{"id":11690,"date":"2023-08-07T09:31:27","date_gmt":"2023-08-07T04:01:27","guid":{"rendered":"https:\/\/lmx.ai\/blog\/%e6%9c%80%e5%a4%a7%e5%8c%96%e6%88%b7%e5%a4%96%e5%aa%92%e4%bd%93%e5%9c%a8%e6%97%85%e6%b8%b8%e5%92%8c%e5%81%87%e6%97%a5%e5%ad%a3%e7%9a%84%e6%94%b6%e5%85%a5\/"},"modified":"2024-05-17T15:20:36","modified_gmt":"2024-05-17T09:50:36","slug":"maximizing-ooh-media-revenue-for-travel-holiday-season","status":"publish","type":"blog","link":"https:\/\/lmx.ai\/zh-hans\/blog\/maximizing-ooh-media-revenue-for-travel-holiday-season\/","title":{"rendered":"\u6700\u5927\u5316\u6237\u5916\u5a92\u4f53\u5728\u65c5\u6e38\u548c\u5047\u65e5\u5b63\u7684\u6536\u5165"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_68_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor: pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lmx.ai\/zh-hans\/blog\/maximizing-ooh-media-revenue-for-travel-holiday-season\/#%E6%8B%A5%E6%8A%B1%E7%A8%8B%E5%BA%8F%E5%8C%96%E5%8A%9F%E8%83%BD\" title=\"\u62e5\u62b1\u7a0b\u5e8f\u5316\u529f\u80fd\">\u62e5\u62b1\u7a0b\u5e8f\u5316\u529f\u80fd<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/lmx.ai\/zh-hans\/blog\/maximizing-ooh-media-revenue-for-travel-holiday-season\/#%E5%AE%9E%E6%96%BD%E5%85%A8%E9%9D%A2%E8%A1%A1%E9%87%8F\" title=\"\u5b9e\u65bd\u5168\u9762\u8861\u91cf\">\u5b9e\u65bd\u5168\u9762\u8861\u91cf<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/lmx.ai\/zh-hans\/blog\/maximizing-ooh-media-revenue-for-travel-holiday-season\/#%E4%BF%83%E8%BF%9B%E5%B9%BF%E5%91%8A%E5%95%86%E5%A4%A7%E8%A7%84%E6%A8%A1%E7%9B%B4%E6%8E%A5%E4%BA%92%E5%8A%A8\" title=\"\u4fc3\u8fdb\u5e7f\u544a\u5546\u5927\u89c4\u6a21\u76f4\u63a5\u4e92\u52a8\">\u4fc3\u8fdb\u5e7f\u544a\u5546\u5927\u89c4\u6a21\u76f4\u63a5\u4e92\u52a8<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/lmx.ai\/zh-hans\/blog\/maximizing-ooh-media-revenue-for-travel-holiday-season\/#%E6%88%B7%E5%A4%96%E5%AA%92%E4%BD%93%E4%BC%81%E4%B8%9A%E8%BD%AF%E4%BB%B6\" title=\"\u6237\u5916\u5a92\u4f53\u4f01\u4e1a\u8f6f\u4ef6\">\u6237\u5916\u5a92\u4f53\u4f01\u4e1a\u8f6f\u4ef6<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>\u968f\u7740\u5047\u671f\u7684\u4e34\u8fd1\uff0c\u4e16\u754c\u5404\u5730\u7684\u4eba\u4eec\u5f00\u59cb\u6380\u8d77\u4e00\u80a1\u65c5\u6e38\u70ed\u3002 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class=\"ez-toc-section-end\"><\/span><\/h4>\n\n<p>\u5e7f\u544a\u4e1a\u7684\u6570\u5b57\u5316\u8f6c\u578b\u4f7f<a href=\"https:\/\/lmx.ai\/blog\/grow-your-digital-signage-revenues-with-programmatic-digital-out-of-home-pdooh\/\">\u7a0b\u5e8f\u5316\u5e7f\u544a<\/a>\u6210\u4e3a\u5728\u6b63\u786e\u7684\u65f6\u95f4\u63a5\u89e6\u6b63\u786e\u53d7\u4f17\u7684\u6709\u529b\u5de5\u5177\u3002 \u6237\u5916\u5a92\u4f53\u6240\u6709\u8005\u5e94\u8bc4\u4f30\u5176\u7a0b\u5e8f\u5316\u6570\u5b57\u6237\u5916\u5e7f\u544a\uff08pDOOH\uff09\u7684\u51c6\u5907\u60c5\u51b5\uff0c\u4ee5\u9002\u5e94\u90a3\u4e9b\u559c\u6b22\u57fa\u4e8e\u53d7\u4f17\u5b9a\u4f4d\u548c\u5b9e\u65f6\u5e7f\u544a\u6295\u653e\u7684\u5e7f\u544a\u4e3b\u3002 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href=\"https:\/\/lmx.ai\/blog\/impression-based-sales-guide-for-ooh-media-owners\/\">\u5efa\u7acb\u5065\u5168\u7684\u6d4b\u91cf\u7cfb\u7edf<\/a>\uff0c\u4ee5\u51c6\u786e\u8ddf\u8e2a\u5176\u8d44\u4ea7\u7684\u8868\u73b0\uff0c\u786e\u4fdd\u6700\u5927\u9650\u5ea6\u5730\u53d1\u6325\u5176\u6237\u5916\u5a92\u4f53\u6536\u5165\u6f5c\u529b\u3002 \u5229\u7528\u5148\u8fdb\u7684\u5206\u6790\u5de5\u5177\uff0c\u5a92\u4f53\u6240\u6709\u8005\u53ef\u4ee5\u4e3a\u5e7f\u544a\u5ba2\u6237\u63d0\u4f9b\u6709\u5173\u5e7f\u544a\u5370\u8c61\u3001\u53d7\u4f17\u8986\u76d6\u7387\u548c\u53c2\u4e0e\u5ea6\u6307\u6807\u7684\u5b9d\u8d35\u6570\u636e\u3002 \u53ef\u8861\u91cf\u7684\u7ed3\u679c\u6709\u52a9\u4e8e\u5efa\u7acb\u4fe1\u4efb\uff0c\u5e76\u5728\u65c5\u6e38\u65fa\u5b63\u5438\u5f15\u66f4\u591a\u5e7f\u544a\u5ba2\u6237\u3002<\/p>\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E4%BF%83%E8%BF%9B%E5%B9%BF%E5%91%8A%E5%95%86%E5%A4%A7%E8%A7%84%E6%A8%A1%E7%9B%B4%E6%8E%A5%E4%BA%92%E5%8A%A8\"><\/span>\u4fc3\u8fdb\u5e7f\u544a\u5546\u5927\u89c4\u6a21\u76f4\u63a5\u4e92\u52a8<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n<p>\u7531\u4e8e\u65c5\u6e38\u65fa\u5b63\u4f1a\u4ea7\u751f\u5927\u91cf\u5e7f\u544a\u652f\u51fa\uff0c\u6237\u5916\u5a92\u4f53\u6240\u6709\u8005\u5e94\u6ce8\u91cd\u7b80\u5316\u4e0e\u5e7f\u544a\u5546\u7684\u6c9f\u901a\u3002 \u65e0\u9700\u7b2c\u4e09\u65b9\u53c2\u4e0e\u5c31\u80fd\u76f4\u63a5\u8bbf\u95ee\u5a92\u4f53\u8d44\u4ea7\uff0c\u8fd9\u662f\u4e00\u9879\u91cd\u5927\u4f18\u52bf\u3002 \u8fd9\u53ef\u786e\u4fdd\u5e7f\u544a\u5546\u9ad8\u6548\u5730\u89c4\u5212\u3001\u9884\u8ba2\u3001\u6267\u884c\u548c\u652f\u4ed8\u6237\u5916\u5e7f\u544a\u6d3b\u52a8\u3002 \u901a\u8fc7\u51cf\u5c11\u6d41\u7a0b\u4e2d\u7684\u6469\u64e6\uff0c\u5a92\u4f53\u6240\u6709\u8005\u53ef\u4ee5\u5229\u7528\u81ea\u5df1\u7684<a href=\"https:\/\/lmx.ai\/blog\/reach-more-out-of-home-advertisers-increase-revenue-by-selling-online\/\">\u81ea\u52a9\u670d\u52a1<\/a>\u5e7f\u544a\u5e73\u53f0\u5438\u5f15\u66f4\u591a\u5e7f\u544a\u5ba2\u6237\uff0c\u5bfb\u6c42\u7701\u5fc3\u3001\u9ad8\u6548\u7684\u5e7f\u544a\u673a\u4f1a\u3002<\/p>\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%88%B7%E5%A4%96%E5%AA%92%E4%BD%93%E4%BC%81%E4%B8%9A%E8%BD%AF%E4%BB%B6\"><\/span>\u6237\u5916\u5a92\u4f53\u4f01\u4e1a\u8f6f\u4ef6  <span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n<p>\u5728\u4f17\u591a\u670d\u52a1\u63d0\u4f9b\u5546\u4e2d\uff0cLMX \u4f5c\u4e3a\u6280\u672f\u9a71\u52a8\u578b\u5e73\u53f0\u8131\u9896\u800c\u51fa\uff0c\u4e3a\u6237\u5916\u5a92\u4f53\u6240\u6709\u8005\u5e26\u6765\u4e86\u4e00\u7cfb\u5217\u597d\u5904\u3002 \u901a\u8fc7 LMX\uff0c\u5a92\u4f53\u6240\u6709\u8005\u53ef\u4ee5\u5229\u7528\u7a0b\u5e8f\u5316\u8d2d\u4e70\u7684\u4f18\u52bf\uff0c\u5982\u66f4\u5927\u7684\u7075\u6d3b\u6027\u548c\u57fa\u4e8e\u53d7\u4f17\u7684\u5b9a\u4f4d\u3002 \u6b64\u5916\uff0cLMX \u8fd8\u5141\u8bb8\u5e7f\u544a\u5546\u5728\u5176\u73b0\u6709\u7684\u5168\u6e20\u9053 DSP \u4e2d\u65e0\u7f1d\u89c4\u5212\u548c\u8d2d\u4e70 DOOH \u5a92\u4f53\uff0c\u4f7f\u5e7f\u544a\u5546\u80fd\u591f\u9ad8\u6548\u719f\u6089\u8fd9\u4e00\u6d41\u7a0b\u3002 \u6b64\u5916\uff0cLMX \u8fd8\u63d0\u4f9b\u76f4\u63a5\u5d4c\u5165\u5a92\u4f53\u6240\u6709\u8005\u7f51\u7ad9\u7684\u5b9a\u5236\u767d\u6807\u81ea\u52a9\u670d\u52a1\u5e73\u53f0\u3002 \u8fd9\u6837\u5c31\u53ef\u4ee5\u4e0e\u6237\u5916\u5a92\u4f53\u8d2d\u4e70\u8005\u76f4\u63a5\u4e92\u52a8\uff0c\u4f7f\u4ed6\u4eec\u80fd\u591f\u8f7b\u677e\u5730\u8ba1\u5212\u3001\u9884\u8ba2\u548c\u6267\u884c\u5e7f\u544a\u6d3b\u52a8\u3002<\/p>\n\n<p>\u968f\u7740\u8282\u5047\u65e5\u7684\u4e34\u8fd1\u548c\u65c5\u6e38\u70ed\u6f6e\u7684\u52a0\u5267\uff0c\u6237\u5916\u5a92\u4f53\u6240\u6709\u8005\u8fce\u6765\u4e86\u5229\u7528\u5e7f\u544a\u652f\u51fa\u6fc0\u589e\u7684\u72ec\u7279\u673a\u4f1a\u3002 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