u544a\u724c\u4e0a\u6dfb\u52a0\u4e8c\u7ef4\u7801\u53ef\u4ee5\u9f13\u52b1\u4eba\u4eec\u4e0e\u5e7f\u544a\u4e92\u52a8\uff0c\u4ece\u800c\u63d0\u4f9b\u6709\u4ef7\u503c\u7684\u53c2\u4e0e\u6570\u636e\u3002 \u4f7f\u7528\u6839\u636e\u65f6\u95f4\u6216\u5929\u6c14\u6761\u4ef6\u7b49\u56e0\u7d20\u800c\u53d8\u5316\u7684<a href=\"https:\/\/lmx.ai\/blog\/why-your-cms-is-key-to-unlock-potential-of-digital-signage\/\">\u52a8\u6001\u5185\u5bb9<\/a>\uff0c\u4e5f\u80fd\u4fdd\u6301\u5185\u5bb9\u7684\u65b0\u9c9c\u5ea6\u548c\u76f8\u5173\u6027\uff0c\u4ece\u800c\u63d0\u9ad8\u5370\u8c61\u5206\u3002<\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"LMX_Measure%EF%BC%9A%E6%82%A8%E7%9A%84%E6%95%B0%E6%8D%AE%E9%9B%86%E6%88%90%E8%A7%A3%E5%86%B3%E6%96%B9%E6%A1%88\"><\/span>LMX Measure\uff1a\u60a8\u7684\u6570\u636e\u96c6\u6210\u89e3\u51b3\u65b9\u6848<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>\u73b0\u5728\uff0c\u60a8\u53ef\u80fd\u60f3\u77e5\u9053\u5982\u4f55\u6709\u6548\u5b9e\u65bd\u5370\u8c61\u8ddf\u8e2a\u3002 \u8fd9\u5c31\u662f<a href=\"https:\/\/lmx.ai\/products\/measure-ooh-audiences\/\">LMX \u6d4b\u8bc4\u7684<\/a>\u4f5c\u7528\u6240\u5728\u3002 \u5b83\u53ef\u6839\u636e\u60a8\u7684\u9700\u6c42\u63d0\u4f9b\u6700\u5148\u8fdb\u7684\u6d4b\u91cf\u89e3\u51b3\u65b9\u6848\u3002 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href=\"https:\/\/lmx.ai\/zh-hans\/book-a-demo\/\">\u8f7b\u8f7b\u4e00\u70b9<\/a>\uff0c\u60a8\u7684\u4f01\u4e1a\u672a\u6765\u5c31\u5728\u773c\u524d\uff01<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5728\u4e0d\u65ad\u53d1\u5c55\u7684\u5e7f\u544a\u4e16\u754c\u4e2d\uff0c\u5a92\u4f53\u6240\u6709\u8005\u9700\u8981\u8ddf [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/lmx.ai\/zh-hans\/blog\/unlocking-ooh-advertising-success-spots-vs-impressions-why-data-matters\/\">Read More&#8230;<span class=\"screen-reader-text\"> from 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